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Global Digital Marketing Market: By End Use: BFSI, Pharmaceuticals, Retail, Others; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, EMR’s Key Indicators for Demand, EMR’s Key Indicators for Price; Competitive Landscape; Industry Events and Developments

Global Digital Marketing Market Outlook

The global digital marketing market reached a value of nearly USD 305 billion in 2020. The market is further expected to grow at a CAGR of 17.6% between 2021 and 2026 to reach a value of around USD 807 billion by 2026. The future growth prospects of the digital marketing market are projected to be high due to the rising population of people consuming and creating content through digital channels.

 

North America is a leading regional market and will continue dominating the industry in the coming years. The region is expected to contribute about 38% to 42% to the total digital marketing expenditure in the forecast period. The key players and brands in the North American region are being driven by the large target audience in the region to market and promote their content, products and services online, which in turn is driving the growth of the digital marketing industry. The rising number of end-users in North America for online shopping is also projected to open wider opportunities for advertisers to promote their products online, thereby, increasing the regional market growth.

 

Digital Marketing Market

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The industry is being driven by the rising online advertising segment. The expenditure on mobile advertisements, which once accounted for nearly 13 to 18% of total digital spending in 2016, currently accounts for about 39–42% of the digital spending in the major Western European markets, such as the United Kingdom, Germany and Spain, and is expected to cross 60% by 2021. The Asia Pacific is expected to emerge as a significant growing market for the industry in the forecast period. The digital advertising investment in the Asia Pacific has surpassed Europe, and this increase is driven mainly by regions like China and other emerging Asian markets, due to a growing investment in technology and digital platforms in these regions. The Asia Pacific region is expected to witness a significant growth over the coming years due the region’s high population density, the growing penetration of  internet, and the rising popularity of smartphones among the population. The Asia Pacific has the largest population of smartphone users in comparison to other regions. Also, a large proportion of mobile phone users in the region have access to social media through their devices. The region, thus, providing significant growth prospects for the online advertising segment.

 

Digital Marketing Market by End Use

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Market Segmentation

Digital marketing is the digital promotion of  products or services, primarily through the internet, but also including mobile phones, advertisement displays, and any other new digital medium. Digital marketing approaches such as search engine optimization (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, display advertising, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, e-books, and optical disks and games are becoming increasingly popular. In addition, digital marketing now also applies to non-internet platforms that provide digital media, such as mobile phones (SMS and MMS), call-backs, and on-site mobile ring tones.

The report by EMR analyses the following end use sectors:

  • BFSI
  • Pharmaceuticals
  • Retail
  • Other

The EMR report also covers the regional markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Digital Marketing Market by Region

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Market Analysis

The rising number of consumers being drawn towards digital channels is significantly driving the growth of the global digital marketing market. The growth of the industry is aided by regions like China, India, and other emerging Asian markets, due to an increased investment in technology and digital platforms in these regions because of the positive spending in critical sectors like BFSI, CPG, entertainment and media, and telecommunications.

The rising number of online videos and mobile advertising have boosted the overall digital marketing investment in North America and Western Europe. The increasing adoption of real-time bidding (RTB) of online display advertisement slots, as well as the increasing consumption of video advertisements and rich media, is expected to further enhance the display advertising expenditure in Western Europe in the coming years. The digital out-of-home (OOH) media will be limited to developed countries in the forecast period, for example, the emergence of digital televisions in gas stations where the majority of consumers watch televisions while their vehicles are being refuelled.

 

Competitive Landscape

October 2020- Havas Media, along with Havas Life Sorento, to manage the digital duties like social media, SEO, ORM, content, and website duties of Piramal Enterprises’ consumer products division, which includes 22 brands across segments like vitamins and nutrition, skin care, analgesics, antacids, gastro-intestinal, and baby-care.

August 2020- Dentsu Aegis Network (OTCMKTS: DNTUY) acquired one of the leading digital performance and direct-to-consumer marketing agencies, MuteSix, which will join iProspect, a subsidiary of Dentsu Aegis Network.

