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Global Breakfast Cereal Market Size, Share, Research: By Product Type: Ready-to-Eat Cereals, Hot Cereals; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Specialty Store, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape: Industry Events and Developments; 2022-2027

Global Breakfast Cereal Market Outlook

The global breakfast cereal market is expected to grow at a CAGR of 7.4% during the period 2022-2027. Breakfast cereals are essentially grains processed for human consumption; these may come as ready-to-eat, or need cooking before being consumed. Today, companies offer many options with different flavours, sweeteners, and added nutrients such as vitamins, minerals, etc.

 

The market is likely to be pushed by the taste and convenience offered by breakfast cereals. Healthier and organic options are expected to drive market growth. North America, Asia Pacific and Europe are likely to be key markets.

 

Healthier and Tastier Alternatives Likely to Push Market Growth

Breakfast cereal generally comes precooked or ready-to-eat, and is often consumed with milk or cream, with added sugar, fruit or syrup. North America and Europe are large consumers of breakfast cereal. In fact, it is suggested that almost half of all Americans eat cereal for breakfast every day. Ready-to-eat breakfast cereal usually comes as flaked (manufactured from rice, wheat or corn), puffed, shredded, and granular. A significant percentage of breakfast cereals are oriented towards the children’s market; several companies offer attractive, colourful and entertaining packaging with a variety of flavours. Several products also carry small toys or gifts in the packets.

 

With time, companies have also started offering ‘healthy’ cereals often comprising whole grain and fruit. Further, companies today target adults also with healthier alternatives. Manufacturers also offer ‘fortified’ products with extra nutrients such as minerals, calcium, vitamins and fibre. Such solutions are anticipated to drive the global breakfast cereal market.

 

Leading companies are taking steps to enhance value and strategic, financial and operational focus. For example, in 2021, Kellogg Company announced its a plan to divide its North American cereal and plant-based foods businesses into three autonomous public companies. The companies would include “Global Snacking Co.”, intended to be a key international player in snacking, cereal and noodles, and North America frozen breakfast; “North America Cereal Co.”, a significant player in cereal in the USA, Canada, and the Caribbean; and “Plant Co.”, a pure-play plant-based foods company.

 

Natural, High Fibre and High Protein Products Expected to See Greater Demand

Consumers increasingly seek products with natural ingredients as these are perceived to be healthier and sustainable. For example, Europe has witnessed greater demand for cereal with natural elements. Similarly, cereal that are high in fibre, protein and whole grain are in greater demand. Asia Pacific, in particular, drives growth in high protein cereal.

 

Consumers Today Show Increasing Preference for Organic

Leading companies are also offering organic versions of their products to meet the growing demand for organic. For example, in 2018, Cereal Partners Worldwide (CPW) (the manufacturer of Nestlé Breakfast Cereals) launched the organic varieties of its brands CHOCAPIC®, NESQUIK® and CHEERIOS®.

 

There has been growing preference for organic products among consumers. Over the last few years, this growing preference has led to increased demand. Companies have responded with offering better-quality, nutritional alternatives that also taste good.

 

In 2022, Kellog’s introduced a new granola which was part of the company’s Special K range. Special K Crunchy Oat Granola was made of thirty percent less sugar and available in two flavours - Mixed Berries with blackcurrants and cranberries, and Dark Chocolate Curls with sixty-four percent cocoa. The innovative product had an oat rich base with puffed grains which rendered it a tasty, light textured granola. Higher levels of oat grain fibre in the product promoted gut health and was classified as non-HFSS.

