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Australia Gift Card and Incentive Card Market Size, Share: By Card Type: Open-loop Card, Closed- loop Card, Others; By Consumer: Corporate, Individual, Others; By Spend Category: E- commerce and departmental Stores, Travel, Restaurant & Bars, Convenience Stores; Others; Regional Analysis; Competitive Landscape; 2024-2032
Australia Gift Card and Incentive Card Market Outlook
The Australia gift card and incentive card market size was valued at USD 6.61 billion in 2023. The market is further projected to grow at a CAGR of 8.10% between 2024 and 2032, reaching a value of USD 13.56 billion by 2032.
Key Takeaways
- Notable players in the market are Oxygen Global Pty Ltd, The Good Guys Discount Warehouse (Australia) Pty Ltd, and Woolworths Group Limited.
- Corporate gifting has gained popularity as companies use gift cards to reward and appreciate employees.
- During the pandemic, the New South Wales (NSW) Government implemented the Out & About scheme where adults received USD 100 vouchers to spend on entertainment and dining in Sydney. The initiative was aimed at supporting local businesses.
Corporate gifting has gained popularity in Australia, with companies using gift cards to reward and appreciate employees, which enhances employee engagement, boosts morale, and contributes to a positive work environment, driving the demand for corporate gifting solutions in the market.
Strategic partnerships between banks, retailers, and gift card providers in Australia are reshaping the gift card and incentive card market in Australia, making gift cards more accessible and user-friendly for consumers. An example of this is the partnership between the Commonwealth Bank of Australia (CBA) and the Australia-based digital gift card startup, Karta in October 2021. This strategic collaboration enhanced the gift-giving experience for consumers by simplifying the process of purchasing and using digital gift cards.
Moreover, Australians are increasingly embracing digital wallets like Apple Pay, Google Pay, and Samsung Pay for making payments, leading to a surge in contactless transactions due to the use of digital gift cards. In December 2022, GPT group partnered with Mastercard, Google Pay, and Apple Pay to introduce the first transaction-ready digital gift card solution in shopping centres, which enhances the gifting experience for consumers. This influences the Australia gift card and incentive card market growth by promoting digitalisation in the gift card sector.
Gift cards in the travel, restaurant & bars segment cater to individuals seeking dining experiences, travel vouchers, and entertainment options. Gift cards in the convenience stores segment cater to consumers looking for quick and convenient shopping options, offering a versatile gifting solution for everyday essentials and on-the-go purchases. Gift cards in the health & wellness, entertainment & gaming, hypermarkets, and supermarkets segments provide recipients with a range of choices for health, leisure, and grocery needs, which is driving market engagement and customer satisfaction across diverse sectors.
Market Segmentation
Australia Gift Card and Incentive Card Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Card Type
- Open- loop Card
- Closed- loop Card
- Others
Market Breakup by Consumer
- Corporate
- Individual
- Others
Market Breakup by Spend Category
- E- commerce and departmental Stores
- Travel
- Restaurant & Bars
- Convenience Stores
- Health & Wellness
- Entertainment & Gaming
- Hypermarket and Supermarkets
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
Market players are actively engaging in partnerships to simplify the purchase, delivery, and use of gift cards.
- Oxygen Global Pty Ltd.
- The Good Guys Discount Warehouse (Australia) Pty Ltd
- Woolworths Group Limited
- Unified Incentives Pty Ltd.
- eComm Store Pty Limited
- Coles Group Limited
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Card Type |
|
| Breakup by Consumer |
|
| Breakup by Spend Category |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Gift Card and Incentive Card Market Overview
8.1 Key Industry Highlights
8.2 Australia Gift Card and Incentive Card Historical Market (2018-2023)
8.3 Australia Gift Card and Incentive Card Market Forecast (2024-2032)
9 Australia Gift Card and Incentive Card Market by Card Type
9.1 Open- loop Card
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Closed- loop Card
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Others
10 Australia Gift Card and Incentive Card Market by Consumer
10.1 Corporate
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Individual
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Others
11 Australia Gift Card and Incentive Card Market by Spend Category
11.1 E- commerce and departmental Stores
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Travel
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Restaurant & Bars
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Convenience Stores
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Health & Wellness
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Entertainment & Gaming
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Hypermarket and Supermarkets
11.7.1 Historical Trend (2018-2023)
11.7.2 Forecast Trend (2024-2032)
11.8 Others
12 Australia Gift Card and Incentive Card Market by Region
12.1 New South Wales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Victoria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Queensland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Australian Capital Territory
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Western Australia
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Oxygen Global Pty Ltd.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 The Good Guys Discount Warehouse (Australia) Pty Ltd
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Woolworths Group Limited
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Unified Incentives Pty Ltd.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 eComm Store Pty Limited
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Coles Group Limited
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Gift Card and Incentive Card Market: Key Industry Highlights, 2018 and 2032
2. Australia Gift Card and Incentive Card Market Historical Market: Breakup by Card Type (USD Billion), 2018-2023
3. Australia Gift Card and Incentive Card Market Forecast: Breakup by Card Type (USD Billion), 2024-2032
4. Australia Gift Card and Incentive Card Market Historical Market: Breakup by Consumer (USD Billion), 2018-2023
5. Australia Gift Card and Incentive Card Market Forecast: Breakup by Consumer (USD Billion), 2024-2032
6. Australia Gift Card and Incentive Card Market Historical Market: Breakup by Spend Category (USD Billion), 2018-2023
7. Australia Gift Card and Incentive Card Market Forecast: Breakup by Spend Category (USD Billion), 2024-2032
8. Australia Gift Card and Incentive Card Market Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Australia Gift Card and Incentive Card Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. Australia Gift Card and Incentive Card Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 6.61 billion.
The market is expected to grow at a CAGR of 8.10% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 13.56 billion by 2032.
The market is being driven due to the increasing demand for convenient gifting options, the rise of digital gift cards, and growing focus on reward and recognition of employees in the corporate culture, which is driving the demand for incentive cards.
Key trends aiding the market expansion are shift towards e-commerce and online shopping, which has further boosted the demand for digital gift cards, availability of personalised gift card options, availability of innovative designs, and commencement of strategic partnerships to expand the distribution channels.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
The market can be categorised by spend category into e-commerce and departmental stores, travel, restaurant & bars, convenience stores, health & wellness, entertainment & gaming, and hypermarkets and supermarkets, among others.
The market can be segmented by card type into open-loop card, closed-loop card, and others. Open-loop cards are those that can be used at various merchants, while closed-loop cards are limited to specific retailers or brands.
Key players in the market are Oxygen Global Pty Ltd, The Good Guys Discount Warehouse (Australia) Pty Ltd, Woolworths Group Limited, Unified Incentives Pty Ltd, eComm Store Pty Limited, and Coles Group Limited, among others.
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