Reports
Global Bath Soap Market Share, Size, Analysis, Forecast: By Type: Organic, Conventional; By Form: Solid, Liquid; By Price Category: Premium, Mass; By End User: Men, Women, Baby; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Bath Soap Market Outlook
The global bath soap market size reached a value of around USD 23.87 billion in the year 2023. The bath soap market is further expected to grow at a CAGR of 4.7% between 2024 and 2032 to reach a value of approximately USD 36.05 billion by 2032.
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The Asia Pacific is the largest regional market, accounting for almost 40% of the industry. The industry in the Asia Pacific is being aided by the large population of the region. Asia accounts for almost 60% of the global population, with China and India being the most populous countries. While China accounts for 18% of the global population, India accounts for 17.5% of the same. India is projected to overtake China as the most populous nation by 2023. Thus, the growing population in India is expected to drive the growth of the bath soap industry. The industry in the region is also being aided by the increasing penetration of the industry and the growing adoption of soap. Its large retail industry is also projected to propel the industry further. The country is the fourth largest retail market, globally and the third largest in Asia, behind the US, China, and Japan. Western Europe and North America are the other significant regional markets, accounting for 45% of the industry together.
The global bath soap market is consolidated with the top three players accounting for nearly 29% of the industry. Procter and Gamble Company, Unilever PLC, and Colgate-Palmolive Company are the three largest industry players in the market. Procter and Gamble is the leading player among the three, globally. The company accounts for 15% of the global sale of bath soap bars. It is maintaining its position as an industry leader by its introduction of innovative products. The rising R & D undertaking by the major players in the industry is expected to drive the global bath soap market growth in the coming years. The increasing FDI flows in major regional markets like the Asia Pacific are providing further impetus for the industry growth.
Properties and Applications
Bath soaps are regarded as a staple commodity. Falling under the category of personnel care products, bath soaps came into use around thousands of years ago. In recent years, the use of bath soaps have reduced in some countries due to the availability of substitutes, yet they continue to be the most popular cleansing product across the world.
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On the basis of type, the bath soap market is bifurcated into:
- Organic
- Conventional
The market, on the basis of form, is divided into:
- Solid
- Liquid
Based on price category, the market is segmented into:
- Premium
- Mass
By end user, the market is divided into:
- Men
- Women
- Baby
On the basis of distribution channel, the market is divided into:
- Supermarkets and Hypermarket
- Convenience Stores
- Pharmacies
- Specialty Stores
- Online
- Others
The report also covers the regional bath soap markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Market Analysis
The global bath soap market is being driven by the growing global population. The industry is especially being aided by the large millennial population who are a significant industry driver for the overall consumer sector. Millennials account for nearly 30% of the total population and form the largest demographic group, globally. India accounts for the largest millennial population who make up almost 34% of the country’s population and make a major part of the workforce. The expanding disposable incomes, especially in emerging countries like China and India, leading to changing lifestyles and higher standards of living, are aiding the bath soap industry.
The industry is being driven by the diversification of the product. The consumers are also seeking out soaps with different fragrances and moisturising abilities. With rising pollution levels, globally, the industry is finding further impetus for its growth as key players are launching new products aimed at protecting the skin from pollutants. The increasing hygiene consciousness among the consumers is further aiding the industry growth. Aggressive marketing campaigns by major manufacturers along with celebrity endorsements, are propelling the industry forward. However, the industry growth might be hampered by the rising availability of alternatives like shower gels and bath powders, among others.
Competitive Landscape
April 2020- Procter & Gamble launched water-free ‘swatches’ of soaps and detergents, which will foam when water is added, and is expected to reduce the use of water during the production process significantly.
The report gives a detailed analysis of the following key players in the global bath soap market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- The Procter & Gamble Company
- Unilever Plc
- Colgate-Palmolive Company
- Forest Essentials
- Osmia Organics
- Beiersdorf AG
- Henkel AG & Co. KGaA
- L’occitane International SA
- L’Oreal S.A.
- Johnson & Johnson Services, Inc.
- Davines S.p.A.
