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Australia Mobile Gaming Market Size, Share, Trends, Growth: By Type: Sports and Role Playing, Action or Adventure, Strategy and Brain, Casino; By Platform Type: iOS, Android, Others; By Device Type: Tablet, Smartphone, PDA, Others; By Monetisation Type: Advertising, Others; Regional Analysis; Competitive Landscape; 2024-2032
Australia Mobile Gaming Market Outlook
The Australia mobile gaming market size was valued at USD 970.68 million in 2023. The market is further projected to grow at a CAGR of 7.1% between 2024 and 2032, reaching a value of USD 1812.51 million by 2032.
Key Takeaways
- As per industry reports, there are 918 active Australian mobile game developers on Google Play. Out of the 433,792 apps available on Google Play, 2,479 were built by Australian developers.
- Australian mobile games have an average of 1.79 million downloads.
- Some popular mobile games in Australia are Legend of Mushroom, Zen Word, Royal Match, MONOPOLY GO, and Lightning Link Casino Slots.
- Australian mobile game publishers monetise their apps with 9% of games being purchased upfront, 67% leveraging mobile advertising, and 41% offering in-app purchases.
The growing dependency on mobile devices for entertainment, rising number of gamers, attracted by the accessibility and affordability of mobile games compared to traditional gaming platforms, contributes to the Australia mobile gaming market growth. The Australia Plays 2023 report by the Interactive Games and Entertainment Association highlights a 14% increase in Australians playing video games.
The market is witnessing a diversification of game genres, with a wide range of games available on Android, iOS, and Windows devices. For example, popular games like "Among Us," "Fortnite," and "Candy Crush Saga" cater to different player preferences, from casual gamers to hardcore enthusiasts. This trend is impacting the market positively by driving higher downloads and in-game purchases.
Games like "Clash of Clans" and "Pokemon GO" utilise in-app purchases to enhance gameplay and generate revenue. Data shows that in-app purchases accounted for 48% of mobile gaming revenue in Australia in 2021, highlighting the effectiveness of this monetisation model.
Cloud gaming services like Google Stadia and NVIDIA GeForce Now are gaining traction in the Australia mobile gaming market, allowing players to stream high-quality games on their mobile devices. This trend offers convenience and flexibility to gamers, enabling them to access a vast library of games without the need for high-end hardware.
Games optimised for tablets like "Hearthstone" and "Minecraft" provide a visually appealing and engaging gaming experience. Data indicates that tablet gaming revenue in Australia reached USD 120 million in 2021. Smartphone gaming dominates the Australia mobile gaming market share, with popular titles like "Candy Crush Saga" and "Clash Royale" attracting a vast user base. Smartphone gaming revenue in Australia exceeded USD 500 million in 2021. The convenience and accessibility of smartphone gaming appeal to a broad audience, driving high engagement and revenue generation.
Market Segmentation
Australia Mobile Gaming Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Sports and Role Playing
- Action or Adventure
- Strategy and Brain
- Casino
Market Breakup by Platform Type
- iOS
- Android
- Others
Market Breakup by Device Type
- Tablet
- Smartphone
- PDA
- Others
Market Breakup by Monetisation Type
- Advertising
- In-app Purchases
- Paid Apps
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
Market players are focused on providing premium quality of mobile gaming across industries to stay ahead in the competition.
- Chaos Theory Games Pty. Ltd.
- Virtua Technologies Pvt Ltd
- PlaySide Studios Limited
- Mode Games Pty Ltd
- Fgfactory Australia
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Platform Type |
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| Breakup by Device Type |
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| Breakup by Monetisation Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Mobile Gaming Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Mobile Gaming Historical Market (2018-2023)
8.3 Asia Pacific Mobile Gaming Market Forecast (2024-2032)
9 Australia Mobile Gaming Market Overview
9.1 Key Industry Highlights
9.2 Australia Mobile Gaming Historical Market (2018-2023)
9.3 Australia Mobile Gaming Market Forecast (2024-2032)
10 Australia Mobile Gaming Market by Type
10.1 Sports and Role Playing
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Action or Adventure
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Strategy and Brain
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Casino
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Australia Mobile Gaming Market by Platform Type
11.1 iOS
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Android
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Others
12 Australia Mobile Gaming Market by Device Type
12.1 Tablet
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Smartphone
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 PDA
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Australia Mobile Gaming Market by Monetisation Type
13.1 Advertising
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 In-app Purchases
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Paid Apps
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
14 Australia Mobile Gaming Market by Region
14.1 New South Wales
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Victoria
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Queensland
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Australian Capital Territory
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Western Australia
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Chaos Theory Games Pty. Ltd.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Virtua Technologies Pvt Ltd
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 PlaySide Studios Limited
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Mode Games Pty Ltd
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Fgfactory Australia
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Mobile Gaming Market: Key Industry Highlights, 2018 and 2032
2. Australia Mobile Gaming Market: Key Industry Highlights, 2018 and 2032
3. Australia Mobile Gaming Historical Market: Breakup by Type (USD Million), 2018-2023
4. Australia Mobile Gaming Market Forecast: Breakup by Type (USD Million), 2024-2032
5. Australia Mobile Gaming Historical Market: Breakup by Platform Type (USD Million), 2018-2023
6. Australia Mobile Gaming Market Forecast: Breakup by Platform Type (USD Million), 2024-2032
7. Australia Mobile Gaming Historical Market: Breakup by Device Type (USD Million), 2018-2023
8. Australia Mobile Gaming Market Forecast: Breakup by Device Type (USD Million), 2024-2032
9. Australia Mobile Gaming Historical Market: Breakup by Monetization Type (USD Million), 2018-2023
10. Australia Mobile Gaming Market Forecast: Breakup by Monetization Type (USD Million), 2024-2032
11. Australia Mobile Gaming Historical Market: Breakup by Region (USD Million), 2018-2023
12. Australia Mobile Gaming Market Forecast: Breakup by Region (USD Million), 2024-2032
13. Australia Mobile Gaming Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 970.68 million.
The market is expected to grow at a CAGR of 7.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 1812.51 million by 2032.
The market is being driven due to growing smartphone penetration, the rising number of gamers, and affordability of mobile games compared to traditional gaming platforms.
Key trends aiding the market expansion include the increasing popularity of multiplayer and Massively Multiplayer Online (MMO) games, the dominance of the 25-34 age group in the market, the rise of adventure games, and the integration of advanced technologies like virtual reality (VR) and augmented reality (AR) in games.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Different type of devices in the market are tablet, smartphone, and PDA, among others.
Based on monetisation type, the market segmentations include advertising, in-app purchases, and paid apps.
The market can be classified by type into sports and role playing, action or adventure, strategy and brain, and casino.
Key players in this market include Chaos Theory Games Pty. Ltd., Virtua Technologies Pvt Ltd, PlaySide Studios Limited, Mode Games Pty Ltd, and Fgfactory Australia, among others.
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