The global body wash market size reached around USD 53.37 Billion in 2025. The market is projected to grow at a CAGR of 5.90% between 2026 and 2035 to reach nearly USD 94.68 Billion by 2035. The market growth can be attributed to the introduction of multi-functional body wash formulations for adults and the rising demand for luxurious baby care products. Moreover, the growth of online distribution channels and specialised retail stores is also contributing to the market expansion.
Base Year
Historical Period
Forecast Period
Consumers are increasingly demanding organic, natural, and plant-based ingredients such as coconut oil, shea butter, and essential oils, among others, in personal care products. Brands are also diversifying their offerings to include products such as organic body wash bars, moisturising body washes with plant-based oils, and exfoliating body washes with natural scrubs to cater to diverse skin types and personal values of customers. In September 2024, Dr. Squatch launched a Natural Body Wash, crafted with 98% natural ingredients, including coconut-derived components that hydrate skin and maintain moisture.
With the rising environmental consciousness, key players are shifting towards refillable containers and recyclable materials to lower plastic waste. To capitalise on evolving customer preferences, key players in the market are investing in innovative packaging solutions like compostable, biodegradable, and plant-based plastic alternatives and designing durable and sleek refillable containers.
The growing preference for personalised and premium fragrances amid the rising demand for customised and unique experiences among customers is driving the body wash market development. Companies are introducing different varieties of premium and artisanal scents and customisable options to enable customers to choose their preferred fragrance profile, appealing to customers seeking personalised self-care routines. For instance, NEST New York offers body wash in sophisticated fragrances such as citrus, grapefruit, ocean mist, and Silician tangerine.
Compound Annual Growth Rate
5.9%
Value in USD Billion
2026-2035
*this image is indicative*
| Global Bodywash Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 53.37 |
| Market Size 2035 | USD Billion | 94.68 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 5.90% |
| CAGR 2026-2035 - Market by Region | Asia Pacific | 6.6% |
| CAGR 2026-2035 - Market by Country | India | 7.6% |
| CAGR 2026-2035 - Market by Country | Brazil | 7.0% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Channel | 7.7% |
| CAGR 2026-2035 - Market by Product Type | Shower Oil | 6.3% |
| Market Share by Country 2025 | France | 3.4% |
As the lines between self-care and personal grooming blur, the demand for body washes is expected to rise significantly. This has prompted bath and body care manufacturing companies to make substantial investments in reinventing their body wash formulations and launching new products, which is leading to body wash market development.
Women comprise a significant portion of the market share for body washes. Scents play a crucial role in influencing the consumer's choice for body washes. Based on industry analysis, the most popular fragrances preferred by women in bathtubs include lavender (61%), vanilla (58%), coconut (53%), citrus (44%), and cherry blossoms/almond (43%). Thus, the introduction of new scented products for bathing is favourably shaping the body wash market dynamics.
The growing focus on sustainability is driving the market expansion. With customers increasingly becoming more aware of the impact of single-use plastic on the environment, body wash brands are utilising recyclable and biodegradable materials in packaging. In the forecast period, the emergence of refillable body wash that reduces plastic waste and is convenient and cost-effective is anticipated to aid the market.
Introduction of high-performance products; growing use of natural fragrances; surging preference for multi-benefit products; and the rising trend luxury baby care are the major factors favouring the body wash market growth.
Consumers are seeking cleansing and bathing products that impart specific skin benefits, including skin brightening and hydration. One of the key body wash market trends is the rising demand for products with anti-ageing properties, due to the growing geriatric population.
Bathing products which offer premium skincare benefits in delightful scents like lavender and rose are gaining market traction as consumers are seeking luxurious bathing experiences to elevate their daily routines. These nourishing formulations feature special ingredients like antioxidants, vitamins, and essential oils that hydrate and renew the skin.
With a focus on sustainability and convenience, the demand for multi-functional bathing products has risen steadily. For instance, products that can be simultaneously used on the body and face have become exceedingly popular among time-poor consumers, thereby increasing the body wash market revenue.
