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Customer Intelligence Platform Market

Global Customer Intelligence Platform Market Size, Share, Growth, Forecast: By Data Channel: Web and E-mail, Social Media, Mobile, Call Centres, In stores, Others; By Vertical: BFSI, Telecom, Travel and Hospitality, Retail and eCommerce, Others; By Deployment Type; By Component; By Application; Regional Analysis; Competitive Landscape; 2024-2032

Global Customer Intelligence Platform Market Outlook

The global customer intelligence platform market size reached approximately USD 2.37 billion in 2023. The market is further projected to grow at a CAGR of 27.6% between 2024 and 2032, reaching a value of USD 21.29 billion by 2032.

 

Key Trends in the Market

Customer intelligence platform is a system that collects relevant customer data from various sources and then analyses it to gain insights. The platform helps organisations in understanding the requirements and behaviours of their customers.

 

  • The adoption of customer intelligence platforms is increasing as various companies rely on effective data analysis and insights to make informed decisions and to optimise their marketing strategies. Additionally, the growing requirement for gaining a holistic view of the customer data is also boosting the customer intelligence platform market demand across the globe.
  • Rising competition and changing market dynamics require businesses to obtain a deep understanding of the behaviours of their global customers, identify the ongoing trends, and track their competitors. The customer intelligence platforms help businesses make improved decisions and also incorporate strategies to meet the changing requirements of the market.
  • Advancements in customer intelligence technologies such as machine learning, big data analytics, and natural language processing enables businesses to derive actionable intelligence. These advancements enhance the data collection and visualisation and analysis capabilities of the platforms, supporting the market expansion.

 

Global Customer Intelligence Platform Market Analysis

Based on data channel, the market is divided into web and e-mail, social media, mobile, call centres, and in stores, among others. By vertical, the market is categorised into BFSI, telecom, travel and hospitality, retail and eCommerce, healthcare and life sciences, manufacturing, energy and utilities, and media and entertainment, among others. On the basis of deployment type, the market is bifurcated into cloud and on-premises.

 

Based on component, the market is divided into platform and services. By application, the market is classified into customer data collection ad management, customer behaviour analytics, customer segmentation and targeting, customer experience management and personalised recommendation, customer retention and engagement, and omnichannel marketing, among others. On the basis of region, the customer intelligence platform market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Accenture PLC
  • SAP SE
  • Adobe Inc.
  • SAS Institute Inc.
  • Others

 

Market Share by Vertical

Retail and eCommerce channels hold a significant customer intelligence platform market share as these platforms provide consumers with automated and intelligent personalised experiences. The loyalty engagement, conversational artificial intelligence based customer care, and cost optimisation offered by customer intelligence platforms are further boosting their adoption by retail and eCommerce channels.  Growing penetration of internet and increasing popularity of online shopping is also supporting the segment growth.

 

Market Share by Region

North America is anticipated to account for a significant share of the market over the forecast period owing to the rising technological advancements and improvements in customer intelligence platforms by the key manufacturers in the region. Several industries including healthcare, energy and utilities, and retail and eCommerce, among others, are adopting consumer intelligence platforms to understand the preferences of their customers in order to enhance their experiences, supporting the customer intelligence platform market growth.

 

Competitive Landscape

IBM Corporation was founded in 1911 and is headquartered in New York, United States. The multinational technology company provides hardware and software products such as computers, storage systems, servers, and networking equipment, among others.

 

Microsoft Corporation is a technology company that was founded in 1975 and is headquartered in Washington, United States. The company is known for developing hardware, services, and software devices for consumers across the globe.

 

Oracle Corporation was established in 1977 and has its headquarters located in Texas, United States. The software company provides database management systems and cloud-engineering services and systems to various businesses around the globe.

