Reports
Global Candle Market Size, Share, Trends, Analysis, Forecast: By Product Type: Pillars, Tea Lights, Votive, Cartridge Candle, Birthday Candle, Wax Filled Container Candles, Others; By Raw Material: Stearin, Beeswax, Palm Wax, Soy Wax, Paraffin Wax, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Global Candle Market Outlook
The global candle market was valued at USD 8.33 billion in 2023. It is expected to grow at a CAGR of 2.7% during the period 2024-2032 to reach a value of USD 10.61 billion by 2032.
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Growing Demand for Scented and Environmentally Friendly Candles Aiding the Market
The global market for candles is expected to be driven by customers’ demand for scented candles, sustainable candle solutions, and candles used during celebrations and the holiday season. Buyers assume a wide significance to candle fragrance, and the fragrance of a candle significantly influences a buyer’s purchase decision. Hence, candles are extensively purchased from brick-and-mortar stores so that customers can better understand the product. The soft light and fragrance of a candle are perceived as capable of reducing stress and elevating the mood. Scents have been associated with positive effects on mood, reduced stress, better sleep, self-confidence, and physical and cognitive performance, which has boosted candle sales.
Fragrances are also known to induce a sense of calm, warmth, and belonging; such properties have bolstered their use for increasing the aesthetic appeal and ambience of an environment. In the recent past, several premium brands witnessed increased consumer spending in the luxury segment, which has enhanced their interest in the luxury home fragrance category. The increasing launches of new candle offerings by leading companies are driving the market growth. For example, in February 2021, Yankee Candle released its Signature Collection with redesigned modern vessels and 10 new, collection-exclusive fragrances apart from over 30 popular scents. The Signature Collection includes premium soy-wax blends and double cotton wicks, which offer a cleaner burn and a strong, longer-lasting scent. Further, soy candles are becoming increasingly popular due to the smooth and visually attractive flame they offer.
Food scented candles such as peach-scented, coffee-scented, or sugar cookie-scented are increasingly becoming popular, especially in the foodservice sector.
Other significant factors influencing candle purchases include cost, colour, and shape. Consumers purchase candles to decorate homes and offices and for purposes such as aromatherapy, meditation, relaxation, and reduction of stress. Some consumers find the use of candles in a room comforting. Candles are also a widely exchanged gift item. A significant percentage of candle sales take place during the holiday season.
Candles are available in several shapes, sizes, and types, including tapers, votives, pillars, tealights, container candles, jar candles, floating candles, liturgical candles, outdoor candles, novelty candles, utility candles, and birthday candles.
Growing Popularity of Scented Candles to Aid the Market
The mood-elevating properties of scented candles are expected to drive the market. Consumers are becoming more conscious of the scents and fragrances, which is boosting the demand for candles with diverse types of fragrances. In addition, fragrances offer soothing experiences, strengthen memories, and provide a sense of belonging; such properties of fragrances to connect at the emotional level are expected to aid the market growth.
Sustainable and Environmentally Friendly Candles Expected to Witness Increased Demand
Consumers are becoming increasingly concerned and sensitive about environmental issues and the ecological impact of candles. Thus, the preference for candles that use sustainable packaging and offer enhanced transparency regarding components and ingredients is likely to grow over the forecast period.
Global Candle Market Segmentation
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By product type, the market is segmented into:
- Pillars
- Tea Lights
- Votive
- Cartridge Candle
- Birthday Candle
- Wax Filled Container Candles
- Others
By raw material, the market is classified into:
- Stearin
- Beeswax
- Palm Wax
- Soy Wax
- Paraffin Wax
- Others
By distribution channel, the market is divided into:
- Online
- Offline
By region, the market is segmented into:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Key Industry Players in the Global Candle Market
The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Candle Delirium, Inc.
- Bath and Body Works, Inc.
- Empire Candle Company, LLC
- MVP Group International, Inc
- Armadilla Wax Works, Inc.
