The Australia wellness tourism market was valued at USD 9.56 Billion in 2025 and is expected to grow at a CAGR of 10.10%, reaching USD 25.02 Billion by 2035. The market growth is driven by increasing inbound medical travel, government investment in healthcare infrastructure, and growing interest in holistic wellness experiences.
Base Year
Historical Period
Forecast Period
Regional strategies, such as South West Australia’s wellness tourism plan, are reinforcing nature-based and culturally immersive wellness travel experiences.
Capella Sydney’s collaboration with Fluidform reflects the growing demand for premium, fitness-integrated wellness tourism services across Australia.
Government funding of AUD 170.4 million for Tourism Australia in 2024–25 is set to enhance wellness tourism infrastructure and global visibility.
Compound Annual Growth Rate
10.1%
Value in USD Billion
2026-2035
*this image is indicative*
The market is experiencing steady growth, driven by rising health awareness, personalized care demand, and nature-based retreats. The country’s rich natural landscapes, wellness-focused resorts, and expanding infrastructure attract both domestic and international travelers. In the historical period, Australia accounted for approximately 1.2% of the global wellness tourism market. Government initiatives and strategic investments are expected to further enhance the market’s appeal, positioning Australia as a key regional wellness destination. The market is expected to grow at a CAGR of 10.10% during the forecast period of 2026-2035 and attain a market value of USD 25.02 Billion by 2035.
Luxury Wellness Experiences Driving Market Development
Rising consumer demand for bespoke wellness experiences and integration of fitness-led travel is significantly shaping Australia’s premium wellness tourism segment. For instance, in October 2024, Capella Sydney introduced a pioneering wellness collaboration with Fluidform Pilates, offering guests curated movement-focused retreats and fitness services. This partnership blends luxury hospitality with holistic wellness, catering to both international tourists and high-end domestic travelers. The initiative is expected to uplift Australia’s wellness tourism appeal, boost revenue in the premium segment, and foster market growth through differentiated, value-added services in the forecast period.
Major market trends include regional strategies and robust government-backed investments.
Rising Emphasis on Improving Regional Strategies to Fuel Australia Wellness Tourism Market Growth
The market is evolving with a regional focus on natural and restorative experiences. For instance, in June 2024, Australia’s South West Tourism launched a dedicated Wellness Tourism Strategy aiming to position the region as a global destination for wellness retreats, spa tourism, and nature-based experiences. The strategy emphasizes sustainable wellness, mental health offerings, and Aboriginal cultural immersion, catering to rising consumer demand for holistic well-being. This regional investment reflects a broader national trend, contributing significantly to destination branding and the development of wellness-oriented tourism infrastructure across Australia.
Surge in Government Investments to Enhance Australia Wellness Tourism Market Value
Government-backed financial support is reinforcing the structural base of Australia’s wellness tourism industry. For instance, for the 2024-25 period, the Australian Government allocated AUD 170.4 million (approximately USD 114 million) to Tourism Australia, with a total operating revenue of AUD 191.0 million (around USD 127.8 million), including AUD 20.6 million (about USD 13.8 million) in commercial income. This funding aims to bolster global marketing, tourism infrastructure, and visitor experiences, indirectly benefiting wellness-focused sectors. The allocation signals strategic intent to strengthen Australia’s appeal to health-conscious travelers, enhance market competitiveness, and accelerate the country’s standing as a premium wellness tourism destination.
Preventive and Personalized Medicine to Lead the Market Share by Service Type
Among the service type segments, preventive and personalized medicine is expected to hold the largest market share in Australia’s wellness tourism sector. This is primarily driven by the country's rising focus on individualized healthcare, early disease prevention, and genomic innovations. As travelers increasingly seek customized wellness solutions, Australia’s integration of advanced diagnostics and tailored treatment protocols positions this segment as a key contributor to market expansion during the forecast period.
The key features of the market report include funding and investment analysis strategic initiatives by the leading players. The major companies in the market are as follows:
Radisson Hotel Group is expanding its presence in Australia with wellness-focused hospitality expansions, including the debut of Park Inn by Radisson in Melbourne. It champions sustainable and eco-conscious tourism by integrating responsible tourism practices across its Australian properties. With a strong focus on digital personalization and loyalty engagement, Radisson elevates guest experiences while aligning with wellness tourism’s rising demand for environmentally mindful stays.
Omni Hotels & Resorts, though primarily active across the U.S., aligns with wellness tourism trends through its resort-style amenities and experiential offerings. Its focus on destination-worthy properties with wellness-oriented services suggests potential alignment with the evolving Australian wellness segment if it enters the market.
Rosewood Hotel Group delivers ultra-luxury, holistic wellness experiences across its global properties. Its signature emphasis on integrated spa wellness, bespoke programming, and immersive local cultural connections reflect a vision that resonates strongly with Australia’s high-end wellness tourism sector.
IHG enhances Australia’s wellness tourism sector through its luxury and lifestyle accents, particularly as Regent returns and InterContinental properties are repositioned with elevated spa and wellness offerings. IHG’s growth in premium hotels brings wellness facilities, refined design, and elevated guest experiences—fueling the rising preference for immersive, health-conscious hospitality across the market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include New World Development Co Ltd, Accor SA, Hilton Worldwide Holdings Inc., Four Seasons Hotels and Resorts, Hyatt Corporation and Eden Health Retreat.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Service Type
Market Breakup by Travel Type
Market Breakup by Purpose
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Service Type |
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| Breakup by Travel Type |
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| Breakup by Purpose |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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