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Global Automotive Wrap Films Market Size, Share, Analysis: By Application: Full Wrap, Partial Wrap, Others; By Vehicle Type: Buses, Passenger Cars, Trucks; Regional Analysis; Market Dynamics; SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Global Automotive Wrap Films Market Outlook
The global automotive wrap films market size reached USD 6.03 billion in 2023. The market is expected to grow at a CAGR of 7.4% between 2024 and 2032, reaching almost USD 11.51 billion by 2032.
Key Takeaways:
- ACEA reported global vehicle production at 85.4 million units in 2022, a 5.7% increase, thus fuelling the global automotive wrap films market growth.
- China, per the International Trade Administration, retains its position as the leading global vehicle market, expected to reach 35 million vehicles by 2025.
- The growth of the automotive wrap film market is driven by enhanced automotive infrastructure and awareness of benefits like UV resistance and affordability.
Automotive wrap films, crafted from premium vinyl, transform vehicle exteriors and safeguard paint, while also customizing interiors like door panels and dashboards. Made with layered vinyl and adhesive for flexibility and durability, they resist wear, scratches, and fading. Available in varied colours and finishes, from matte to metallic, they protect the original paint and are easily applied and removed.
According to the global automotive wrap films market report, the market growth is fuelled by improved automotive infrastructure, awareness of benefits such as UV resistance, affordability, and integration of CAD software for custom designs, alongside 3D printing technology for high-quality graphics.
The European Automobile Manufacturers Association (ACEA) reported a global motor vehicle production of 85.4 million units in 2022, marking a 5.7% increase from the previous year. This surge in production has led to heightened demand, thereby propelling the global automotive wrap films market.
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Key Trends and Developments
The global automotive wrap films market is propelled by the integration of advanced materials, technology, enhanced protection, and simplified application processes.
March 2024
Tesla introduced wraps for the Model 3, Model Y, and Cybertruck at a new location. The service was announced at the Collision Austin South body shop in Texas, alongside existing offerings in California.
June 2023
Wrapmate introduced an interactive Tesla Cybertruck wraps configurator. Cybertruck owners could select from around 100 colours and have Wrapmate's extensive network of 2,000 installers apply the wrap nationwide.
June 2023
Spandex Australia launched Omega Skinz, a European-made automotive film solution, praised for its flexibility and quality, offering a soft, flexible, self-adhesive cast film with vibrant colours.
May 2023
PPG, in a joint venture with Entrotech, launched paint and clear film solutions for automotive and industrial sectors, providing enhanced vehicle protection and aesthetics.
Advanced materials
The global automotive wrap films market development is propelled by a rise in the use of innovative materials within the industry. These include high-quality vinyl and exotic finishes such as carbon fibre, which not only improve the look of vehicles but also provide enhanced durability against everyday wear and tear.
Technological integration
The global automotive wrap films market growth benefits greatly from the integration of cutting-edge technologies such as CAD software and 3D printing, which has led to a revolution in the industry. This advancement enables the creation of precise and intricate custom designs that were previously beyond imagination.
Protective advancements
The global automotive wrap films industry experiences a surge as these products evolve beyond mere aesthetics. Now, they provide advanced protection against UV rays, scratches, and environmental factors. This trend appeals especially to individuals seeking to maintain their vehicle's paint quality and resale worth.
Easy application and removal
Modern automotive wrap films showcase improved application techniques and easier removal procedures. This appeals to a diverse group of users, comprising professional installers and DIY enthusiasts, thus broadening accessibility to customization for a wider audience.
Global Automotive Wrap Films Market Trends
With a desire for uniqueness, vehicle customization emerges as a prevalent trend. Automotive wrap films offer an extensive range of colours, patterns, and finishes, enabling distinctive designs tailored to individual tastes and styles.
The rise in environmental consciousness drives the popularity of eco-friendly wrap films crafted from sustainable materials. These films not only deliver the desired aesthetic appeal but also resonate with the environmentally conscious choices of consumers.
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Market Segmentation
Global Automotive Wrap Films Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Application
- Full Wrap
- Partial Wrap
- Others
Market Breakup by Vehicle Type
- Buses
- Passenger Cars
- Trucks
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Based on vehicle type, the global automotive wrap films market share is led by passenger cars
Passenger cars benefit from wrap films that safeguard the car's original paint, shielding it from scratches, UV rays, and environmental wear, thus maintaining the vehicle's look and resale worth. Wraps also enable personalized designs, patterns, and branding elements tailored to the owner's preferences.
For buses, wrap films offer branding opportunities with logos, advertisements, or corporate identities, elevating brand visibility. They are simple to clean and maintain, needing little effort to keep the vehicle looking new. Wraps prove to be a cost-effective alternative to repainting, offering an affordable option for refreshing the appearance of buses.
