Global Craft Beer Market Size, Share, Growth, Analysis: By Type: Pilsners and Pale Lagers, Ales, Specialty Beers, Others; By Distribution Channel: Off-trade, On-trade, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Global Craft Beer Market Outlook

The global craft beer market size reached approximately USD 109.22 billion in 2023. The market is projected to grow at a CAGR of 8.9% between 2024 and 2032, reaching a value of USD 234.79 billion by 2032.

Key Takeaways

Craft beer is an alcoholic beverage that is prepared in small quantities using traditional brewing methods to emphasise quality and flavour. It is made by independent commercial breweries and the crafting takes a much longer time as it uses no additives like rice or corn and is considered an art by brewmasters.

The increasing consumption of craft beer due to its availability in different tastes and flavours coupled with the utilisation of high-quality ingredients are some of the major factors catalysing the craft beer market growth. In addition, there is an increase in awareness about the health benefits associated with the moderate consumption of craft beer, such as the decreased risk of cardiovascular disease, Alzheimer’s, arthritis, hypertension, and diabetes, among others.

The potential health benefits of hop, an essential ingredient in beer, along with the presence of zinc and manganese are also expected to favour the craft beer industry growth expansion. Further, the advancements in brewing techniques and the innovations brought by the leading market players to provide superior-quality craft beer are projected to aid the market in the forecast period.

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Key Trends and Developments

Experimentation and innovation with new ingredients; growing emphasis on local and artisanal beer; increased attention to packaging and branding; and favourable government initiatives are the major trends shaping the market growth trajectory

Global Craft Beer Market Trends

One of the prominent craft beer industry trends is experimentation with a wide array of non-traditional ingredients, which enhances the complexity, aroma, and flavour profiles of their brews. Adding fruits, spices, coffee, or chocolate can impart unique flavours that differentiate a beer from traditional styles as these ingredients can introduce sweetness, bitterness, acidity, or spice notes, creating a more complex and layered drinking experience. Beyond flavour, these ingredients significantly contribute to the aroma of the beer. The smell of coffee or chocolate, for instance, can make any beverage more inviting, while citrus or berry notes from fruit can make it more refreshing.

Brewers and breweries are increasing their adoption of innovative methodologies and advanced technologies to develop improved formulations, boosting the craft beer market size development. For instance, Species X, a new entrant in Columbus craft brewery scene, is setting itself apart by adopting a forward-thinking and innovative approach to brewing. By integrating AI into its operations, Species X is likely leveraging advanced data analytics and machine learning to optimise various aspects of the brewing process. This could involve predicting flavour profiles based on ingredient combinations, automating quality control to ensure consistency, or even personalising beer recommendations for customers based on their preferences.

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Global Craft Beer Market Segmentation

“Craft Beer Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Pilsners and Pale Lagers maintain their dominance in the market due to their versatile taste

Pilsners and Pale Lagers occupy a sizeable craft beer market share as they are known for their crisp, clean, and refreshing taste, making them widely appealing to a diverse range of beer drinkers. These beer styles are versatile and serve as a great introduction to craft beer for individuals who are accustomed to mass-produced beers, and their familiar flavours can attract new customers. Craft brewers are innovating within these traditional beer styles, offering unique takes on Pilsners and Pale Lagers by experimenting with different hops, malts, and brewing techniques and these innovations keep the styles fresh and exciting for consumers.

Ales are also expected to witness robust growth in the coming years as they encompass a wide range of beer styles, including IPAs (India Pale Ales), stouts, porters, and Belgian ales, among others. This diversity offers consumers a broad spectrum of flavours, aromas, and experiences, catering to a wide range of palates. Ales are particularly favoured by craft brewers for experimentation due to their versatile nature as brewers can explore various hop varieties, yeast strains, and brewing techniques, resulting in innovative and unique beers.

Off-trade channels continue their steady growth due to the availability of a wide variety of craft beers

The availability of craft beer market trends of diverse flavours and superior quality through various off-trade channels including speciality stores is boosting the craft beer market expansion. Moreover, the rising inclination of customers towards off-trade distribution channels, supported by the emergence of e-commerce and improved availability through online platforms, is catalysing the segment growth. Off-trade channels often offer a broad selection of craft beers, including local, regional, and international options which cater to diverse consumer tastes and preferences, allowing individuals to explore new and unique brews beyond what might be available at their local bar or pub.

The craft beer market is also driven by the expansion of on-trade channel, which encompasses establishments like bars, pubs, restaurants, and breweries. Bars and pubs often offer craft beer on tap, ensuring that customers are served fresh and properly stored beer and for many beer enthusiasts, the quality and taste of draft beer are superior to bottled or canned options.

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Competitive Landscape

The market players are increasing their collaboration efforts as well as adopting novel methods to enhance their production capabilities and stay competitive in the market

The partnerships between market players and distribution companies play a critical role in the development of the craft beer market. Distribution companies have established networks and relationships with retailers, bars, and restaurants, and partnering with these companies allows craft brewers to significantly expand their market reach and increase profits.

Global Craft Beer Market Analysis by Region

The availability of hop, a vital ingredient in the preparation of craft beer, is playing a crucial role in the growth of the craft beer market analysis in the North American region. As per the report of the National Institute of Food and Agriculture, United States, the 2021 value of U.S. hops yield totalled $662 million, witnessing a seven per cent rise in production from the previous year. In addition, the strong foothold of craft brewing companies in the region and the increasing production of craft beer are also contributing to the incremental development of the market.

Meanwhile, the Asia Pacific craft beer market is also witnessing a steady growth and holds a significant growth potential. This can be attributed to the growing demand for craft beers due to increasing purchasing power and rapid urbanisation. In addition, the expanding number of beer companies in countries such as India and China is further invigorating the market.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.