 

Market Segmentation

By product type, the market is divided into:

  • Ready-to-Eat Cereals
  • Hot Cereals

 

By distribution channel, the market is classified into:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Store
  • Online
  • Others

 

By region, the market is divided into:

  • Europe
  • North America
  • Latin America
  • Asia Pacific
  • Middle East and Africa

 

Key Industry Players in the Market

The report comprehensively analyses major players in the global breakfast cereal market, assesses their capacity, and monitors latest developments like plant turnarounds, capacity expansions, and mergers and acquisitions; key players in the market include:

 

  • Nestlé Group
  • Kellogg's Company
  • Bob’s Red Mill Natural Foods
  • General Mills, Inc.
  • Post Consumer Brands, LLC
  • Others

 

The EMR report offers deep insights into the industry through a SWOT analysis Porter’s Five Forces model.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2021
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Ready-to-Eat Cereals
  • Hot Cereals
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Store
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Trade Data Analysis
  • Major Exporting Countries
    • By Value
    • By Volume
  • Major Importing Countries
    • By Value
    • By Volume
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Nestlé Group
  • Kellogg's Company
  • Bob’s Red Mill Natural Foods
  • General Mills, Inc.
  • Post Consumer Brands, LLC
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface 
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions   
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments  
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Breakfast Cereal Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Breakfast Cereal Historical Market (2017-2021) 
    8.3    Global Breakfast Cereal Market Forecast (2022-2027)
    8.4    Global Breakfast Cereal Market by Product Type
        8.4.1    Ready-to-Eat Cereals
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Hot Cereals
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
    8.5    Global Breakfast Cereal Market by Distribution Channel
        8.5.1    Supermarkets and Hypermarkets
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Convenience Stores
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Specialty Store
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
        8.5.4    Online
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2017-2021)
            8.5.4.3    Forecast Trend (2022-2027)
        8.5.5    Others
    8.6    Global Breakfast Cereal Market by Region       
        8.6.1    North America
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021) 
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Europe
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021) 
            8.6.2.3    Forecast Trend (2022-2027)
        8.6.3    Asia Pacific
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2017-2021) 
            8.6.3.3    Forecast Trend (2022-2027)
        8.6.4    Latin America
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2017-2021) 
            8.6.4.3    Forecast Trend (2022-2027)
        8.6.5    Middle East and Africa
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2017-2021) 
            8.6.5.3    Forecast Trend (2022-2027)
9    North America Breakfast Cereal Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2017-2021) 
        9.1.3    Forecast Trend (2022-2027)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2017-2021) 
        9.2.3    Forecast Trend (2022-2027)
10    Europe Breakfast Cereal Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2017-2021) 
        10.1.3    Forecast Trend (2022-2027)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2017-2021) 
        10.2.3    Forecast Trend (2022-2027)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2017-2021) 
        10.3.3    Forecast Trend (2022-2027)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2017-2021) 
        10.4.3    Forecast Trend (2022-2027)
    10.5    Others
11    Asia Pacific Breakfast Cereal Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2017-2021) 
        11.1.3    Forecast Trend (2022-2027)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2017-2021) 
        11.2.3    Forecast Trend (2022-2027)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2017-2021) 
        11.3.3    Forecast Trend (2022-2027)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2017-2021) 
        11.4.3    Forecast Trend (2022-2027)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2017-2021) 
        11.5.3    Forecast Trend (2022-2027)
    11.6    Others
12    Latin America Breakfast Cereal Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2017-2021) 
        12.1.3    Forecast Trend (2022-2027)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2017-2021) 
        12.2.3    Forecast Trend (2022-2027)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2017-2021) 
        12.3.3    Forecast Trend (2022-2027)
    12.4    Others
13    Middle East and Africa Breakfast Cereal Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2017-2021) 
        13.1.3    Forecast Trend (2022-2027)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2017-2021) 
        13.2.3    Forecast Trend (2022-2027)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2017-2021) 
        13.3.3    Forecast Trend (2022-2027)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2017-2021) 
        13.4.3    Forecast Trend (2022-2027)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Trade Data Analysis (HS Code - 190490)