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Competitive Landscape
Players in the global automotive wrap films market serve the automotive, architectural, and graphic design industries with their product offerings.
Avery Dennison Corporation, based in California, was founded in 1935. A global leader in labelling and packaging materials, the company provides a variety of automotive wrap films recognized for their quality and innovative features.
Arlon Graphics, LLC, established in 1958, and headquartered in California, specializes in producing top-tier vinyl films and automotive wrapping materials. These products cater to the automotive, architectural, and graphic design sectors.
3M Company, founded in 1902 and headquartered in Minnesota, is a multinational conglomerate renowned for its extensive array of products. Their automotive wrap films are acclaimed for their durability, versatility, and user-friendly application methods, widely used in the global automotive industry.
Kay Premium Marking Films Ltd, established in 1972 in the UK, specializes in crafting premium-grade marking and wrapping films. Their automotive wrap solutions are esteemed for their quality and performance, offering a diverse range of options to meet various needs in the automotive industry.
Other key players in the global automotive wrap films market are HEXIS S.A.S., VViViD Vinyl, ORAFOL Europe GmbH, JMR Graphics, Eastman Chemical Company, and Garware HI-Tech Films Limited among others.
Global Automotive Wrap Films Market Analysis by Region
Based on the region, the global automotive wrap films market share is led by Asia Pacific as it plays a vital role in vehicle production and a rising number of manufacturers. The substantial demand for vehicles is supported by a large population, growing middle-class incomes, and rapid urbanization, notably in countries such as China, India, and Japan.
According to the International Trade Administration, China remains the world's largest vehicle market with top annual sales and manufacturing output, projected to hit 35 million vehicles by 2025. In 2021, China sold over 26 million vehicles, including 21.48 million passenger vehicles and 4.79 million commercial units.
Market growth is also boosted by North America and Europe, where the rising adoption of electric vehicles and continuous technological advancements play significant roles.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Application |
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| Breakup by Vehicle Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Automotive Wrap Films Market Analysis
8.1 Key Industry Highlights
8.2 Global Automotive Wrap Films Historical Market (2018-2023)
8.3 Global Automotive Wrap Films Market Forecast (2024-2032)
8.4 Global Automotive Wrap Films Market by Application
8.4.1 Full Wrap
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Partial Wrap
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Others
8.5 Global Automotive Wrap Films Market by Vehicle Type
8.5.1 Buses
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Passenger Cars
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Trucks
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.6 Global Automotive Wrap Films Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Automotive Wrap Films Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Automotive Wrap Films Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Automotive Wrap Films Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Automotive Wrap Films Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Automotive Wrap Films Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Avery Dennison Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Arlon Graphics, LLC
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 3M Company
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Kay Premium Marking Films Ltd.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 HEXIS S.A.S.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 VViViD Vinyl
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 ORAFOL Europe GmbH
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 JMR Graphics
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Eastman Chemical Company
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Garware HI-Tech Films Limited
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Automotive Wrap Films Market: Key Industry Highlights, 2018 and 2032
2. Global Automotive Wrap Films Historical Market: Breakup by Application (USD Billion), 2018-2023
3. Global Automotive Wrap Films Market Forecast: Breakup by Application (USD Billion), 2024-2032
4. Global Automotive Wrap Films Historical Market: Breakup by Vehicle Type (USD Billion), 2018-2023
5. Global Automotive Wrap Films Market Forecast: Breakup by Vehicle Type (USD Billion), 2024-2032
6. Global Automotive Wrap Films Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Automotive Wrap Films Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Automotive Wrap Films Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Automotive Wrap Films Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Automotive Wrap Films Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Automotive Wrap Films Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Automotive Wrap Films Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Automotive Wrap Films Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Automotive Wrap Films Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Automotive Wrap Films Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Automotive Wrap Films Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Automotive Wrap Films Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Automotive Wrap Films Market Structure
Key Questions Answered in the Report
The market was valued at USD 6.03 billion in 2023.
The market is projected to grow at a CAGR of 7.4% between 2024 and 2032.
The revenue generated from the automotive wrap films market is expected to reach USD 11.51 billion in 2032.
The automotive wrap films market is propelled by the integration of advanced materials, technology, enhanced protection, and simplified application processes.
The automotive wrap films market is categorised into full wrap, partial wrap, and others.
The major players in the market, according to the report, are Avery Dennison Corporation, Arlon Graphics, LLC, 3M Company, Kay Premium Marking Films Ltd., HEXIS S.A.S., VViViD Vinyl, ORAFOL Europe GmbH, JMR Graphics, Eastman Chemical Company, and Garware HI-Tech Films Limited among others.
The major areas include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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