Parents are purchasing high-quality creams, lotions, and serums to care for the sensitive skin of their babies. As their awareness of skin irritations and allergies grows, the demand for luxury baby care products formulated with organic, hypoallergenic, and clinically tested ingredients is expected to drive the market growth. The rising preference for cruelty-free and eco-friendly products is also influencing consumers’ purchase decisions.
Use of clinically proven ingredients
Beauty-conscious consumers are seeking naturally formulated body wash formulations containing clinically proven ingredients for hydration and prevention of acne breakouts (such as niacinamide and salicylic acid). Dermatologically approved cleaners containing soothing and skin-friendly ingredients are driving the body wash market development since they are safe, effective, and suitable for all skin types. This enhances consumer confidence in skincare brands.
Rising fertility rates and population growth
The rising demand for luxurious baby bathing products can be linked to increased consumer desire to protect the health and well-being of their children. An increasing number of consumers are seeking natural baby body washes designed to suit their infant’s sensitive skin, thereby boosting the body wash market revenue. As the global population size reaches 11 billion individuals by 2100, the demand for personal care products, including body washes, is forecast to witness steady growth due to technological developments and formulation improvements.
The EMR’s report titled “Global Body Wash Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type
Breakup by Ingredient Type
Breakup by Distribution Channel
Breakup by Region
| CAGR 2026-2035 - Market by | Country |
| India | 7.6% |
| Brazil | 7.0% |
| China | 6.4% |
| Canada | 5.7% |
| Saudi Arabia | 5.3% |
| USA | XX% |
| UK | 5.2% |
| Germany | XX% |
| France | XX% |
| Japan | XX% |
| Australia | XX% |
| Mexico | XX% |
| Italy | 4.6% |
Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period of 2026-2035, the demand for body wash in the Asia Pacific is expected to grow at a CAGR of 6.6% due to rapid population growth and rising consumer disposable incomes. As per the body wash market analysis, countries like India and China are expected to witness a growth rate of 7.6% and 6.4%, respectively, due to the introduction of unique bathing products formulated with scientific ingredients.
Based on product type, the market can be divided into shower cream/gel, bar soap, and shower oil, among others. Over the forecast period of 2026-2035, the body wash market development is expected to be driven by the increasing demand for shower oils (6.3%) and shower creams/gels (5.8%), due to evolving consumer perceptions of skincare and the rising demand for hydrating/moisturising body wash formulations.
Major players are focusing on incorporating natural ingredients into body wash formulations to develop clean beauty products for eco-conscious consumers. By introducing new product lines with antibacterial, exfoliating, and hydrating properties, and switching towards sustainable packaging solutions, they can increase their body wash market share.
The Body Shop International Limited was founded in 1976 and is headquartered in London, England. It has over 3000 stores across 68 countries and specialises in making skin care and hair care products.
Johnson & Johnson Services, Inc. was founded in 1886 and is headquartered in New Jersey, United States. It is primarily engaged in developing healthcare solutions for skin and body, apart from producing medical devices.
Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, United States. It is engaged in manufacturing, marketing, and selling oral care and personal hygiene products.
Beiersdorf AG was founded in 1882 and is headquartered in Hamburg, Germany. It specialises in research and development of unique personal care products.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the body wash market report are Unilever plc, The Procter & Gamble Company, L'Oreal SA, Kao Corporation, Henkel AG & Co. KGaA, and The Estée Lauder Companies Inc., among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 53.37 Billion.
The market is projected to grow at a CAGR of 5.90% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 94.68 Billion by 2035.
The different regions considered in the market report include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different types of products in the market are shower cream/gel, bar soap, and shower oil, among others.
The different ingredients used for making body washes are synthetic and organic.
The different distribution channels for body wash are hypermarkets/supermarkets, convenience stores, and online channels, among others.
Key players in the market are Unilever plc, The Procter & Gamble Company, Johnson & Johnson Services, Inc., L'Oreal SA, Colgate-Palmolive Company, Beiersdorf AG, Kao Corporation, Henkel AG & Co. KGaA, The Estée Lauder Companies Inc., and The Body Shop International Limited, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Ingredient Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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