    16.1    Major Importing Countries
        16.1.1    By Volume
        16.1.2    By Value
    16.2    Major Exporting Countries
        16.2.1    By Volume
        16.2.2      By Value
17   Competitive Landscape
    17.1    Market Structure
    17.2    Company Profiles
        17.2.1    Nestlé Group
            17.2.1.1    Company Overview
            17.2.1.2    Product Portfolio
            17.2.1.3    Demographic Reach and Achievements
            17.2.1.4    Certifications
        17.2.2    Kellogg's Company
            17.2.2.1    Company Overview
            17.2.2.2    Product Portfolio
            17.2.2.3    Demographic Reach and Achievements
            17.2.2.4    Certifications
        17.2.3    Bob’s Red Mill Natural Foods
            17.2.3.1    Company Overview
            17.2.3.2    Product Portfolio
            17.2.3.3    Demographic Reach and Achievements
            17.2.3.4    Certifications
        17.2.4    General Mills, Inc.
            17.2.4.1    Company Overview
            17.2.4.2    Product Portfolio
            17.2.4.3    Demographic Reach and Achievements
            17.2.4.4    Certifications
        17.2.5    Post Consumer Brands, LLC
            17.2.5.1    Company Overview
            17.2.5.2    Product Portfolio
            17.2.5.3    Demographic Reach and Achievements
            17.2.5.4    Certifications
        17.2.6    Others
18    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Breakfast Cereal Market: Key Industry Highlights, 2017 and 2027
2.    Global Breakfast Cereal Historical Market: Breakup by Product Type (USD Million), 2017-2021
3.    Global Breakfast Cereal Market Forecast: Breakup by Product Type (USD Million), 2022-2027
4.    Global Breakfast Cereal Historical Market: Breakup by Distribution Channels (USD Million), 2017-2021
5.    Global Breakfast Cereal Market Forecast: Breakup by Distribution Channels (USD Million), 2022-2027
6.    Global Breakfast Cereal Historical Market: Breakup by Region (USD Million), 2017-2021
7.    Global Breakfast Cereal Market Forecast: Breakup by Region (USD Million), 2022-2027
8.    North America Breakfast Cereal Historical Market: Breakup by Country (USD Million), 2017-2021
9.    North America Breakfast Cereal Market Forecast: Breakup by Country (USD Million), 2022-2027
10.    Europe Breakfast Cereal Historical Market: Breakup by Country (USD Million), 2017-2021
11.    Europe Breakfast Cereal Market Forecast: Breakup by Country (USD Million), 2022-2027
12.    Asia Pacific Breakfast Cereal Historical Market: Breakup by Country (USD Million), 2017-2021
13.    Asia Pacific Breakfast Cereal Market Forecast: Breakup by Country (USD Million), 2022-2027
14.    Latin America Breakfast Cereal Historical Market: Breakup by Country (USD Million), 2017-2021
15.    Latin America Breakfast Cereal Market Forecast: Breakup by Country (USD Million), 2022-2027
16.    Middle East and Africa Breakfast Cereal Historical Market: Breakup by Country (USD Million), 2017-2021
17.    Middle East and Africa Breakfast Cereal Market Forecast: Breakup by Country (USD Million), 2022-2027
18.    Major Importing Countries by Value
19.    Major Exporting Countries by Value
20.    Major Importing Countries by Volume
21.    Major Exporting Countries by Volume
22.    North America Historical Price Trends and Forecast (2017-2027)
23.    Europe Historical Price Trends and Forecast (2017-2027)
24.    Asia Pacific Historical Price Trends (2017-2021) and Forecast (2022-2027)
25.    Latin America Historical Price Trends (2017-2021) and Forecast (2022-2027)
26.    Middle East and Africa Historical Price Trend (2017-2021) and Forecast (2022-2027)
27.    Global Breakfast Cereal Market Structure.

Key Questions Answered in the Report

The global breakfast cereal market is estimated to grow at a CAGR of 7.4% between 2022 and 2027.

The major market drivers are the increasing popularity of ready-to-eat food supported by hectic lifestyles along with the growing working population.

The key market trends include growing awareness among customers about diet and health and rapid urbanisation.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The various product types of breakfast cereals in the market include ready-to-eat cereals and hot cereals.

The various distribution channels of breakfast cereals in the market includes supermarkets and hypermarkets, convenience stores, specialty stores, and online, among others.

The major players in the market are Nestlé Group, Kellogg's Company, Bob’s Red Mill Natural Foods, General Mills, Inc., and Post Consumer Brands, LLC, among others.

The major focus of breakfast cereals is to provide people quick and easy breakfast that is filling and satisfying.

The way to enhance cereal sales includes organise the cereal aisle for shoppers, placing new innovative products, stocking up on huge brands and best sellers and promotion.

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