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Global Bath Soap Market: By Product Type: Premium Products, Mass Products; By Form; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Trade Data Analysis; Manufacturing Process; Loans and Financial Assistance; Project Economics Competitive Landscape; Industry Events and Developments
Global Bath Soap Market Outlook
The global bath soap market size reached a value of almost USD 20.5 billion in the year 2019. The bath soap market is further expected to grow at a CAGR of 5% between 2020 and 2025 to reach a value of almost USD 27.5 billion by 2025.
The Asia Pacific is the largest regional market, accounting for almost 40% of the industry. The industry in the Asia Pacific is being aided by the large population of the region. Asia accounts for almost 60% of the global population, with China and India being the most populous countries. While China accounts for 18% of the global population, India accounts for 17.5% of the same. India is projected to overtake China as the most populous nation by 2022. Thus, the growing population in India is expected to drive the growth of the bath soap industry. The industry in the region is also being aided by the increasing penetration of the industry and the growing adoption of soap. Its large retail industry is also projected to propel the industry further. The country is the fourth largest retail market, globally and the third largest in Asia, behind the US, China, and Japan. Western Europe and North America are the other significant regional markets, accounting for 45% of the industry together.
The global bath soap market is consolidated with the top three players accounting for nearly 29% of the industry. Procter and Gamble Company, Unilever PLC, and Colgate-Palmolive Company are the three largest industry players in the market. Procter and Gamble is the leading player among the three, globally. The company accounts for 15% of the global sale of bath soap bars. It is maintaining its position as an industry leader by its introduction of innovative products. The rising R & D undertaking by the major players in the industry is expected to drive the global bath soap market growth in the coming years. The increasing FDI flows in major regional markets like the Asia Pacific are providing further impetus for the industry growth.
Properties and Applications
Bath soaps are regarded as a staple commodity. Falling under the category of personnel care products, bath soaps came into use around thousands of years ago. In recent years, the use of bath soaps have reduced in some countries due to the availability of substitutes, yet they continue to be the most popular cleansing product across the world.
On the basis of product types, the bath soap market is bifurcated into:
- Premium Products
- Mass Products
The bath soap market, on the basis of form, is divided into:
- Solid Bath Soaps
- Liquid Bath Soaps
On the basis of distribution channel, the industry is divided into:
- Supermarkets and Hypermarket
- Convenience Stores
- Pharmacies
- Specialty Stores
- Online
- Others
The report also covers the regional bath soap markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Market Analysis
The global bath soap market is being driven by the growing global population. The industry is especially being aided by the large millennial population who are a significant industry driver for the overall consumer sector. Millennials account for nearly 30% of the total population and form the largest demographic group, globally. India accounts for the largest millennial population who make up almost 34% of the country’s population and make a major part of the workforce. The expanding disposable incomes, especially in emerging countries like China and India, leading to changing lifestyles and higher standards of living, are aiding the bath soap industry.
The industry is being driven by the diversification of the product. The consumers are also seeking out soaps with different fragrances and moisturising abilities. With rising pollution levels, globally, the industry is finding further impetus for its growth as key players are launching new products aimed at protecting the skin from pollutants. The increasing hygiene consciousness among the consumers is further aiding the industry growth. Aggressive marketing campaigns by major manufacturers along with celebrity endorsements, are propelling the industry forward. However, the industry growth might be hampered by the rising availability of alternatives like shower gels and bath powders, among others.
Competitive Landscape
April 2019- Procter & Gamble launched water-free ‘swatches’ of soaps and detergents, which will foam when water is added, and is expected to reduce the use of water during the production process significantly.
