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The global baby food market size reached approximately USD 76.29 billion in 2023. The market is projected to grow at a CAGR of 6% between 2024 and 2032, reaching a value of around USD 128.87 billion by 2032.
Baby food comprises soft, easily consumable food that is specifically developed for human infants between four to six months and two years. Baby food products are used as a substitute for breast milk to provide essential nutrition to infants. They are available in diverse flavours and forms to appeal to both children and parents.
One of the major factors driving the baby food market growth is the growing awareness regarding the importance of nutrition of breast milk which is leading to the rising popularity of baby food containing human milk oligosaccharides (HMO) to strengthen immune system development. Baby food products that can boost the digestive health of infants while providing essential nutrients are increasingly preferred due to the high prevalence of digestive issues among toddlers. Moreover, parents are increasingly preferring low-sugar baby foods to inculcate healthy eating habits in their offspring owing to the rising prevalence of various health-related issues such as obesity, osteoporosis, and high cholesterol, among others.
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Demand for pre-prepared and convenient baby foods; availability in diverse flavours; emergence of vegetable-enriched formulations; and prominence of functional and fortified food products are the major trends in the baby food market
Date | Company | Event |
Jun 2023 | Nature’s Path Organic Foods | Takes over Love Child Organics, an organic baby food and children's snack brand based in Canada. The acquisition signifies Nature's Path's expansion into the organic baby food sector. |
Aug 2023 | Sresta Natural Bioproducts | Announced to expand its range by introducing new product lines for babies and children, including food, snacks, and frozen items. |
Aug 2023 | Beech-Nut Nutrition Co. | Introduced its newest on-the-go snack for kids, Brownies with Hidden Veggies. |
Sep 2023 | Yoga Bar | Made its entry into the baby foods sector, launching porridge mixes under the brand name Yoga Baby. |
Trends | Impact |
Demand for pre-prepared and convenient baby foods | With more dual-income families, there is less time available for preparing homemade baby food. Pre-prepared food is a time-saving solution for parents working full-time jobs. |
Availability in diverse flavours | Companies often offer baby foods in diverse flavours. Introducing a variety of flavours early on can help shape infants' taste preferences and acceptance of different foods as they grow. |
Emergence of vegetable-enriched baby food | The trend towards incorporating more vegetables in baby food products is driven by multiple factors and carries various benefits for infant development and long-term health preferences. |
Prominence of superfood and fortified baby food | Superfood and fortified baby foods are designed to meet nutritional needs of infants and young children, which includes the addition of vitamins, minerals, probiotics, and prebiotics. |
The prominence of superfood and fortified baby food in the market has been steadily increasing, reflecting a growing consumer demand for products that support the health and developmental needs of infants and toddlers beyond basic nutrition. The trend of superfoods is leading to the addition of superfoods, such as berries, acai, beetroots, and pomegranate, among others, in baby food, which can provide both antioxidants and various nutritional components. Moreover, the rising popularity of functional baby food products, which can be rich in calcium, protein, or probiotics, is also invigorating the baby food market development.
Additionally, there is a surge in demand for organic and clean label food products. In June 2023, Nature’s Path Organic Foods acquired Love Child Organics, an organic baby food and children's snack brand based in Canada. By acquiring Love Child Organics, Nature’s Path aims to strengthen its position in the organic food sector, leveraging Love Child’s expertise and product lineup to reach a wider audience and cater to the growing demand for organic and nutritious food for babies.
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“Baby Food Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup | Categories |
Product Type | Dried Baby Food, Milk Formula, Prepared Baby Food, Others |
Distribution Channel | Hypermarkets and Supermarkets, Small Grocery Retailers, Health and Beauty Retailers, Online, Others |
Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Milk formula accounts for the majority of the baby food market share as it is enriched with the essential nutrients required for proper growth of infants
Milk formula holds the highest share in the baby food market, based on product type. It is designed to closely mimic breast milk, providing essential nutrients necessary for an infant's growth and development which makes it a vital option for parents who are unable or choose not to breastfeed. For working parents and those needing a flexible feeding schedule, milk formula offers a convenient alternative to breastfeeding, allowing for easier feeding by caregivers other than the mother. The segment also benefits from extensive research and development, leading to a wide range of products tailored to different dietary needs and health concerns, such as formulas for babies with allergies, reflux, or those needing extra nutrients.
The baby food market growth is also driven by prepared baby food which offers a wide range of flavours, textures, and nutrient compositions, catering to the developmental stages of infants and toddlers. The convenience of prepared baby food, ready to serve without further preparation, is a significant advantage for busy families. These products are often fortified with vitamins and minerals, helping to ensure that babies receive a balanced diet as they start consuming solid foods.
Hypermarkets and supermarkets maintain their dominance in the market as they offer a broad range of products
Hypermarkets and supermarkets hold significant market share as they offer a broad selection of baby food products, including milk formula, prepared baby food, cereals, and snacks. This variety allows parents to compare and choose products that best meet their child's nutritional needs and preferences. These stores provide a one-stop shopping experience, where consumers can buy baby food alongside their regular grocery and household items and this convenience is a significant factor for busy families.
