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The Australia premium chocolate market size was valued at USD 558.48 Million in 2025. The industry is expected to grow at a CAGR of 6.60% during the forecast period of 2026-2035 to reach a value of USD 1058.23 Million by 2035. The combined expansion of manufacturing facilities and distribution networks enables premium brands to scale their operations without compromising on product quality, freshness, and availability across the nation, which is supporting the market growth.
The expansion of the Australia premium chocolate market is primarily driven by the ongoing premiumization of everyday indulgence and a growing shift toward experiential and value-driven gifting. Consumers increasingly prefer luxury chocolates with high-quality ingredients, unusual flavors, and exquisite packaging for everyday purchases. Luxury chocolates are gaining popularity as a lifestyle and gifting option, with personalized packaging, festive assortments, and brand narrative adding value and justifying higher prices.
Manufacturers are focusing on production, warehousing, logistics, and enhancing the entire supply chain as demand for luxury chocolates rises in both urban and rural areas. The company's strategic expansion of factories leads to increased productivity and product innovation. Advanced distribution centers provide effective inventory management, faster replenishment, and greater penetration of retail and direct-to-consumer channels. A combination strategy solves the limited supply during busy seasons while maintaining constant brand visibility. This is especially important in the Australia luxury chocolate market, where supply and perceived quality impact purchasing decisions.
Prominent market participants have proven their investment approach to be effective. For instance, in September 2025, Haigh's Chocolates invested USD 120 million in a new AUD manufacturing, warehousing, and fulfilment facility, significantly boosting production capacity. Similarly, in July 2025, Mondelz International expanded its national distribution capabilities by opening Australia's largest chocolate distribution hub.
Base Year
Historical Period
Forecast Period
The NSW Department of Education projected Australia's cocoa production potential to reach $15-20 million by 2030.
In 2020-21, the Australian Bureau of Statistics recorded 14.7 million tonnes in retail sales of food and non-alcoholic beverages.
As per the NT Government Australia, cocoa cultivation is found near Darwin in NT, North Queensland, and north-western Western Australia.
Compound Annual Growth Rate
6.6%
Value in USD Million
2026-2035
*this image is indicative*
Strategic acquisitions are allowing premium chocolate brands to quickly increase their production capacity without compromising the quality of artisan products. Through the combination of mature plants and experienced staff, the firms can increase production, reduce costs, and broaden their portfolio at a faster pace without having to wait for a long time. Such a tactic is quite suitable for the premium market, where the main distinctive characteristics of products are not only their uniqueness but also the skill and care of the producers. In line with this, Koko Black acquired Chocolatier Australia's Melbourne production site in April 2025, expanding its manufacturing and warehousing capabilities.
Since customers are constantly looking for novelty, indulgence, and distinctive flavor experiences, product innovation and freshness through limited editions will remain at the core of the Australia premium chocolate market development. Seasonal changes and co-branding are tactics that enable companies to raise prices and keep customers buying at intervals. For instance, in January 2026, Mondelez International launched Cadbury Dairy Milk Biscoff in Australia, combining two well-known brands to generate significant consumer attention and retail demand.
Brand licensing and cross-category collaborations are techniques used by premium chocolate businesses to expand their reach beyond traditional confectionery. When businesses take the risk of expanding into the adjacent lifestyle and wellness industries, they not only increase brand awareness and attractiveness within a new consumer demographic, but they also bring the brand closer to that group. This technique not only establishes new revenue streams in the Australia premium chocolate market, but it also gradually builds the brand. For example, the June 2025 event revolved around Menz Confectionery's decision to expand the Violet Crumble brand license in the health and lifestyle products sector through a series of agreements, thereby magnifying its premium nature.
Premium chocolate companies are leveraging fresh incremental demand and bolstering their national brand presence through Australia premium chocolate market re-entry and global expansion. One of the best ways to increase customer interaction is to open your own stores in key strategic areas, particularly in the gifting and experience sectors. Additionally, by boosting the entire brand exposure across many channels, such expansion serves as an offline growth engine for online sales. For instance, in December 2025, Koko Black reopened its Brisbane Arcade flagship store, reflecting the brand's renewed focus on regional expansion following its re-entry into Queensland.
