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Global Custom T-shirt Printing Market Size, Share, Trends, Forecast: By Design: Graphic Design, Artwork; By Printing Technique: Screen Printing, Digital Printing, Plot Printing; By Sales Channel: Online, Offline; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028

Global Custom T-shirt Printing Market Outlook

The global custom t-shirt printing market size attained a value of USD 4.07 billion in 2022. The market is further expected to grow at a CAGR of 9.40% between 2023 and 2028, to reach a value of USD 6.89 billion by 2028.

 

Key Trends in the Market

Custom t-shirt printing refers to a t-shirt printing process which enables a user to choose any design, logo, pattern, print, or colour which is printed on the t-shirt. This method is unique which results in a personalised piece of clothing experience for consumers. Custom t-shirt printing is quick, affordable, hassle-free, unique, and brings great customer satisfaction, enhancing the custom t shirt printing market.

 

  • The thriving fashion and clothing sector, supported by rising disposable income, rapid urbanisation, and increasing influence of celebrities, is fuelling the demand for custom t-shirts. The increasing awareness pertaining to the advantages offered by custom t-shirt printing, such as greater access to diverse signs and fonts, facility of preview, and enhanced personalisation, is driving the custom t-shirt printing market growth.
  • Rapid emergence of social media is playing a pivotal role for custom t-shirt printing by heightening the promotion of premium custom t-shirts. As per the custom t-shirt market analysis, the increasing penetration of custom t-shirt printing in the advertising sector, to expand the reach of company logos and designs, is generating a higher revenue in this business.
  • The growing expansion of the online retail sector, which brings convenience in the lives of consumers by easing accessibility, improving design standards, and providing door-step delivery of custom t-shirt printing are proving to be critical custom t-shirt industry trends.

 

Market Analysis

Based on design, the custom t-shirt printing market is bifurcated into graphic design and artwork. On the basis of printing technique, the market is classified into screen printing, digital printing, and plot printing. By sales channel, the market is segmented into online and offline. The regional markets for custom t-shirt printing are divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global custom t-shirt printing market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

 

  • CafePress Inc.
  • Real Thread, Inc
  • CustomInk, LLC
  • Printful Inc.
  • Spreadshirt, Inc.
  • RushOrderTees
  • Big Frog Custom T-Shirts
  • Threadbird
  • VistaPrint
  • UberPrints, Inc.
  • Others

 

Market Share by Printing Technique

The screen printing segment, based on printing technique, accounts for a healthy portion of the custom t shirt printing market share. Screen printing is a method which brings brightness to colours and creates a great finish, boosting the overall quality and appeal of the fabric. In addition, the clarity enhanced by this method makes the design of the t-shirt eye-catching, suited for complex and bold designs. This advantage makes them applicable in the advertising sector, especially in the sporting field where sponsors can promote themselves through an athlete’s jersey. Some other advantages offered by this method are compatibility with any colour, professional style, high customisability, and affordable prices, among others.

 

Meanwhile, the digital printing segment accounts for a significant share in the custom t-shirt printing market, driven by the high-quality, low cost, and variation offered by this technique.

 

Market Share by Sales Channel

As per the custom t shirts printing market analysis, the online segment accounts for a significant share in the market for custom t-shirt printing based on sales channel. This can be attributed to the firm support provided to the fashion and clothing sector by e-commerce platforms. The growing trend of online print on demand, which enables the users to customise and order their custom t-shirts, is likely to fuel growth of this segment in the custom t-shirt printing market over the forecast period. Additionally, e-commerce brings scalability to the custom t-shirt printing business by generating more traffic and providing greater options for the consumers in less time. Moreover, the cookies system of the online platforms is attracting potential customers inclined towards ordering customised t-shirts.

 

Competitive Landscape

CafePress Inc. is a leading online shopping platform that supports a ‘create your own’ concept which enables users to buy customised clothing, drinkware, accessories, home and décor products, stationery, stickers and signs, and phone cases and accessories, among others. The company provides user-customised on-demand products. CafePress was founded in 1999 and is headquartered in Kentucky, United States.

 

Real Thread, Inc develops and markets custom apparels. The custom screen printing services offered by this company cater to the custom clothing demands of various end use sectors and individuals. It also specialises in tonal, zipper, four colour, and glowing apparels, among others. The company was established in 2009 and is headquartered in Florida in the United States.

 

CustomInk, LLC is an online retail company which manufactures custom-made t-shirts, sweatshirts, bags, and tech accessories, among others. The product portfolio of this company includes apparel, hats, drinkware, active wear, jackets and vests, office supplies, and signs and banners, among others. It was founded in the year 2000 and is currently headquartered in Virginia, United States.

