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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Customer Intelligence Platform Market Outlook

The global customer intelligence platform market size reached approximately USD 2.37 billion in 2023. The market is further projected to grow at a CAGR of 27.6% between 2024 and 2032, reaching a value of USD 21.29 billion by 2032.

Key Trends in the Market

Customer intelligence platform is a system that collects relevant customer data from various sources and then analyses it to gain insights. The platform helps organisations in understanding the requirements and behaviours of their customers.

  • The adoption of customer intelligence platforms is increasing as various companies rely on effective data analysis and insights to make informed decisions and to optimise their marketing strategies. Additionally, the growing requirement for gaining a holistic view of the customer data is also boosting the customer intelligence platform market demand across the globe.
  • Rising competition and changing market dynamics require businesses to obtain a deep understanding of the behaviours of their global customers, identify the ongoing trends, and track their competitors. The customer intelligence platforms help businesses make improved decisions and also incorporate strategies to meet the changing requirements of the market.
  • Advancements in customer intelligence technologies such as machine learning, big data analytics, and natural language processing enables businesses to derive actionable intelligence. These advancements enhance the data collection and visualisation and analysis capabilities of the platforms, supporting the market expansion.

Global Customer Intelligence Platform Market Analysis

Based on data channel, the market is divided into web and e-mail, social media, mobile, call centres, and in stores, among others. By vertical, the market is categorised into BFSI, telecom, travel and hospitality, retail and eCommerce, healthcare and life sciences, manufacturing, energy and utilities, and media and entertainment, among others. On the basis of deployment type, the market is bifurcated into cloud and on-premises.

Based on component, the market is divided into platform and services. By application, the market is classified into customer data collection ad management, customer behaviour analytics, customer segmentation and targeting, customer experience management and personalised recommendation, customer retention and engagement, and omnichannel marketing, among others. On the basis of region, the customer intelligence platform market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Accenture PLC
  • SAP SE
  • Adobe Inc.
  • SAS Institute Inc.
  • Others

Market Share by Vertical

Retail and eCommerce channels hold a significant customer intelligence platform market share as these platforms provide consumers with automated and intelligent personalised experiences. The loyalty engagement, conversational artificial intelligence based customer care, and cost optimisation offered by customer intelligence platforms are further boosting their adoption by retail and eCommerce channels.  Growing penetration of internet and increasing popularity of online shopping is also supporting the segment growth.

Market Share by Region

North America is anticipated to account for a significant share of the market over the forecast period owing to the rising technological advancements and improvements in customer intelligence platforms by the key manufacturers in the region. Several industries including healthcare, energy and utilities, and retail and eCommerce, among others, are adopting consumer intelligence platforms to understand the preferences of their customers in order to enhance their experiences, supporting the customer intelligence platform market growth.

Competitive Landscape

IBM Corporation was founded in 1911 and is headquartered in New York, United States. The multinational technology company provides hardware and software products such as computers, storage systems, servers, and networking equipment, among others.

Microsoft Corporation is a technology company that was founded in 1975 and is headquartered in Washington, United States. The company is known for developing hardware, services, and software devices for consumers across the globe.

Oracle Corporation was established in 1977 and has its headquarters located in Texas, United States. The software company provides database management systems and cloud-engineering services and systems to various businesses around the globe.

Other customer intelligence platform market key players include Accenture PLC, SAP SE, Adobe Inc., and SAS Institute Inc., among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Data Channel
  • Vertical
  • Deployment Type
  • Component
  • Application
  • Region
Breakup by Data Channel
  • Web and E-mail
  • Social Media
  • Mobile
  • Call Centres
  • In stores
  • Others
Breakup by Vertical
  • BFSI
  • Telecom
  • Travel and Hospitality
  • Retail and eCommerce
  • Healthcare and Lifesciences
  • Manufacturing
  • Energy and Utilities
  • Media and Entertainment
  • Others
Breakup by Deployment Type
  • Cloud
  • On-premises
Breakup by Component
  • Platform
  • Services
Breakup by Application
  • Customer Data Collection and Management
  • Customer Behaviour Analytics
  • Customer Segmentation and Targeting
  • Customer Experience Management and Personalised Recommendation
  • Customer Retention and Engagement
  • Omnichannel Marketing 
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Accenture PLC
  • SAP SE
  • Adobe Inc.
  • SAS Institute Inc.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market reached a value of approximately USD 2.37 billion in 2023.

The market is projected to grow at a CAGR of 27.6% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 21.29 billion by 2032.

The major market drivers include growing demand for insights on competitors, increasing customer centric approach, and rising requirement for fast decision making.

The key trends fuelling the growth of the market include technological advancements in customer intelligence technologies and increasing requirement for effective data insights to optimise market growth.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The various deployment types include cloud and on-premises.

The key players in the market are IBM Corporation, Microsoft Corporation, Oracle Corporation, Accenture PLC, SAP SE, Adobe Inc., and SAS Institute Inc., among others.

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124