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China Online Food Delivery Market: By Platform: Website, Mobile Application; By Delivery Type: Restaurant-to-Consumer Delivery, Platform-to-Consumer Delivery; By Payment Method: Online, Cash on Delivery; By Cities: Shanghai, Zhejiang, Guangdong, Jiangsu, Beijing, Others; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; Cost Analysis; Competitive Landscape & Supplier Analysis; Events and Developments

China Online Food Delivery Market Key Insights:


  • Market Performance
  • Market Analysis and Outlook 2020-2025
  • Price Trends
  • Events and Development
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions


Market Outlook

The China online food delivery market attained a value of nearly USD 130 billion in 2019. In the coming years, it is expected to witness a year-on-year CAGR of 112%.

China Online Food Delivery Market Report and Forecast 2020-2025

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China dominates the Asia online food delivery industry. It accounts for almost 70% of the industry on the continent. Restaurant-to-consumer delivery leads the industry over platform-to-consumer delivery in China. However, the platform-to-consumer delivery option is expected to witness a faster growth. Pizza is a popular product in China's food delivery sector and is also the dominating segment in the online food delivery market in the country. Thus, the growing consumption of pizza is expected to drive the industry in the coming years. In 2018, China’s pizza sales reached a total value of nearly USD 3.6 billion. Pizza sales are expected to witness a robust increase of 20% in the coming five years in the Asian country.

An expanding consumer base is driving the industry growth. The delivery applications in China are witnessing a continuous growth in the number of monthly active users. In December 2018, the number of active users on these applications reached over 102 million. The online food delivery industry in China is highly concentrated. It is dominated by and Meituan Dianping, who together accounted for almost 90% of the industry share in 2018. Baidu Waumai, Baidu’s food delivery arm, was the third-largest player in the Chinese industry. However, Baidu Waumai was acquired by its major rival,, and rebranded as in October 2018. It will continue operating as a sub-brand of, which will offer premium food, and is targeted towards a high-end market. Both the major players in the Chinese industry are supported by the leading on-demand companies in China. While operates as an independent subsidiary of Alibaba Group, after its acquisition by the online retail giant in April 2018, Tencent, on the other hand, has a majority stake in Meituan Dianping. Meituan Dianping is the leading online food delivery company of the two major players in the industry. It has expanded its customer base to smaller cities of China and accounts for a daily order of nearly 20 million.

Properties and Applications

Online food ordering platforms provide a convenient and easy process of ordering food. The order can be placed through a website or mobile application run by a restaurant or through websites and mobile applications offering multiple options of restaurants for ordering food. The types of delivery services available are:

  • Restaurant-to-consumer
  • Platform-to-consumer

Cash on delivery and online prepaid are the two payment options generally available on the two platforms. The report by EMR also provides an overview of the regional markets in China like Shanghai, Zhejiang, Guangdong, Jiangsu, and Beijing, among others.

Market Analysis

The China online food delivery market is being driven by the healthy economic growth and the high population density in the urban areas of the country. China has been one of the largest contributors to the world economy since the 2008 financial crisis. Although its GDP growth has slowed down from its annual average of 10% since 2012, the country is still witnessing a robust economic growth. According to China’s 13th Five-Year Plan, the annual growth target of the country is 6.5%, with the aim of doubling its GDP by 2020, as compared to 2010. It is an upper-middle-income nation. The growing middle class in China is expected to drive the online food delivery industry as people are willing to spend more for convenience.

The rising penetration of internet and smartphones in the country is expected to aid the online food delivery industry further. The high user penetration rates for these platforms are also driving the industry growth. The industry is driven by the younger consumers in China who define and influence the consumption patterns and are more experimentative in their tastes. The overall increase in consumption level is also aiding the online food delivery industry. The user-friendly optimisations of these applications like multiple payment options, the ability to track the order, and an easy-to-navigate interface are attracting new consumers to these platforms. The industry is also being aided by the subsidies provided by the major players, which are aimed to reduce costs for both the users and the partner restaurants. The aggressive marketing campaigns being undertaken by these industries will also aid the industry. In the coming years, the industry is expected to be driven by the innovations in the food delivery process, which is expected to become more automated and convenient.

