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Base Year
Historical Year
Forecast Year
The global candle industry reached nearly USD 8.33 billion in 2023. It is estimated to grow at a CAGR of 2.7% during 2024-2032 to reach a value of USD 10.61 billion by 2032.
Global Candle Market Report Summary | Description | Value |
Base Year | USD Billion | 2023 |
Historical Period | USD Billion | 2018-2023 |
Forecast Period | USD Billion | 2024-2032 |
Market Size 2023 | USD Billion | 8.33 |
Market Size 2032 | USD Billion | 10.61 |
CAGR 2018-2023 | USD Billion | XX% |
CAGR 2024-2032 | USD Billion | 2.7% |
CAGR 2024-2032 - Market by Region | Asia Pacific | 3.5% |
CAGR 2024-2032 - Market by Country | India | 4.0% |
CAGR 2024-2032 - Market by Country | Canada | 3.3% |
CAGR 2024-2032 - Market by Raw Material | Beeswax | 3.1% |
CAGR 2024-2032 - Market by Distribution Channel | Online | 3.4% |
Market Share by Country 2023 | China | 17.8% |
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Consumers are becoming more conscious of scents and fragrances, which is boosting the demand for candles with diverse types of fragrances. The global candle market growth can be attributed to the increasing demand for scented candles, sustainable products, and candles used during celebrations and the holiday season. For instance, Votive candles, which are commonly used for decorative purposes in homes, restaurants, and event spaces, are a distinct and popular category within the market, characterised by their specific design and use.
Buyers assume a wide significance to candle fragrance, and the fragrance of a candle significantly influences a buyer’s purchase decision. Hence, candles are extensively purchased from brick-and-mortar stores so that customers can better understand the product.
Increasing inclination towards sustainable candles; growing demand for scented candles; rising preference for luxury products; and increasing launches of new varieties of candles are the major factors impacting the market.
Nov 15, 2022
Rosemoore launched its new range of cruelty-free and eco-friendly botanical candles in aromas like Beachy Drift and Zesty lemon which can aid growth of the candle market. It also introduced a spicy variant made from spicy and warm notes of bay leaves, cinnamon, and black peppercorns.
Nov 15, 2022
The Yankee Candle Company, Inc., announced the opening of limited-time pop-up shops amid the holiday season at six locations in the United States, namely, The SoNo Collection, The Shoppes at Farmington Valley, Williamsburg Premium Outlets, Mayfair, Park Meadows, and Glendale Galleria.
Oct 19, 2022
AnyMind Group announced that Shefar, a Japanese direct-to-customer fragrance brand, was launching a scented candle product line including Liela and Mullan candles. The candles, inspired by the brand’s theme of “the girl of your dreams”, offer excellent fragrance while achieving low soot emission and high combustion efficiency that can aid candle market expansion.
Mar 24, 2022
VedaOils, a supplier of raw ingredients and essential oils, released a new range of Candle-Making supplies including a diverse range of waxes, jars, wicks, moulds, wick-holders, and colours. The candle-making supplies were aimed at enabling small businesses and hobbyist candle-makers conveniently source ingredients that are free of added chemicals.
Rising Demand for Sustainable Candles
As per the candle market analysis, rising consumer demand for sustainable products has increased the utilisation of candles made with coconut wax, beeswax, rapeseed wax and soy wax, as they are renewable and eco-friendly.
Growing Demand for Scented Candles
Scented candles are in high demand as they help promote relaxation and a sense of well-being among consumers. Further, they serve as decorative items and are popular as gifts.
Inclination towards luxury candles
Several premium brands in the candle industry witnessed increased consumer spending in the luxury segment, enhancing their interest in the luxury home fragrance category.
Introduction of new varieties of candles
With fragrance being an important factor in candle purchase, manufacturers are innovating their offerings to provide unique scents like tomato, whiskey, leather, and tobacco, among others, to appeal to a larger customer base.
As candles are known to elevate the mood, relieve stress, and produce a calming effect, their usage at home and office settings is rising to promote the feel-good factor, further improving their aesthetics and ambience.
Candle making is a crucial trend in candle market which is gaining popularity among beginners or small-scale business owners, as the initial costs of setting up the business are low. Candle manufacturing is a simple process and eliminates the use of heavy machinery. Start-ups can also invest in building cost-effective e-commerce websites to increase customer engagement.
According to UN Comtrade, in 2018, intra-EU imports of candles were notably high at EUR 1.203 million, with developing countries contributing EUR 338 million and the rest of the world contributing EUR 116 million. By 2019, intra-EU imports had decreased slightly to EUR 1.190 million, while imports from developing countries increased to EUR 371 million, while the rest of the world contributed to EUR 103 million. As per the candle industry analysis, this trend of increasing imports from developing countries continued, with a slight decrease in intra-EU imports noted in 2020, standing at EUR 1.297 million compared to EUR 341 million from developing countries. In 2021, a substantial increase in imports from all regions was observed. Intra-EU imports rose sharply to EUR 1.627 million, and developing countries also saw a significant rise to EUR 507 million. In 2021, imports from the rest of the world again saw a rise, reaching EUR 134 million which increased the candle industry revenue. By 2022, the growth trend continued robustly with intra-EU imports peaking at EUR 1.747 million and imports from developing countries reaching their highest at EU 656 million. However, imports from the rest of the world experienced a slight decrease, settling at EUR 104 million.