The report gives a detailed analysis of the following key players in the global digital marketing market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • iProspect
  • Havas Media
  • Publicis Sapient
  • VML, LLC
  • RAPP
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on Porter’s five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- End Use, Region
Breakup by End Use BFSI, Pharmaceuticals, Retail, Other
Breakup by Region North America, Latin America, Europe, Middle East and Africa, Asia Pacific
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered iProspect, Havas Media, Publicis Sapient, VML, LLC, RAPP, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Digital Marketing Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Digital Marketing Historical Market (2017-2021) 
    8.3    Global Digital Marketing Market Forecast (2022-2027)
    8.4    Global Digital Marketing Market by End Use
        8.4.1    BFSI
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Pharmaceuticals
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
        8.4.3    Retail
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2017-2021)
            8.4.3.3    Forecast Trend (2022-2027)
        8.4.4    Others
    8.5    Global Digital Marketing Market by Region
        8.5.1    Market Share
            8.5.1.1    North America
            8.5.1.2    Europe
            8.5.1.3    Asia Pacific
            8.5.1.4    Latin America
            8.5.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    iProspect
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Havas SA
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Publicis Sapient
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    VML, LLC
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    RAPP Worldwide Inc.
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Others
13    Industry Events and Developments


List of Key Figures and Tables

1.    Global Digital Marketing Market: Key Industry Highlights, 2017 and 2027
2.    Global Digital Marketing Historical Market: Breakup by End Use (USD Million), 2017-2021
3.    Global Digital Marketing Market Forecast: Breakup by End Use (USD Million), 2022-2027
4.    Global Digital Marketing Historical Market: Breakup by Region (USD Million), 2017-2021
5.    Global Digital Marketing Market Forecast: Breakup by Region (USD Million), 2022-2027
6.    North America Digital Marketing Historical Market: Breakup by Country (USD Million), 2017-2021
7.    North America Digital Marketing Market Forecast: Breakup by Country (USD Million), 2022-2027
8.    Europe Digital Marketing Historical Market: Breakup by Country (USD Million), 2017-2021
9.    Europe Digital Marketing Market Forecast: Breakup by Country (USD Million), 2022-2027
10.    Asia Pacific Digital Marketing Historical Market: Breakup by Country (USD Million), 2017-2021
11.    Asia Pacific Digital Marketing Market Forecast: Breakup by Country (USD Million), 2022-2027
12.    Latin America Digital Marketing Historical Market: Breakup by Country (USD Million), 2017-2021
13.    Latin America Digital Marketing Market Forecast: Breakup by Country (USD Million), 2022-2027
14.    Middle East and Africa Digital Marketing Historical Market: Breakup by Country (USD Million), 2017-2021
15.    Middle East and Africa Digital Marketing Market Forecast: Breakup by Country (USD Million), 2022-2027
16.    Global Digital Marketing Market Structure

Key Questions Answered in the Report

In 2020, the global digital marketing market attained a value of nearly USD 305 billion.

The market is projected to grow at a CAGR of 17.6% between 2021 and 2026.

The major drivers of the market include the rising number of online video and mobile advertising, increasing adoption of real-time bidding (RTB) of online display advertisement slots, increasing consumption of video advertisements and rich media, rising number of end users, growing internet penetration, and the rising smartphone ownership.

The rising consumer engagement across digital channels and the increased investments in the development and expansion of digital platforms are the key industry trends propelling the market growth.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The significant end uses include BFSI, pharmaceuticals, and retail, among others.

The major players in the industry are iProspect, Havas SA, Publicis Sapient, VML, LLC, and RAPP Worldwide Inc., among others.

Analyst Review

The global digital marketing market attained a value of nearly USD 305 billion in 2020, driven by the rising number of consumers being drawn towards digital channels. Aided by the growing penetration of online advertising and the increased investment in technology and digital platforms, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 17.6%.

EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The major end use sectors of digital marketing are BFSI, pharmaceuticals, and retail, among others. The major regional markets for digital marketing are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The major players in the industry are iProspect, Havas SA, Publicis Sapient, VML, LLC, and RAPP Worldwide Inc., among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.

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