The global automotive noise, vibration, and harshness (NVH) materials market reached a value of about USD 16.98 Billion in 2025. The market is further expected to grow at a CAGR of 5.40% in the forecast period of 2026-2035 to reach nearly USD 28.73 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
5.4%
Value in USD Billion
2026-2035
*this image is indicative*
The Asia Pacific accounts for a considerable share of the global market for automotive noise, vibration, and harshness (NVH) materials. This can be attributed to the expansion of manufacturing capacity and the rapid growth of the automobile industry in the region. In the Asia Pacific, China is one of the largest consumers of automotive NVH materials, which is significantly contributing to the growth of the market.
The rising population and the rising living standards are directly impacting the growth of the automobile sector positively, which is surging the utilisation of automotive NVH materials. Also, the easy availability of raw materials and low-cost labour are driving the region's automotive NVH materials market. The demand for automotive NVH materials in the Asia Pacific region is further expected to grow at the fastest rate, with the recent expansion activities by key players. With the rising demand for commercial vehicles and passenger cars owing to the increasing purchase power of consumers in the region, the market is expected to witness robust growth in the forecast period.
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Noise, vibration, and harshness (NVH) materials in automobiles, particularly buses and cars, are materials that decrease undesired noise, vibrations, and harshness. As structure and airborne noises of vehicles can compromise their durability, NVH materials are used to reduce vibration and noise transmitted by various engine accessories such as steering wheels, cooling fans, the floor, and pedals.
Market Breakup by Type
Market Breakup by Application
Market Breakup by End-Use
Market Breakup by Region
The global market is being driven by rising demand for automotive NVH materials from the automotive industry due to stringent government mandates for quieter and safer cars. As lower NVH levels influence car-buying decisions, passenger vehicle manufacturers are extensively utilising automotive NVH materials. In addition, the growing demand for aftermarket services, including replacement parts, repairs and maintenance, accessorising, and customisation, is boosting the utilisation of auto parts and accessorising for soundproofing, which is expected to aid the market in the coming years.
As the use of commercial vehicles for logistics and transportation applications is increasing, the requirement for acoustic management and noise reduction in heavy vehicles is witnessing a surge. Rubbers offer excellent physical properties of high density, high heat, weather resistance, and vibration, absorbing properties, which make them an ideal NVH material. This, in turn, is anticipated to fuel the market growth. With the increasing focus of automotive manufacturers on acoustic management and noise reduction in passenger and commercial vehicles to improve fuel economy, reduce cabin noise, and increase durability, the demand for NVH materials is also predicted to grow. Moreover, the growing interest in automotive NVH materials in battery-powered light vehicles is expected to drive the growth of the market in the forecast period.
The report gives a detailed analysis of the following key players in the global automotive noise, vibration, and harshness (NVH) materials market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
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In 2025, the global automotive noise, vibration, and harshness (NVH) materials market attained a value of nearly USD 16.98 Billion.
The market is estimated to grow at a CAGR of 5.40% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach nearly USD 28.73 Billion by 2035.
The market is being driven by the increasing car ownership, the robust growth of the automotive sector, and the increasing focus on acoustic management and noise reduction of automobiles.
The introduction of various stringent government mandates regarding noise pollution from vehicles, the growing use of commercial vehicles for logistics and transportation, and the expanding market for the replacement of auto parts and accessorising for soundproofing are expected to propel the growth of the market.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various types of automotive noise, vibration, and harshness (NVH) materials are rubbers, thermoplastic polymers, engineering resins, polypropylene, textile materials, fibreglass, mixed textile fibre, polyester fibre, textile materials (synthetic), and textile materials (cotton).
The major applications of automotive noise, vibration, and harshness (NVH) materials are absorption, insulation, insulator and absorber, damper, trunk module, floor module, wheel arches, cockpit module, roof module, engine casing and bonnet liners, and wheels.
The significant end-uses of automotive noise, vibration, and harshness (NVH) materials includes passenger vehicles, light commercial vehicles, and heavy commercial vehicles.
The major players in the industry are BASF SE, The DOW Chemical Company, 3M Company, Sumitomo Riko Company Limited, Covestro AG, Huntsman International LLC, Borgers SE & Co. KGaA, Bocholt, Eagle Industries Inc., and Roush Enterprises, Inc, among others.
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by End-Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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