- Others
The comprehensive report by EMR covers both the macro and micro aspects of the industry. The report gives an in-depth insight into the manufacturing process and the costs involved. It also assesses the industry based on the Porter’s Five Forces analysis along with offering a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Form |
|
| Breakup by Price Category |
|
| Breakup by End User |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Trade Data Analysis |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Bath Soap Market Analysis
8.1 Key Industry Highlights
8.2 Global Bath Soap Historical Market (2018-2023)
8.3 Global Bath Soap Market Forecast (2024-2032)
8.4 Global Bath Soap Market by Type
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Bath Soap Market by Form
8.5.1 Solid
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Liquid
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Bath Soap Market by Price Category
8.6.1 Premium
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Mass
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Bath Soap Market by End User
8.7.1 Men
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Women
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Baby
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.8 Global Bath Soap Market by Distribution Channel
8.8.1 Supermarkets and Hypermarkets
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Convenience Stores
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Pharmacies
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Specialty Stores
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Online
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.8.6 Others
8.9 Global Bath Soap Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Bath Soap Market Analysis
9.1 Market by Type
9.2 Market by Form
9.3 Market by Price Category
9.4 Market by End User
9.5 Market by Distribution Channel
9.6 Market by Country
9.6.1 United States of America
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Canada
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
10 Europe Bath Soap Market Analysis
10.1 Market by Type
10.2 Market by Form
10.3 Market by Price Category
10.4 Market by End User
10.5 Market by Distribution Channel
10.6 Market by Country
10.6.1 United Kingdom
10.6.1.1 Historical Trend (2018-2023)
10.6.1.2 Forecast Trend (2024-2032)
10.6.2 Germany
10.6.2.1 Historical Trend (2018-2023)
10.6.2.2 Forecast Trend (2024-2032)
10.6.3 France
10.6.3.1 Historical Trend (2018-2023)
10.6.3.2 Forecast Trend (2024-2032)
10.6.4 Italy
10.6.4.1 Historical Trend (2018-2023)
10.6.4.2 Forecast Trend (2024-2032)
10.6.5 Others
11 Asia Pacific Bath Soap Market Analysis
11.1 Market by Type
11.2 Market by Form
11.3 Market by Price Category
11.4 Market by End User
11.5 Market by Distribution Channel
11.6 Market by Country
11.6.1 China
11.6.1.1 Historical Trend (2018-2023)
11.6.1.2 Forecast Trend (2024-2032)
11.6.2 Japan
11.6.2.1 Historical Trend (2018-2023)
11.6.2.2 Forecast Trend (2024-2032)
11.6.3 India
11.6.3.1 Historical Trend (2018-2023)
11.6.3.2 Forecast Trend (2024-2032)
11.6.4 ASEAN
11.6.4.1 Historical Trend (2018-2023)
11.6.4.2 Forecast Trend (2024-2032)
11.6.5 South Korea
11.6.5.1 Historical Trend (2018-2023)
11.6.5.2 Forecast Trend (2024-2032)
11.6.6 Australia
11.6.6.1 Historical Trend (2018-2023)
11.6.6.2 Forecast Trend (2024-2032)
11.6.7 Others
12 Latin America Bath Soap Market Analysis
12.1 Market by Type
12.2 Market by Form
12.3 Market by Price Category
12.4 Market by End User
12.5 Market by Distribution Channel
12.6 Market by Country
12.6.1 Brazil
12.6.1.1 Historical Trend (2018-2023)
12.6.1.2 Forecast Trend (2024-2032)
12.6.2 Argentina
12.6.2.1 Historical Trend (2018-2023)
12.6.2.2 Forecast Trend (2024-2032)
12.6.3 Mexico
12.6.3.1 Historical Trend (2018-2023)
12.6.3.2 Forecast Trend (2024-2032)
12.6.4 Others
13 Middle East and Africa Bath Soap Market Analysis
13.1 Market by Type
13.2 Market by Form
13.3 Market by Price Category
13.4 Market by End User
13.5 Market by Distribution Channel
13.6 Market by Country
13.6.1 Saudi Arabia
13.6.1.1 Historical Trend (2018-2023)
13.6.1.2 Forecast Trend (2024-2032)
13.6.2 United Arab Emirates
13.6.2.1 Historical Trend (2018-2023)
13.6.2.2 Forecast Trend (2024-2032)
13.6.3 Nigeria
13.6.3.1 Historical Trend (2018-2023)
13.6.3.2 Forecast Trend (2024-2032)
13.6.4 South Africa
13.6.4.1 Historical Trend (2018-2023)
13.6.4.2 Forecast Trend (2024-2032)
13.6.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code - 3401)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Price Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 The Procter & Gamble Company
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Unilever Plc
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Colgate-Palmolive Company
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Forest Essentials
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Osmia Organics
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Beiersdorf AG
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Henkel AG & Co. KGaA
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 L’occitane International SA
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 L’Oreal S.A.