Essential oils are the key raw materials for producing scented candles. The increasing importance of wellbeing and personal care is contributing to an increased adoption of scented candles and fuelling growth of the candle industry. According to OEC, in 2022, India positioned itself as the top exporter of essential oils holding a share of 15.4%. Following India, China and the United States also hold substantial shares, with 7.12% and 12.1%, respectively, reflecting their strong positions in the global market. Other notable contributors include Brazil with 7.43% and France with 7.42%, both almost equally contributing and showcasing their relevance in the essential oils sector. Germany, Italy, and Spain represent the European sector with shares of 4.39%, 3.13%, and 2.83%, respectively.
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“Global Candle Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Raw Material
Market Breakup by Distribution Channel
Market Breakup by Region
Based on raw material, paraffin wax dominates the global market share
Paraffin wax, also known as straight wax, is the most commonly used material as it does not contain additives and is colourless and odourless. It is reasonably priced and used to create a range of candles, including pillars, containers, votives, tealights, tapers, and tarts.
As per the analysis of candle market, the addition of stearin offers several advantages including hardening of wax, giving candles a durable exterior casing that improves the rigidity of candles, and also prevents them from slumping.
Furthermore, due to increase in concerns regarding pollution and sustainability, beeswax candles are emerging as a suitable option for producing natural, non-toxic, homemade candles. Customers who seek eco-friendly products are demanding candles that are cruelty-free and created from sustainable sources like beeswax.
Based on product type, cartridge candles account for a significant share of the global candle market
Cartridge candles have been extensively used for security and emergencies as they are cost-effective, available in various sizes, heights, and colours, and provide lighting for up to 90 hours.
However, there has been a growing availability of diverse types of candles including birthday candles which fuels the demand of candle market. Birthday candles range from sparklers and glitter-dipped styles to colourful ombré candles, which has increased their use to elevate cakes, brownies, pancakes, and doughnuts, among others.
Further, wax-filled container candles are safe to use, convenient, and easy to relocate, further eliminating the issue of wax dripping.
Manufacturers are upgrading their product portfolios and incorporating the latest capabilities to innovate their offerings and meet the evolving demands of consumers.
Candle Delirium, Inc.
Headquartered in the United States, the company is a global leader in the candle market offering a variety of candles including Archipelago candles, Voluspa candles, Aquiesse candles, Nest candles, and high-end candles.
Bath and Body Works, Inc.
Bath and Body Works, Inc, headquartered in the United States, deals in multiple verticals including body care, candles, wallflowers and air fresheners, hand soaps and sanitizers, and others.
Empire Candle Company, LLC
Established in 1951, Empire Candle Company, LLC is a global manufacturer of candles, wax melts, and home fragrance accessories and is known for making quality, valuable, and reliable products.
MVP Group International, Inc
With headquarters in the United States, MVP Group International, Inc is one of the global leaders in candle production offering scented candles, among other varieties.
Other notable players operating in the candle market are Armadilla Wax Works, Inc., and S.C. Johnson and Son, Inc, among others.
Luxury candles have become one of the most well-liked home gifting items in North America; they are seen as suitable gifting options for important occasions like weddings, birthdays, and Christmas, for scent appeal and home décor purposes.
In 2022, about EUR 2,331 million worth of candles were imported by the EU members, representing an increase of 32% from 2021 in the EU candle market. European customers have been incorporating spa and yoga routines into their lifestyles to improve mental and spiritual wellness. As candles play an important role in these health and happiness practices owing to their calming, relaxing, or stimulating effects, their usage in bathrooms, and bedrooms, among other locations in home settings has increased.
CAGR 2024-2032 - Market by | Country |
India | 4.0% |
China | 3.3% |
Canada | 3.3% |
USA | 2.9% |
Australia | 2.4% |
Japan | 2.1% |
UK | XX% |
Germany | XX% |
France | XX% |
Italy | XX% |
Saudi Arabia | XX% |
Brazil | XX% |
Mexico | XX% |
Figure: European Imports of Candles
Further, demand for traditional Japanese candles has been increasing, as these candles utilise wax from Japanese wax trees and lacquer trees which makes them organic with a unique ability to gently illuminate Buddhist statues in a way that Western candles cannot. The candles are made using a unique traditional "tegake" technique that involves repeatedly applying wax around the candlewick with bare hands.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Raw Material |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached nearly USD 8.33 billion in 2023.
The market is projected to grow at a CAGR of 2.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 10.61 billion by 2032.
The major product types are cartridge candle, tea lights, birthday candle, pillars, votive, wax filled container candles, and others.
The key regional markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The key factors driving the growth of the market are the increasing adoption of scented candles as part of changing lifestyles and the increased importance of self-care, and the growing preference for sustainable candle products.
The various distribution channels of the product include offline and online.
The key players in the market include Candle Delirium, Inc., Bath and Body Works, Inc., Empire Candle Company, LLC, MVP Group International, Inc, Armadilla Wax Works, Inc., and S.C. Johnson and Son, Inc, among others.
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