Sustainability is a major consideration for premium chocolate buyers, and its influence can be observed in the innovations made in the manufacturing and packaging of the products. A business that commits to lessening its environmental footprint while maintaining the same level of product quality is going to be perceived as a more positive brand by consumers and hence will be able to align its values more effortlessly. In addition to that, these initiatives would also help the company's operations to become more efficient and less vulnerable to regulations. Joining the announcement of the trend, Mars Wrigley Australia revealed in April 2023 that they are investing AUD 28.8 million in their Ballarat plant, which will mainly aim to focus on recyclable packaging and production upgrades.
The EMR’s report titled “Australia Premium Chocolate Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Key Insights: The Australia premium chocolate market scope comprises products such as white, milk, and dark chocolate, each catering to a different set of consumption drivers. Milk chocolate still accounts for most of the volume, and a few brands, such as Cadbury Premium and Lindt, are not only fixing the flavor profiles but also the cocoa sourcing to keep the mass premium appeal alive. Dark chocolate sales are expanding due to the availability of high-cocoa, low-sugar goods from firms such as Pana Organic and Loving Earth, which appeal to health-conscious consumers. White chocolate is gaining popularity due to gourmet inclusions and boutique chocolatiers' small-batch creativity, despite being a small market.
Market Breakup by Distribution Channel
Key Insights: The Australia premium chocolate market sales are distributed through several channels, including supermarkets, convenience stores, specialty stores, internet stores, and others. Supermarkets and hypermarkets like Woolworths and Coles offer the scope and the spotlight for premium brands such as Lindt and Whittaker's. Specialty stores, such as Koko Black boutiques and Haigh's retail outlets, focus mainly on the experience of buying and gifting. Online channels facilitate direct-to-consumer sales, subscriptions, and custom assortments, whereas convenience and alternative channels serve the impulse and corporate gifting market.
Market Breakup by Region
Key Insights: At the regional level, the Australia premium chocolate market landscape includes New South Wales, Victoria, Queensland, the Australian Capital Territory, Western Australia, and others, where consumption is influenced by urbanization and retail density. New South Wales and Victoria have consumers with considerable disposable income and a concentration of upscale merchants and cafés, making them the market leaders. Queensland's growing demand is primarily driven by tourism, particularly gifting and lifestyle consumption. Western Australia and the ACT are less mature markets, with artisanal brands and specialized retail formats gradually expanding their reach to offer premium consumers looking for alternative shopping options outside of the larger eastern hubs.
By product type, white chocolate is gaining notable demand, driven by new product innovations
White chocolate is witnessing significant consumer demand, mainly because of the new product innovations in the Australia premium chocolate market. In Australia, white chocolate businesses are targeting daring clients who enjoy the luxury experience. White chocolate has evolved from its usual sweetness to include flavors and gourmet features, making it a popular gift and seasonal item. Consumers' yearning for new tastes has resulted in a greater selection of products on store shelves. Lindt Australia has introduced two new Dubai-style chocolate assortments, including a 70% cocoa dark and a white chocolate, contributing to premium diversification in 2025 and elevating white chocolate's premium position.
In Australia, customers associate higher cocoa content with product quality and elegance, leading to increased interest in dark chocolate. Premium manufacturers are increasingly creating dark chocolate products that are slightly bitter yet smooth, appealing to both new and traditional audiences. These products follow the premiumization trend in the Australia premium chocolate market, fetch higher price points, and are ideal for premium gifting occasions, increasing the consumption of dark chocolate among non-niche purchasers. In 2025, Cadbury will debut the Cadbury Coco premium dark chocolate brand, making dark chocolate both affordable and elegant.
By distribution channel, supermarkets and hypermarkets boost product sales by promoting new flavors and products
Supermarkets and hypermarkets contribute significantly to the widespread availability of luxury chocolates in Australia by introducing new goods and limited-edition launches that generate interest in the category. These retail models cater to a large client base and seasonal incentives, enabling marketers to effectively turn consumer desire into sales. Leading merchants' ability to debut new flavors on a huge scale reinforces their premium positioning and attracts a large audience to test the product. For instance, in 2025, Nestlé introduced seven new chocolate snacks, including the Aero Milkybar and Golden Rough blocks, to stores across the country, offering consumers a wider range of premium snacking options.
Specialty stores contribute substantially to the Australia premium chocolate market revenue, by providing a carefully chosen range of unique, high-quality products. and they are, thus, the greatest contributors to the increase in premium chocolate consumption. Such items, which are generally the first to be spotted in stores other than the usual grocery aisles, entice those shoppers who are the most enthusiastic about the craftsmanship, exclusivity, and experiential flavors that become a brand's source of charging a premium.
