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Australia Sports Drink Market Size, Share, Growth, Forecast: By Product Type: Hypotonic, Isotonic, Hypertonic; By Form: Liquid, Powdered; By Packaging Material: Pet/Plastic, Metal, Glass; By Flavor: Flavored, Unflavored; By Application: Athletes, Lifestyle User, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Australia Sports Drink Market Outlook
Australia sports drink market size is estimated to be valued at USD 952.56 million in 2023. The market is further projected to grow at a CAGR of 6.6% between 2024 and 2032, reaching USD 1,723.34 million in 2024.
Key Takeaways
- According to the Australian Sports Commission, 78% of males aged 15 and older participate in sports or physical activities at least once a week, thus driving the Australia sports drink market.
- According to the Department of Health and Age Care, sports have a substantial impact on the economy, generating around $32 billion in yearly sales and offering employment support for 128,000 jobs.
- According to the Department of Health and Age Care, sports are an integral part of Australian life, with roughly 13 million adults and 3 million children engaging in sports each year.
In the growing Australia sports drink market, beverages in a liquid form generally possess a lower solute concentration compared to bodily fluids
Hypotonic sports beverages provide swift hydration due to their lower solute concentration, facilitating rapid absorption. These drinks replenish electrolytes, contain minimal calories, offer quick energy, and are suitable for short, intense workouts such as sprints or interval training.
Isotonic sports drinks offer balanced hydration like bodily fluids, assisting absorption during moderate exercise. They provide quick energy through carbohydrates, help maintain electrolyte balance, support endurance, are versatile, and aid in post-workout recovery.
In February 2023, a new global microdrink platform, endorsed by tennis star Novak Djokovic, debuted in Australia.
Market Segmentation
Australia Sports Drink Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Hypotonic
- Isotonic
- Hypertonic
Market Breakup by Form
- Liquid
- Powdered
Market Breakup by Packaging Material
- Pet/Plastic
- Metal
- Glass
Market Breakup by Flavour
- Flavoured
- Unflavoured
Market Breakup by Application
- Athletes
- Lifestyle User
- Casual Consumers
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Specialty Stores
- Discount Stores
- Online Retail
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia sports drink market key players are PepsiCo Australia Holdings Pty Ltd, The Coca‑Cola Company, Steric Trading Pty Ltd, and Ingredion Incorporated among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Form |
|
| Breakup by Packaging Material |
|
| Breakup by Flavor |
|
| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Sports Drink Market Overview
8.1 Key Industry Highlights
8.2 Australia Sports Drink Historical Market (2018-2023)
8.3 Australia Sports Drink Market Forecast (2024-2032)
9 Australia Sports Drink Market by Product Type
9.1 Hypotonic
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Isotonic
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Hypertonic
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
10 Australia Sports Drink Market by Form
10.1 Liquid
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Powdered
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Australia Sports Drink Market by Packaging Material
11.1 Pet/Plastic
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Metal
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Glass
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Australia Sports Drink Market by Flavor
12.1 Flavored
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Unflavored
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Australia Sports Drink Market by Application
13.1 Athletes
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Lifestyle User
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Casual Consumers
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
14 Australia Sports Drink Market by Distribution Channel
14.1 Hypermarkets and Supermarkets
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Convenience Stores
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Specialty Stores
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Discount Stores
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Online Retail
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 Australia Sports Drink Market by Region
15.1 New South Wales
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Victoria
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 Queensland
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Australian Capital Territory
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Western Australia
15.5.1 Historical Trend (2018-2023)
15.5.2 Forecast Trend (2024-2032)
15.6 Others
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators for Demand
16.4 Key Indicators for Price
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 PepsiCo Australia Holdings Pty Ltd
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 The Coca‑Cola Company
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Steric Trading Pty Ltd
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Ingredion Incorporated
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Sports Drink Market: Key Industry Highlights, 2018 and 2032
2. Australia Sports Drink Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Australia Sports Drink Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Australia Sports Drink Historical Market: Breakup by Form (USD Million), 2018-2023
5. Australia Sports Drink Market Forecast: Breakup by Form (USD Million), 2024-2032
6. Australia Sports Drink Historical Market: Breakup by Packaging Material (USD Million), 2018-2023
7. Australia Sports Drink Market Forecast: Breakup by Packaging Material (USD Million), 2024-2032
8. Australia Sports Drink Historical Market: Breakup by Flavor (USD Million), 2018-2023
9. Australia Sports Drink Market Forecast: Breakup by Flavor (USD Million), 2024-2032
10. Australia Sports Drink Historical Market: Breakup by Application (USD Million), 2018-2023
11. Australia Sports Drink Market Forecast: Breakup by Application (USD Million), 2024-2032
12. Australia Sports Drink Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
13. Australia Sports Drink Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
14. Australia Sports Drink Historical Market: Breakup by Region (USD Million), 2018-2023
15. Australia Sports Drink Market Forecast: Breakup by Region (USD Million), 2024-2032
16. Australia Sports Drink Market Structure
Key Questions Answered in the Report
The market was valued at USD 952.56 million in 2023.
The market is projected to grow at a CAGR of 6.6% between 2024 and 2032.
The revenue generated from the market is expected to reach USD 1,723.34 million in 2032.
The sports drink market is categorised according to form, which includes liquid and powdered.
The key players are PepsiCo Australia Holdings Pty Ltd, The Coca-Cola Company, Steric Trading Pty Ltd, and Ingredion Incorporated among others.
Based on the distribution channel, the market is divided into hypermarkets & supermarkets, convenience stores, speciality stores, online retail, discount stores and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
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