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Digital Marketing Market

Global Digital Marketing Market Share, Size, Value, Growth: By Digital Channel: Email Marketing, Search Engine Optimisation (SEO), Interactive Consumer Website, Online/Display Advertising, Blogging and Podcasting, Social Network Marketing, Mobile Marketing, Others; By End User; Regional Analysis; Competitive Landscape; 2024-2032

Global Digital Marketing Industry Outlook

The global digital marketing market size reached a value of nearly USD 363.05 billion in 2023. The market is projected to grow at a CAGR of 13.1% between 2024 and 2032, reaching a value of around USD 1099.33 billion by 2032.

 

Key Takeaways

  • Short-term video content is the most popular content strategy and 91% of businesses use video marketing for advertising.
  • Around 56% of businesses globally are planning on increasing their TikTok marketing budget, due to its surging popularity.
  • The Asia Pacific is expected to be an emerging market for digital marketing, owing to increasing social media penetration.

 

Digital marketing is the digital promotion of products or services, primarily through the internet, but also include mobile phones, advertisement displays, and any other new digital medium.  Some common aspects of digital marketing include search engine optimisation (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, display advertising, and social media advertising (SEM) that facilitate customer engagement with the brand’s offerings and solutions. In addition, digital marketing now also applies to non-internet platforms that provide digital media, such as mobile phones (SMS and MMS), call-backs, and on-site mobile ring tones.

 

Increased penetration of the internet across the globe is one of the major factors driving the digital marketing industry growth. This growth is further aided by the proliferation of smartphones and other smart devices that allow widespread internet access to users and provide ample digital marketing opportunities. The rising usage of social media is another crucial factor boosting the market expansion, as social media platforms offer businesses and enterprises a direct platform to engage and interact with their target audience. Therefore, several businesses have established social media pages on Instagram and Facebook for direct communication with their existing as well as potential customers.

 

Digital Marketing Market

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Key Trends and Developments

Rising popularity of short-length video content; increasing focus of brands on enhancing business transparency to create a loyal customer base; emergence of social media as a prominent marketing tool; and the growing integration of AI and marketing tools are the major trends impacting the market.

 

Jan 3rd 2024

Accenture acquired Jixie, an intelligent media and marketing company, to offer a more personalised experience to its customers.

 

Jan 12th 2024

Picklejar announced the launch of FanVivo, a digital marketing solution, which can aid music artists and venues in enhancing their fan engagement.

 

Jan 17th 2024

LS Digital launched a transformative marketing data infrastructure (MDI), which allows businesses to leverage user insights to enhance the capabilities of its products and services.

 

Jan 18th 2024

UnFoldMart secured the social media and SEO mandate for Atmosly to enhance latter’s brand awareness and digital presence.

 

Rising trend of short video content

With the burgeoning popularity of TikTok and Instagram reels, businesses are focusing on video marketing content such as product demonstrations and customer testimonials for increased engagement.

 

Improved business transparency to create loyal customer base

In the age of transparency, businesses are increasingly demonstrating their vision, production processes, and practices, to establish a foundation of trust with their customers.

 

Use of social media to target potential customers

Social media platforms are increasingly being used as an effective marketing tool, for instance, LinkedIn is estimated to hold nearly 25 per cent of US B2B display ad spending by 2024.

 

Increased integration of AI in digital marketing

AI technology offers businesses sophisticated tools for personalised customer interactions so the companies can address specific customer needs and enhance customer satisfaction.

 

The digital marketing market demand is primarily supported by the growing adoption of digital tools by businesses to forge strong connections with customers, further highlighting their practices and sustainability initiatives to achieve brand loyalty. Several companies are taking initiatives to educate customers regarding the potential risks involved with their products and solutions to offer complete transparency. Businesses that put customer well-being over others are more likely to attract new customers as well as retain the old ones.

 

LD Digital, an India-based company, has launched a marketing data infrastructure (MDI), which comprises three main elements, collect, connect, and cultivate, to offer a seamless customer experience. It is a user-friendly platform that can integrate with marketing tools to offer businesses valuable insights on customer segmentation, sales forecasting, and brand sentiment analysis, so they can gain a better understanding of their customers.