 

Other customer intelligence platform market key players include Accenture PLC, SAP SE, Adobe Inc., and SAS Institute Inc., among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Data Channel
  • Vertical
  • Deployment Type
  • Component
  • Application
  • Region
Breakup by Data Channel
  • Web and E-mail
  • Social Media
  • Mobile
  • Call Centres
  • In stores
  • Others
Breakup by Vertical
  • BFSI
  • Telecom
  • Travel and Hospitality
  • Retail and eCommerce
  • Healthcare and Lifesciences
  • Manufacturing
  • Energy and Utilities
  • Media and Entertainment
  • Others
Breakup by Deployment Type
  • Cloud
  • On-premises
Breakup by Component
  • Platform
  • Services
Breakup by Application
  • Customer Data Collection and Management
  • Customer Behaviour Analytics
  • Customer Segmentation and Targeting
  • Customer Experience Management and Personalised Recommendation
  • Customer Retention and Engagement
  • Omnichannel Marketing 
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Accenture PLC
  • SAP SE
  • Adobe Inc.
  • SAS Institute Inc.
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface    
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Customer Intelligence Platform Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Customer Intelligence Platform Historical Market (2018-2023) 
    8.3    Global Customer Intelligence Platform Market Forecast (2024-2032)
    8.4    Global Customer Intelligence Platform Market by Data Channel
        8.4.1    Web and E-mail
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Social Media
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Mobile
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Call Centres
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    In stores
            8.4.5.1    Historical Trend (2018-2023)
            8.4.5.2    Forecast Trend (2024-2032)
        8.4.6    Others
    8.5    Global Customer Intelligence Platform Market by Vertical
        8.5.1    BFSI
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Telecom
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Travel and Hospitality
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Retail and eCommerce
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Healthcare and Lifesciences
            8.5.5.1    Historical Trend (2018-2023)
            8.5.5.2    Forecast Trend (2024-2032)
        8.5.6    Manufacturing
            8.5.6.1    Historical Trend (2018-2023)
            8.5.6.2    Forecast Trend (2024-2032)
        8.5.7    Energy and Utilities
            8.5.7.1    Historical Trend (2018-2023)
            8.5.7.2    Forecast Trend (2024-2032)
        8.5.8    Media and Entertainment
            8.5.8.1    Historical Trend (2018-2023)
            8.5.8.2    Forecast Trend (2024-2032)
        8.5.9    Others
    8.6    Global Customer Intelligence Platform Market by Deployment Type
        8.6.1    Cloud
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    On-premises
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Customer Intelligence Platform Market by Component
        8.7.1    Platform 
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Services
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
    8.8    Global Customer Intelligence Platform Market by Application
        8.8.1    Customer Data Collection and Management
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Customer Behaviour Analytics
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Customer Segmentation and Targeting
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Customer Experience Management and Personalised Recommendation
            8.8.4.1    Historical Trend (2018-2023)
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Customer Retention and Engagement
            8.8.5.1    Historical Trend (2018-2023)
            8.8.5.2    Forecast Trend (2024-2032)
        8.8.6    Omnichannel Marketing 
            8.8.6.1    Historical Trend (2018-2023)
            8.8.6.2    Forecast Trend (2024-2032)
        8.8.7    Others
    8.9    Global Customer Intelligence Platform Market by Region
        8.9.1    North America
            8.9.1.1    Historical Trend (2018-2023) 
            8.9.1.2    Forecast Trend (2024-2032)
        8.9.2    Europe
            8.9.2.1    Historical Trend (2018-2023) 
            8.9.2.2    Forecast Trend (2024-2032)
        8.9.3    Asia Pacific
            8.9.3.1    Historical Trend (2018-2023) 
            8.9.3.2    Forecast Trend (2024-2032)
        8.9.4    Latin America
            8.9.4.1    Historical Trend (2018-2023) 
            8.9.4.2    Forecast Trend (2024-2032)
        8.9.5    Middle East and Africa
            8.9.5.1    Historical Trend (2018-2023) 
            8.9.5.2    Forecast Trend (2024-2032)
9    North America Customer Intelligence Platform Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Customer Intelligence Platform Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Customer Intelligence Platform Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Customer Intelligence Platform Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Customer Intelligence Platform Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirate
