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Global Breakfast Cereal Market Size, Share, Forecast: By Product Type: Ready-to-Eat Cereals, Hot Cereals; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Specialty Store, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Value Chain Analysis; Competitive Landscape; 2024-2032
Global Breakfast Cereal Market Outlook
The global breakfast cereal market is expected to grow at a CAGR of 7.4% during the period 2024-2032. Breakfast cereals are essentially grains processed for human consumption; these may come as ready-to-eat, or need cooking before being consumed. Today, companies offer many options with different flavours, sweeteners, and added nutrients such as vitamins, minerals, etc.
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The market is likely to be pushed by the taste and convenience offered by breakfast cereals. Healthier and organic options are expected to drive market growth. North America, Asia Pacific and Europe are likely to be key markets.
Healthier and Tastier Alternatives Likely to Push Market Growth
Breakfast cereal generally comes precooked or ready-to-eat, and is often consumed with milk or cream, with added sugar, fruit or syrup. North America and Europe are large consumers of breakfast cereal. In fact, it is suggested that almost half of all Americans eat cereal for breakfast every day. Ready-to-eat breakfast cereal usually comes as flaked (manufactured from rice, wheat or corn), puffed, shredded, and granular. A significant percentage of breakfast cereals are oriented towards the children’s market; several companies offer attractive, colourful and entertaining packaging with a variety of flavours. Several products also carry small toys or gifts in the packets.
With time, companies have also started offering ‘healthy’ cereals often comprising whole grain and fruit. Further, companies today target adults also with healthier alternatives. Manufacturers also offer ‘fortified’ products with extra nutrients such as minerals, calcium, vitamins and fibre. Such solutions are anticipated to drive the global breakfast cereal market.
Leading companies are taking steps to enhance value and strategic, financial and operational focus. For example, in 2021, Kellogg Company announced its a plan to divide its North American cereal and plant-based foods businesses into three autonomous public companies. The companies would include “Global Snacking Co.”, intended to be a key international player in snacking, cereal and noodles, and North America frozen breakfast; “North America Cereal Co.”, a significant player in cereal in the USA, Canada, and the Caribbean; and “Plant Co.”, a pure-play plant-based foods company.
Natural, High Fibre and High Protein Products Expected to See Greater Demand
Consumers increasingly seek products with natural ingredients as these are perceived to be healthier and sustainable. For example, Europe has witnessed greater demand for cereal with natural elements. Similarly, cereal that are high in fibre, protein and whole grain are in greater demand. Asia Pacific, in particular, drives growth in high protein cereal.
Consumers Today Show Increasing Preference for Organic
Leading companies are also offering organic versions of their products to meet the growing demand for organic. For example, in 2018, Cereal Partners Worldwide (CPW) (the manufacturer of Nestlé Breakfast Cereals) launched the organic varieties of its brands CHOCAPIC®, NESQUIK® and CHEERIOS®.
There has been growing preference for organic products among consumers. Over the last few years, this growing preference has led to increased demand. Companies have responded with offering better-quality, nutritional alternatives that also taste good.
In 2023, Kellog’s introduced a new granola which was part of the company’s Special K range. Special K Crunchy Oat Granola was made of thirty percent less sugar and available in two flavours - Mixed Berries with blackcurrants and cranberries, and Dark Chocolate Curls with sixty-four percent cocoa. The innovative product had an oat rich base with puffed grains which rendered it a tasty, light textured granola. Higher levels of oat grain fibre in the product promoted gut health and was classified as non-HFSS.
Market Segmentation
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By product type, the market is divided into:
- Ready-to-Eat Cereals
- Hot Cereals
By distribution channel, the market is classified into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Store
- Online
- Others
By region, the market is divided into:
- Europe
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
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Key Industry Players in the Market
The report comprehensively analyses major players in the global breakfast cereal market, assesses their capacity, and monitors latest developments like plant turnarounds, capacity expansions, and mergers and acquisitions; key players in the market include:
- Nestlé Group
- Kellogg's Company
- Bob’s Red Mill Natural Foods
- General Mills, Inc.
- Post Consumer Brands, LLC
- Others
The EMR report offers deep insights into the industry through a SWOT analysis Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Trade Data Analysis |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Breakfast Cereal Market Analysis
8.1 Key Industry Highlights
8.2 Global Breakfast Cereal Historical Market (2018-2023)
8.3 Global Breakfast Cereal Market Forecast (2024-2032)
8.4 Global Breakfast Cereal Market by Product Type
8.4.1 Ready-to-Eat Cereals
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Hot Cereals
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Breakfast Cereal Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Convenience Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Specialty Store
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Online
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Breakfast Cereal Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Breakfast Cereal Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Breakfast Cereal Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Breakfast Cereal Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Breakfast Cereal Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Breakfast Cereal Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code - 190490)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Nestlé Group
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Kellogg's Company
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Bob’s Red Mill Natural Foods
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 General Mills, Inc.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Post Consumer Brands, LLC
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Breakfast Cereal Market: Key Industry Highlights, 2018 and 2032
2. Global Breakfast Cereal Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Global Breakfast Cereal Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Global Breakfast Cereal Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
5. Global Breakfast Cereal Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
6. Global Breakfast Cereal Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Breakfast Cereal Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America Breakfast Cereal Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Breakfast Cereal Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Breakfast Cereal Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Breakfast Cereal Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Breakfast Cereal Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Breakfast Cereal Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Breakfast Cereal Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Breakfast Cereal Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Breakfast Cereal Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Breakfast Cereal Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Major Importing Countries by Value
19. Major Exporting Countries by Value
20. Major Importing Countries by Volume
21. Major Exporting Countries by Volume
22. North America Historical Price Trends and Forecast (2018-2028)
23. Europe Historical Price Trends and Forecast (2018-2028)
24. Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
25. Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
26. Middle East and Africa Historical Price Trend (2018-2023) and Forecast (2024-2032)
27. Global Breakfast Cereal Market Structure.
Key Questions Answered in the Report
The global breakfast cereal market is estimated to grow at a CAGR of 7.4% between 2024 and 2032.
The major market drivers are the increasing popularity of ready-to-eat food supported by hectic lifestyles along with the growing working population.
The key market trends include growing awareness among customers about diet and health and rapid urbanisation.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various product types of breakfast cereals in the market include ready-to-eat cereals and hot cereals.
The various distribution channels of breakfast cereals in the market includes supermarkets and hypermarkets, convenience stores, specialty stores, and online, among others.
The major players in the market are Nestlé Group, Kellogg's Company, Bob’s Red Mill Natural Foods, General Mills, Inc., and Post Consumer Brands, LLC, among others.
The major focus of breakfast cereals is to provide people quick and easy breakfast that is filling and satisfying.
The way to enhance cereal sales includes organise the cereal aisle for shoppers, placing new innovative products, stocking up on huge brands and best sellers and promotion.
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