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Global Digital OOH Market: By Format Type: Digital Billboards, Video Advertising, Ambient Advertising; By Application: Indoor, Outdoor; By End Use: Automotive, BFSI, Entertainment, Food & Beverages, Personal Care & Households, Retail, Telecom; By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Competitive Landscape & Supplier Analysis; Events and Development

Global Digital OOH Market Key Insights:


  • Market Overview
  • Market Opportunities
  • Regional Market Analysis
  • Historical Market Size 2015-2019
  • Competitive Landscape
  • SWOT Analysis
  • Market Forecast 2020-2025
  • Events and Developments
  • Market Indicators


Market Outlook

The global digital OOH market is anticipated to grow at a CAGR of 12% in the forecast period of 2020-2025. Digital out-of-home (OOH) marketing refers to a digital signage interactive communication medium. Typically, such advertisements are placed at airports, medical waiting rooms, bus shelters, railway stations, retail stores, shopping malls, movie theatres, and major roads. Advertisers are using digital displays, motion graphics, projectors, graphics, and video content to target specific audiences with increasing internet penetration. This has culminated in the proliferation of physical and online marketing outlets worldwide. As a result, companies are gradually embracing such advertisements to sell their products in the market.

Global Digital OOH Market Report and Forecast 2020-2025

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Properties and Applications

Digital Out of Home or DOOH refers to the digital media that is used outside of the home for marketing purposes. It covers ads on television and radio but involves digital signage.

The digital OOH market can be divided based on segments like format types, applications, and end-use.

The industry can be broadly categorised based on format type into:

  • Digital Billboards
  • Video Advertising
  • Ambient Advertising
  • Others

The industry can be divided on the basis of its application sectors as:

  • Indoor
  • Outdoor

The industry can be divided based on end-use as:

  • Automotive
  • BFSI
  • Entertainment
  • Food and Beverages
  • Personal Care and Households
  • Retail
  • Telecom
  • Others

The EMR report looks into the regional digital OOH markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

Market Analysis

In the current business situation, the use of powerful in-transit marketing systems is critical due to the increased production of multiple tools and applications for user engagement. Digital OOH is a cost-effective platform for any product or service marketing and advertising, which are fuelling the global digital OOH market growth. Digital OOH uses real-time displays and live data streams to serve the public interest. The key factors hampering this market include variance in digital OOH marketing regulations such as content and volume across various regions, high advertising costs, and the lack of real-time and accurate information on consumption. The ability to build awareness and produce impressive results is easier through digital OOH as the internet has now gained popularity, thus, propelling the growth of the industry further.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global digital OOH market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • JCDecaux SA 
  • Clear Channel Outdoor Holdings Inc. (NYSE: CCO)
  • Lama Advertising Company
  • Outfront Media Inc 
  • Daktronics Inc.
  • Prismview LLC NEC Display Solutions Ltd.
  • oOhmedia! Ltd. 
  • Ströer SE & Co. KGaA 
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter's Five Forces model.

Key Questions Answered in the Market Report:

  • How has the global digital OOH market performed in the previous years (2015-2019)?
  • What is the forecast assessment of the digital OOH market for 2020-2025?
  • What are the major drivers in the historical (2015-2019) and forecast (2020-2025) periods?
  • What are the major constraints in the historical (2015-2019) and forecast (2020-2025) periods?
  • What are the major demand indicators of the global digital OOH market?
  • What is the degree of competition in the global digital OOH market?
  • What are the major events and developments taking place within the global industry?

