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Global Digital OOH Market: By Format Type: Digital Billboards, Video Advertising, Ambient Advertising; By Application: Indoor, Outdoor; By End Use: Automotive, BFSI, Entertainment, Others; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Digital OOH Market Outlook

The global digital OOH market is anticipated to grow at a CAGR of 12% in the forecast period of 2022-2027. Digital out-of-home (OOH) marketing refers to a digital signage interactive communication medium.

 

Global Digital OOH Market

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Typically, such advertisements are placed at airports, medical waiting rooms, bus shelters, railway stations, retail stores, shopping malls, movie theatres, and major roads. Advertisers are using digital displays, motion graphics, projectors, graphics, and video content to target specific audiences with increasing internet penetration. This has culminated in the proliferation of physical and online marketing outlets worldwide. As a result, companies are gradually embracing such advertisements to sell their products in the market.

 

Properties and Applications

Digital Out of Home or DOOH refers to the digital media that is used outside of the home for marketing purposes. It covers ads on television and radio but involves digital signage.

 

Global Digital OOH Market By End Use

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The digital OOH market can be divided based on segments like format types, applications, and end-use.

The industry can be broadly categorised based on format type into:

  • Digital Billboards
  • Video Advertising
  • Ambient Advertising
  • Others

The industry can be divided on the basis of its application sectors as:

  • Indoor
  • Outdoor

The industry can be divided based on end-use as:

  • Automotive
  • BFSI
  • Entertainment
  • Food and Beverages
  • Personal Care and Households
  • Retail
  • Telecom
  • Others

The EMR report looks into the regional digital OOH markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Global Digital OOH Market By Region

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Market Analysis

In the current business situation, the use of powerful in-transit marketing systems is critical due to the increased production of multiple tools and applications for user engagement. Digital OOH is a cost-effective platform for any product or service marketing and advertising, which are fuelling the global digital OOH market growth. Digital OOH uses real-time displays and live data streams to serve the public interest. The key factors hampering this market include variance in digital OOH marketing regulations such as content and volume across various regions, high advertising costs, and the lack of real-time and accurate information on consumption. The ability to build awareness and produce impressive results is easier through digital OOH as the internet has now gained popularity, thus, propelling the growth of the industry further.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global digital OOH market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • JCDecaux SA 
  • Clear Channel Outdoor Holdings Inc. (NYSE: CCO)
  • Lama Advertising Company
  • Outfront Media Inc 
  • Daktronics Inc.
  • Prismview LLC NEC Display Solutions Ltd.
  • oOhmedia! Ltd. 
  • Ströer SE & Co. KGaA 
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter's Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and
Forecast Market Analysis by Segment- Format Type, Application, End Use, Region
Breakup by Format Type Digital Billboards, Video Advertising, Ambient Advertising, Others
Breakup by Application Indoor, Outdoor
Breakup by End Use Automotive, BFSI, Entertainment, Food & Beverages, Personal Care & Households, Retail, Telecom, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered JCDecaux SA (EPA: DEC), Clear Channel Outdoor Holdings Inc. (NYSE: CCO),
Lama Advertising Company, Outfront Media Inc (NYSE: OUT), Daktronics Inc.,
Prismview LLC NEC Display Solutions Ltd., oOhmedia! Ltd. (ASX: OML), Ströer SE & Co. KGaA (ETR: SAX), Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Digital OOH Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Digital OOH Historical Market (2017-2021) 
    8.3    Global Digital OOH Market Forecast (2022-2027)
    8.4    Global Digital OOH Market by Format Type
        8.4.1    Digital Billboards
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Video Advertising
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
        8.4.3    Ambient Advertising
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2017-2021)
            8.4.3.3    Forecast Trend (2022-2027)
        8.4.4    Others
    8.5    Global Digital OOH Market by Application
        8.5.1    Indoor
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Outdoor
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
    8.6    Global Digital OOH Market by End Use
        8.6.1    Automotive
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    BSIF
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
        8.6.3    Entertainment
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2017-2021)
            8.6.3.3    Forecast Trend (2022-2027)
        8.6.4    Food and Beverages
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2017-2021)
            8.6.4.3    Forecast Trend (2022-2027)
        8.6.5    Personal Care and Households
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2017-2021)
            8.6.5.3    Forecast Trend (2022-2027)
        8.6.6    Retail
            8.6.6.1    Market Share
            8.6.6.2    Historical Trend (2017-2021)
            8.6.6.3    Forecast Trend (2022-2027)
        8.6.7    Telecom
            8.6.7.1    Market Share
            8.6.7.2    Historical Trend (2017-2021)
            8.6.7.3    Forecast Trend (2022-2027)
        8.6.8    Others
    8.7    Global Digital OOH Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1     JCDecaux SA
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    Clear Channel Outdoor Holdings Inc.
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    Lama Advertising Company
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    Outfront Media Inc  
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Daktronics Inc.
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Prismview LLC NEC Display Solutions Ltd. 
            11.2.6.1    Company Overview
            11.2.6.2    Product Portfolio
            11.2.6.3    Demographic Reach and Achievements
            11.2.6.4    Certifications
        11.2.7    oOhmedia! Ltd. 
            11.2.7.1    Company Overview
            11.2.7.2    Product Portfolio
            11.2.7.3    Demographic Reach and Achievements
            11.2.7.4    Certifications
        11.2.8    Ströer SE & Co. KGaA
            11.2.8.1    Company Overview
            11.2.8.2    Product Portfolio
            11.2.8.3    Demographic Reach and Achievements
            11.2.8.4    Certifications
        11.2.9    Others
12    Industry Events and Developments