The report gives a detailed analysis of the following key players in the global bath soap market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- The Procter & Gamble Company
- Unilever
- Colgate-Palmolive Company
- Others
The comprehensive report by EMR covers both the macro and micro aspects of the industry. The report gives an in-depth insight into the manufacturing process and the costs involved. It also assesses the industry based on the Porter’s Five Forces analysis along with offering a SWOT analysis.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Market Overview
5.2 Key Market Drivers
5.3 Key Market Developments
5.4 Key Players’ Market Share
5.5 Key Market Trends
6 Global Market Snapshot
7 Regional Market Snapshot
8 Industry Opportunities and Challenges
9 Global Bath Soap Market Analysis
9.1 Key Industry Highlights
9.2 Global Bath Soap Historical Market (2015-2019)
9.3 Global Bath Soap Market Forecast (2020-2025)
9.4 Global Bath Soap Market by Product Type
9.4.1 Premium Products
9.4.1.1 Market Share
9.4.1.2 Historical Market (2015-2019)
9.4.1.3 Market Forecast (2020-2025)
9.4.2 Mass Products
9.4.2.1 Market Share
9.4.2.2 Historical Market (2015-2019
9.4.2.3 Market Forecast (2020-2025)
9.5 Global Bath Soap Market by Form
9.5.1 Solid Bath Soaps
9.5.1.1 Market Share
9.5.1.2 Historical Market (2015-2019)
9.5.1.3 Market Forecast (2020-2025)
9.5.2 Liquid Bath Soaps
9.5.2.1 Market Share
9.5.2.2 Historical Market (2015-2019)
9.5.2.3 Market Forecast (2020-2025)
9.6 Global Bath Soap Market by Distribution Channel
9.6.1 Supermarkets and Hypermarket
9.6.1.1 Market Share
9.6.1.2 Historical Market (2015-2019)
9.6.1.3 Market Forecast (2020-2025)
9.6.2 Convenience Stores
9.6.2.1 Market Share
9.6.2.2 Historical Market (2015-2019)
9.6.2.3 Market Forecast (2020-2025)
9.6.3 Pharmacies
9.6.3.1 Market Share
9.6.3.2 Historical Market (2015-2019)
9.6.3.3 Market Forecast (2020-2025)
9.6.4 Specialty Stores
9.6.4.1 Market Share
9.6.4.2 Historical Market (2015-2019)
9.6.4.3 Market Forecast (2020-2025)
9.6.5 Online
9.6.5.1 Market Share
9.6.5.2 Historical Market (2015-2019)
9.6.5.3 Market Forecast (2020-2025)
9.6.6 Others
9.7 Global Bath Soap Market by Region
9.7.1 Market Share
9.7.1.1 North America
9.7.1.2 Europe
9.7.1.3 Asia Pacific
9.7.1.4 Latin America
9.7.1.5 Middle East and Africa
10 Regional Analysis
10.1 North America
10.1.1 Historical Market (2015-2019)
10.1.2 Market Forecast (2020-2025)
10.1.3 Market by Country
10.1.3.1 United States of America
10.1.3.2 Canada
10.2 Europe
10.2.1 Historical Market (2015-2019)
10.2.2 Market Forecast (2020-2025)
10.2.3 Market by Country
10.2.3.1 United Kingdom
10.2.3.2 Germany
10.2.3.3 France
10.2.3.4 Italy
10.2.3.5 Others
10.3 Asia Pacific
10.3.1 Historical Market (2015-2019)
10.3.2 Market Forecast (2020-2025)
10.3.3 Market by Country
10.3.3.1 China
10.3.3.2 Japan
10.3.3.3 India
10.3.3.4 ASEAN
10.3.3.5 Australia
10.3.3.6 Others
10.4 Latin America
10.4.1 Historical Market (2015-2019)
10.4.2 Market Forecast (2020-2025)
10.4.3 Market by Country
10.4.3.1 Brazil
10.4.3.2 Argentina
10.4.3.3 Mexico
10.4.3.4 Others
10.5 Middle East and Africa
10.5.1 Historical Market (2015-2019)
10.5.2 Market Forecast (2020-2025)
10.5.3 Market by Country
10.5.3.1 Saudi Arabia
10.5.3.2 United Arab Emirates
10.5.3.3 Nigeria
10.5.3.4 South Africa
10.5.3.5 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyers Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 EMR’s Key Indicators for Demand
11.4 EMR’s Key Indicators for Price
12 Value Chain Analysis
13 Trade Data Analysis
13.1 Major Importing Countries
13.1.1 By Volume
13.1.2 By Value
13.2 Major Exporting Countries
13.2.1 By Volume
13.2.2 By Value
14 Price Analysis
15 Manufacturing Process
15.1 Detailed Process Flow
15.2 Operations Involved
15.3 Mass Balance
16 Cost Analysis
16.1 Land, Location and Site Development
16.2 Construction
16.3 Plant Machinery
16.4 Cost of Raw Material
16.5 Packaging
16.6 Transportation
16.7 Utilities
16.8 Manpower
16.9 Other Capital Investment
17 Loans and Financial Assistance
18 Project Economics
18.1 Capital Cost of the Project
18.2 Techno-Economic Parameters
18.3 Product Pricing and Margins Across Various Levels of the Supply Chain
18.4 Taxation and Depreciation
18.5 Income Projections
18.6 Expenditure Projections
18.7 Financial Analysis
18.8 Profit Analysis
19 Competitive Landscape
19.1 Market Structure
19.2 Key Players’ Market Share
19.3 Company Profiles
19.3.1 The Procter & Gamble Company
19.3.1.1 Company Overview
19.3.1.2 Product Portfolio
19.3.1.3 Demographic Reach and Achievements
19.3.1.4 Financial Summary
