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The global automotive wrap films market is estimated to grow in the forecast period of 2023-2028 at a CAGR of 20.9%.
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North America is holding a significant share in the automotive wrap films market. This is on account of the high adoption rate of new technologies and early modernisation positively influencing the high demand for car personalisation.
Advertisements and promotions often use wrapped vehicles for reaching out to a large number of audiences. The efficacy of such promotion is monitored through global positioning satellite tracking systems, which deliver detailed information about the vehicle. This has eventually headed to the high utilisation of these films for mobile advertisements in the region.
Moreover, the increasing number of medium-duty vehicles employed as food trucks, transportation vehicles, and others are likely to fuel the market growth in the United States.
Automotive wrap films safeguard the vehicle from scuffs, scratches, and sun fading, thus compressing the vehicle’s finish and retaining its resale value. They are of two types: cast vinyl films and calendered vinyl films. Cast vinyl is a type of vinyl employed in vehicle wrapping specifically because it is long-lasting and thinner than calendared films.
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By application, the market is divided into:
The EMR report looks into the regional automotive wrap films markets like Latin America, North America, Europe, Asia Pacific, and the Middle East and Africa.
Based on application, the passenger cars segment is expected to boost the market growth during the forecast period. This can be attributed to reducing prices of car wraps and increasing customer preference for vehicle customisation. Their rising popularity and the accessibility of varied colours and textures have influenced a rapid rise in demand for the personalisation of cars.
Spot graphics and lettering are also very popular among drivers for advertising as well as personalisation, which are expected to fuel the market demand. Meanwhile, the truck segment is also expected to boost the automotive wrap films market growth. Growing industrialisation in emerging economies and increasing construction activities globally are boosting demands from the logistics and construction industry.
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The report presents a detailed analysis of the following key players in the global market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
REPORT FEATURES | DETAILS |
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Base Year | 2022 |
Historical Period | 2018-2022 |
Forecast Period | 2023-2028 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Automotive Wrap Films Market Analysis
8.1 Key Industry Highlights
8.2 Global Automotive Wrap Films Historical Market (2018-2022)
8.3 Global Automotive Wrap Films Market Forecast (2023-2028)
8.4 Global Automotive Wrap Films Market by Application
8.4.1 Buses
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Passenger Cars
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Trucks
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.5 Global Automotive Wrap Films Market by Region
8.5.1 North America
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Europe
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Asia Pacific
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Latin America
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Middle East and Africa
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2022)
8.5.5.3 Forecast Trend (2023-2028)
9 North America Automotive Wrap Films Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Automotive Wrap Films Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Automotive Wrap Films Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Automotive Wrap Films Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Automotive Wrap Films Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Avery Dennison Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Arlon Graphics, LLC
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 3M Company
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Kay Premium Marking Films Ltd.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 HEXIS S.A.S.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
Additional Customisations Available:
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Automotive Wrap Films Market: Key Industry Highlights, 2018 and 2028
2. Global Automotive Wrap Films Historical Market: Breakup by Application (USD Million), 2018-2022
3. Global Automotive Wrap Films Market Forecast: Breakup by Application (USD Million), 2023-2028
4. Global Automotive Wrap Films Historical Market: Breakup by Region (USD Million), 2018-2022
5. Global Automotive Wrap Films Market Forecast: Breakup by Region (USD Million), 2023-2028
6. North America Automotive Wrap Films Historical Market: Breakup by Country (USD Million), 2018-2022
7. North America Automotive Wrap Films Market Forecast: Breakup by Country (USD Million), 2023-2028
8. Europe Automotive Wrap Films Historical Market: Breakup by Country (USD Million), 2018-2022
9. Europe Automotive Wrap Films Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Asia Pacific Automotive Wrap Films Historical Market: Breakup by Country (USD Million), 2018-2022
11. Asia Pacific Automotive Wrap Films Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Latin America Automotive Wrap Films Historical Market: Breakup by Country (USD Million), 2018-2022
13. Latin America Automotive Wrap Films Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Middle East and Africa Automotive Wrap Films Historical Market: Breakup by Country (USD Million), 2018-2022
15. Middle East and Africa Automotive Wrap Films Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Global Automotive Wrap Films Market Structure
The global market is assessed to grow at a CAGR of 20.9% between 2023 and 2028.
The major market drivers are the Ongoing industrialisation along with growing government initiatives to promote market growth.
The key market trends include the rising trend of automotive customisation, and the usage of heavy-duty trucks for transportation purposes.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various applications in the market include buses, passenger cars, and trucks.
The major players in the market are Avery Dennison Corporation, Arlon Graphics, LLC, 3M Company, Kay Premium Marking Films Ltd., and HEXIS S.A.S., among others.
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