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Australia Oat Milk Market

Australia Oat Milk Market Size, Share, Growth, Analysis: By Product Type: Reduced Fat, Regular/Full Fat, Others; By Source: Organic, Conventional, Others; By Flavour: Plain, Flavoured, Others; By Packaging Form: Cans, Cartons, Bottles, Others; By Application; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032

Australia Oat Milk Market Outlook

The Australia oat milk market size was valued at USD 166.57 million in 2023. The market is further projected to grow at a CAGR of 19.50% between 2024 and 2032, reaching a value of USD 844.98 million by 2032.

 

Key Takeaways

  • Oat milk is rich in iron, calcium, potassium, thiamine, folate, manganese, zinc, magnesium, and vitamin D. Its regular consumption improves bone strength, cholesterol regulation, and heart health.
  • Australia's growing vegan and lactose intolerant populations contribute to the market's expansion.
  • In Australia, sales of plant-based milk increased from USD 249 million in 2019 to USD 352 million in 2021, representing a 22% increase.

 

The rise in vegan population and the adoption of plant-based diets are driving the consumption of oat milk in Australia. Vegan celebrities and chefs promoting plant-based lifestyles have significantly influenced consumer choices, leading to increased consumption of soy milk and oat milk. This trend is boosting the demand for oat milk as a dairy alternative.

 

Additionally, consumers, especially those allergic to cow's milk, are turning to plant-based milk products like oat milk because it is naturally lactose-free. As a result, Australia’s consumption level of oat milk is on the rise.

 

Manufacturers are focusing on product innovation by introducing flavoured options like chocolate, vanilla, and caramel to cater to diverse consumer preferences. In addition, oat milk products are being fortified with functional ingredients like probiotics, omega-3 fatty acids, and vitamins to enhance nutritional value. The introduction of flavoured and fortified oat milk products is expanding consumer choices and driving Australian oat milk market growth. In January 2024, Oatly introduced "Unsweetened Oatmilk" and "Super Basic Oatmilk" in the US and Australian market, catering to health-conscious consumers as it has no sugar and less calories.

 

Additionally, oat milk's smaller carbon footprint and environmentally friendly production processes resonate with eco-conscious consumers, driving its popularity. Brands are emphasising sustainable practices from responsible sourcing of oats to eco-friendly packaging in response to growing environmental concerns, which is contributing to market growth. In March 2022, Oatly launched "The New Norm&Al Show" campaign in Australia to educate and inspire consumers to make sustainable food choices and to promote the benefits of plant-based diet.

 

According to Australia oat milk market analysis, oat milk is being utilised in the formulation of baby food products due to its nutritional value and suitability for lactose-intolerant individuals. Oat milk also finds applications in the pharmaceutical industry as part of nutraceutical products due to its health benefits and nutrient content.

 

Australia Oat Milk Market

 

Market Segmentation

Australia Oat milk market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Product Type

  • Reduced Fat
  • Regular/Full Fat
  • Others

 

Market Breakup by Source

  • Organic
  • Conventional
  • Others

 

Market Breakup by Flavour

  • Plain
  • Flavoured
    • Vanilla
    • Fruit
    • Chocolate
    • Others
  • Others

 

Market Breakup by Packaging Form

  • Cans
  • Cartons
  • Bottles
  • Others

 

Market Breakup by Application

  • Food & Beverages
  • Nutraceutical & Baby Food
  • Pharmaceuticals
  • Personal Care
  • Others

 

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Channels
  • Others

 

Market Breakup by Region

  • South Wales
  • Victoria
  • Queensland
  • Western Australia
  • Australian Capital Territory
  • Others

 

Competitive Landscape

Manufacturers are focusing on enhancing the taste and texture of oat milk and are introducing flavoured options like chocolate and vanilla to cater to diverse preferences.

