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Global Candle Market Size, Share, Trends, Analysis, Report: By Product Type: Cartridge Candle, Tea Lights, Birthday Candle, Pillars, Votive, Wax Filled Container Candles, Others; By Raw Material: Paraffin Wax, Stearin, Soy Wax, Beeswax, Palm Wax, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Global Candle Market Outlook
The global candle market size reached nearly USD 8.33 billion in 2023. It is estimated to grow at a CAGR of 2.7% during 2024-2032 to reach a value of USD 10.61 billion by 2032.
Key Takeaways
- The European region accounts for about two-thirds of the total global candle imports.
- Scented candles are increasingly being preferred for enhancing the aesthetic appeal and ambience of an environment.
- There is a growing preference for candles made from natural waxes like soy or beeswax, reflecting a broader interest in sustainability and health-conscious living.
Consumers are becoming more conscious of scents and fragrances, which is boosting the demand for candles with diverse types of fragrances. The global candle market growth can be attributed to the increasing demand for scented candles, sustainable products, and candles used during celebrations and the holiday season. For instance, Votive candles, which are commonly used for decorative purposes in homes, restaurants, and event spaces, are a distinct and popular category within the market, characterised by their specific design and use.
Buyers assume a wide significance to candle fragrance, and the fragrance of a candle significantly influences a buyer’s purchase decision. Hence, candles are extensively purchased from brick-and-mortar stores so that customers can better understand the product.
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Key Trends and Developments
Increasing inclination towards sustainable candles; growing demand for scented candles; rising preference for luxury products; and increasing launches of new varieties of candles are the major factors impacting the candle market growth
Nov 15, 2022
Rosemoore launched its new range of cruelty-free and eco-friendly botanical candles in aromas like Beachy Drift and Zesty lemon. It also introduced a spicy variant made from spicy and warm notes of bay leaves, cinnamon, and black peppercorns.
Nov 15, 2022
The Yankee Candle Company, Inc., announced the opening of limited-time pop-up shops amid the holiday season at six locations in the United States, namely, The SoNo Collection, The Shoppes at Farmington Valley, Williamsburg Premium Outlets, Mayfair, Park Meadows, and Glendale Galleria.
Oct 19, 2022
AnyMind Group announced that Shefar, a Japanese direct-to-customer fragrance brand, was launching a scented candle product line including Liela and Mullan candles. The candles, inspired by the brand’s theme of “the girl of your dreams”, offer excellent fragrance while achieving low soot emission and high combustion efficiency.
Mar 24, 2022
VedaOils, a supplier of raw ingredients and essential oils, released a new range of Candle-Making supplies including a diverse range of waxes, jars, wicks, moulds, wick-holders, and colours. The candle-making supplies were aimed at enabling small businesses and hobbyist candle-makers conveniently source ingredients that are free of added chemicals.
Rising Demand for Sustainable Candles
Rising consumer demand for sustainable products has increased the utilisation of candles made with coconut wax, beeswax, rapeseed wax and soy wax, as they are renewable and eco-friendly.
Growing Demand for Scented Candles
Scented candles are in high demand as they help promote relaxation and a sense of well-being among consumers. Further, they serve as decorative items and are popular as gifts.
Inclination towards luxury candles
Several premium brands witnessed increased consumer spending in the luxury segment, enhancing their interest in the luxury home fragrance category.
Introduction of new varieties of candles
With fragrance being an important factor in candle purchase, manufacturers are innovating their offerings to provide unique scents like tomato, whiskey, leather, and tobacco, among others, to appeal to a larger customer base.
Global Candle Market Trends
As candles are known to elevate the mood, relieve stress, and produce a calming effect, their usage at home and office settings is rising to promote the feel-good factor, further improving their aesthetics and ambience.
Candle making is gaining popularity among beginners or small-scale business owners, as the initial costs of setting up the business are low. Candle manufacturing is a simple process and eliminates the use of heavy machinery. Start-ups can also invest in building cost-effective e-commerce websites to increase customer engagement.
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Market Segmentation
“Global Candle Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Cartridge Candle
- Tea Lights
- Birthday Candle
- Pillars
- Votive
- Wax Filled Container Candles
- Others
Market Breakup by Raw Material
- Paraffin Wax
- Stearin
- Soy Wax
- Beeswax
- Palm Wax
- Others
Market Breakup by Distribution Channel
- Offline
- Online
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Based on raw material, paraffin wax dominates the global candle market share
Paraffin wax, also known as straight wax, is the most commonly used material as it does not contain additives and is colourless and odourless. It is reasonably priced and used to create a range of candles, including pillars, containers, votives, tealights, tapers, and tarts.
Meanwhile, the addition of stearin offers several advantages including hardening of wax, giving candles a durable exterior casing that improves the rigidity of candles, and also prevents them from slumping.
Furthermore, due to increase in concerns regarding pollution and sustainability, beeswax candles are emerging as a suitable option for producing natural, non-toxic, homemade candles. Customers who seek eco-friendly products are demanding candles that are cruelty-free and created from sustainable sources like beeswax.
Based on product type, cartridge candles account for a significant share of the global candle market
Cartridge candles have been extensively used for security and emergencies as they are cost-effective, available in various sizes, heights, and colours, and provide lighting for up to 90 hours.
However, there has been a growing availability of diverse types of candles including birthday candles. Birthday candles range from sparklers and glitter-dipped styles to colourful ombré candles, which has increased their use to elevate cakes, brownies, pancakes, and doughnuts, among others.
