The global breastfeeding accessories market was valued at USD 1.82 Billion in 2025. It is anticipated to grow at a CAGR of 7.20% during the forecast period of 2026-2035 to achieve a value of USD 3.65 Billion by 2035. The market is driven by rising awareness of infant health, increasing working mothers, and demand for convenient breastfeeding solutions.
Base Year
Historical Period
Forecast Period
Launch of wearable pumps like Philips Avent is expected to accelerate product adoption among working and mobile mothers in India.
Willow’s 300% sales surge and new product lineup signals the rising demand for versatile, tech-integrated breastfeeding accessories.
Hands-free and smart lactation devices are reshaping consumer expectations, boosting innovation-led growth in the market.
Compound Annual Growth Rate
7.2%
Value in USD Billion
2026-2035
*this image is indicative*
The market is witnessing significant growth, driven by rising breastfeeding awareness, increased birth rates, and growing numbers of working mothers worldwide. Products such as breast pumps, nursing pads, and storage bottles are in high demand due to their convenience and ability to support lactation. Government initiatives promoting breastfeeding and healthcare infrastructure improvements further boost adoption. Additionally, technological innovations, including electric and hands-free pumps, are enhancing product appeal. With increasing focus on infant nutrition and maternal wellness, the market is expected to expand steadily across developed and emerging regions in the coming years. The market is poised for continued growth during the forecast period. The market is anticipated to grow at a CAGR of 7.20% during the forecast period of 2026-2035.
Product Line Expansion to Strengthen Market Value for Breastfeeding Accessories
Growing consumer expectations for multipurpose feeding tools and rising emphasis on lactation ease are accelerating market diversification. For instance, in January 2025, Willow Innovations introduced a new product line, including the Silicone Wearable Breast Pump, Milk Pitcher, and Storage Bags, after recording nearly 300% growth in accessory sales in 2024. This strategic expansion caters to the needs of tech-savvy and mobile mothers. It is anticipated to contribute significantly to the breastfeeding accessories market value through broader product availability and improved user experience during the forecast period.
Hands-Free Innovations to Enhance Breastfeeding Accessories Market Demand
The rising preference for wearable devices and increasing focus on maternal convenience are driving the demand for hands-free breastfeeding solutions. For instance, in August 2025, Philips India launched the Avent Hands-Free Electric Breast Pump during World Breastfeeding Week. The pump aims to offer mothers greater mobility and flexibility while nursing. This development is expected to positively influence market growth by expanding the adoption of modern, ergonomic breastfeeding accessories across both urban and semi-urban Indian markets.
Major trends in the market include technological innovations and an emphasis on providing efficient workplace-driven needs.
Adoption of Real-Time Monitoring Devices Propel Breastfeeding Accessories Market Growth
In May 2025, researchers at Northwestern University's Feinberg School of Medicine and Northwestern Engineering unveiled a wearable breastfeeding sensor designed to measure, in real time, the volume of milk an infant consumes during nursing. The soft, flexible device wraps around the breast and uses Bluetooth to transmit accurate data to a smartphone or tablet, offering valuable insights for both parents and clinicians. This innovation is accelerating demand for technologically advanced breastfeeding accessories that offer convenience, reassurance, and clinical support.
Advent of Smart Devices to Enhance Breastfeeding Accessories Market Value
Advanced breastfeeding accessories, such as wearable, hands-free, and electric breast pumps, are effectively addressing the real-life challenges faced by modern mothers. According to the CDC, 85.7% of infants born in 2022 received some breast milk, but only 27.9% were exclusively breastfed through six months. With just 40% of working mothers having proper break time and space to pump, smart devices enable discreet, efficient lactation support, fueling demand and contributing significantly to the global growth of the breastfeeding accessories market.
Breast Milk Storage Bags to Lead the Market Share by Product
The market witnessed strong growth, with the breastmilk storage bags segment leading by contributing over 18% of the total revenue during the historical period. This dominance is attributed to rising demand for safe and hygienic milk storage solutions, particularly among working mothers. The breast pumps segment followed closely, driven by increasing preference for electric and wearable pumps. Other segments, such as nipple care products and nursing pads, also saw steady growth, supported by growing awareness about lactation hygiene and expanding access to maternal care products across both developed and emerging markets.
Asia Pacific is expected to retain the largest share in the market, driven by high birth rates, rapid urbanization, and rising adoption of advanced maternal care products in countries like China and India. The region accounted for 40% of global revenue during the historical period. North America ranks second, supported by widespread use of electric breast pumps, insurance reimbursements, and increased awareness among working mothers, making it a mature yet consistently expanding market for breastfeeding accessories.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Established in 1992 and headquartered in Taiwan, Acute Ideas specializes in innovative baby-care products, including a wide range of breastfeeding accessories. Its portfolio features products like the Breeze Double Electric Breast Pump, known for customizable suction and 3-phase expression technology. The company emphasizes functionality and user comfort across its offerings, supporting both at-home and on-the-go lactating mothers in global markets.
Headquartered in Buffalo Grove, Illinois, USA, Ameda has been developing breastfeeding solutions since 1970. Its product range includes hospital-grade pumps such as the Platinum and Pearl, as well as portable options like the Mya and Mya Joy. Ameda also provides nursing pads, milk storage bags, and nipple care accessories. In 2016, the company expanded its neonatal portfolio by acquiring the Penguin Nutritional Warmer line.
Founded over 25 years ago, Ardo Medical is based in Unterägeri, Switzerland, with a global presence including the US, UK, and Germany. The company manufactures a broad range of breastfeeding products such as electric breast pumps, milk storage systems, and accessories. Ardo emphasizes ethical manufacturing and sustainability, adhering to WHO Code standards and working towards Net-Zero emissions by 2040.
Bailey Medical, with over 25 years in the industry, offers affordable, high-performance breastfeeding products tailored to support nursing mothers. Its lineup includes manual and electric breast pumps, notably the Nurture III, along with accessories for milk storage and comfort. The company focuses on accessible maternal care solutions and maintains a consistent presence in both hospital and personal-use markets.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include KaWeCo, Koninklijke Philips N.V., Medela, NUK, and Pigeon.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Application
Market Breakup by Region
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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