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Australia Luxury Perfume Market Size, Share, Trends, Growth: By Type: Natural, Synthetic; By Gender: Unisex, Female, Male; By Distribution Channel: Supermarkets and Hypermarkets, Speciality Stores, Online Retailers, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Australia Luxury Perfume Market Outlook
The Australia luxury perfume market size was valued at USD 266.09 million in 2023. The market is further projected to grow at a CAGR of 5.1% between 2024 and 2032, reaching a value of USD 416.07 million by 2032.
Key Takeaways
- As per industry reports, some of the most popular luxury perfumes in Australia are Ani X Nishane, Vanille Leather BDK, Just Give Me Roses La Perla, and Carmina Creed.
- Notable players in Australia luxury perfume market include Guccio Gucci S.p.A., Hermès International S.A., and Estée Lauder Companies Inc.
- In January 2022, Estée Lauder introduced a Luxury Fragrance Collection featuring eight fragrances and an innovative technology known as the ScentCapture Fragrance Extender, which ensures that each scent lasts for up to 12 hours.
Factors that has helped to increase the Australia luxury perfume market share include the increasing consumer spending on beauty and cosmetic products, the rising inclination towards personal care and hygiene, the influence of social media advertising by celebrities creating awareness about perfumes, and the growing demand for fragrances derived from flowers and plants.
In the market, trend of customisation of perfumes is gaining momentum, with brands offering bespoke fragrance experiences tailored to individual preferences. Sustainability and the use of natural ingredients are becoming prominent, with brands incorporating organic and cruelty-free components to appeal to environmentally conscious consumers. Examples of brands embracing these trends include Maison Francis Kurkdjian offering personalised fragrance creations, Le Labo using sustainable and natural ingredients, and Chanel leveraging digital platforms for marketing.
As per the Australia luxury perfume market analysis, unisex perfumes are gaining popularity for their versatility and inclusivity, with brands like Byredo introducing Gypsy Water and Jo Malone offering unisex scents like Wood Sage & Sea Salt. Female perfumes dominate the market with diverse options like Chanel No. 5, appealing to women seeking premium and elegant fragrances. Male perfumes feature bold scents like Dior Sauvage, targeting men looking for sophisticated and masculine fragrance profiles.
As per industry reports, natural perfumes are witnessing increased demand in Australia, with brands like Abel Odor focusing on natural ingredients and sustainability. Meanwhile, synthetic perfumes remain versatile and popular, with brands like Tom Ford creating innovative scents like Black Orchid that showcase the creativity and complexity achievable through synthetic fragrance compounds.
Market Segmentation
Australia Luxury Perfume Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Natural
- Synthetic
Market Breakup by Gender
- Unisex
- Female
- Male
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Speciality Stores
- Online Retailers
- Others.
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
Market players are focused on expanding their distribution channels, particularly through e-commerce platforms, to reach a wider consumer base and provide convenient purchasing options.
- Fleurage Pty Ltd
- Guccio Gucci S.p.A.
- Hermès International S.A.
- Estée Lauder Companies Inc.
- Goldfield & Banks Australia
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Gender |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Luxury Perfume Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Luxury Perfume Historical Market (2018-2023)
8.3 Asia Pacific Luxury Perfume Market Forecast (2024-2032)
9 Australia Luxury Perfume Market Overview
9.1 Key Industry Highlights
9.2 Australia Luxury Perfume Historical Market (2018-2023)
9.3 Australia Luxury Perfume Market Forecast (2024-2032)
10 Australia Luxury Perfume Market by Type
10.1 Natural
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Synthetic
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Australia Luxury Perfume Market by Gender
11.1 Unisex
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Female
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Male
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Australia Luxury Perfume Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Speciality Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online Retailers
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Australia Luxury Perfume Market by Region
13.1 New South Wales
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Victoria
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Queensland
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Australian Capital Territory
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Western Australia
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Fleurage Pty Ltd
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Guccio Gucci S.p.A.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Hermès International S.A.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Estée Lauder Companies Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Goldfield & Banks Australia
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Luxury Perfume Market: Key Industry Highlights, 2018 and 2032
2. Australia Luxury Perfume Market: Key Industry Highlights, 2018 and 2032
3. Australia Luxury Perfume Historical Market: Breakup by Type (USD Million), 2018-2023
4. Australia Luxury Perfume Market Forecast: Breakup by Type (USD Million), 2024-2032
5. Australia Luxury Perfume Historical Market: Breakup by Price (USD Million), 2018-2023
6. Australia Luxury Perfume Market Forecast: Breakup by Price (USD Million), 2024-2032
7. Australia Luxury Perfume Historical Market: Breakup by Gender (USD Million), 2018-2023
8. Australia Luxury Perfume Market Forecast: Breakup by Gender (USD Million), 2024-2032
9. Australia Luxury Perfume Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
10. Australia Luxury Perfume Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
11. Australia Luxury Perfume Historical Market: Breakup by Region (USD Million), 2018-2023
12. Australia Luxury Perfume Market Forecast: Breakup by Region (USD Million), 2024-2032
13. Australia Luxury Perfume Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 266.09 million.
The market is expected to grow at a CAGR of 5.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 416.07 million by 2032.
The market is being driven due to the increasing consumer spending on beauty and cosmetic products, the rising inclination towards personal care and hygiene, the influence of social media advertising by celebrities creating awareness about perfumes.
Key trends aiding the market expansion include the growing demand for fragrances derived from natural sources like flowers and plants, the incorporation of aromatherapy elements in perfumes, and the growth of e-commerce channels for fragrance sales.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Based on gender, the market segmentations include unisex, female, and male.
Natural and synthetic perfumes are considered in the report.
Key players in this market include Fleurage Pty Ltd, Guccio Gucci S.p.A., Hermès International S.A., Estée Lauder Companies Inc., and Goldfield & Banks Australia, among others.
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