Further, wax-filled container candles are safe to use, convenient, and easy to relocate, further eliminating the issue of wax dripping.
Competitive Landscape
Manufacturers are upgrading their product portfolios and incorporating the latest capabilities to innovate their offerings and meet the evolving demands of consumers.
Candle Delirium, Inc.
Headquartered in the United States, the company is a global leader in the candle market offering a variety of candles including Archipelago candles, Voluspa candles, Aquiesse candles, Nest candles, and high-end candles.
Bath and Body Works, Inc.
Bath and Body Works, Inc, headquartered in the United States, deals in multiple verticals including body care, candles, wallflowers and air fresheners, hand soaps and sanitizers, and others.
Empire Candle Company, LLC
Established in 1951, Empire Candle Company, LLC is a global manufacturer of candles, wax melts, and home fragrance accessories and is known for making quality, valuable, and reliable products.
MVP Group International, Inc
With headquarters in the United States, MVP Group International, Inc is one of the global leaders in candle production offering scented candles, among other varieties.
Other notable players operating in the candle market are Armadilla Wax Works, Inc., and S.C. Johnson and Son, Inc, among others.
Candle Market Analysis by Region
Luxury candles have become one of the most well-liked home gifting items in North America; they are seen as suitable gifting options for important occasions like weddings, birthdays, and Christmas, for scent appeal and home décor purposes.
In 2022, about EUR 2,331 million worth of candles were imported by the EU members, representing an increase of 32% from 2021. European customers have been incorporating spa and yoga routines into their lifestyles to improve mental and spiritual wellness. As candles play an important role in these health and happiness practices owing to their calming, relaxing, or stimulating effects, their usage in bathrooms, and bedrooms, among other locations in home settings has increased.
Figure: European Imports of Candles
Further, demand for traditional Japanese candles has been increasing, as these candles utilise wax from Japanese wax trees and lacquer trees which makes them organic with a unique ability to gently illuminate Buddhist statues in a way that Western candles cannot. The candles are made using a unique traditional "tegake" technique that involves repeatedly applying wax around the candlewick with bare hands.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Raw Material |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Candle Market Analysis
8.1 Key Industry Highlights
8.2 Global Candle Historical Market (2018-2023)
8.3 Global Candle Market Forecast (2024-2032)
8.4 Global Candle Market by Product Type
8.4.1 Cartridge Candle
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Tea Lights
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Birthday Candle
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Pillars
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Votive
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Wax Filled Container Candles
8.4.6.1 Historical Trend (2018-2023)
8.4.6.2 Forecast Trend (2024-2032)
8.4.7 Others
8.5 Global Candle Market by Raw Material
8.5.1 Paraffin Wax
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Stearin
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Soy Wax
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Beeswax
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Palm Wax
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Candle Market by Distribution Channel
8.6.1 Offline
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Online
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Candle Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Candle Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Candle Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Candle Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Candle Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Candle Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code - 340600)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Price Analysis
17.1 North America Historical Price Trends (2018-2023) and Forecast (2024-2032)
17.2 Europe Historical Price Trends (2018-2023) and Forecast (2024-2032)
17.3 Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
17.4 Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
17.5 Middle East and Africa Historical Price Trends (2018-2023) and Forecast (2024-2032)
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Candle Delirium, Inc.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Bath and Body Works, Inc.
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Empire Candle Company, LLC
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 MVP Group International, Inc
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Armadilla Wax Works, Inc.
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 S.C. Johnson and Son, Inc
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Others
19 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Candle Market: Key Industry Highlights, 2018 and 2032
2. Global Candle Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Global Candle Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Global Candle Historical Market: Breakup by Raw Material (USD Million), 2018-2023
5. Global Candle Market Forecast: Breakup by Raw Material (USD Million), 2024-2032
6. Global Candle Historical Market: Breakup Distribution Channel (USD Million), 2018-2023
7. Global Candle Market Forecast: Breakup Distribution Channel (USD Million), 2024-2032
8. Global Candle Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Candle Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Candle Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Candle Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Candle Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Candle Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Candle Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Candle Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Candle Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Candle Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Candle Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Candle Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Major Importing Countries by Volume
21. Major Exporting Countries by Volume
22. Major Importing Countries by Value
23. Major Exporting Countries by Value
24. North America Historical Price Trends and Forecast 2018-2032
25. Europe Historical Price Trends and Forecast 2018-2032
26. Asia Pacific Historical Price Trends and Forecast 2018-2032
27. Latin America Historical Price Trends and Forecast 2018-2032
28. Middle East and Africa Historical Price Trends and Forecast 2018-2032
29. Global Candle Market Structure
Key Questions Answered in the Report
The market reached nearly USD 8.33 billion in 2023.
The market is projected to grow at a CAGR of 2.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 10.61 billion by 2032.
The major product types are cartridge candle, tea lights, birthday candle, pillars, votive, wax filled container candles, and others.
The key regional markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The key factors driving the growth of the market are the increasing adoption of scented candles as part of changing lifestyles and the increased importance of self-care, and the growing preference for sustainable candle products.
The various distribution channels of the product include offline and online.
The key players in the market include Candle Delirium, Inc., Bath and Body Works, Inc., Empire Candle Company, LLC, MVP Group International, Inc, Armadilla Wax Works, Inc., and S.C. Johnson and Son, Inc, among others.
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