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis  
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    IBM Corporation
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Microsoft Corporation
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Oracle Corporation
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Accenture PLC
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    SAP SE
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Adobe Inc.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    SAS Institute Inc.
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Others  
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Customer Intelligence Platform Market: Key Industry Highlights, 2018 and 2032 
2.    Global Customer Intelligence Platform Historical Market: Breakup by Data Channel (USD Billion), 2018-2023
3.    Global Customer Intelligence Platform Market Forecast: Breakup by Data Channel (USD Billion), 2024-2032
4.    Global Customer Intelligence Platform Historical Market: Breakup by Vertical (USD Billion), 2018-2023
5.    Global Customer Intelligence Platform Market Forecast: Breakup by Vertical (USD Billion), 2024-2032
6.    Global Customer Intelligence Platform Historical Market: Breakup by Deployment Mode (USD Billion), 2018-2023
7.    Global Customer Intelligence Platform Market Forecast: Breakup by Deployment Mode (USD Billion), 2024-2032
8.    Global Customer Intelligence Platform Historical Market: Breakup by Organisation Size (USD Billion), 2018-2023
9.    Global Customer Intelligence Platform Market Forecast: Breakup by Organisation Size (USD Billion), 2024-2032
10.    Global Customer Intelligence Platform Historical Market: Breakup by Component (USD Billion), 2018-2023
11.    Global Customer Intelligence Platform Market Forecast: Breakup by Component (USD Billion), 2024-2032
12.    Global Customer Intelligence Platform Historical Market: Breakup by Application (USD Billion), 2018-2023
13.    Global Customer Intelligence Platform Market Forecast: Breakup by Application (USD Billion), 2024-2032
14.    Global Customer Intelligence Platform Historical Market: Breakup by Region (USD Billion), 2018-2023
15.    Global Customer Intelligence Platform Market Forecast: Breakup by Region (USD Billion), 2024-2032
16.    North America Customer Intelligence Platform Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    North America Customer Intelligence Platform Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Europe Customer Intelligence Platform Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Europe Customer Intelligence Platform Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Asia Pacific Customer Intelligence Platform Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Asia Pacific Customer Intelligence Platform Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Latin America Customer Intelligence Platform Historical Market: Breakup by Country (USD Billion), 2018-2023
23.    Latin America Customer Intelligence Platform Market Forecast: Breakup by Country (USD Billion), 2024-2032
24.    Middle East and Africa Customer Intelligence Platform Historical Market: Breakup by Country (USD Billion), 2018-2023
25.    Middle East and Africa Customer Intelligence Platform Market Forecast: Breakup by Country (USD Billion), 2024-2032
26.    Global Customer Intelligence Platform Market Structure

Key Questions Answered in the Report

What was the customer intelligence platform market value in 2023?

The market reached a value of approximately USD 2.37 billion in 2023.

What is the growth rate of the customer intelligence platform market?

The market is projected to grow at a CAGR of 27.6% between 2024 and 2032.

What is the forecast outlook of the market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 21.29 billion by 2032.

What are the major market drivers?

The major market drivers include growing demand for insights on competitors, increasing customer centric approach, and rising requirement for fast decision making.

What are the key customer intelligence platform market trends?

The key trends fuelling the growth of the market include technological advancements in customer intelligence technologies and increasing requirement for effective data insights to optimise market growth.

What are the major regions in the market for customer intelligence platforms, according to the EMR report?

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

What are the various deployment types for customer intelligence platforms?

The various deployment types include cloud and on-premises.

Who are the key market players, according to the customer intelligence platform market report?

The key players in the market are IBM Corporation, Microsoft Corporation, Oracle Corporation, Accenture PLC, SAP SE, Adobe Inc., and SAS Institute Inc., among others.

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Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

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