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Australia Oral Care Market Size, Share, Growth, Analysis: By Type: Toothpaste, Toothbrushes, Replacement of Toothbrush Heads, Dental Accessories/ Ancillaries, Mouthwashes/Rinses, Others; By Age Group; By Price Range; By Application; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Australia Oral Care Market Outlook
The Australia oral care market size was valued at USD 434.34 million in 2023. The market is further projected to grow at a CAGR of 5.50% between 2024 and 2032, reaching a value of USD 719.77 million by 2032.
Key Takeaways
- According to the WHO Global Oral Health Status Report (2022), nearly 3.5 billion people worldwide are affected by oral diseases.
- In 2021–22, 44.8 million dental services in Australia were subsidised by private health insurance providers. Additionally, 4.7 million services received subsidies through the Australian Government’s Child Dental Benefits Schedule.
- Poor oral health, including issues like tooth decay, gum disease, and tooth loss, contributes to 4.5% of the non-fatal disease burden in Australia.
The prevalence of oral diseases, such as dental cavity, gingivitis, and periodontal diseases have led to a surge in awareness about personal hygiene, including oral and dental hygiene, driving the Australia oral care market growth.
Additionally, there is a heightened focus on natural and plant-derived formulations in oral care products, with consumers increasingly attracted to products that provide efficacy without potentially harmful chemical ingredients. Brands like Rocc, Grants, Jack N’ Jill, and others are incorporating botanical ingredients to meet this demand.
Major distribution channels like supermarkets, pharmacies, and beauty specialists are expected to face increasing competition in the market. E-commerce is also likely to gain ground as a distribution channel. However, competition from retailers with private label lines is anticipated to rise as they offer dental care products at lower cost, which can increase the Australia oral care market share. Increased competition among distribution channels is likely to lead to more diverse product offerings and competitive pricing strategies.
Among types of oral care, toothpaste remains a necessity in Australian oral care routines, with consistent growth year-on-year. Manufacturers are launching products with advanced cleaning methods to cater to consumer demands for specialised oral care products. On the other hand, the trend of consumers opting for expensive products like electric toothbrushes is supporting the overall growth of the toothbrush segment as they provide advanced cleaning capabilities and effectiveness.
Meanwhile, the demand for denture fixatives is driven by factors like ageing populations and the need for specialised oral care solutions. Lastly, mouth freshener sprays offer a convenient way to maintain fresh breath on-the-go. These products contribute to overall oral hygiene practices by providing quick freshness after meals or throughout the day.
Market Segmentation
Australia Oral Care Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Toothpaste
- Polishes
- Powder
- Gels
- Paste
- Toothbrushes
- Manual Toothbrushes
- Electric Toothbrushes
- Battery Powered Toothbrushes
- Replacement of Toothbrush Heads
- Dental Accessories/ Ancillaries
- Breath Fresheners
- Cosmetic Dental Whitening Products
- Dental Water Jets
- Dental Flosses
- Waxed
- Unwaxed
- Thread
- Dental Tape
- Mouthwashes/Rinses
- Non-Medicated Mouthwash
- Medicated Mouthwash
- Dental Prosthesis Cleaning Solutions
- Denture Products
- Denture fixatives
- Cleanser
- Paste
- Adhesive
- Others
- Cordless
- Tongue Scrapers
- Fresh Breath Strips
- Oral Irrigators
- Mouth Freshener Sprays
- Others
Market Breakup by Age Group
- Infants
- Kids
- Adults
- Geriatric
Market Breakup by Price Range
- High
- Medium
- Low
Market Breakup by Application
- Household
- Commercial
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Dental Dispensaries
- Online Channel
- Others
Market Breakup by Region
- South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Market players are focused on providing innovative dental products to meet consumer’s diverse oral care needs.
- Iamginelle Pty Ltd.
- Dentallife Australia Pty Ltd.
- Wisdom Brands Pty Ltd.
- Erskine Products Pty Ltd.
- White Glo
- Lateral Food Corporation Pty Ltd.
