Reports
Global Dark Spirits Market Size, Share, Trends, Forecast: By Type: Whiskey, Rum, Brandy; By Distribution Channel: On-Trade, Off-Trade; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Value Chain Analysis; Competitive Landscape; 2024-2032
Global Dark Spirits Market Outlook
The global dark spirits market attained a value of nearly USD 98.69 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 6.5% to reach about USD 173.93 billion by 2032.
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The Dark Spirits Industry in the Asia Pacific to Grow at a Robust Pace
The Asia Pacific grew at a robust pace within the global dark spirits industry and is expected to continue to witness a healthy growth in the coming years. The market in the Asia Pacific is being aided by the healthy production of dark spirits in the developing countries of the Asia Pacific like India. Further, the demand in the premium section has shown a witnessable rise over the past few years as with rising purchasing power, many customers are developing their taste in the premium section that offers unique and classic experiences. Due to rapid urbanisation and an increase in disposable incomes of the consumers, the dark spirits industry in the Asia Pacific is expected to witness a robust growth over the forecast period.
Impact of the COVID-19 Pandemic on the Dark Spirits Industry
The dark spirit industry was adversely affected by the COVID-19 pandemic. The pandemic had not only impacted the overall alcoholic beverage industry but also the supply chain and value chain of other industries. This caused a situation of a standstill in operations in 2020. Due to the lockdowns restrictions, various pubs, hotels, and bars across the globe were closed to prevent the spread of coronavirus, because of which the on-trade segment was adversely affected. However, the spike in sales through e-commerce platforms helped the dark spirits industry survive the pandemic.
Dark Spirits: Market Segmentation
Dark spirits are liquors that are darker in appearance. All distilled liquors start out clear, like clear spirits but eventually turn darker. This can be due to their ageing in the barrels or adding caramel to maintain their golden amber colour.
Brandy is distilled from wine or mash of any fruit, especially grapes. Meanwhile, whiskey is distilled from barley, corn, rye, and wheat. Rum, on the other hand, is distilled from sugarcane and its by-products, such as sugarcane juice, molasses, and others. The base is then mixed with water and yeast to complete the process.
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The major types of dark spirits are as follows:
- Whiskey
- Rum
- Brandy
The market can be broadly categorised on the basis of its distribution channel into:
- On-Trade
- Off-Trade
The EMR report looks into the regional markets of dark spirits like North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
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Growing Popularity of Craft Spirits to Bolster the Market Growth
The increase in the demand for craft spirits among millennials and baby boomers in both developed and developing countries is driving the market growth. In the historical period, there has been a rise in spirit tourism, which has been further augmenting the growth of the global market for dark spirits. Due to the rising awareness and consciousness among consumers about clean label, organic, natural, additives-free, and GMO-free alcohol, including dark spirits, the market is being further catalysed with the introduction of new product variants that meet the consumer demands. The sharp rise in the online grocery and delivery services has also positively driven the dark spirits industry.
Key Industry Players in the Global Dark Spirits Market
The report presents a detailed analysis of the following key players in the global dark spirits market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Anheuser-Busch InBev SA/NV
- Asahi Group Holdings, Ltd.
- Kirin Brewery Company, Limited
- Suntory Holdings Limited
- Diageo Plc
- Others
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Distribution Channel, Region |
| Breakup by Type | Whiskey, Rum, Brandy |
| Breakup by Distribution Channel | On-Trade, Off-Trade |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Anheuser-Busch InBev SA/NV, Asahi Group Holdings, Ltd., Kirin Brewery Company, Limited, Suntory Holdings Limited, Diageo Plc, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Dark Spirits Market Analysis
8.1 Key Industry Highlights
8.2 Global Dark Spirits Historical Market (2018-2023)
8.3 Global Dark Spirits Market Forecast (2024-2032)
8.4 Global Dark Spirits Market by Type
8.4.1 Whiskey
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Rum
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Brandy
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Dark Spirits Market by Distribution Channel
8.5.1 On-Trade
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Off-Trade
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Dark Spirits Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.8 Middle East and Africa
8.6.8.1 Historical Trend (2018-2023)
8.6.8.2 Forecast Trend (2024-2032)
9 North America Dark Spirits Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Dark Spirits Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Dark Spirits Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Dark Spirits Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Dark Spirits Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Manufacturing Process
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Anheuser-Busch InBev SA/NV
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Asahi Group Holdings, Ltd.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Kirin Brewery Company, Limited
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Suntory Holdings Limited
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Diageo Plc
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Dark Spirits Market: Key Industry Highlights, 2018 and 2032
2. Global Dark Spirits Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Dark Spirits Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Dark Spirits Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Dark Spirits Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Dark Spirits Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Dark Spirits Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Dark Spirits Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Dark Spirits Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Dark Spirits Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Dark Spirits Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Dark Spirits Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Dark Spirits Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Dark Spirits Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Dark Spirits Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Dark Spirits Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Dark Spirits Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Dark Spirits Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 98.69 billion.
The market is projected to grow at a CAGR of 6.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach almost USD 173.93 billion by 2032.
The major market drivers include the rising population, growing urbanisation, and the growing demand for craft spirits among millennials.
The key trends guiding the market growth are the rising demand for clean labelled, organic, natural, additive-free, and GMO-free alcohol and the introduction of new product variants that meet evolving consumer demands.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various dark spirit types considered in the market report are whiskey, rum, and brandy.
The leading distribution channels of dark spirits are on-trade and off-trade.
The major players in the market are Anheuser-Busch InBev SA/NV, Asahi Group Holdings, Ltd., Kirin Brewery Company, Limited, Suntory Holdings Limited, and Diageo Plc, among others.
Analyst Review
The global dark spirits market attained a value of about USD 98.69 billion in 2023, driven by the rising e-commerce sites and delivery services, facilitating the availability of liquor. Aided by the growing number of liquor consumers, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 6.5%. The market is projected to reach about USD 173.93 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on types, the dark spirits industry can be segmented into whiskey, rum and brandy,. On the basis of distribution channels, the market was bifurcated into on-trade and off-trade. The major regional markets for dark spirits are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Anheuser-Busch InBev SA/NV, Asahi Group Holdings, Ltd., Kirin Brewery Company, Limited, Suntory Holdings Limited, and Diageo Plc, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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