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Global Candle Market: By Product Type: Pillars, Tea Lights, Votive, Cartridge Candle, Birthday Candle, Wax Filled Container Candles, Others; By Raw Material; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis; Competitive Landscape; Industry Events and Developments
Global Candle Market Outlook
The global candle market is expected to grow at a CAGR of 8.0% during the period 2023-2028.
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The Global Candle Market Likely to be Driven by Demand for Scented and Environmentally Friendly Candles
The global market for candles is expected to be driven by customers’ demand for scented candles, sustainable candle solutions, and candles used during celebrations and the holiday season. North America and Europe are projected to be key markets.
Buyers assume much importance to candle fragrance, and the fragrance of a candle significantly influences a buyer’s purchase decision. Many people perceive the soft light and fragrance of a candle as capable of reducing stress and elevating the mood. Scents have been associated with positive effects on the mood, reduced stress, better sleep, self-confidence, and physical and cognitive performance. Fragrances may also induce a sense of calm, warmth and belonging. Candle sales have witnessed growth due to these properties.
The home fragrance segment is expected to be an important market driver. In the recent past, several premium brands witnessed increased consumer spending in the luxury segment. Such firms included new players as well as established names, such as Nest.
Soy candles are becoming increasingly popular due to the smooth and visually attractive flame they offer. Food scented candles (such as peach-scented, coffee-scented or sugar cookie-scented) are also becoming well-liked.
Firms are constantly looking to make novel candle offerings. For example, in 2021, Yankee Candle released its Signature Collection with redesigned modern vessels and 10 new, collection-exclusive fragrances apart from over 30 popular scents. The Signature Collection includes premium soy-wax blends and double cotton wicks which offer a cleaner burn and a strong, longer-lasting scent. Discovery - another scent by Yankee Candle – has been quite successful. Discovery brings together several fragrances from the world, including red ginger, starfruit, vanilla spice and mango.
Other significant factors influencing candle purchases include cost, colour and shape. Consumers purchase candles to decorate homes and offices and for purposes such as aromatherapy, meditation, relaxation, and reduction of stress. Some consumers find use of candles in a room comforting. Candles are also a widely exchanged gift item. A significant percentage of candle sales take place during the holiday season.
Candles are available in several shapes, sizes and types, including tapers, votives, pillars, tealights, container candles, jar candles, floating candles, liturgical candles, outdoor candles, novelty candles, utility candles and birthday candles.
Scented Candles Would Continue to Drive the Market
Due to the mood elevating properties of scented candles, the segment is expected to drive the market. Consumers are becoming more conscious of the scents and fragrances they would like to experience at home. Fragrances offer soothing experiences, and strengthen memories and sense of belonging. These abilities of fragrances and scents to connect at the emotional level are expected to help the market grow.
Sustainable and Environmentally Friendly Solutions Expected to Witness Increased Demand
Consumers are becoming increasingly concerned and sensitive about environmental issues and the ecological impact of products. They prefer products that use sustainable packaging and expect brands to be transparent about the components and ingredients used and their sources. Marketers meeting these demands would be likely to witness more growth.
Global Candle Market Segmentation
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By product type, the market is segmented into:
- Pillars
- Tea Lights
- Votive
- Cartridge Candle
- Birthday Candle
- Wax Filled Container Candles
- Others
By raw material, the market is classified into:
- Stearin
- Beeswax
- Palm Wax
- Soy Wax
- Paraffin Wax
- Rapeseed Wax
- Others
By distribution channel, the market is divided into:
- Online
- Offline
By region, the market is segmented into:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Key Industry Players in the Global Candle Market
The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Bath & Body Works Direct, Inc.
- Candle Delirium, Inc.
- Vollmar GmbH
- Empire Candle Co., LLC
- MVP Group International, Inc.
- Armadilla Wax Works
- SC Johnson & Son, Inc.
