As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

Global Digital OOH Market: By Format Type: Digital Billboards, Video Advertising, Ambient Advertising; By Application: Indoor, Outdoor; By End Use: Automotive, BFSI, Entertainment, Others; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Digital OOH Market Outlook

The global digital OOH market is anticipated to grow at a CAGR of 12% in the forecast period of 2021-2026. Digital out-of-home (OOH) marketing refers to a digital signage interactive communication medium.

 

Global Digital OOH Market

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

Typically, such advertisements are placed at airports, medical waiting rooms, bus shelters, railway stations, retail stores, shopping malls, movie theatres, and major roads. Advertisers are using digital displays, motion graphics, projectors, graphics, and video content to target specific audiences with increasing internet penetration. This has culminated in the proliferation of physical and online marketing outlets worldwide. As a result, companies are gradually embracing such advertisements to sell their products in the market.

 

Properties and Applications

Digital Out of Home or DOOH refers to the digital media that is used outside of the home for marketing purposes. It covers ads on television and radio but involves digital signage.

 

Global Digital OOH Market By End Use

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

The digital OOH market can be divided based on segments like format types, applications, and end-use.

The industry can be broadly categorised based on format type into:

  • Digital Billboards
  • Video Advertising
  • Ambient Advertising
  • Others

The industry can be divided on the basis of its application sectors as:

  • Indoor
  • Outdoor

The industry can be divided based on end-use as:

  • Automotive
  • BFSI
  • Entertainment
  • Food and Beverages
  • Personal Care and Households
  • Retail
  • Telecom
  • Others

The EMR report looks into the regional digital OOH markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Global Digital OOH Market By Region

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

Market Analysis

In the current business situation, the use of powerful in-transit marketing systems is critical due to the increased production of multiple tools and applications for user engagement. Digital OOH is a cost-effective platform for any product or service marketing and advertising, which are fuelling the global digital OOH market growth. Digital OOH uses real-time displays and live data streams to serve the public interest. The key factors hampering this market include variance in digital OOH marketing regulations such as content and volume across various regions, high advertising costs, and the lack of real-time and accurate information on consumption. The ability to build awareness and produce impressive results is easier through digital OOH as the internet has now gained popularity, thus, propelling the growth of the industry further.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global digital OOH market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • JCDecaux SA 
  • Clear Channel Outdoor Holdings Inc. (NYSE: CCO)
  • Lama Advertising Company
  • Outfront Media Inc 
  • Daktronics Inc.
  • Prismview LLC NEC Display Solutions Ltd.
  • oOhmedia! Ltd. 
  • Ströer SE & Co. KGaA 
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter's Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Format Type, Application, End Use, Region
Breakup by Format Type Digital Billboards, Video Advertising, Ambient Advertising, Others
Breakup by Application Indoor, Outdoor
Breakup by End Use Automotive, BFSI, Entertainment, Food & Beverages, Personal Care & Households, Retail, Telecom, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered JCDecaux SA (EPA: DEC), Clear Channel Outdoor Holdings Inc. (NYSE: CCO), Lama Advertising Company, Outfront Media Inc (NYSE: OUT), Daktronics Inc., Prismview LLC NEC Display Solutions Ltd., oOhmedia! Ltd. (ASX: OML), Ströer SE & Co. KGaA (ETR: SAX), Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

Key Questions Answered in the Market Report

  • How has the global digital OOH market performed in the previous years (2016-2020)?
  • What is the forecast assessment of the digital OOH market for 2021-2026?
  • What are the major drivers in the historical (2016-2020) and forecast (2021-2026) periods?
  • What are the major constraints in the historical (2016-2020) and forecast (2021-2026) periods?
  • What are the major demand indicators of the global digital OOH market?
  • What is the degree of competition in the global digital OOH market?
  • What are the major events and developments taking place within the global industry?

