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Global Bath Soap Market: By Category: Bar Soap, Liquid Soap; By Types: Beauty Soap, Baby Soap, Medicated Soap, Organic Soap, Triple Milled Soap, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, Online, Others; By Region: North America, Europe, Asia Pacific, LATAM, Middle East & Africa; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis: Value Chain Analysis: Porter’s Five Forces Analysis: Global (HS Code-3401) Trade Analysis (2018): Regional Price Analysis: Manufacturing Process: Cost Analysis: Competitive Landscape & Supplier Analysis: Consumer Analysis: Events and Developments

Global Bath Soap Market Key Insight:


  • Market Performance
  • Market Analysis and Outlook 2019-2024
  • Price Trends
  • Consumer Analysis
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions


Market Outlook

The global bath soap market is being driven by the rising demand for bath soap bars. In 2018, the global bath soap bar reached a value of nearly USD 19 billion. The industry is expected to witness a healthy growth in the forecast period of 2019-2024, growing at a CAGR of 5% in the period. It is projected to attain USD 26 billion in 2024.

The Asia Pacific is the largest regional market, accounting for almost 40% of the industry. The industry in the Asia Pacific is being aided by the large population of the region. Asia accounts for almost 60% of the global population, with China and India being the most populous countries. While China accounts for 18% of the global population, India accounts for 17.5% of the same. India is projected to overtake China as the most populous nation by 2022. Thus, the growing population in India is expected to drive the growth of the bath soap industry. The industry in the region is also being aided by the increasing penetration of the industry and the growing adoption of soap. Its large retail market is also projected to propel the industry further. The country is the fourth largest retail market, globally and the third largest in Asia, behind the US, China, and Japan. In the forecast period, the bath soap industry is projected to grow due to the development of specialty and higher quality soaps. Western Europe and North America are the other significant regional markets, accounting for 45% of the industry together.

The global bath soap market is consolidated with the top three players accounting for nearly 29% of the industry. Procter and Gamble Company, Unilever PLC, and Colgate-Palmolive Company are the three largest industry players in the market. Procter and Gamble is the leading player among the three, globally. The company accounts for 15% of the global sale of bath soap bars. It is maintaining its position as an industry leader by its introduction of innovative products. The rising R & D undertaking by the major players in the industry is expected to drive the global bath soap market growth in the coming years. The increasing FDI flows in major regional markets like the Asia Pacific are providing further impetus for the industry growth.

Properties and Applications

Bath soaps refer to cleansing household and personal care products used to emulsify oil and remove pollutants like dirt from the skin. By form, they can be broadly bifurcated into bar and liquid forms. They can be categorised as:

  • Beauty Soap                                      
  • Baby Soap                                          
  • Organic Soap                                     
  • Medicated Soap                                              
  • Triple Milled Soap                                           
  • Others

They are distributed through supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, and online platforms, among others. The report gives an overview of the various regional markets like North America, LATAM, the Asia Pacific, Europe, and the Middle East and Africa.

Market Analysis

The global bath soap market is being driven by the growing global population. The industry is especially being aided by the large millennial population who are a significant industry driver for the overall consumer sector. Millennials account for nearly 30% of the total population and form the largest demographic group, globally. India accounts for the largest millennial population who make up almost 34% of the country’s population and make a major part of the workforce. The expanding disposable incomes, especially in emerging countries like China and India, leading to changing lifestyles and higher standards of living, are aiding the bath soap industry.

The industry is being driven by the diversification of the product. The consumers are also seeking out soaps with different fragrances and moisturising abilities. With rising pollution levels, globally, the industry is finding further impetus for its growth as key players are launching new products aimed at protecting the skin from pollutants. The increasing hygiene consciousness among the consumers is further aiding the industry growth. Aggressive marketing campaigns by major manufacturers along with celebrity endorsements, are propelling the industry forward. However, the industry growth might be hampered by the rising availability of alternatives like shower gels and bath powders, among others.

Competitive Landscape

April 2019- Procter & Gamble launched water-free ‘swatches’ of soaps and detergents, which will foam when water is added, and is expected to reduce the use of water during the production process significantly.