 

Digital Marketing Market by segment

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Digital Marketing Market Segmentation

“Digital Marketing Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Digital Channel

  • Email Marketing
  • Search Engine Optimisation (SEO)
  • Interactive Consumer Website
  • Online/Display Advertising
  • Blogging and Podcasting (Including Microblogging)
  • Social Network Marketing
  • Mobile Marketing
  • Viral Marketing
  • Digital OOH Media
  • Online Video Marketing
  • Others

 

Market Breakup by End User

  • Automotive
  • BFSI
  • Education
  • Government
  • Healthcare
  • Media and Entertainment
  • Others

 

Market Segmentation by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

Online/display advertising is a leading strategy adopted by businesses owing to its eye-catching attributes

According to our analysis of the digital marketing market size, the online/display advertising segment occupies a significant market share as display ads are visually appealing and capture the attention of the audience easily. Display ads are targeted, and businesses can choose the geographic area or demographic age for which the display ads should be visible, which further makes them an effective form of digital marketing.

 

The expenditure on mobile advertisements, which once accounted for nearly 13 to 18% of total digital spending in 2016, currently accounts for about 39–42% of the digital spending in the major Western European markets, such as the United Kingdom, Germany and Spain, and is expected to cross 60% in the next few years.

 

Mobile marketing is expected to continue to grow in the coming years as businesses focus on leveraging the extensive reach of smartphones to enhance their visibility and engagement. With increasing emphasis on mobile-friendly campaigns and websites, they are increasing their investments to provide a seamless user experience.

 

The media and entertainment sector holds a leading position due to the heavy reliance of streaming platforms on digital mediums for promotions.

The media and entertainment sector heavily relies on digital marketing campaigns to drive user engagement and reach a broader audience. For example, Netflix, a streaming service, heavily relies on different mediums of digital marketing to promote their shows and movies depending on the user’s preferences and region.

 

The education sector is also expected to flourish in the forecast period as several educational institutions are leveraging social media platforms to showcase their campus life, amenities, and standout features to gain a competitive edge.

 

Digital Marketing Market by Region

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Competitive Landscape

The market players are increasing their collaboration and research and development activities to gain a competitive edge in the market

 

Dentsu Group Inc.

Dentsu Group, founded in 1901 and based in Tokyo, Japan, is an international advertising corporation. Some of its specialities include advertising, media planning, and media buying, among others.

 

Saudi Research and Media Group (SRMG)

SRMG, a media group in the MENA, announced in 2024, that it is developing digital platforms for some of its newspapers, amid the rising popularity of digital and audio-visual media platforms.

 

Havas Group

It is a global advertising and public relations company, based in Paris, France. The company offers innovative solutions through its three business units, including Havas Creative Network and Havas Media Network.

 

WebFX

WebFX, founded in 2008, is a digital marketing solutions provider, based in Pennsylvania, the US. The company comprises over 400 experts who aid SMEs and large enterprises with digital marketing services.

 

Several market players are working strategically to develop platforms that can help businesses navigate through a complex marketing landscape by optimising customer data effectively. By leveraging insights offered by such platforms, manufacturers and brand owners can work together to create efficient digital marketing industry solutions to target customers, as these marketing solutions are expected to be reliable and result-driven, ensuring consistent business growth.

 

North America is a leading regional market and is expected to continue to maintain its dominance in the coming years. The region is expected to contribute about 38% to 42% to the total digital marketing expenditure in the forecast period.  The region is a technological hub and offers ample opportunities for innovation in the digital marketing sphere. The growing adoption of high-end technologies by market players to enhance their capabilities and offer improved marketing solutions creates a positive market outlook.

 

The digital advertising investment in the Asia Pacific has surpassed Europe, and this increase is driven mainly by regions like China and other emerging Asian markets, due to a growing investment in technology and increasing use of digital platforms in these countries. The Asia Pacific region is expected to be the major contributor to the digital marketing market share over the coming years due to the region’s high population density, the growing internet penetration, and the increased smartphone ownership. The Asia Pacific has the largest population of smartphone users in comparison to other regions. Also, a large proportion of mobile phone users in the region have access to social media, creating significant growth prospects for the online advertising segment.

 

The increasing adoption of real-time bidding (RTB) of online display advertisement slots, as well as the increasing consumption of video advertisements and rich media, is expected to enhance the display advertising expenditure in Western Europe. The digital out-of-home (OOH) media is expected to be largely limited to developed countries, for example, the installation of digital televisions in gas stations, among other places.