List of Figures and Tables

1.    Global Digital OOH Market: Key Industry Highlights, 2017 and 2027
2.    Global Digital OOH Historical Market: Breakup by Format Type (USD Million), 2017-2021
3.    Global Digital OOH Market Forecast: Breakup by Format Type (USD Million), 2022-2027
4.    Global Digital OOH Historical Market: Breakup by Application (USD Million), 2017-2021
5.    Global Digital OOH Market Forecast: Breakup by Application (USD Million), 2022-2027
6.    Global Digital OOH Historical Market: Breakup by End Use (USD Million), 2017-2021
7.    Global Digital OOH Market Forecast: Breakup by End Use (USD Million), 2022-2027
8.    Global Digital OOH Historical Market: Breakup by Region (USD Million), 2017-2021
9.    Global Digital OOH Market Forecast: Breakup by Region (USD Million), 2022-2027
10.    North America Digital OOH Historical Market: Breakup by Country (USD Million), 2017-2021
11.    North America Digital OOH Market Forecast: Breakup by Country (USD Million), 2022-2027
12.    Europe Digital OOH Historical Market: Breakup by Country (USD Million), 2017-2021
13.    Europe Digital OOH Market Forecast: Breakup by Country (USD Million), 2022-2027
14.    Asia Pacific Digital OOH Historical Market: Breakup by Country (USD Million), 2017-2021
15.    Asia Pacific Digital OOH Market Forecast: Breakup by Country (USD Million), 2022-2027
16.    Latin America Digital OOH Historical Market: Breakup by Country (USD Million), 2017-2021
17.    Latin America Digital OOH Market Forecast: Breakup by Country (USD Million), 2022-2027
18.    Middle East and Africa Digital OOH Historical Market: Breakup by Country (USD Million), 2017-2021
19.    Middle East and Africa Digital OOH Market Forecast: Breakup by Country (USD Million), 2022-2027
20.    Global Digital OOH Market Structure

Key Questions Answered in the Report

The global digital OOH market is projected to grow at a CAGR of 12% between 2021 and 2026.

The major drivers of the industry, such as the growing investment by the companies in advertising their product, increasing urbanisation and globalisation, growing utilisation of digital displays and video content for marketing, and the growing technological advancements, are expected to aid the market growth.

The key market trends guiding the growth of the market include the increasing internet penetration in the emerging nations and the growing demand for real-time displays and live data streams.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Digital billboards, video advertising, and ambient advertising, among others, are the leading digital OOH format types in the industry.

The leading applications of the product include indoor and outdoor segments.

Automotive, BFSI, entertainment, food and beverages, personal care and households, retail, and telecom, among others, are the major end use segments of the product.

The major players in the industry are JCDecaux SA, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media Inc, Daktronics Inc., Prismview LLC NEC Display Solutions Ltd., oOhmedia! Ltd., and Ströer SE & Co. KGaA, among others.

Analyst Review

The global digital OOH market is being driven by the growing expenditure by manufacturers towards advertising their products and rapid technological advancements. Aided by the increasing popularity of real-time displays and live data streams, the market is expected to witness a robust growth in the forecast period of 2022-2027, growing at a CAGR of 12%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on format type, the digital OOH industry can be segmented into digital billboards, video advertising, and ambient advertising, among others. On the basis of application, the industry is bifurcated into indoor and outdoor segments. On the basis of end use, the industry is divided into automotive, BFSI, entertainment, food and beverages, personal care and households, retail, and telecom, among others The major regional markets for digital OOH are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include JCDecaux SA, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media Inc, Daktronics Inc., Prismview LLC NEC Display Solutions Ltd., oOhmedia! Ltd., and Ströer SE & Co. KGaA, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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