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The China online food delivery market attained a value of nearly USD 200.5 billion in 2022 and expected to grow at a CAGR of 14.5% in the forecast period of 2023-2028.
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China dominates the Asia online food delivery industry. It accounts for almost 70% of the industry on the continent. Restaurant-to-consumer delivery leads the industry over platform-to-consumer delivery in China. However, the platform-to-consumer delivery option is expected to witness a faster growth. Pizza is a popular product in China's food delivery sector and is also the dominating segment in the online food delivery market in the country. Thus, the growing consumption of pizza is expected to drive the industry in the coming years. In 2018, China’s pizza sales reached a total value of nearly USD 3.6 billion. Pizza sales are expected to witness a robust increase of 20% in the coming five years in the Asian country.
An expanding consumer base is driving the industry growth. The delivery applications in China are witnessing a continuous growth in the number of monthly active users. In December 2018, the number of active users on these applications reached over 102 million. The online food delivery industry in China is highly concentrated. It is dominated by Ele.me and Meituan Dianping, who together accounted for almost 90% of the industry share in 2018. Baidu Waumai, Baidu’s food delivery arm, was the third-largest player in the Chinese industry. However, Baidu Waumai was acquired by its major rival, Ele.me, and rebranded as Star.Ele.me in October 2018. It will continue operating as a sub-brand of Ele.me, which will offer premium food, and is targeted towards a high-end market. Both the major players in the Chinese industry are supported by the leading on-demand companies in China. While Ele.me operates as an independent subsidiary of Alibaba Group, after its acquisition by the online retail giant in April 2018, Tencent, on the other hand, has a majority stake in Meituan Dianping. Meituan Dianping is the leading online food delivery company of the two major players in the industry. It has expanded its customer base to smaller cities of China and accounts for a daily order of nearly 20 million.
Online food ordering platforms provide a convenient and easy process of ordering food. The order can be placed through a website or mobile application run by a restaurant or through websites and mobile applications offering multiple options of restaurants for ordering food. The types of delivery services available are:
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Cash on delivery and online prepaid are the two payment options generally available on the two platforms. The report by EMR also provides an overview of the regional markets in China like Shanghai, Zhejiang, Guangdong, Jiangsu, and Beijing, among others.
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The China online food delivery market is being driven by the healthy economic growth and the high population density in the urban areas of the country. China has been one of the largest contributors to the world economy since the 2008 financial crisis. Although its GDP growth has slowed down from its annual average of 10% since 2012, the country is still witnessing a robust economic growth. According to China’s 13th Five-Year Plan, the annual growth target of the country is 6.5%, with the aim of doubling its GDP by 2021, as compared to 2010. It is an upper-middle-income nation. The growing middle class in China is expected to drive the online food delivery industry as people are willing to spend more for convenience.
The rising penetration of internet and smartphones in the country is expected to aid the online food delivery industry further. The high user penetration rates for these platforms are also driving the industry growth. The industry is driven by the younger consumers in China who define and influence the consumption patterns and are more experimentative in their tastes. The overall increase in consumption level is also aiding the online food delivery industry. The user-friendly optimisations of these applications like multiple payment options, the ability to track the order, and an easy-to-navigate interface are attracting new consumers to these platforms. The industry is also being aided by the subsidies provided by the major players, which are aimed to reduce costs for both the users and the partner restaurants. The aggressive marketing campaigns being undertaken by these industries will also aid the industry. In the coming years, the industry is expected to be driven by the innovations in the food delivery process, which is expected to become more automated and convenient.
The report provides a detailed analysis of the China online food delivery market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions and investments, plant turnarounds, and capacity expansions:
The comprehensive report by EMR assesses the market based on the Porter’s Five Forces model. A SWOT analysis has also been provided.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Platform, Delivery Type, Payment Method, Cities|
|Breakup by Platform||Website, Mobile Application|
|Breakup by Delivery Type||Restaurant-to-Consumer Delivery, Platform-to-Consumer Delivery|
|Breakup by Payment Method||Online, Cash on Delivery|
|Breakup by Cities||Shanghai, Zhejiang, Guangdong, Jiangsu, Beijing, Others|
|Market Dynamics||SWOT, Porter's Five Forces, Key Indicators for Price and Demand|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Meituan Dianping, Ele.me, DiDi Food, Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
7 Industry Opportunities and Challenges
8 China Online Food Delivery Market Analysis
8.1 Key Industry Highlights
8.2 China Online Food Delivery Historical Market (2018-2022)
8.3 China Online Food Delivery Market Forecast (2023-2028)
8.4 China Online Food Delivery Market by Platform
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
8.4.2 Mobile Application
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
8.5 China Online Food Delivery Market by Delivery Type
8.5.1 Restaurant-to-Consumer Delivery
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
8.5.2 Platform-to-Consumer Delivery
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
8.6 China Online Food Delivery Market by Payment Method
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
8.6.2 Cash on Delivery
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
8.7 China Online Food Delivery Market by Cities
8.7.1 Market Share
9 Regional Analysis
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Meituan Dianping
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
12.2.3 DiDi Food
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
13 Industry Events and Developments
List of Key Figures and Tables
1. China Online Food Delivery Market: Key Industry Highlights, 2018 and 2028
2. China Online Food Delivery Historical Market: Breakup by Platform (USD Million), 2018-2022
3. China Online Food Delivery Market Forecast: Breakup by Platform (USD Million), 2023-2028
4. China Online Food Delivery Historical Market: Breakup by Delivery Type (USD Million), 2018-2022
5. China Online Food Delivery Market Forecast: Breakup by Delivery Type (USD Million), 2023-2028
6. China Online Food Delivery Historical Market: Breakup by Payment Method (USD Million), 2018-2022
7. China Online Food Delivery Market Forecast: Breakup by Payment Method (USD Million), 2023-2028
8. China Online Food Delivery Historical Market: Breakup by Cities (USD Million), 2018-2022
9. China Online Food Delivery Market Forecast: Breakup by Cities (USD Million), 2023-2028
10. China Online Food Delivery Market Structure
The China online food delivery market reached a value of USD 200.5 billion in 2022.
The market is expected to grow at a CAGR of about 14.5% in the forecast period of 2023-2028.
The major drivers of the market such as rising disposable incomes, high user penetration rates for these platforms, aggressive marketing campaigns, and rising penetration of the internet and smartphones are expected to aid the industry growth.
The rising innovations in the food delivery process and high population density are the key trends driving the market growth.
Shanghai, Zhejiang, Guangdong, Jiangsu, and Beijing, among others are the major regions in the market.
The major platform segments in the market are website and mobile application.
The major delivery types of online food delivery in the market are restaurant-to-consumer delivery and platform-to-consumer delivery.
The significant payment methods of online food delivery market are cash on delivery and online.
The major players in the market are Meituan Dianping, Ele.me, and DiDi Food, among others.
The China online food delivery market attained a value of USD 200.5 billion in 2022 driven by the rising penetration of internet and smartphones. Aided by the rising innovations in the food delivery process and high population density, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 14.5%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of platform, the market is bifurcated into websites and mobile application. On the basis of delivery type, the industry is segmented into restaurant-to-consumer delivery and platform-to-consumer delivery. On the basis of payment method, the market is divided into cash on delivery and online. The major regional markets for the online food delivery are Shanghai, Zhejiang, Guangdong, Jiangsu, and Beijing, among others. The key players in the above industry include Meituan Dianping, Ele.me, and DiDi Food, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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