 

Key Highlights of the Report

Report Features Details
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Digital Channel
  • End User
  • Region
Breakup by Digital Channel
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Interactive Consumer Website
  • Online/Display Advertising
  • Blogging and Podcasting (Including Microblogging)
  • Social Network Marketing
  • Mobile Marketing
  • Viral Marketing
  • Digital OOH Media
  • Online Video Marketing
  • Others
Breakup by End Use
  • Automotive
  • BFSI
  • Education
  • Government
  • Healthcare
  • Media and Entertainment
  • Other
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Accenture Plc
  • IBM Corporation
  • Dentsu Group Inc.
  • Havas Group
  • WebFX
  • RAPP Worldwide Inc.
  • Disruptive Advertising
  • Thrive Internet Marketing Agency
  • TopSpot Internet Marketing
  • PB&J Promotions LLC
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface 
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions   
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments  
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Region
7    Opportunities and Challenges in the Market
8    Global Digital Marketing Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Digital Marketing Historical Market (2018-2023) 
    8.3    Global Digital Marketing Market Forecast (2024-2032)
    8.4    Global Digital Marketing Market by Digital Channel
        8.4.1    Email Marketing
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Search Engine Optimisation (SEO)
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Interactive Consumer Website
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Online/Display Advertising
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    Blogging and Podcasting (Including Microblogging)
            8.4.5.1    Historical Trend (2018-2023)
            8.4.5.2    Forecast Trend (2024-2032)
        8.4.6    Social Network Marketing
            8.4.6.1    Historical Trend (2018-2023)
            8.4.6.2    Forecast Trend (2024-2032)
        8.4.7    Mobile Marketing
            8.4.7.1    Historical Trend (2018-2023)
            8.4.7.2    Forecast Trend (2024-2032)
        8.4.8    Viral Marketing
            8.4.8.1    Historical Trend (2018-2023)
            8.4.8.2    Forecast Trend (2024-2032)
        8.4.9    Digital OOH Media
            8.4.9.1    Historical Trend (2018-2023)
            8.4.9.2    Forecast Trend (2024-2032)
        8.4.10    Online Video Marketing
            8.4.10.1    Historical Trend (2018-2023)
            8.4.10.2    Forecast Trend (2024-2032)
        8.4.11    Others 
    8.5    Global Digital Marketing Market by End Use
        8.5.1    Automotive
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    BFSI
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Education
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Government
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Healthcare
            8.5.5.1    Historical Trend (2018-2023)
            8.5.5.2    Forecast Trend (2024-2032)
        8.5.6    Media and Entertainment
            8.5.6.1    Historical Trend (2018-2023)
            8.5.6.2    Forecast Trend (2024-2032)
        8.5.7    Others
    8.6    Global Digital Marketing Market by Region
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2023) 
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2023) 
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2023) 
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2023) 
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2023) 
            8.6.5.2    Forecast Trend (2024-2032)
9    North America Digital Marketing Market Analysis
    9.1    Market by Digital Channel
    9.2    Market by End Use
    9.3    Market by Country
        9.3.1    United States of America 
            9.3.1.1    Historical Trend (2018-2023) 
            9.3.1.2    Forecast Trend (2024-2032)
        9.3.2    Canada
            9.3.2.1    Historical Trend (2018-2023) 
            9.3.2.2    Forecast Trend (2024-2032)
10    Europe Digital Marketing Market Analysis
    10.1    Market by Digital Channel
    10.2    Market by End Use
    10.3    Market by Country
        10.3.1    United Kingdom
            10.3.1.1    Historical Trend (2018-2023) 
            10.3.1.2    Forecast Trend (2024-2032)
        10.3.2    Germany
            10.3.2.1    Historical Trend (2018-2023) 
            10.3.2.2    Forecast Trend (2024-2032)
        10.3.3    France
            10.3.3.1    Historical Trend (2018-2023) 
            10.3.3.2    Forecast Trend (2024-2032)
        10.3.4    Italy
            10.3.4.1    Historical Trend (2018-2023) 
            10.3.4.2    Forecast Trend (2024-2032)
        10.3.5    Others
11    Asia Pacific Digital Marketing Market Analysis
    11.1    Market by Digital Channel
    11.2    Market by End Use
    11.3    Market by Country
        11.3.1    China
            11.3.1.1    Historical Trend (2018-2023) 
            11.3.1.2    Forecast Trend (2024-2032)
        11.3.2    Japan
            11.3.2.1    Historical Trend (2018-2023) 
