The global digital marketing market reached a value of nearly USD 305 billion in 2019. The market is further expected to grow at a CAGR of 17.6% between 2020 and 2025 to reach a value of around USD 807 billion by 2025. The future growth prospects of the digital marketing market are projected to be high due to the rising population of people consuming and creating content through digital channels.
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North America is a leading regional market and will continue dominating the industry in the coming years. The region is expected to contribute about 38% to 42% to the total digital marketing expenditure in the forecast period. The key players and brands in the North American region are being driven by the large target audience in the region to market and promote their content, products and services online, which in turn is driving the growth of the digital marketing industry. The rising number of end-users in North America for online shopping is also projected to open wider opportunities for advertisers to promote their products online, thereby, increasing the regional market growth.
The industry is being driven by the rising online advertising segment. The expenditure on mobile advertisements, which once accounted for nearly 13 to 18% of total digital spending in 2016, currently accounts for about 39–42% of the digital spending in the major Western European markets, such as the United Kingdom, Germany and Spain, and is expected to cross 60% by 2020. The Asia Pacific is expected to emerge as a significant growing market for the industry in the forecast period. The digital advertising investment in the Asia Pacific has surpassed Europe, and this increase is driven mainly by regions like China and other emerging Asian markets, due to a growing investment in technology and digital platforms in these regions. The Asia Pacific region is expected to witness a significant growth over the coming years due the region’s high population density, the growing penetration of internet, and the rising popularity of smartphones among the population. The Asia Pacific has the largest population of smartphone users in comparison to other regions. Also, a large proportion of mobile phone users in the region have access to social media through their devices. The region, thus, providing significant growth prospects for the online advertising segment.
Properties and Applications
Digital marketing is the digital promotion of products or services, primarily through the internet, but also including mobile phones, advertisement displays, and any other new digital medium. Digital marketing approaches such as search engine optimization (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, display advertising, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, e-books, and optical disks and games are becoming increasingly popular. In addition, digital marketing now also applies to non-internet platforms that provide digital media, such as mobile phones (SMS and MMS), call-backs, and on-site mobile ring tones.
The report by EMR analyses the following end use sectors:
The EMR report also covers the regional markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The rising number of consumers being drawn towards digital channels is significantly driving the growth of the global digital marketing market. The growth of the industry is aided by regions like China, India, and other emerging Asian markets, due to an increased investment in technology and digital platforms in these regions because of the positive spending in critical sectors like BFSI, CPG, entertainment and media, and telecommunications.
The rising number of online videos and mobile advertising have boosted the overall digital marketing investment in North America and Western Europe. The increasing adoption of real-time bidding (RTB) of online display advertisement slots, as well as the increasing consumption of video advertisements and rich media, is expected to further enhance the display advertising expenditure in Western Europe in the coming years. The digital out-of-home (OOH) media will be limited to developed countries in the forecast period, for example, the emergence of digital televisions in gas stations where the majority of consumers watch televisions while their vehicles are being refuelled.
October 2019- Havas Media, along with Havas Life Sorento, to manage the digital duties like social media, SEO, ORM, content, and website duties of Piramal Enterprises’ consumer products division, which includes 22 brands across segments like vitamins and nutrition, skin care, analgesics, antacids, gastro-intestinal, and baby-care.
August 2019- Dentsu Aegis Network (OTCMKTS: DNTUY) acquired one of the leading digital performance and direct-to-consumer marketing agencies, MuteSix, which will join iProspect, a subsidiary of Dentsu Aegis Network.
The report gives a detailed analysis of the following key players in the global digital marketing market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the industry based on Porter’s five forces model along with giving a SWOT analysis.
1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.5 Market Models
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Cost Structure
4.4 Key Players
4.5 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraint Analysis
5.3 Industry Challenges
5.4 Industry Opportunities
6 Global Digital Marketing Industry Analysis
6.1 Figure: Global Digital Marketing Historical Market (2015-2019) & Forecast (2020-2025)
6.2 Chart: Global Digital Marketing Market Breakup by End Use
6.3 Figure: Global Digital Marketing Market Breakup by End Use: Historical Market (2015-2019) & Forecast (2020-2025)
6.4 Chart: Global Digital Marketing Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
6.4.1 North America
18.104.22.168 United States of America
22.214.171.124 United Kingdom
6.4.3 Asia Pacific
6.4.4 Latin America
6.4.5 Middle East and Africa
126.96.36.199 Saudi Arabia
188.8.131.52 United Arab Emirates
184.108.40.206 South Africa
6.5 Figure: Global Digital Marketing Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
6.5.1 North America
220.127.116.11 United States of America
18.104.22.168 United Kingdom
6.5.3 Asia Pacific
6.5.4 Latin America
6.5.5 Middle East and Africa
22.214.171.124 Saudi Arabia
126.96.36.199 United Arab Emirates
188.8.131.52 South Africa
7 SWOT Analysis
8 Porter’s Five Forces Analysis
8.2 Buyer’s Power
8.3 Supplier’s Power
8.4 New Entrants
8.5 Degree of Rivalry
9 Value Chain Analysis
10 End Use Industry Analysis
11 EMR’s Key indicators for Demand
12 EMR’s Key indicators for Price
13 Procurement Strategy
13.1 Sourcing Models
13.2 Pricing Model
13.3 Engagement with a Digital Agency
13.4 Cost Saving Strategy
13.5 Negotiation Strategy
13.6 KPI and SLA Key Services
13.7 Analytics in Digital Marketing Campaigns
13.8 Measuring the Effectiveness
14 Cost Structure
14.1 Profit Margin
14.2 Overhead Cost
14.3 Price to Buyer
14.4 Labour Cost
15 Agency Billing Rates Analysis
16 Competitive Landscape & Supplier Analysis
16.1.1 Company Overview
16.1.2 Financial Analysis
16.2 Havas Media
16.2.1 Company Overview
16.2.2 Financial Analysis
16.3 Publicis Sapient
16.3.1 Company Overview
16.3.2 Financial Analysis
16.4 VML, LLC
16.4.1 Company Overview
16.4.2 Financial Analysis
16.5.1 Company Overview
16.5.2 Financial Analysis
17 Events and Developments
The global digital marketing market attained a value of nearly USD 305 billion in 2019. It is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 17.6%. The digital marketing market is projected to reach USD 807 billion by 2025.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on end-use sector, the global digital marketing market can be segmented into BFSI, pharmaceuticals, and retail, among others. The major regional markets for the product are North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa, with North America being the leading regional market for the product. The key players in the above industry are iProspect, Havas Media, Publicis Sapient, VML, LLC, and RAPP, among others.
The major drivers of the industry such as rising disposable incomes, increasing penetration of smartphones and internet, increasing consumer engagement with digital channels, and growing spending in sectors like BFSI, CPG, entertainment and media, and telecommunications are driving the growth of the market globally. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.
EMR’s approach gives their clients a comprehensive assessment of the prevailing and projected industry conditions through the collection, collation, and analysis of data from trusted sources. The key questions answered in the market study are:
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