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Australia Potato Chips Market Size, Growth, Trends, Analysis: By Product Type: Baked, Fried; By Flavour: Plain/Salted, Flavoured; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Online Channel, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Australia Potato Chips Market Outlook
The Australia potato chips market size was valued at USD 346.99 million in 2023. The market is further projected to grow at a CAGR of 4.10% between 2024 and 2032, reaching a value of USD 498.79 million by 2032.
Key Takeaways
- Potato chips are a popular choice for people with busy lifestyles. They offer convenience, shorten meal preparation time, and serve as quick snacks or meal accompaniments.
- Some companies are producing healthier potato chips, including those with lower cholesterol, fat, and calorie content to cater to health-conscious consumers.
- Key players operating in this market include Tyrrells Crisps Holdings Pty Limited, Kellanova (PRINGLES, S.A.R.L.), and PepsiCo Australia Holdings Pty Ltd.
The potato chips market has experienced a positive growth due to availability of product variety and flavour mix, which plays a significant role in consumer’s purchasing decisions and boosting sales. Moreover, the changing consumer lifestyles, where snacking habits align with busy schedules, favours the consumption of potato chips and thereby, drives the Australia potato chips market growth.
Additionally, the expansion of distribution channels, including supermarkets and e-retailers, enhanced the accessibility of baked as well as fried potato chips. Further, the segment based on types reveals that baked chips represent a healthier alternative in the potato chips market, appealing to consumers seeking reduced-fat and organic options. This segment caters to the growing health consciousness among consumers, driving demand for baked potato chips as a nutritious snack choice. However, despite the rise of healthier alternatives, fried chips maintain their popularity among consumers who prefer the familiar taste and texture of deep-fried potato chips.
Additionally, flavoured segment holds the largest Australia potato chips market share and is expected to continue its dominance over the forecast period. It offers unique taste experiences and caters to evolving consumer preferences for variety and innovation in snack options. Common flavours include barbecue, sour cream and onion, cheese, jalapeño, salt, and vinegar, among others. This emphasis on flavour diversity aligns with consumer trends seeking healthier snack options, leading to the development of baked, reduced-fat, and organic potato chips.
Market Segmentation
Australia Potato Chips Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Baked
- Fried
Market Breakup by Flavour
- Plain/Salted
- Flavoured
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online Channel
- Others
Market Breakup by Region
- South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Market players are launching new variants of potato chips, further engaging in partnerships to enter international markets and stay ahead in the competition.
- The Smith's Snackfood Company Pty Ltd.
- Snack Brands Australia
- Tyrrells Crisps Holdings Pty Limited
- Kellanova (PRINGLES, S.A.R.L.)
- Tixana Pty Limited (Chicca chips)
- PepsiCo Australia Holdings Pty Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Flavour |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Potato Chips Market Overview
8.1 Key Industry Highlights
8.2 Australia Potato Chips Historical Market (2018-2022)
8.3 Australia Potato Chips Market Forecast (2023-2028)
9 Australia Potato Chips Market by Product Type
9.1 Baked
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Fried
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Australia Potato Chips Market by Flavour
10.1 Plain/Salted
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Flavoured
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Australia Potato Chips Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Speciality Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online Channel
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Australia Potato Chips Market by Region
12.1 New South Wales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Victoria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Queensland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Western Australia
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Australian Capital Territory
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 The Smith's Snackfood Company Pty Ltd.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Snack Brands Australia
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Tyrrells Crisps Holdings Pty Limited
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Kellanova (PRINGLES, S.A.R.L.)
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Tixana Pty Limited (Chicca chips)
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 PepsiCo Australia Holdings Pty Ltd.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Potato Chips Market: Key Industry Highlights, 2018 and 2032
2. Australia Potato Chips Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Australia Potato Chips Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Australia Potato Chips Historical Market: Breakup by Flavour (USD Million), 2018-2023
5. Australia Potato Chips Market Forecast: Breakup by Flavour (USD Million), 2024-2032
6. Australia Potato Chips Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Australia Potato Chips Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Australia Potato Chips Historical Market: Breakup by Region (USD Million), 2018-2023
9. Australia Potato Chips Market Forecast: Breakup by Region (USD Million), 2024-2032
10. Australia Potato Chips Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 346.99 million.
The market is expected to grow at a CAGR of 4.10% between 2024 and 2032.
The potato chips market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 498.79 million by 2032.
Changing consumer lifestyle, demand for healthier potato chips, and rising popularity of snack foods are some of the major factors propelling the growth of the market.
Key trends aiding the market expansion are the growth of distribution channels, increasing demand for low-calorie potato chips, and launch of different flavoured potato chips.
Regions considered in the market are South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Baked and fried potato chips are considered in the report.
Based on flavour, the market segmentations include plain/salted and flavoured.
Supermarkets and hypermarkets, convenience stores, specialty stores, and online distribution channels are considered in the market report.
Key players in the market are The Smith's Snackfood Company Pty Ltd., Snack Brands Australia, Tyrrells Crisps Holdings Pty Limited, Kellanova (PRINGLES, S.A.R.L.), Tixana Pty Limited (Chicca chips), and PepsiCo Australia Holdings Pty Ltd., among others.
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