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
    1.1    Objectives of the Study
        1.1.1    Research Objective
        1.1.2    Key Findings of the Report
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Assumptions
    2.5    Market Models
3    Introduction
    3.1    Market Outlook
    3.2    Market Scope and Segmentation
    3.3    Additional Insights
4    Executive Summary
    4.1    Key Market Developments
    4.2    Market Analysis
    4.3    Key Players
    4.4    Market Revenue and Growth
5    Market Dynamics
    5.1    Market Driver Analysis
    5.2    Market Restraint Analysis
    5.3    Industry Challenges
    5.4    Industry Opportunities
6    Global Digital OOH Market Analysis
    6.1    Global Digital OOH Historical Market (2016-2020) & Forecast (2021-2026)
    6.2    Global Digital OOH Market Breakup by Format Type
        6.2.1    Digital Billboards
        6.2.2    Video Advertising
        6.2.3    Ambient Advertising
        6.2.4    Others
    6.3    Global Digital OOH Market Breakup by Format Type: Historical Market (2016-2020) & Forecast (2021-2026)
        6.3.1    Digital Billboards
        6.3.2    Video Advertising
        6.3.3    Ambient Advertising
        6.3.4    Others
    6.4    Global Digital OOH Market Breakup by Application
        6.4.1    Indoor
        6.4.2    Outdoor
    6.5    Global Digital OOH Market Breakup by Application: Historical Market (2016-2020) & Forecast (2021-2026)
        6.5.1    Indoor
        6.5.2    Outdoor
    6.6    Global Digital OOH Market Breakup by End Use
        6.6.1    Automotive
        6.6.2    BFSI
        6.6.3    Entertainment
        6.6.4    Food & Beverages
        6.6.5    Personal Care & Households
        6.6.6    Retail
        6.6.7    Telecom
        6.6.8    Others
    6.7    Global Digital OOH Market Breakup by End Use: Historical Market (2016-2020) & Forecast (2021-2026)
        6.7.1    Automotive
        6.7.2    BFSI
        6.7.3    Entertainment
        6.7.4    Food & Beverages
        6.7.5    Personal Care & Households
        6.7.6    Retail
        6.7.7    Telecom
        6.7.8    Others
    6.8    Global Digital OOH Market Breakup by Region
        6.8.1    North America
            6.8.1.1    United States of America
            6.8.1.2    Canada
        6.8.2    Europe
            6.8.2.1    Germany
            6.8.2.2    United Kingdom
            6.8.2.3    France
            6.8.2.4    Italy
            6.8.2.5    Others
        6.8.3    Asia Pacific
            6.8.3.1    China
            6.8.3.2    Japan
            6.8.3.3    India
            6.8.3.4    ASEAN
            6.8.3.5    Others
        6.8.4    Latin America
            6.8.4.1    Brazil
            6.8.4.2    Argentina
            6.8.4.3    Mexico
            6.8.4.4    Others
        6.8.5    Middle East & Africa
            6.8.5.1    Saudi Arabia
            6.8.5.2    United Arab Emirates
            6.8.5.3    Nigeria
            6.8.5.4    South Africa
            6.8.5.5    Others
    6.9    Global Digital OOH Market Breakup by Region: Historical Market (2016-2020) & Forecast (2021-2026) 
        6.9.1    North America
            6.9.1.1    United States of America
            6.9.1.2    Canada
        6.9.2    Europe
            6.9.2.1    Germany
            6.9.2.2    United Kingdom
            6.9.2.3    France
            6.9.2.4    Italy
            6.9.2.5    Others
        6.9.3    Asia Pacific
            6.9.3.1    China
            6.9.3.2    Japan
            6.9.3.3    India
            6.9.3.4    ASEAN
            6.9.3.5    Others
        6.9.4    Latin America
            6.9.4.1    Brazil
            6.9.4.2    Argentina
            6.9.4.3    Mexico
            6.9.4.4    Others
        6.9.5    Middle East & Africa
            6.9.5.1    Saudi Arabia
            6.9.5.2    United Arab Emirates
            6.9.5.3    Nigeria
            6.9.5.4    South Africa
            6.9.5.5    Others
    6.10    SWOT Analysis
        6.10.1    Overview
        6.10.2    Strengths
        6.10.3    Weaknesses
        6.10.4    Opportunities
        6.10.5    Threats
7    Porter’s Five Forces Analysis
    7.1    Overview
    7.2    Buyer’s Power
    7.3    Supplier’s Power
    7.4    New Entrants
    7.5    Degree of Rivalry
    7.6    Substitutes
8    Competitive Landscape & Supplier Analysis
    8.1    JCDecaux SA (EPA: DEC)
        8.1.1    Company Overview
        8.1.2    Financial Analysis
    8.2    Clear Channel Outdoor Holdings Inc. (NYSE: CCO)
        8.2.1    Company Overview
        8.2.2    Financial Analysis
    8.3    Lama Advertising Company
        8.3.1    Company Overview
        8.3.2    Financial Analysis
    8.4    Outfront Media Inc (NYSE: OUT)
        8.4.1    Company Overview
        8.4.2    Financial Analysis
    8.5    Daktronics Inc.
        8.5.1    Company Overview
        8.5.2    Financial Analysis
    8.6    Prismview LLC NEC Display Solutions Ltd. 
        8.6.1    Company Overview
        8.6.2    Financial Analysis
    8.7    oOhmedia! Ltd. (ASX: OML)
        8.7.1    Company Overview
        8.7.2    Financial Analysis
    8.8    Ströer SE & Co. KGaA (ETR: SAX)
        8.8.1    Company Overview
        8.8.2    Financial Analysis
    8.9    Others
9    Industry Events and Development

Purchase Full Report

Mini Report

$1499
  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Single User License

$2699
  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Five User License

$3699
  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Corporate License

$4699
  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Any Question? Speak With An Analyst

Contact Analyst

View A Sample

Request Sample

Did You Miss Anything, Ask Now

Request Customisation
Why Expert Market Research?

RIGHT PEOPLE

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

RIGHT METHODOLOGY

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

RIGHT PRICE

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

RIGHT SUPPORT

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

Similar Reports





NEWSLETTER