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Johnson & Johnson Services, Inc.
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Davines S.p.A.
18.2.11.1 Company Overview
18.2.11.2 Product Portfolio
18.2.11.3 Demographic Reach and Achievements
18.2.11.4 Certifications
18.2.12 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Bath Soap Market: Key Industry Highlights, 2018 and 2032
2. Global Bath Soap Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Bath Soap Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Bath Soap Historical Market: Breakup by Form (USD Million), 2018-2023
5. Global Bath Soap Market Forecast: Breakup by Form (USD Million), 2024-2032
6. Global Bath Soap Historical Market: Breakup by Price Category (USD Million), 2018-2023
7. Global Bath Soap Market Forecast: Breakup by Price Category (USD Million), 2024-2032
8. Global Bath Soap Historical Market: Breakup by End User (USD Million), 2018-2023
9. Global Bath Soap Market Forecast: Breakup by End User (USD Million), 2024-2032
10. Global Bath Soap Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
11. Global Bath Soap Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
12. Global Bath Soap Historical Market: Breakup by Region (USD Million), 2018-2023
13. Global Bath Soap Market Forecast: Breakup by Region (USD Million), 2024-2032
14. North America Bath Soap Historical Market: Breakup by Country (USD Million), 2018-2023
15. North America Bath Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Europe Bath Soap Historical Market: Breakup by Country (USD Million), 2018-2023
17. Europe Bath Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Asia Pacific Bath Soap Historical Market: Breakup by Country (USD Million), 2018-2023
19. Asia Pacific Bath Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Latin America Bath Soap Historical Market: Breakup by Country (USD Million), 2018-2023
21. Latin America Bath Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Middle East and Africa Bath Soap Historical Market: Breakup by Country (USD Million), 2018-2023
23. Middle East and Africa Bath Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
24. Major Importing Countries by Volume
25. Major Exporting Countries by Volume
26. Major Importing Countries by Value
27. Major Exporting Countries by Value
28. Global Bath Soap Market Structure
Key Questions Answered in the Report
In 2023, the global bath soap market attained a value of USD 23.87 billion.
In the forecast period of 2024-2032, the market is projected to grow at a CAGR of 4.7%.
By 2032, the market is estimated to reach a value of about USD 36.05 billion.
The rising disposable incomes, increasing population, rising standards of living, product diversification, growing hygiene consciousness, and aggressive marketing campaigns are the major drivers of the market for bath soap.
The growing demand for bath soaps which can help protect the skin from pollutants and the introduction of product variants that utilise less water are the major trends expected to drive the market growth.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The primary price categories in the market are premium and mass.
The significant forms of bath soaps in the market are solid bath soaps and liquid bath soaps.
Supermarkets and hypermarkets, convenience stores, pharmacies, speciality stores, and online, among others, are the different distribution channels in the market.
The major players in the market are The Procter & Gamble Company, Unilever Plc, Colgate-Palmolive Company, Forest Essentials, Osmia Organics, Beiersdorf AG, Henkel AG & Co. KGaA, L’occitane International SA, L’Oreal S.A., Johnson & Johnson Services, Inc., and Davines S.p.A., among others.
Analyst Review
The global bath soap market attained a value of USD 23.87 billion in 2023 driven by the rising living standards and the expansion of the market in emerging economies. Aided by the product diversification, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 4.7%. The market is projected to reach USD 36.05 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of type, the bath soap market is bifurcated into organic and conventional. Based on form, the market is divided into solid and liquid. Based on price category, the market is segmented into premium and mass. By end user, the market is divided into men, women, and baby. Supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, and online, among others, are the major distribution channels in the market. The major regional markets for bath soap are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include The Procter & Gamble Company, Unilever Plc, Colgate-Palmolive Company, Forest Essentials, Osmia Organics, Beiersdorf AG, Henkel AG & Co. KGaA, L’occitane International SA, L’Oreal S.A., Johnson & Johnson Services, Inc., and Davines S.p.A., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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