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Global Automotive Wrap Films Market Size, Share, Growth, Forecast; By Application: Buses, Passenger Cars, Trucks; Regional Analysis; Market Dynamics; SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Value Chain Analysis; Competitive Landscape; Industry Events and Developments; 2023-2028
Global Automotive Wrap Films Market Outlook
The global automotive wrap films market size attained a value of approximately USD 5.61 billion in 2022. The market is further expected to grow in the forecast period of 2023-2028 at a CAGR of 7.50%, reaching a value of around USD 8.62 billion by 2028.
Expansion of the automotive industry worldwide, supported by rising disposable incomes, improvements in road infrastructure, and decreasing costs of vehicles, has surged the demand for the automotive wrap films market. Light-duty vehicles like vans, sedans, and SUVs are frequently supplemented with automotive wrap films by younger consumers for improved durability, customisation, and visual appeal. Also, the use of automobile wrap films in heavy duty vehicles, such as trucks and buses, has increased due to promotion of tourism by various governments. Moreover, wrap ads are becoming increasingly popular at a rapid rate in a number of economies, which will serve as one of the key trends in the market for automotive wrap films.
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Global Automotive Wrap Films Market Share by Region
North America is holding a significant share in the market for automotive wrap films. This is on account of the high adoption rate of new technologies and early modernisation, positively influencing the high demand for car personalisation.
Advertisements and promotions often use wrapped vehicles for reaching out to a large number of audiences. The efficacy of such promotion is monitored through global positioning satellite tracking systems, which deliver detailed information about the vehicle. This has supported the high utilisation of these films for mobile advertisements in North America, thus supporting the market. In the United States, the increasing number of medium-duty vehicles employed as food trucks, transportation vehicles, and others are likely to fuel the U.S. automotive wrap films market.
Global Automotive Wrap Films Market Segmentation
Automotive wrap films safeguard the vehicle from scuffs, scratches, and sun fading, thus maintaining the vehicle’s finish and retaining its resale value. Common types of automotive wrap films include cast vinyl films and calendered vinyl films. Cast vinyl is a type of vinyl employed in vehicle wrapping specifically because it is long-lasting and thinner than calendared films.
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By application, the market is divided into:
- Buses
- Passenger Cars
- Trucks
The EMR report looks into the regional markets for automotive wrap films like Latin America, North America, Europe, Asia Pacific, and the Middle East and Africa.
Rapid Rise in Passenger Cars to Increase the Automotive Wrap Films Market Revenue
The passenger cars segment, by application, is expected to boost the market growth of automotive wrap films during the forecast period. This can be attributed to reducing prices of car wraps and increasing customer preference for vehicle customisation. The rising popularity and accessibility of varied colours and textures of automotive wrap films have influenced a rapid rise in demand for the personalisation of cars. Spot graphics and lettering are also very popular among drivers for advertising as well as personalisation, leading to an increased automotive wrap films market demand.
Meanwhile, the truck segment is also expected to boost the growth of the market for automotive wrap films. Growing industrialisation in emerging economies and increasing construction activities globally are boosting demands from the logistics and construction industry.
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Key Players in the Global Automotive Wrap Films Market
The report presents a detailed analysis of the following key players in the global automotive wrap films market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Avery Dennison Corporation
- Arlon Graphics, LLC
- 3M Company
- Kay Premium Marking Films Ltd.
- HEXIS S.A.S.
- VViViD Vinyl Inc.
- ORAFOL Europe GmbH
- JMR Graphics
- Eastman Chemical Company
- Garware HI-Tech Films Limited
- Others
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Application |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Automotive Wrap Films Market Analysis
8.1 Key Industry Highlights
8.2 Global Automotive Wrap Films Historical Market (2018-2022)
8.3 Global Automotive Wrap Films Market Forecast (2023-2028)
8.4 Global Automotive Wrap Films Market by Application
8.4.1 Buses
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Passenger Cars
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Trucks
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.5 Global Automotive Wrap Films Market by Region
8.5.1 North America
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Europe
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Asia Pacific
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Latin America
8.5.4.1 Historical Trend (2018-2022)
8.5.4.2 Forecast Trend (2023-2028)
8.5.5 Middle East and Africa
8.5.5.1 Historical Trend (2018-2022)
8.5.5.2 Forecast Trend (2023-2028)
9 North America Automotive Wrap Films Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Automotive Wrap Films Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Automotive Wrap Films Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Automotive Wrap Films Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Automotive Wrap Films Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Avery Dennison Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Arlon Graphics, LLC
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 3M Company
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Kay Premium Marking Films Ltd.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 HEXIS S.A.S.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 VViViD Vinyl Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 ORAFOL Europe GmbH
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 JMR Graphics
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Eastman Chemical Company
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Garware HI-Tech Films Limited
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
Additional Customisations Available:
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Automotive Wrap Films Market: Key Industry Highlights, 2018 and 2028
2. Global Automotive Wrap Films Historical Market: Breakup by Application (USD Million), 2018-2022
3. Global Automotive Wrap Films Market Forecast: Breakup by Application (USD Million), 2023-2028
4. Global Automotive Wrap Films Historical Market: Breakup by Region (USD Million), 2018-2022
5. Global Automotive Wrap Films Market Forecast: Breakup by Region (USD Million), 2023-2028
6. North America Automotive Wrap Films Historical Market: Breakup by Country (USD Million), 2018-2022
7. North America Automotive Wrap Films Market Forecast: Breakup by Country (USD Million), 2023-2028
8. Europe Automotive Wrap Films Historical Market: Breakup by Country (USD Million), 2018-2022
9. Europe Automotive Wrap Films Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Asia Pacific Automotive Wrap Films Historical Market: Breakup by Country (USD Million), 2018-2022
11. Asia Pacific Automotive Wrap Films Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Latin America Automotive Wrap Films Historical Market: Breakup by Country (USD Million), 2018-2022
13. Latin America Automotive Wrap Films Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Middle East and Africa Automotive Wrap Films Historical Market: Breakup by Country (USD Million), 2018-2022
15. Middle East and Africa Automotive Wrap Films Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Global Automotive Wrap Films Market Structure
Key Questions Answered in the Report
In 2022, the global market for automotive wrap films attained a value of approximately USD 5.61 billion.
The global market is assessed to grow at a CAGR of 7.50% between 2023 and 2028.
The market is estimated to witness healthy growth in the forecast period of 2023-2028 to reach USD 8.62 billion by 2028.
The major market drivers are the growing sales of automotives and rising use of automotive wrap films for advertising purposes.
The key automotive wrap films market trends include the rising trend of automotive customisation, increasing sales of pre-owned vehicles, and the usage of heavy-duty trucks for transportation purposes.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various applications of automotive wrap films in the market are buses, passenger cars, and trucks.
The major players in the market, according to the report, are Avery Dennison Corporation, Arlon Graphics, LLC, 3M Company, Kay Premium Marking Films Ltd., HEXIS S.A.S., VViViD Vinyl Inc., ORAFOL Europe GmbH, JMR Graphics, Eastman Chemical Company, and Garware HI-Tech Films Limited, among others.
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