- BreezeCare
- 3M Company
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Age Group |
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| Breakup by Price Range |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Oral Care Market Overview
8.1 Key Industry Highlights
8.2 Australia Oral Care Historical Market (2018-2023)
8.3 Australia Oral Care Market Forecast (2024-2032)
9 Australia Oral Care Market by Type
9.1 Toothpaste
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.1.3 Breakup by Type
9.1.3.1 Polishes
9.1.3.2 Powder
9.1.3.3 Gels
9.1.3.4 Paste
9.2 Toothbrushes
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2018-2023)
9.2.3 Breakup By Type
9.2.3.1 Manual Toothbrushes
9.2.3.2 Electric Toothbrushes
9.2.3.3 Battery Powered Toothbrushes
9.3 Replacement of Toothbrush Heads
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Dental accessories/ Ancillaries
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.4.3 Breakup by Type
9.4.3.1 Breath fresheners
9.4.3.2 Cosmetic dental whitening Products
9.4.3.3 Dental Water Jets
9.4.3.4 Dental Flosses
9.4.3.4.1 Waxed
9.4.3.4.2 Unwaxed
9.4.3.4.3 Thread
9.4.3.4.4 Dental Tape
9.5 Mouthwashes/Rinses
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.5.3 Breakup By Type
9.5.3.1 Non-Medicated Mouthwash
9.5.3.2 Medicated Mouthwash
9.6 Dental Prosthesis Cleaning Solutions
9.6.1 Historical Trend (2018-2023)
9.6.2 Forecast Trend (2024-2032)
9.7 Denture Products
9.7.1 Historical Trend (2018-2023)
9.7.2 Forecast Trend (2024-2032)
9.7.3 Breakup By Type
9.7.3.1 Denture fixatives
9.7.3.2 Cleanser
9.7.3.3 Paste
9.7.3.4 Adhesive
9.7.3.5 Others
9.8 Cordless
9.8.1 Historical Trend (2018-2023)
9.8.2 Forecast Trend (2024-2032)
9.9 Tongue scrapers
9.9.1 Historical Trend (2018-2023)
9.9.2 Forecast Trend (2024-2032)
9.10 Fresh Breath Strips
9.10.1 Historical Trend (2018-2023)
9.10.2 Forecast Trend (2024-2032)
9.11 Oral Irrigators
9.11.1 Historical Trend (2018-2023)
9.11.2 Forecast Trend (2024-2032)
9.12 Mouth Freshener Sprays
9.12.1 Historical Trend (2018-2023)
9.12.2 Forecast Trend (2024-2032)
9.13 Others
10 Australia Oral Care Market by Age Group
10.1 Infants
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Kids
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Adults
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Geriatric
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Australia Oral Care Market by Price Range
11.1 High
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Medium
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Low
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Australia Oral Care Market by Application
12.1 Household
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Commercial
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Australia Oral Care Market by Distribution Channel
13.1 Hypermarkets/Supermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Dental Dispensaries
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online Channel
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Australia Oral Care Market by Region
14.1 New South Wales
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Victoria
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Queensland
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Australian Capital Territory
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Western Australia
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Iamginelle Pty Ltd.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Dentallife Australia Pty Ltd.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Wisdom Brands Pty Ltd.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Erskine Products Pty Ltd.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 White Glo
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Lateral Food Corporation Pty Ltd.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 BreezeCare
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 3M Company
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Oral Care Market: Key Industry Highlights, 2018 and 2032
2. Australia Oral Care Historical Market: Breakup by Type (USD Million), 2018-2023
3. Australia Oral Care Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Australia Oral Care Historical Market: Breakup by Age Group (USD Million), 2018-2023
5. Australia Oral Care Market Forecast: Breakup by Age Group (USD Million), 2024-2032
6. Australia Oral Care Historical Market: Breakup by Price Range (USD Million), 2018-2023
7. Australia Oral Care Market Forecast: Breakup by Price Range (USD Million), 2024-2032
8. Australia Oral Care Historical Market: Breakup by Application (USD Million), 2018-2023
9. Australia Oral Care Market Forecast: Breakup by Application (USD Million), 2024-2032
10. Australia Oral Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
11. Australia Oral Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
12. Australia Oral Care Historical Market: Breakup by Region (USD Million), 2018-2023
13. Australia Oral Care Market Forecast: Breakup by Region (USD Million), 2024-2032
14. Australia Oral Care Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 434.34 million.
The market is expected to grow at a CAGR of 5.50% between 2024 and 2032.
The oral care market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 719.77 million by 2032.
The market is being driven due to prevalence of oral diseases, active promotion regarding awareness of dental hygiene by dentists, and availability of wide range of oral care products. Increased awareness encourages consumers to prioritise oral health and adopt better hygiene practices.
Key trends aiding the market expansion are the development of technologically advanced oral care products, including electric toothbrushes; introduction of interactive toothbrushes equipped with position detection and motion sensor technologies, and availability of at-home teeth-whitening product.
Regions considered in the market are South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Different types of oral care are toothpaste, toothbrush, replacement of toothbrush heads, dental accessories/ ancillaries, mouthwash/rinses, dental prosthesis cleaning solutions, denture products cordless, tongue scrapers, fresh breath strips, oral irrigators, and mouth freshener sprays, among others.
Based on distribution channel, the market segmentations include hypermarkets/supermarkets, convenience stores, dental dispensaries, and online channel, among others.
Infants, kids, adult, and geriatric age groups are considered in the report.
Key players in the market are Iamginelle Pty Ltd., Dentallife Australia Pty Ltd., Wisdom Brands Pty Ltd., Erskine Products Pty Ltd., White Glo, Lateral Food Corporation Pty Ltd., BreezeCare, and 3M Company, among others.
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