 

  • Chobani Pty Ltd.
  • Inside Out Nutritious Goods Pty Ltd
  • Califia Farms, LLC
  • Australian Health and Nutrition Association Ltd
  • Noumi Limited
  • Wide Open Agriculture Ltd
  • OatMilkGoodness
  • Oatly Group
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Source
  • Flavour
  • Packaging Form
  • Application
  • Distribution Channel
  • Region
Breakup by Product Type
  • Reduced Fat
  • Regular/Full Fat
  • Others
Breakup by Source
  • Organic
  • Conventional
  • Others
Breakup by Flavour
  • Plain
  • Flavoured
  • Others
Breakup by Packaging Form
  • Cans
  • Cartons
  • Bottles
  • Others
Breakup by Application
  • Food & Beverages
  • Nutraceutical & Baby Food
  • Pharmaceuticals
  • Personal Care
  • Others
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Channels
  • Others
Breakup by Region
  • South Wales
  • Victoria
  • Queensland
  • Western Australia
  • Australian Capital Territory
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Chobani Pty Ltd.
  • Inside Out Nutritious Goods Pty Ltd
  • Califia Farms, LLC
  • Australian Health and Nutrition Association Ltd
  • Noumi Limited
  • Wide Open Agriculture Ltd
  • OatMilkGoodness
  • Oatly Group
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Australia Oat Milk Market Overview

    8.1    Key Industry Highlights
    8.2    Australia Oat Milk Historical Market (2018-2023) 
    8.3    Australia Oat Milk Market Forecast (2024-2032)
9    Australia Oat Milk Market by Product Type 
    9.1    Reduced Fat 
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Regular/Full Fat 
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
    9.3    Others
10    Australia Oat Milk Market by Source 
    10.1    Organic         
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Conventional 
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Others
11    Australia Oat Milk Market by Flavour
    11.1    Plain 
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Flavoured 
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
        11.2.3    Breakup By Type
            11.2.3.1    Vanilla 
            11.2.3.2    Fruit 
            11.2.3.3    Chocolate 
            11.2.3.4    Others 
    11.3    Others 
12    Australia Oat Milk Market by Packaging Form 
    12.1    Cans 
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Cartons 
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Bottles 
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Australia Oat Milk Market by Application
    13.1    Food & Beverages 
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Nutraceutical & Baby Food
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Pharmaceuticals 
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    Personal Care
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others 
14    Australia Oat Milk Market by Distribution Channel  
    14.1    Supermarkets and Hypermarkets
        14.1.1    Historical Trend (2018-2023)
        14.1.2    Forecast Trend (2024-2032)
    14.2    Convenience Stores
        14.2.1    Historical Trend (2018-2023)
        14.2.2    Forecast Trend (2024-2032)
    14.3    Online Channels
        14.3.1    Historical Trend (2018-2023)
        14.3.2    Forecast Trend (2024-2032)
    14.4    Others
15    Australia Oat Milk Market by Region
    15.1    New South Wales
        15.1.1    Historical Trend (2018-2023)
        15.1.2    Forecast Trend (2024-2032)
    15.2    Victoria
        15.2.1    Historical Trend (2018-2023)
        15.2.2    Forecast Trend (2024-2032)
    15.3    Queensland
        15.3.1    Historical Trend (2018-2023)
        15.3.2    Forecast Trend (2024-2032)
    15.4    Australian Capital Territory
        15.4.1    Historical Trend (2018-2023)
        15.4.2    Forecast Trend (2024-2032)
    15.5    Western Australia
        15.5.1    Historical Trend (2018-2023)
        15.5.2    Forecast Trend (2024-2032)
    15.6    Others
16    Market  Dynamics
    16.1    SWOT Analysis
        16.1.1    Strengths
        16.1.2    Weaknesses
        16.1.3    Opportunities
        16.1.4    Threats
    16.2    Porter’s Five Forces Analysis
        16.2.1    Supplier’s Power
        16.2.2    Buyer’s Power
        16.2.3    Threat of New Entrants
        16.2.4    Degree of Rivalry
        16.2.5    Threat of Substitutes
    16.3    Key Indicators for Demand
    16.4    Key Indicators for Price
17    Competitive Landscape
    17.1    Market Structure
    17.2    Company Profiles
        17.2.1    Chobani Pty Ltd.   
            17.2.1.1    Company Overview
            17.2.1.2    Product Portfolio
            17.2.1.3    Demographic Reach and Achievements
            17.2.1.4    Certifications
        17.2.2    Inside Out Nutritious Goods Pty Ltd  
            17.2.2.1    Company Overview
            17.2.2.2    Product Portfolio
            17.2.2.3    Demographic Reach and Achievements
            17.2.2.4    Certifications
        17.2.3    Califia Farms, LLC    
            17.2.3.1    Company Overview
            17.2.3.2    Product Portfolio
            17.2.3.3    Demographic Reach and Achievements
            17.2.3.4    Certifications
        17.2.4    Australian Health and Nutrition Association Ltd 
            17.2.4.1    Company Overview
            17.2.4.2    Product Portfolio
            17.2.4.3    Demographic Reach and Achievements
            17.2.4.4    Certifications
        17.2.5    Noumi Limited 
            17.2.5.1    Company Overview
            17.2.5.2    Product Portfolio
            17.2.5.3    Demographic Reach and Achievements
            17.2.5.4    Certifications
        17.2.6    Wide Open Agriculture Ltd 
            17.2.6.1    Company Overview
            17.2.6.2    Product Portfolio
            17.2.6.3    Demographic Reach and Achievements
            17.2.6.4    Certifications
        17.2.7     OatMilkGoodness 
            17.2.7.1    Company Overview
            17.2.7.2    Product Portfolio
            17.2.7.3    Demographic Reach and Achievements
            17.2.7.4    Certifications
        17.2.8    Oatly Group 
            17.2.8.1    Company Overview
            17.2.8.2    Product Portfolio
            17.2.8.3    Demographic Reach and Achievements
            17.2.8.4    Certifications
        17.2.9    Others
18    Key Trends and Developments in the Market

