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Report Overview

The Australia potato chips market size was valued at USD 361.22 Million in 2025. The market is further projected to grow at a CAGR of 4.10% between 2026 and 2035, reaching a value of USD 539.86 Million by 2035.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • Potato chips are a popular choice for people with busy lifestyles. They offer convenience, shorten meal preparation time, and serve as quick snacks or meal accompaniments.

  • Some companies are producing healthier potato chips, including those with lower cholesterol, fat, and calorie content to cater to health-conscious consumers.

  • Key players operating in this market include Tyrrells Crisps Holdings Pty Limited, Kellanova (PRINGLES, S.A.R.L.), and PepsiCo Australia Holdings Pty Ltd.

Competitive Landscape

Market players are launching new variants of potato chips, further engaging in partnerships to enter international markets and stay ahead in the competition. 

  • The Smith's Snackfood Company Pty Ltd. 
  • Snack Brands Australia 
  • Tyrrells Crisps Holdings Pty Limited 
  • Kellanova (PRINGLES, S.A.R.L.) 
  • Tixana Pty Limited (Chicca chips) 
  • PepsiCo Australia Holdings Pty Ltd. 
  • Others

Australia Potato Chips Market Report Snapshots

Australia Potato Chips Market

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2025, the market reached an approximate value of USD 361.22 Million.

The market is expected to grow at a CAGR of 4.10% between 2026 and 2035.

The potato chips market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 539.86 Million by 2035.

Changing consumer lifestyle, demand for healthier potato chips, and rising popularity of snack foods are some of the major factors propelling the growth of the market.

Key trends aiding the market expansion are the growth of distribution channels, increasing demand for low-calorie potato chips, and launch of different flavoured potato chips.

Regions considered in the market are South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.

Baked and fried potato chips are considered in the report.

Based on flavour, the market segmentations include plain/salted and flavoured.

Supermarkets and hypermarkets, convenience stores, specialty stores, and online distribution channels are considered in the market report.

Key players in the market are The Smith's Snackfood Company Pty Ltd., Snack Brands Australia, Tyrrells Crisps Holdings Pty Limited, Kellanova (PRINGLES, S.A.R.L.), Tixana Pty Limited (Chicca chips), and PepsiCo Australia Holdings Pty Ltd., among others.

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