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product Type, Raw Material, Distribution Channel, Region |
| Breakup by Product Type | Pillars, Tea Lights, Votive, Cartridge Candle, Birthday Candle, Wax Filled Container Candles, Others |
| Breakup by Raw Material | Stearin, Beeswax, Palm Wax, Soy Wax, Paraffin Wax, Rapeseed Wax, Others |
| Breakup by Distribution Channel | Online, Offline |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Trade Data Analysis | Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume |
| Price Analysis | Historical and Forecast Price Trends- Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Bath & Body Works Direct, Inc., Candle Delirium, Inc., Vollmar GmbH, Empire Candle Co., LLC, MVP Group International, Inc., Armadilla Wax Works, SC Johnson & Son, Inc., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Candle Market Analysis
8.1 Key Industry Highlights
8.2 Global Candle Historical Market (2018-2022)
8.3 Global Candle Market Forecast (2023-2028)
8.4 Global Candle Market by Product Type
8.4.1 Pillars
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Tea Lights
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Votive
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Cartridge Candle
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Birthday Candle
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2018-2022)
8.4.5.3 Forecast Trend (2023-2028)
8.4.6 Wax Filled Container Candles
8.4.6.1 Market Share
8.4.6.2 Historical Trend (2018-2022)
8.4.6.3 Forecast Trend (2023-2028)
8.4.7 Others
8.5 Global Candle Market by Raw Material
8.5.1 Stearin
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Beeswax
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Palm Wax
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Soy Wax
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Paraffin Wax
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2022)
8.5.5.3 Forecast Trend (2023-2028)
8.5.6 Rapeseed Wax
8.5.6.1 Market Share
8.5.6.2 Historical Trend (2018-2022)
8.5.6.3 Forecast Trend (2023-2028)
8.5.7 Others
8.6 Global Candle Market by Distribution Channel
8.6.1 Online
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Offline
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.7 Global Candle Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2022)
8.7.5.3 Forecast Trend (2023-2028)
9 North America Candle Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Candle Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Candle Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Candle Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Candle Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code - 340600)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Price Analysis
17.1 North America Historical Price Trends (2018-2022) and Forecast (2023-2028)
17.2 Europe Historical Price Trends (2018-2022) and Forecast (2023-2028)
17.3 Asia Pacific Historical Price Trends (2018-2022) and Forecast (2023-2028)
17.4 Latin America Historical Price Trends (2018-2022) and Forecast (2023-2028)
17.5 Middle East and Africa Historical Price Trends (2018-2022) and Forecast (2023-2028)
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Bath & Body Works Direct, Inc.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Candle Delirium, Inc.
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Vollmar GmbH
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Empire Candle Co., LLC
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 MVP Group International, Inc.
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Armadilla Wax Works
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 SC Johnson & Son, Inc.
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Others
19 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Candle Market: Key Industry Highlights, 2018 and 2028
2. Global Candle Historical Market: Breakup by Product Type (USD Million), 2018-2022
3. Global Candle Market Forecast: Breakup by Product Type (USD Million), 2023-2028
4. Global Candle Historical Market: Breakup by Raw Material (USD Million), 2018-2022
5. Global Candle Market Forecast: Breakup by Raw Material (USD Million), 2023-2028
6. Global Candle Historical Market: Breakup Distribution Channel (USD Million), 2018-2022
7. Global Candle Market Forecast: Breakup Distribution Channel (USD Million), 2023-2028
8. Global Candle Historical Market: Breakup by Region (USD Million), 2018-2022
9. Global Candle Market Forecast: Breakup by Region (USD Million), 2023-2028
10. North America Candle Historical Market: Breakup by Country (USD Million), 2018-2022
11. North America Candle Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Europe Candle Historical Market: Breakup by Country (USD Million), 2018-2022
13. Europe Candle Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Asia Pacific Candle Historical Market: Breakup by Country (USD Million), 2018-2022
15. Asia Pacific Candle Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Latin America Candle Historical Market: Breakup by Country (USD Million), 2018-2022
17. Latin America Candle Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Middle East and Africa Candle Historical Market: Breakup by Country (USD Million), 2018-2022
19. Middle East and Africa Candle Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Major Importing Countries by Volume
21. Major Exporting Countries by Volume
22. Major Importing Countries by Value
23. Major Exporting Countries by Value
24. North America Historical Price Trends and Forecast 2018-2028
25. Europe Historical Price Trends and Forecast 2018-2028
26. Asia Pacific Historical Price Trends and Forecast 2018-2028
27. Latin America Historical Price Trends and Forecast 2018-2028
28. Middle East and Africa Historical Price Trends and Forecast 2018-2028
29. Global Candle Market Structure
Key Questions Answered in the Report
The market is estimated to grow at a CAGR of 8.0% between 2023 and 2028.
The major drivers of the market include the increasing demand for candles from the household sector owing to the increasing inclination towards home décor, growing utilisation of candles for religious purposes, and increasing disposable income.
The growing R&D activities in the candle market to develop and sell eco-friendly candles with innovative and appealing fragrances are the key trends guiding the growth of the industry.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Pillars, tea lights, votive, cartridge candle, birthday candle, and wax filled container candles, among others are the major product types included in the market report.
Stearin, beeswax, palm wax, soy wax, paraffin wax, and rapeseed wax, among others are the significant raw materials based on which the market has been segmented.
Online and offline are the different distribution channels considered in the market report.
The major players in the industry are Bath & Body Works Direct, Inc., Candle Delirium, Inc., Vollmar GmbH, Empire Candle Co., LLC, MVP Group International, Inc., Armadilla Wax Works, and SC Johnson & Son, Inc., among others.
Analyst Review
The global candle market is being driven by the rising demand for candles for various occasions such as birthday, and anniversary wedding, increasing inclination of people towards home décor, and rising disposable income. Aided by the growing popularity of candles with innovative fragrances, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 8.0%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of product type, the market is divided into pillars, tea lights, votive, cartridge candle, birthday candle, and wax filled container candles, among others. Based on raw material, the market has been divided into stearin, beeswax, palm wax, soy wax, paraffin wax, and rapeseed wax, among others. The major distribution channels in the market include online and offline. The major regional markets for candle are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Bath & Body Works Direct, Inc., Candle Delirium, Inc., Vollmar GmbH, Empire Candle Co., LLC, MVP Group International, Inc., Armadilla Wax Works, and SC Johnson & Son, Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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