Small grocery retailers, including local shops and neighbourhood stores, are expected to witness robust growth in the baby food market, as they are often more accessible to consumers, especially in areas where larger supermarket chains are not present and their proximity makes it easier for parents to make quick purchases or buy essentials. These retailers can also offer a more personalised shopping experience, with store owners often able to provide recommendations or order specific products upon request.
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The market players are introducing innovative and organic baby food products to stay ahead of the competition and meet the evolving regulatory landscape
Company | Founding Year | Headquarters | Product Portfolio |
Nestlé SA | 1866 | Vevey, Switzerland | Baby food, bottled water, cereals, chocolate and confectionery, coffee, dairy products |
Abbott Laboratories | 1888 | Illinois, United States | Infant and child nutrition products including Similac Pedialyte, and Ensure |
Beech-Nut Nutrition Company | 1891 | New York, United States | Jarred baby food, cereals, snacks |
Bellamy’s Organic Pty Ltd | 2004 | Tasmania, Australia | Organic infant formula, toddler milk drinks, cereals, snack bars |
Other major players in the baby food market include Danone S.A., Hero Group, and Mead Johnson & Company, LLC, among others. The market players are actively developing strategies to cater to evolving consumer preferences and regulatory requirements. Their actions are aimed at addressing the nutritional needs of infants and young children and responding to the growing demand for organic, convenient, and health-oriented products.
The Asia Pacific region includes countries with some of the world's largest populations, such as China and India. A large number of people, coupled with a significant number of births each year, creates a massive demand for baby food. Many countries in the APAC region have experienced rapid economic growth, leading to increased disposable incomes and a growing middle class and this economic uplift enables more families to afford commercially prepared baby food. There is also a cultural shift towards Western-style convenience foods in many countries, further boosting the demand for packaged baby food.
The North America baby food market is anticipated to witness a robust growth in the forecast period. The United States and Canada are known for high per capita spending on baby food due to the relatively high income levels as parents in these countries are willing to pay a premium for baby food products that are organic, non-GMO, or boast other health-related claims. There is also a strong emphasis on health and nutrition in North America, with parents looking for baby food products that offer the best nutritional value and are free from harmful additives or contaminants.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Baby Food Market Analysis
8.1 Key Industry Highlights
8.2 Global Baby Food Historical Market (2018-2023)
8.3 Global Baby Food Market Forecast (2024-2032)
8.4 Global Baby Food Market by Product Type
8.4.1 Dried Baby Food
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Milk Formula
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Prepared Baby Food
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Baby Food Market by Distribution Channel
8.5.1 Hypermarkets and Supermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Small Grocery Retailers
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Health and Beauty Retailers
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Online
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Baby Food Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Baby Food Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Baby Food Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Baby Food Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Baby Food Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Baby Food Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Nestlé SA
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Abbott Laboratories
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Beech-Nut Nutrition Company
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Bellamy’s Organic Pty Ltd
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Danone S.A.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Hero Group
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Mead Johnson & Company, LLC
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Baby Food Market: Key Industry Highlights, 2018 and 2032
2. Global Baby Food Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Baby Food Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global Baby Food Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Baby Food Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Baby Food Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Baby Food Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Baby Food Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Baby Food Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Baby Food Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Baby Food Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Baby Food Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Baby Food Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Baby Food Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Baby Food Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Baby Food Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Baby Food Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Baby Food Market Structure
In 2023, the global baby food market attained a value of nearly USD 76.29 billion.
The market is projected to grow at a CAGR of 6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 128.87 billion by 2032.
The market is being driven by the rising demand for alternatives to breast milk, the growing popularity of vegetable-enriched baby food, and the increasing use of convenient baby food.
The key trends of the market include clean label packaging, and the growing demand for superfoods and ancient grains.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major product types of baby food in the market are dried baby food, milk formula, and prepared baby food, among others.
The significant distribution channels in the market are hypermarkets and supermarkets, small grocery retailers, health and beauty retailers, and online, among others.
The major players in the market are Nestlé SA, Abbott Laboratories, Beech-Nut Nutrition Company, Bellamy’s Organic Pty Ltd, Danone S.A., Hero Group, and Mead Johnson & Company, LLC, among others.
The global baby food market attained a value of nearly USD 76.29 billion in 2023, driven by the rising demand for nutritious baby food products. Aided by the trend of clean label food products, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 6%. The market is projected to reach about USD 128.87 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product types, the baby food industry can be segmented into dried baby food, milk formula, and prepared baby food, among others. On the basis of distribution channels, the industry is divided into hypermarkets and supermarkets, small grocery retailers, health and beauty retailers, and online, among others. The major regional markets for baby food are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Nestlé SA, Abbott Laboratories, Beech-Nut Nutrition Company, Bellamy’s Organic Pty Ltd, Danone S.A., Hero Group, and Mead Johnson & Company, LLC, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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