 

Other market players include Printful Inc., Spreadshirt, Inc., RushOrderTees, Big Frog Custom T-Shirts, Threadbird, VistaPrint, and UberPrints, Inc., among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Design
  • Printing Technique
  • Sales Channel
  • Region
Breakup by Design
  • Graphic Design
  • Artwork
Breakup by Printing Technique
  • Screen Printing
  • Digital Printing
  • Plot Printing
Breakup by Sales Channel
  • Online
  • Offline
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • CafePress Inc.
  • Real Thread, Inc
  • CustomInk, LLC
  • Printful Inc.
  • Spreadshirt, Inc.
  • RushOrderTees
  • Big Frog Custom T-Shirts
  • Threadbird
  • VistaPrint
  • UberPrints, Inc.
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Custom T-Shirt Printing Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Custom T-Shirt Printing Historical Market (2018-2022) 
    8.3    Global Custom T-Shirt Printing Market Forecast (2023-2028)
    8.4    Global Custom T-Shirt Printing Market by Design
        8.4.1    Graphic Design
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Artwork
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
    8.5    Global Custom T-Shirt Printing Market by Printing Technique
        8.5.1    Screen Printing
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Digital Printing
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
        8.5.3    Plot Printing
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2018-2022)
            8.5.3.3    Forecast Trend (2023-2028)
    8.6    Global Custom T-Shirt Printing Market by Sales Channel
        8.6.1    Online
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Offline
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
    8.7    Global Custom T-Shirt Printing Market by Region
        8.7.1    North America
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2022) 
            8.7.1.3    Forecast Trend (2023-2028)
        8.7.2    Europe
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2022) 
            8.7.2.3    Forecast Trend (2023-2028)
        8.7.3    Asia Pacific
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2018-2022) 
            8.7.3.3    Forecast Trend (2023-2028)
        8.7.4    Latin America
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2018-2022) 
            8.7.4.3    Forecast Trend (2023-2028)
        8.7.5    Middle East and Africa
            8.7.5.1    Market Share
            8.7.5.2    Historical Trend (2018-2022) 
            8.7.5.3    Forecast Trend (2023-2028)
9    North America Custom T-Shirt Printing Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe Custom T-Shirt Printing Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Custom T-Shirt Printing Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Custom T-Shirt Printing Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Custom T-Shirt Printing Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles 
        15.2.1    CafePress Inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Real Thread, Inc
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    CustomInk, LLC
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Printful Inc.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Spreadshirt, Inc.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    RushOrderTees
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Big Frog Custom T-Shirts
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Threadbird
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    VistaPrint
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    UberPrints, Inc.
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Custom T-Shirt Printing Market: Key Industry Highlights, 2018 and 2028 
2.    Global Custom T-Shirt Printing Historical Market: Breakup by Design (USD Billion), 2018-2022 
3.    Global Custom T-Shirt Printing Market Forecast: Breakup by Design (USD Billion), 2023-2028
4.    Global Custom T-Shirt Printing Historical Market: Breakup by Printing Technique (USD Billion), 2018-2022 
5.    Global Custom T-Shirt Printing Market Forecast: Breakup by Printing Technique (USD Billion), 2023-2028
6.    Global Custom T-Shirt Printing Historical Market: Breakup by Sales Channel (USD Billion), 2018-2022 
7.    Global Custom T-Shirt Printing Market Forecast: Breakup by Sales Channel (USD Billion), 2023-2028
8.    Global Custom T-Shirt Printing Historical Market: Breakup by Region (USD Billion), 2018-2022 
9.    Global Custom T-Shirt Printing Market Forecast: Breakup by Region (USD Billion), 2023-2028
10.    North America Custom T-Shirt Printing Historical Market: Breakup by Country (USD Billion), 2018-2022 
11.    North America Custom T-Shirt Printing Market Forecast: Breakup by Country (USD Billion), 2023-2028 
12.    Europe Custom T-Shirt Printing Historical Market: Breakup by Country (USD Billion), 2018-2022 
13.    Europe Custom T-Shirt Printing Market Forecast: Breakup by Country (USD Billion), 2023-2028 
14.    Asia Pacific Custom T-Shirt Printing Historical Market: Breakup by Country (USD Billion), 2018-2022 
15.    Asia Pacific Custom T-Shirt Printing Market Forecast: Breakup by Country (USD Billion), 2023-2028 
16.    Latin America Custom T-Shirt Printing Historical Market: Breakup by Country (USD Billion), 2018-2022 
17.    Latin America Custom T-Shirt Printing Market Forecast: Breakup by Country (USD Billion), 2023-2028 
18.    Middle East and Africa Custom T-Shirt Printing Historical Market: Breakup by Country (USD Billion), 2018-2022 
19.    Middle East and Africa Custom T-Shirt Printing Market Forecast: Breakup by Country (USD Billion), 2023-2028 
20.    Global Custom T-Shirt Printing Market Structure

Key Questions Answered in the Report

The market size for custom t-shirt printing reached a value of USD 4.07 billion in 2022.

The market is estimated to grow at a CAGR of 9.40% between 2023 and 2028.

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach a value of USD 6.89 billion by 2028.

The increasing awareness about the advantages of printing custom t-shirts, thriving fashion and clothing sector, rising disposable income, and increasing availability of custom t-shirt printing are the major drivers of the market.

The key trends in the custom t-shirt printing market include the growing research and innovations by the major fabric manufacturers aimed towards improving the custom t-shirt standards, burgeoning e-commerce sector, and increasing number of custom t-shirt start-ups.

Graphic design and artwork are the segments of the market for custom t-shirt printing based on design.

Screen printing, digital printing, and plot printing are the different printing techniques in the market for custom t-shirt printing.

Online and offline are the primary sales channels for custom t-shirt printing.

The durability of custom t-shirt printing depends upon the printing technique used and fabric material, for example, screen printing is typically long lasting.

CafePress Inc., Real Thread, Inc, CustomInk, LLC, Printful Inc., Spreadshirt, Inc., RushOrderTees, Big Frog Custom T-Shirts, Threadbird, VistaPrint, and UberPrints, Inc., among others, are the key market players, according to the report.

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