            11.3.2.2    Forecast Trend (2024-2032)
        11.3.3    India
            11.3.3.1    Historical Trend (2018-2023) 
            11.3.3.2    Forecast Trend (2024-2032)
        11.3.4    ASEAN
            11.3.4.1    Historical Trend (2018-2023) 
            11.3.4.2    Forecast Trend (2024-2032)
        11.3.5    Australia
            11.3.5.1    Historical Trend (2018-2023) 
            11.3.5.2    Forecast Trend (2024-2032)
        11.3.6    Others
12    Latin America Digital Marketing Market Analysis
    12.1    Market by Digital Channel
    12.2    Market by End Use
    12.3    Market by Country
        12.3.1    Brazil
            12.3.1.1    Historical Trend (2018-2023) 
            12.3.1.2    Forecast Trend (2024-2032)
        12.3.2    Argentina
            12.3.2.1    Historical Trend (2018-2023) 
            12.3.2.2    Forecast Trend (2024-2032)
        12.3.3    Mexico
            12.3.3.1    Historical Trend (2018-2023) 
            12.3.3.2    Forecast Trend (2024-2032)
        12.3.4    Others
13    Middle East and Africa Digital Marketing Market Analysis
    13.1    Market by Digital Channel
    13.2    Market by End Use
    13.3    Market by Country
        13.3.1    Saudi Arabia
            13.3.1.1    Historical Trend (2018-2023) 
            13.3.1.2    Forecast Trend (2024-2032)
        13.3.2    United Arab Emirates
            13.3.2.1    Historical Trend (2018-2023) 
            13.3.2.2    Forecast Trend (2024-2032)
        13.3.3    Nigeria
            13.3.3.1    Historical Trend (2018-2023) 
            13.3.3.2    Forecast Trend (2024-2032)
        13.3.4    South Africa
            13.3.4.1    Historical Trend (2018-2023) 
            13.3.4.2    Forecast Trend (2024-2032)
        13.3.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Accenture Plc
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    IBM Corporation
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Dentsu Group Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Havas Group
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    WebFX
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    RAPP Worldwide Inc.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Disruptive Advertising
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Thrive Internet Marketing Agency
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    TopSpot Internet Marketing
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    PB&J Promotions LLC
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2.    Global Digital Marketing Historical Market: Breakup by Digital Channel (USD Million), 2018-2023
3.    Global Digital Marketing Market Forecast: Breakup by Digital Channel (USD Million), 2024-2032
4.    Global Digital Marketing Historical Market: Breakup by End User (USD Million), 2018-2023
5.    Global Digital Marketing Market Forecast: Breakup by End User (USD Million), 2024-2032
6.    Global Digital Marketing Historical Market: Breakup by Region (USD Million), 2018-2023
7.    Global Digital Marketing Market Forecast: Breakup by Region (USD Million), 2024-2032
8.    North America Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
9.    North America Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
10.    Europe Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
11.    Europe Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Asia Pacific Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Asia Pacific Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Latin America Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Latin America Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Middle East and Africa Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Middle East and Africa Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Global Digital Marketing Market Structure.

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 363.05 billion.

The market is estimated to grow at a CAGR of 13.1% between 2024 and 2032.

The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 1099.33 billion by 2032.

The major drivers of the market include the rising number of online video and mobile advertising, increasing adoption of real-time bidding (RTB) of online display advertisement slots, increasing consumption of video advertisements and rich media, rising number of end users, growing internet penetration, and the rising smartphone ownership.

The key trends aiding the market include the rising trend of short video content, the growing focus on ethical marketing by brands, the emergence of LinkedIn as a prominent B2B advertiser, and the increased integration of AI in digital marketing.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The significant end uses include BFSI, pharmaceuticals, and retail, among others.

The major players in the market are Accenture Plc, IBM Corporation, Dentsu Group Inc., Havas Group, WebFX, RAPP Worldwide Inc., Disruptive Advertising, Thrive Internet Marketing Agency, TopSpot Internet Marketing, and PB&J Promotions LLC, among others.

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