The report gives a detailed analysis of the global bath soap market, looking into their capacity, competitive landscape, and latest developments like plant turnarounds, expansions of capacity, and mergers, acquisitions, and investments:

  • The Procter & Gamble Company
  • Unilever
  • Colgate-Palmolive Company
  • Johnson & Johnson Inc.
  • Godrej Consumer Products Limited
  • Avon Products, Inc
  • Others

The comprehensive report by EMR covers both the macro and micro aspects of the industry. The report gives an in-depth insight into the manufacturing process and the costs involved. It also assesses the market based on the Porter’s Five Forces analysis along with offering a SWOT analysis.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4    Global Bath Soap Market Outlook
5    Global Bath Soap Market
    5.1    Global Bath Soap Market Analysis

        5.1.1    Figure: Global Bath Soap Historical Market (2014-2018) & Forecast (2019-2024)
        5.1.2    Chart: Global Bath Soap Market Breakup by Category
      Bar Soap
      Liquid Soap
        5.1.3    Figure: Global Bath Soap Market Breakup by Category: Historical Market (2014-2018) & Forecast (2019-2024)
      Bar Soap
      Liquid Soap
    5.1.4    Chart: Global Bath Soap Market Breakup by Types
      Beauty Soap
      Baby Soap
      Medicated Soap
      Organic Soap
      Triple Milled Soap
        5.1.5    Figure: Global Bath Soap Market Breakup by Types: Historical Market (2014-2018) & Forecast (2019-2024)
      Beauty Soap
      Baby Soap
      Medicated Soap
      Organic Soap
      Triple Milled Soap
        5.1.6    Chart: Global Bath Soap Market Breakup by Distribution Channel
      Supermarkets and Hypermarkets 
      Convenience Stores
      Specialty Stores
        5.1.7    Figure: Global Bath Soap Market Breakup by Distribution Channel: Historical Market (2014-2018) & Forecast (2019-2024)
      Supermarkets and Hypermarkets 
      Convenience Stores
      Specialty Stores
        5.1.8    Chart: Global Bath Soap Market Breakup by Region
      North America
      Asia Pacific
      Middle East & Africa
        5.1.9    Figure: Global Bath Soap Market Breakup by Region: Historical Market (2014-2018) & Forecast (2019-2024)
      North America
      Asia Pacific
      Middle East & Africa
    5.2    SWOT Analysis
        5.2.1    Overview
        5.2.2    Strengths
        5.2.3    Weaknesses
        5.2.4    Opportunities
        5.2.5    Threats
    5.3    Value Chain Analysis
    5.4    Porter’s Five Forces Analysis

        5.4.1    Overview
        5.4.2    Buyer’s Power
        5.4.3    Supplier’s Power
        5.4.4    New Entrants
        5.4.5    Degree of Rivalry
        5.4.6    Substitutes
    5.5    Global (HS Code-3401) Trade Analysis (2018)
        5.5.1    Major Exporting Countries by Value & Volume
        5.5.2    Major Importing Countries by Value & Volume
    5.6    Regional Price Analysis
        5.6.1    North America Bath Soap Historical Price Trends (2014-2018) & Forecast (2019-2024)
        5.6.2    Europe Bath Soap Historical Price Trends (2014-2018) & Forecast (2019-2024)
        5.6.3    Asia Pacific Bath Soap Historical Price Trends (2014-2018) & Forecast (2019-2024)
        5.6.4    LATAM Bath Soap Historical Price Trends (2014-2018) & Forecast (2019-2024)
        5.6.5    Middle East & Africa Bath Soap Historical Price Trends (2014-2018) & Forecast (2019-2024)
6    Manufacturing Process
    6.1     Detailed Process Flow
    6.2     Operations Involved
    6.3     Mass Balance
7    Cost Analysis
    7.1    Land, Location and Site Development
    7.2    Construction
    7.3    Plant Machinery
    7.4    Cost of Raw Material
    7.5    Packaging
    7.6    Transportation
    7.7    Utilities
    7.8    Manpower
    7.9    Other Capital Investment
8    Competitive Landscape & Supplier Analysis
    8.1    The Procter & Gamble Company
    8.2    Unilever
    8.3    Colgate-Palmolive Company
    8.4    Johnson & Johnson Inc.
    8.5    Godrej Consumer Products Limited
    8.6    Avon Products, Inc
    8.7    Others
9    Consumer Analysis
10    Events and Developments


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