1    Preface
    1.1    Objectives of the Study
        1.1.1    Research Objective
        1.1.2    Key Findings of the Report
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Assumptions
    2.5    Market Models
3    Introduction
    3.1    Market Outlook
    3.2    Market Scope and Segmentation
    3.3    Additional Insights
4    Executive Summary
    4.1    Key Market Developments
    4.2    Market Analysis
    4.3    Key Players
    4.4    Market Revenue and Growth
5    Market Dynamics
    5.1    Market Driver Analysis
    5.2    Market Restraint Analysis
    5.3    Industry Challenges
    5.4    Industry Opportunities
6    Global Digital OOH Market Analysis
    6.1    Global Digital OOH Historical Market (2015-2019) & Forecast (2020-2025)
    6.2    Global Digital OOH Market Breakup by Format Type
        6.2.1    Digital Billboards
        6.2.2    Video Advertising
        6.2.3    Ambient Advertising
        6.2.4    Others
    6.3    Global Digital OOH Market Breakup by Format Type: Historical Market (2015-2019) & Forecast (2020-2025)
        6.3.1    Digital Billboards
        6.3.2    Video Advertising
        6.3.3    Ambient Advertising
        6.3.4    Others
    6.4    Global Digital OOH Market Breakup by Application
        6.4.1    Indoor
        6.4.2    Outdoor
    6.5    Global Digital OOH Market Breakup by Application: Historical Market (2015-2019) & Forecast (2020-2025)
        6.5.1    Indoor
        6.5.2    Outdoor
    6.6    Global Digital OOH Market Breakup by End Use
        6.6.1    Automotive
        6.6.2    BFSI
        6.6.3    Entertainment
        6.6.4    Food & Beverages
        6.6.5    Personal Care & Households
        6.6.6    Retail
        6.6.7    Telecom
        6.6.8    Others
    6.7    Global Digital OOH Market Breakup by End Use: Historical Market (2015-2019) & Forecast (2020-2025)
        6.7.1    Automotive
        6.7.2    BFSI
        6.7.3    Entertainment
        6.7.4    Food & Beverages
        6.7.5    Personal Care & Households
        6.7.6    Retail
        6.7.7    Telecom
        6.7.8    Others
    6.8    Global Digital OOH Market Breakup by Region
        6.8.1    North America
      United States of America
        6.8.2    Europe
      United Kingdom
        6.8.3    Asia Pacific
        6.8.4    Latin America
        6.8.5    Middle East & Africa
      Saudi Arabia
      United Arab Emirates
      South Africa
    6.9    Global Digital OOH Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025) 
        6.9.1    North America
      United States of America
        6.9.2    Europe
      United Kingdom
        6.9.3    Asia Pacific
        6.9.4    Latin America
        6.9.5    Middle East & Africa
      Saudi Arabia
      United Arab Emirates
      South Africa
    6.10    SWOT Analysis
        6.10.1    Overview
        6.10.2    Strengths
        6.10.3    Weaknesses
        6.10.4    Opportunities
        6.10.5    Threats
7    Porter’s Five Forces Analysis
    7.1    Overview
    7.2    Buyer’s Power
    7.3    Supplier’s Power
    7.4    New Entrants
    7.5    Degree of Rivalry
    7.6    Substitutes
8    Competitive Landscape & Supplier Analysis
    8.1    JCDecaux SA (EPA: DEC)
        8.1.1    Company Overview
        8.1.2    Financial Analysis
    8.2    Clear Channel Outdoor Holdings Inc. (NYSE: CCO)
        8.2.1    Company Overview
        8.2.2    Financial Analysis
    8.3    Lama Advertising Company
        8.3.1    Company Overview
        8.3.2    Financial Analysis
    8.4    Outfront Media Inc (NYSE: OUT)
        8.4.1    Company Overview
        8.4.2    Financial Analysis
    8.5    Daktronics Inc.
        8.5.1    Company Overview
        8.5.2    Financial Analysis
    8.6    Prismview LLC NEC Display Solutions Ltd. 
        8.6.1    Company Overview
        8.6.2    Financial Analysis
    8.7    oOhmedia! Ltd. (ASX: OML)
        8.7.1    Company Overview
        8.7.2    Financial Analysis
    8.8    Ströer SE & Co. KGaA (ETR: SAX)
        8.8.1    Company Overview
        8.8.2    Financial Analysis
    8.9    Others
9    Events and Development


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