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The global customer intelligence platform market size reached approximately USD 2.37 billion in 2023. The market is further projected to grow at a CAGR of 27.6% between 2024 and 2032, reaching a value of USD 21.29 billion by 2032.
Customer intelligence platform is a system that collects relevant customer data from various sources and then analyses it to gain insights. The platform helps organisations in understanding the requirements and behaviours of their customers.
Based on data channel, the market is divided into web and e-mail, social media, mobile, call centres, and in stores, among others. By vertical, the market is categorised into BFSI, telecom, travel and hospitality, retail and eCommerce, healthcare and life sciences, manufacturing, energy and utilities, and media and entertainment, among others. On the basis of deployment type, the market is bifurcated into cloud and on-premises.
Based on component, the market is divided into platform and services. By application, the market is classified into customer data collection ad management, customer behaviour analytics, customer segmentation and targeting, customer experience management and personalised recommendation, customer retention and engagement, and omnichannel marketing, among others. On the basis of region, the customer intelligence platform market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Retail and eCommerce channels hold a significant customer intelligence platform market share as these platforms provide consumers with automated and intelligent personalised experiences. The loyalty engagement, conversational artificial intelligence based customer care, and cost optimisation offered by customer intelligence platforms are further boosting their adoption by retail and eCommerce channels. Growing penetration of internet and increasing popularity of online shopping is also supporting the segment growth.
North America is anticipated to account for a significant share of the market over the forecast period owing to the rising technological advancements and improvements in customer intelligence platforms by the key manufacturers in the region. Several industries including healthcare, energy and utilities, and retail and eCommerce, among others, are adopting consumer intelligence platforms to understand the preferences of their customers in order to enhance their experiences, supporting the customer intelligence platform market growth.
IBM Corporation was founded in 1911 and is headquartered in New York, United States. The multinational technology company provides hardware and software products such as computers, storage systems, servers, and networking equipment, among others.
Microsoft Corporation is a technology company that was founded in 1975 and is headquartered in Washington, United States. The company is known for developing hardware, services, and software devices for consumers across the globe.
Oracle Corporation was established in 1977 and has its headquarters located in Texas, United States. The software company provides database management systems and cloud-engineering services and systems to various businesses around the globe.
Other customer intelligence platform market key players include Accenture PLC, SAP SE, Adobe Inc., and SAS Institute Inc., among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Data Channel |
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Breakup by Vertical |
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Breakup by Deployment Type |
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Breakup by Component |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of approximately USD 2.37 billion in 2023.
The market is projected to grow at a CAGR of 27.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 21.29 billion by 2032.
The major market drivers include growing demand for insights on competitors, increasing customer centric approach, and rising requirement for fast decision making.
The key trends fuelling the growth of the market include technological advancements in customer intelligence technologies and increasing requirement for effective data insights to optimise market growth.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various deployment types include cloud and on-premises.
The key players in the market are IBM Corporation, Microsoft Corporation, Oracle Corporation, Accenture PLC, SAP SE, Adobe Inc., and SAS Institute Inc., among others.
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United States (Head Office)
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+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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