 

List of Key Figures and Tables  
1.    Australia Oat Milk Market: Key Industry Highlights, 2018 and 2032
2.    Australia Oat Milk Historical Market: Breakup by Product Type (USD Million), 2018-2023
3.    Australia Oat Milk Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4.    Australia Oat Milk Historical Market: Breakup by Source (USD Million), 2018-2023
5.    Australia Oat Milk Market Forecast: Breakup by Source (USD Million), 2024-2032
6.    Australia Oat Milk Historical Market: Breakup by Flavor (USD Million), 2018-2023
7.    Australia Oat Milk Market Forecast: Breakup by Flavor (USD Million), 2024-2032
8.    Australia Oat Milk Historical Market: Breakup by Packaging Form (USD Million), 2018-2023
9.    Australia Oat Milk Market Forecast: Breakup by Packaging Form (USD Million), 2024-2032
10.    Australia Oat Milk Historical Market: Breakup by Application (USD Million), 2018-2023
11.    Australia Oat Milk Market Forecast: Breakup by Application (USD Million), 2024-2032
12.    Australia Oat Milk Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
13.    Australia Oat Milk Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
14.    Australia Oat Milk Historical Market: Breakup by Region (USD Million), 2018-2023
15.    Australia Oat Milk Market Forecast: Breakup by Region (USD Million), 2024-2032
16.    Australia Oat Milk Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 166.57 million.

The market is expected to grow at a CAGR of 19.50% between 2024 and 2032.

The oat milk market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 844.98 million by 2032.

Factors driving the market growth include the expanding vegan and vegetarian population, rising lactose intolerance awareness, and several health benefits of oat milk.

Key trends aiding the market expansion are consumer’s shift toward non-genetically modified organisms (GMO) and pesticide-free products and the launch of oat milk in unique flavours across the country.

Regions considered in the market are South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.

Based on application, the market segmentations include food & beverages, nutraceutical & baby food, pharmaceuticals, and personal care, among others.

In packaging forms, cans, cartons, and bottles are considered in the report.

Key players in the market are Chobani Pty Ltd., Inside Out Nutritious Goods Pty Ltd., Califia Farms, LLC, Australian Health and Nutrition Association Ltd, Noumi Limited, Wide Open Agriculture Ltd, OatMilkGoodness, and Oatly Group, among others.

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