19.3.1.5 Certifications
19.3.2 Unilever
19.3.2.1 Company Overview
19.3.2.2 Product Portfolio
19.3.2.3 Demographic Reach and Achievements
19.3.2.4 Financial Summary
19.3.2.5 Certifications
19.3.3 Colgate-Palmolive Company
19.3.3.1 Company Overview
19.3.3.2 Product Portfolio
19.3.3.3 Demographic Reach and Achievements
19.3.3.4 Financial Summary
19.3.3.5 Certifications
19.3.4 Others
20 Industry Events and Developments
List of Figures and Tables
1. Global Bath Soap Market: Key Industry Highlights, 2015 and 2025
2. Global Bath Soap Historical Market: Breakup by Product Type (USD Billion), 2015-2019
3. Global Bath Soap Market Forecast: Breakup by Product Type (USD Billion), 2020-2025
4. Global Bath Soap Historical Market: Breakup by Form (USD Billion), 2015-2019
5. Global Bath Soap Market Forecast: Breakup by Form (USD Billion), 2020-2025
6. Global Bath Soap Historical Market: Breakup by Distribution Channel (USD Billion), 2015-2019
7. Global Bath Soap Market Forecast: Breakup by Distribution Channel (USD Billion), 2020-2025
8. Global Bath Soap Historical Market: Breakup by Region (USD Billion), 2015-2019
9. Global Bath Soap Market Forecast: Breakup by Region (USD Billion), 2020-2025
10. North America Bath Soap Historical Market: Breakup by Country (USD Billion), 2015-2019
11. North America Bath Soap Market Forecast: Breakup by Country (USD Billion), 2020-2025
12. Europe Bath Soap Historical Market: Breakup by Country (USD Billion), 2015-2019
13. Europe Bath Soap Market Forecast: Breakup by Country (USD Billion), 2020-2025
14. Asia Pacific Bath Soap Historical Market: Breakup by Country (USD Billion), 2015-2019
15. Asia Pacific Bath Soap Market Forecast: Breakup by Country (USD Billion), 2020-2025
16. Latin America Bath Soap Historical Market: Breakup by Country (USD Billion), 2015-2019
17. Latin America Bath Soap Market Forecast: Breakup by Country (USD Billion), 2020-2025
18. Middle East and Africa Bath Soap Historical Market: Breakup by Country (USD Billion), 2015-2019
19. Middle East and Africa Bath Soap Market Forecast: Breakup by Country (USD Billion), 2020-2025
20. Major Importing Countries by Volume (2019)
21. Major Exporting Countries by Volume (2019)
22. Major Importing Countries by Value Million USD (2019)
23. Major Exporting Countries by Value Million USD (2019)
24. Global Bath Soap Market Structure
Key Questions Answered in the Report
In 2019, the global bath soap market attained a value of nearly USD 20.5 billion.
In the forecast period of 2020-2025, the market is projected to grow at a CAGR of 5%.
By 2025, the market is estimated to reach a value of about USD 27.5 billion.
The major drivers of the industry such as rising disposable incomes, increasing population, rising standards of living, growing FDI flows into emerging economies, product diversification, growing hygiene consciousness, and aggressive marketing campaigns are expected to aid the market growth.
The growing demand for bath soaps which can help protect the skin from pollutants and the introduction of product variants that utilise less water are the major trends expected to drive the market growth.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest market share of 40%.
The dominant product types in the market are premium and mass products.
The leading forms of the product in the industry are solid and liquid bath soaps.
Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, and Online, among others, are the most significant distribution channels in the market.
The major players in the industry are The Procter & Gamble Company, Unilever, and Colgate-Palmolive Company, among others.
Analyst Review
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product types, the market can be segmented into premium and mass products. On the basis of form, the market can be divided into solid and liquid bath soaps. Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, and Online, among others, are the major distribution channels in the market. The major regional markets for bath soap are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include The Procter & Gamble Company, Unilever, Colgate-Palmolive Company, and others.
The global bath soap market attained a value of USD 20.5 billion in 2019 driven by the rising living standards and the expansion of the market in emerging economies. Aided by the product diversification, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 5%. The market is projected to reach USD 27.5 billion by 2025.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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