By region, Queensland leads the market growth, propelled by tourism-driven retail sales
The Australia premium chocolate market witnesses significant demand in Queensland, mainly influenced by tourism-oriented retail sales, lifestyle consumption habits of local people, and product innovations that fit the local taste. Retailers in coastal and downtown neighborhoods are launching distinctive products to entice both locals and tourists. As a result, they are considerably contributing to the growth of the region's premium category. Limited-edition and locally themed products effectively increase brand awareness and consumer loyalty. For instance, Noosa Chocolate Factory launched its new warm chocolate concept café at the Sunshine Plaza in September 2025, which has brought about new alternatives for chocolate lovers to enjoy chocolate in Queensland.
Western Australia premium chocolate market is emerging as a lucrative business destination, as consumer demand moves to artisanal and more sophisticated flavor profiles. Premium launches that highlight specialty as well as conventional retailers are in line with local preference for high-quality ingredients and unique experiences, thus enabling support for premium price points. Besides, these products could be a gift or a source of happiness for the recipient. For instance, Kinder rolled out in Australia with the launch of Kinder Chocolate Ice Cream bars in 2025, bringing about a new consumption occasion to Western Australian retail by offering chocolate in another form.
Major Australia premium chocolate market players are basically tapping into product innovation and limited edition launches to gain consumer preference, which is changing. So, through the launch of new flavors, artisanal formulations, and seasonal assortments, companies keep customers coming back for more while also clearly distinguishing their products from mass-market chocolates. Brands like Lindt and Haigh's are cyclically updating their product lines to keep consumer excitement high, thus earning their premium image and further penetrating the gifting and lifestyle segments, which contribute to the overall market growth.
Besides that, many premium chocolate companies in Australia are also consolidating their supply chains and retail presence to make their products more available to customers and hence, improve the overall efficiency of their operations. Production-related investments in both urban and rural markets, plants, warehouses, and direct-to-consumer channels strive to provide freshness, assured quality, and prompt replacement. Forming strategic alliances with specialty retailers, supermarkets, and online channels ensures that brands can grow their operations, strengthen their brand visibility, and be able to meet the increasing demand in the Australia premium chocolate market effectively.
Established in 1845 in Zurich, Switzerland, Lindt & Sprüngli is among the top chocolate brands globally for premium chocolate. The company consists of artisans and craftspersons who, through continuous innovations of products, have made the brand very popular in Australia as well, where there are retail as well as specialty outlets.
Ferrero International, established in 1946 and based in Alba, Italy, is among the leading confectionery companies globally. The company is renowned for such brands as Ferrero Rocher and Kinder. It meets the needs of the Australia premium chocolate market by innovation and premium positioning.
Godiva Australia is part of the global Godiva network, which was established in 1926 and is headquartered in Brussels, Belgium. The company provides luxury chocolates and gift solutions. It operates top-end boutiques as well as e-commerce platforms, catering primarily to the indulgence and gifting markets in Australia.
Haigh's Chocolates, a heritage chocolatier, was established in 1915 and is based in Adelaide, Australia. The company is focused on artisanal, high-quality products and has maintained its craftsmanship and premium positioning in the Australia premium chocolate market landscape, despite its expansion nationally.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include Chocolatier Australia, among others.
Explore the latest trends shaping the Australia Premium Chocolate Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for a customized consultation on Australia premium chocolate market trends 2026.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the Australia premium chocolate market reached an approximate value of USD 558.48 Million.
The market is projected to grow at a CAGR of 6.60% between 2026 and 2035.
The revenue generated from the premium chocolate market is expected to reach USD 1058.23 Million in 2035.
The premium chocolate market is categorised according to product type, which includes white chocolate, milk chocolate and dark chocolate.
The key players in the market include Chocoladefabriken Lindt & Spruengli AG, Ferrero International S.A., Godiva Australia Pty Ltd., AE Haigh Proprietary Limited, and Chocolatier Australia, among others.
Based on the distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, speciality stores, online stores, and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Key strategies driving the market include product innovation and limited-edition launches, expanding manufacturing and distribution infrastructure, strengthening omnichannel retail presence, strategic partnerships and acquisitions, and enhancing brand visibility through experiential and gifting-focused initiatives.
The key challenges include rising raw material costs, intense competition from both domestic and international brands, maintaining product quality at scale, fluctuating consumer demand, and navigating regulatory and sustainability requirements.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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