- S.C. Johnson and Son, Inc
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product Type, Raw Material, Distribution Channel, Region |
| Breakup by Product Type | Pillars, Tea Lights, Votive, Cartridge Candle, Birthday Candle, Wax Filled Container Candles, Others |
| Breakup by Raw Material | Stearin, Beeswax, Palm Wax, Soy Wax, Paraffin Wax, Others |
| Breakup by Distribution Channel | Online, Offline |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Trade Data Analysis | Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume |
| Price Analysis | Historical and Forecast Price Trends- Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Candle Delirium, Inc., Bath and Body Works, Inc., Empire Candle Company, LLC, MVP Group International, Inc, Armadilla Wax Works, Inc., S.C. Johnson and Son, Inc, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Candle Market Analysis
8.1 Key Industry Highlights
8.2 Global Candle Historical Market (2018-2023)
8.3 Global Candle Market Forecast (2024-2032)
8.4 Global Candle Market by Product Type
8.4.1 Pillars
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Tea Lights
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.3 Votive
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2023)
8.4.3.3 Forecast Trend (2024-2032)
8.4.4 Cartridge Candle
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2023)
8.4.4.3 Forecast Trend (2024-2032)
8.4.5 Birthday Candle
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2018-2023)
8.4.5.3 Forecast Trend (2024-2032)
8.4.6 Wax Filled Container Candles
8.4.6.1 Market Share
8.4.6.2 Historical Trend (2018-2023)
8.4.6.3 Forecast Trend (2024-2032)
8.4.7 Others
8.5 Global Candle Market by Raw Material
8.5.1 Stearin
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Beeswax
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.5.3 Palm Wax
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2023)
8.5.3.3 Forecast Trend (2024-2032)
8.5.4 Soy Wax
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2023)
8.5.4.3 Forecast Trend (2024-2032)
8.5.5 Paraffin Wax
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2023)
8.5.5.3 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Candle Market by Distribution Channel
8.6.1 Online
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Offline
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.7 Global Candle Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2023)
8.7.1.3 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2023)
8.7.2.3 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2023)
8.7.3.3 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2023)
8.7.4.3 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2023)
8.7.5.3 Forecast Trend (2024-2032)
9 North America Candle Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Europe Candle Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Candle Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Candle Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Candle Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code - 340600)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Price Analysis
17.1 North America Historical Price Trends (2018-2023) and Forecast (2024-2032)
17.2 Europe Historical Price Trends (2018-2023) and Forecast (2024-2032)
17.3 Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
17.4 Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
17.5 Middle East and Africa Historical Price Trends (2018-2023) and Forecast (2024-2032)
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Candle Delirium, Inc.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Bath and Body Works, Inc.
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Empire Candle Company, LLC
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 MVP Group International, Inc
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Armadilla Wax Works, Inc.
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 S.C. Johnson and Son, Inc
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Others
19 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Candle Market: Key Industry Highlights, 2018 and 2032
2. Global Candle Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Global Candle Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Global Candle Historical Market: Breakup by Raw Material (USD Million), 2018-2023
5. Global Candle Market Forecast: Breakup by Raw Material (USD Million), 2024-2032
6. Global Candle Historical Market: Breakup Distribution Channel (USD Million), 2018-2023
7. Global Candle Market Forecast: Breakup Distribution Channel (USD Million), 2024-2032
8. Global Candle Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Candle Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Candle Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Candle Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Candle Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Candle Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Candle Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Candle Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Candle Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Candle Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Candle Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Candle Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Major Importing Countries by Volume
21. Major Exporting Countries by Volume
22. Major Importing Countries by Value
23. Major Exporting Countries by Value
24. North America Historical Price Trends and Forecast 2018-2028
25. Europe Historical Price Trends and Forecast 2018-2028
26. Asia Pacific Historical Price Trends and Forecast 2018-2028
27. Latin America Historical Price Trends and Forecast 2018-2028
28. Middle East and Africa Historical Price Trends and Forecast 2018-2028
29. Global Candle Market Structure
Key Questions Answered in the Report
The market is estimated to grow at a CAGR of 2.7% between 2024 and 2032.
The major drivers of the market include the increasing demand for candles from the household sector owing to the increasing inclination towards home décor, growing utilisation of candles for religious purposes, and increasing disposable income.
The growing R&D activities in the candle market to develop and sell eco-friendly candles with innovative and appealing fragrances are the key trends guiding the growth of the industry.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Pillars, tea lights, votive, cartridge candle, birthday candle, and wax filled container candles, among others are the major product types included in the market report.
Stearin, beeswax, palm wax, soy wax, and paraffin wax, among others are the significant raw materials based on which the market has been segmented.
Online and offline are the different distribution channels considered in the market report.
The major players in the market are Candle Delirium, Inc., Bath and Body Works, Inc., Empire Candle Company, LLC, MVP Group International, Inc, Armadilla Wax Works, Inc., S.C. Johnson and Son, Inc, among others.
Analyst Review
The global candle market is being driven by the rising demand for candles for various occasions such as birthday, and anniversary wedding, increasing inclination of people towards home décor, and rising disposable income. Aided by the growing popularity of candles with innovative fragrances, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 2.7%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of product type, the market is divided into pillars, tea lights, votive, cartridge candle, birthday candle, and wax filled container candles, among others. Based on raw material, the market has been divided into stearin, beeswax, palm wax, soy wax, and paraffin wax, among others. The major distribution channels in the market include online and offline. The major regional markets for candle are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Candle Delirium, Inc., Bath and Body Works, Inc., Empire Candle Company, LLC, MVP Group International, Inc, Armadilla Wax Works, Inc., S.C. Johnson and Son, Inc, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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