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Australia Web Analytics Market Size, Share, Growth, Forecast: By Offering: Services, Solution; By Deployment Mode: Cloud-based, On-premises; By Application: Online Marketing, Targeting and Behavioral Analysis, Multichannel Campaign Analysis, Others; By End Use; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Australia Web Analytics Market Outlook
The Australia web analytics market size is projected to grow at a CAGR of 14.5% between 2024 and 2032.
Key Takeaways
- Website analytics for australia.com show that it received 1.83 million visits in January 2024, with the core audience located in Australia, followed by the United States and Indonesia.
- Government policies, such as GDPR and CCPA, related to data privacy, consumer protection, and digital commerce significantly influence the web analytics market in Australia.
- As per industry reports, in 2022, the Australian government invested USD 299 million to enhance its data capabilities, emphasising the integration of data-driven insights into policymaking and service delivery. This investment showcases the practical benefits of data analytics in government operations.
The Department of Finance introduced the Australian Data Strategy in October 2022, underlining the government's focus on fostering innovation, ethical data practices, and data sharing to enhance public services and drive efficiency in government operations.
The increasing adoption of digital technologies by businesses to optimise operations and improve efficiency has driven the Australia web analytics market growth. The convergence of data-driven decision-making, real-time analytics, and transformative technologies like artificial intelligence (AI) and machine learning (ML) is reshaping the landscape of web analytics in Australia.
Moreover, the availability of vast amounts of data and prevalence of cloud-computing technologies are key drivers behind the growth of the analytics market, enabling businesses to unlock actionable insights, optimise operations, and make timely decisions. Additionally, the government's investments in technology and innovation, along with a strong focus on developing digital ecosystems like Melbourne, are driving the implementation of data analytics in various industries, fostering the Australia web analytics market share.
Display advertising optimisation is a key trend in the market, focusing on maximising the effectiveness of online advertising campaigns. Through data-driven insights and performance metrics, businesses can optimise display ad placements, creatives, and targeting strategies to reach the right audience segments. This trend is improving ad relevance, click-through rates, and overall campaign ROI.
Furthermore, as per industry reports, there were 21.30 million social media users in Australia in January 2023, representing 81.0% of the total population, with 18.85 million users aged 18 and above using social media. Due to the deep penetration of social media, there is an increasing importance of social media platforms in marketing strategies. Businesses are utilising web analytics tools to track social media performance, audience engagement, and campaign effectiveness, which has further helped users to enhance brand visibility, customer interactions, and social media ROI.
Market Segmentation
Australia Web Analytics Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Offering
- Services
- Support and Maintenance
- Professional Services
- Solution
- Marketing Automation
- Search Engine Tracking and Ranking
- Behavior Based Targeting
- Heat Map Analytics
- Others
Market Breakup by Deployment Mode
- Cloud-based
- On-premises
Market Breakup by Application
- Online Marketing
- Targeting and Behavioral Analysis
- Multichannel Campaign Analysis
- Display Advertising Optimisation
- Social Media Management
- Others
Market Breakup by End Use
- Healthcare
- Government
- BFSI
- Travel and Hospitality
- Retail
- Media and Entertainment
- IT and Telecommunications
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
Market players are focused on leveraging artificial intelligence (AI) to reshape industry landscapes and transform the web analytics market.
- Microsoft Corporation
- Mantel Group Pty Ltd
- IBM Corporation
- Salesforce, Inc.
- Google LLC
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Offering |
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| Breakup by Deployment Mode |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Web Analytics Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Web Analytics Historical Market (2018-2023)
8.3 Asia Pacific Web Analytics Market Forecast (2024-2032)
9 Australia Web Analytics Market Overview
9.1 Key Industry Highlights
9.2 Australia Web Analytics Historical Market (2018-2023)
9.3 Australia Web Analytics Market Forecast (2024-2032)
10 Australia Web Analytics Market by Offering
10.1 Services
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Type
10.1.3.1 Support and Maintenance
10.1.3.2 Professional Services
10.2 Solution
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Marketing Automation
10.2.3.2 Search Engine Tracking and Ranking
10.2.3.3 Behavior Based Targeting
10.2.3.4 Heat Map Analytics
10.2.3.5 Others
11 Australia Web Analytics Market by Deployment Mode
11.1 Cloud-based
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 On-premises
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Australia Web Analytics Market by Application
12.1 Online Marketing
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Targeting and Behavioral Analysis
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Multichannel Campaign Analysis
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Display Advertising Optimization
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Social Media Management
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Australia Web Analytics Market by End Use
13.1 Healthcare
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Government
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 BFSI
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Travel and Hospitality
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Retail
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Media and Entertainment
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 IT and Telecommunications
13.7.1 Historical Trend (2018-2023)
13.7.2 Forecast Trend (2024-2032)
13.8 Others
14 Australia Web Analytics Market by Region
14.1 New South Wales
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Victoria
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Queensland
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Australian Capital Territory
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Western Australia
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Microsoft Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Mantel Group Pty Ltd
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 IBM Corporation
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Salesforce, Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Google LLC
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Web Analytics Market: Key Industry Highlights, 2018 and 2032
2. Australia Web Analytics Market: Key Industry Highlights, 2018 and 2032
3. Australia Web Analytics Historical Market: Breakup by Offering (USD Million), 2018-2023
4. Australia Web Analytics Market Forecast: Breakup by Offering (USD Million), 2024-2032
5. Australia Web Analytics Historical Market: Breakup by Deployment Mode (USD Million), 2018-2023
6. Australia Web Analytics Market Forecast: Breakup by Deployment Mode (USD Million), 2024-2032
7. Australia Web Analytics Historical Market: Breakup by Application (USD Million), 2018-2023
8. Australia Web Analytics Market Forecast: Breakup by Application (USD Million), 2024-2032
9. Australia Web Analytics Historical Market: Breakup by End Use (USD Million), 2018-2023
10. Australia Web Analytics Market Forecast: Breakup by End Use (USD Million), 2024-2032
11. Australia Web Analytics Historical Market: Breakup by Region (USD Million), 2018-2023
12. Australia Web Analytics Market Forecast: Breakup by Region (USD Million), 2024-2032
13. Australia Web Analytics Market Structure
Key Questions Answered in the Report
The market is expected to grow at a CAGR of 14.5% between 2024 and 2032.
The market is being driven due to increasing adoption of digital technologies by businesses, the availability of vast amounts of data, the advancements in AI and ML, and the government's investments in technology and innovation.
Key trends aiding the market expansion due to increasing demand for data-driven decision-making and real-time analytics, prevalence of cloud-based technologies, and emergence of big data analytics.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Different applications of web analytics are online marketing, targeting and behavioural analysis, multichannel campaign analysis, display advertising optimisation, social media management, among others.
Based on end use, the market segmentations include healthcare, government, BFSI, travel and hospitality, retail, media and entertainment, IT and telecommunications, among other sectors.
The market breakup by offering includes services such as support and maintenance, professional services, and solutions like marketing automation, search engine tracking and ranking, behaviour-based targeting, heat map analytics, among other solutions.
Key players in this market include Microsoft Corporation, Mantel Group Pty Ltd, IBM Corporation, Salesforce, Inc., and Google LLC, among others.
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