Competitive Landscape

The report provides a detailed analysis of the China online food delivery market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions and investments, plant turnarounds, and capacity expansions:

  • Meituan Dianping
  • DiDi Food
  • Others

The comprehensive report by EMR assesses the market based on the Porter’s Five Forces model. A SWOT analysis has also been provided.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4    China Online Food Delivery Market Overview
    4.1    China Online Food Delivery Market Analysis

        4.1.1    Figure: China Online Food Delivery Historical Market (2015-2019) & Forecast (2020-2025)
        4.1.2    Chart: China Online Food Delivery Market Breakup by Platform
      Mobile Application
        4.1.3    Figure: China Online Food Delivery Market Breakup by Platform: Historical Market (2015-2019) & Forecast (2020-2025)
      Mobile Application
        4.1.4    Chart: China Online Food Delivery Market Breakup by Delivery Type
      Restaurant-to-Consumer Delivery
      Platform-to-Consumer Delivery
        4.1.5    Figure: China Online Food Delivery Market Breakup by Delivery Type: Historical Market (2015-2019) & Forecast (2020-2025)
      Restaurant-to-Consumer Delivery
      Platform-to-Consumer Delivery
        4.1.6    Chart: China Online Food Delivery Market Breakup by Payment Method
      Cash on Delivery
        4.1.7    Figure: China Online Food Delivery Market Breakup by Payment Method: Historical Market (2015-2019) & Forecast (2020-2025)
      Cash on Delivery
        4.1.8    Chart: China Online Food Delivery Market Breakup by Cities
        4.1.1    Figure: China Online Food Delivery Market Breakup by Cities: Historical Market (2015-2019) & Forecast (2020-2025)
    4.2    SWOT Analysis
        4.2.1    Overview
        4.2.2    Strengths
        4.2.3    Weaknesses 
        4.2.4    Opportunities
        4.2.5    Threats
    4.3    Value Chain Analysis
    4.4    Porter’s Five Forces Analysis

        4.4.1    Overview
        4.4.2    Buyer’s Power
        4.4.3    Supplier’s Power
        4.4.4    New Entrants
        4.4.5    Degree of Rivalry
        4.4.6    Substitutes
5    Cost Analysis
6    Competitive Landscape & Supplier Analysis

    6.1    Meituan Dianping
    6.3    DiDi Food
    6.4    Others
7    Events and Developments


EMR is one of the foremost business intelligence and market research firms with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.

Our meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each market and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with market insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:

  • Value-added and infallible market intelligence.
  • A holistic understanding of the current and expected market fluctuations through meticulously collected data.
  • Verified information on the probable opportunities and risks in the present and forecasted markets.
  • Validated and thoroughly analysed insights derived from our latest analytical tools and impeccable sources.

Assessment Approach

Our approach gives our clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources.

Price Assessment

We assess the historical, prevailing, and expected prices of commodities and raw materials by analysing our assiduously collected data from verified primary and secondary sources. Our assessments reflect the market values of related commodities within a region to help our consumers understand the interdependencies and formulate profitable market strategies. Our price assessments cover both the average global prices along with the prevailing regional prices.

Market Assessment

Our market assessments determine the global and regional production and consumption of the product, according to their value and volume. We identify the key growth drivers, opportunities, and restraints that might promote or hinder the future market growth along with an expansive overview of the competitive landscape to help our clients make informed strategic decisions. We also take into account the demographic, economic, cultural, and political factors that might influence the market.

Data Collection

We gather market intelligence through our extensive database of reliable secondary sources and our exhaustive interviews with multiple industry stakeholders. The information gathered through our primary and secondary sources help us verify and extrapolate data relating to prices, trade, and market fluctuations along with the latest developments in the market.

Primary Research

As a part of our primary research, we interact with highly placed industrial professionals possessing an expansive and meticulous insight into the market. We conduct our interviews via mails, telephonic conversations, and one-on-one meetings. Thus, our exhaustive interviews with both buyers and consumers help us provide our clients with verified intelligence regarding the market size, share, drivers, prices, and forecast along with a detailed assessment of your supply chain.

Secondary Research

EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.

Other Analyst Tools and Data Models

Our extensive and intricate data models, formulated through our propriety technological and analytical resources, help you easily comprehend the expansive market data and aid you in framing vital business and market strategies. Our tools provide you with a cohesive understanding of the industry outlook, taking into account the qualitative and quantitative market variables. Our analytical tools and models are regularly updated according to the changes in the continually evolving market scenarios as well as being adapted to best meet our client’s specific needs. Our research methods involve a blend of the best technological tools used in the industry along with the expertise of our analysts and consultants who can spot and assess the implications of the subtle factors influencing the more complex markets.

Data Prioritisation

Our market assessments take into consideration only those data that are confirmed and are derived from credible and transparent sources. Thus, our clients are presented with accurate and infallible data which can be incorporated into their business strategies.

Data Validation

Before our data is presented to the clients, they undergo an intensive cross-verification and validation process. We corroborate the data gathered through our primary and secondary research by the review and validation of the initial sources along with the verification of the data from other thoroughly vetted sources.

Exigent Data Assessment

Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the market, our market and price assessments accurately reflect the prevailing industry conditions.

Thus, our rigorous data collection, thorough statistical analysis, and specialist assessments ensure that our clientele has a greater understanding of the market space, supply chain, price fluctuations, competitive landscape, and other vital factors, helping them emerge as the undisputed industry leaders in their respective fields.

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