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The global market size for dietary supplements reached a value of more than USD 188.04 billion in 2023. The global dietary supplements market is expected to grow at a CAGR of 9.10% between 2024 and 2032.
Dietary supplements are manufactured products that add nutrients to the diet and come in variety of forms such as tablets, powders, pills, or liquids. These supplements keep a person physically and mentally fit along with providing support to the immune system. They are advised to be taken with food or might upset the stomach or cause other digestion problems.
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Based on form, the market can be segmented into soft gels, powders, and liquids. According to ingredients, the market is divided into botanicals, proteins and amino acids, vitamins and minerals, fatty acids, probiotics, and others. On the basis of end user, the market is segmented into men, women, senior citizens, and others. By distribution channels, the market is categorised into supermarkets and hypermarkets, pharmacies and drug stores, and online, among others. The regional markets for the global dietary supplements market can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global dietary supplements market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
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Powdered form of the supplements such as omega-3, minerals and vitamin blends are commonly used by athletes, body builders and fitness enthusiasts. These forms of dietary supplements are easy to consume and easy to form blends which is why they are highly used in yogurts and other drinks that provide energy. The high usage of these products is likely to grow the global dietary supplements market.
Men and women have dominated the global dietary supplements market with high usage of these supplements due to greater awareness of their benefits. They are facing nutritional deficiencies because of improper diet intake triggered by hectic schedules and stressful lifestyles. More participation of adults in sports is further increasing the demand for dietary supplements.
Senior citizens are growing in number which will again affect the market positively as there are various problems that they face with growing age, especially lack of nutrition absorption. A number of awareness programmes are carried out for spreading the requirements of nutrition in children which is again contributing to the growth of the market for dietary supplments.
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Amway Corporation founded in 1959 has its headquarter in Michigan in the United States. It is a marketing company and a global leader in selling health, beauty, and home care products. They believe in producing best quality products with an aim to change the world.
The Bountiful Company was founded in 1971 with headquarters in New York in the United States. Nestle owns this dietary supplements’ company which believes in innovating ways to make the life of people healthier and happier.
Pfizer Inc., based out of New York in the United States, was established in 1849. It is a leading pharmaceutical and biotechnology company in continuous search for new scientific developments that will help them create a healthier world.
Other market players include Archer Daniels Midland Company, Sanofi S.A., GlaxoSmithKline plc, Nutrition and Biosciences (Dupont), Reckitt Benckiser Group plc, Bayer AG, Glanbia plc, Nordic Premium Group, and Sun Pharmaceutical Industries Limited, among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Form |
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Breakup by Ingredients |
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Breakup by End User |
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Breakup by Distribution Channels |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Dietary Supplements Market Analysis
8.1 Key Industry Highlights
8.2 Global Dietary Supplements Historical Market (2018-2023)
8.3 Global Dietary Supplements Market Forecast (2024-2032)
8.4 Global Dietary Supplements Market by Form
8.4.1 Soft Gels
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Powders
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.3 Liquids
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2023)
8.4.3.3 Forecast Trend (2024-2032)
8.5 Global Dietary Supplements Market by Ingredients
8.5.1 Botanicals
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Proteins and Amino Acids
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.5.3 Vitamins and Minerals
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2023)
8.5.3.3 Forecast Trend (2024-2032)
8.5.4 Fatty Acids
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2023)
8.5.4.3 Forecast Trend (2024-2032)
8.5.5 Probiotics
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2023)
8.5.5.3 Forecast Trend (2024-2032)
8.5.6 Other
8.6 Global Dietary Supplements Market by End User
8.6.1 Men
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Women
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.6.3 Senior Citizens
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2023)
8.6.3.3 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Dietary Supplements Market by Distribution Channels
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2023)
8.7.1.3 Forecast Trend (2024-2032)
8.7.2 Pharmacies and Drug Stores
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2023)
8.7.2.3 Forecast Trend (2024-2032)
8.7.3 Online
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2023)
8.7.3.3 Forecast Trend (2024-2032)
8.7.4 Others
8.8 Global Dietary Supplements Market by Region
8.8.1 North America
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2023)
8.8.1.3 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2023)
8.8.2.3 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2018-2023)
8.8.3.3 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2018-2023)
8.8.4.3 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Market Share
8.8.5.2 Historical Trend (2018-2023)
8.8.5.3 Forecast Trend (2024-2032)
9 North America Dietary Supplements Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Global Dietary Supplements Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Dietary Supplements Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Dietary Supplements Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Dietary Supplements Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Amway Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 The Bountiful Company
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Pfizer Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Archer Daniels Midland Company
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Sanofi S.A.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 GlaxoSmithKline plc
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Nutrition & Biosciences (Dupont)
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Reckitt Benckiser Group plc
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Bayer AG
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Glanbia plc
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Nordic Premium Group
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Sun Pharmaceutical Industries Limited
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 Others
17 Industry Events and Developments
List of Key Figures and Tables
1. Global Dietary Supplements Market: Key Industry Highlights, 2017 and 2021
2. Global Dietary Supplements Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Dietary Supplements Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Dietary Supplements Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5. Global Dietary Supplements Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6. Global Dietary Supplements Historical Market: Breakup by Country (USD Million), 2018-2023
7. Global Dietary Supplements Market Forecast: Breakup by Country (USD Million), 2024-2032
8. North America Dietary Supplements Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Dietary Supplements Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Dietary Supplements Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Dietary Supplements Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Dietary Supplements Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Dietary Supplements Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Dietary Supplements Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Dietary Supplements Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Dietary Supplements Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Dietary Supplements Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global Dietary Supplements Market Structure
The global market size for dietary supplements reached a value of more than USD 188.04 billion in 2023.
The market for global dietary supplements is expected to grow at a CAGR of 9.10% between 2024 and 2032.
Growing awareness towards personal well-being and the advantages of supplements in improving nutrient-deficit diets are the major factors driving the market.
Promotion of herbal supplements, development of high-quality supplements, and technological advancements are the key trends of the market.
The major regions in the global dietary supplements market can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Key distribution channels are supermarkets and hypermarkets, pharmacies and drug stores, and online, among others.
Key market players include Archer Daniels Midland Company, Sanofi S.A., GlaxoSmithKline plc, Nutrition and Biosciences (Dupont), Reckitt Benckiser Group plc, Bayer AG, Glanbia plc, Nordic Premium Group, Sun Pharmaceutical Industries Limited, Amway Corporation, Pfizer Inc., and The Bountiful Company, among others.
The market is segmented based on form, ingredient, end user, distribution channels, and regions.
Dietary supplements are manufactured products that add nutrients to the diet and come in variety of forms such as tablets, powders, pill, or liquid.
These supplements help keep a person physically and mentally fit along with providing support to the immune system.
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