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The global digital OOH market is anticipated to grow at a CAGR of 12% in the forecast period of 2024-2032. Digital out-of-home (OOH) marketing refers to a digital signage interactive communication medium.
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Typically, such advertisements are placed at airports, medical waiting rooms, bus shelters, railway stations, retail stores, shopping malls, movie theatres, and major roads. Advertisers are using digital displays, motion graphics, projectors, graphics, and video content to target specific audiences with increasing internet penetration. This has culminated in the proliferation of physical and online marketing outlets worldwide. As a result, companies are gradually embracing such advertisements to sell their products in the market.
Digital Out of Home or DOOH refers to the digital media that is used outside of the home for marketing purposes. It covers ads on television and radio but involves digital signage.
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The digital OOH market can be divided based on segments like format types, applications, and end-use.
The industry can be broadly categorised based on format type into:
The industry can be divided on the basis of its application sectors as:
The industry can be divided based on end-use as:
The EMR report looks into the regional digital OOH markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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In the current business situation, the use of powerful in-transit marketing systems is critical due to the increased production of multiple tools and applications for user engagement. Digital OOH is a cost-effective platform for any product or service marketing and advertising, which are fuelling the global digital OOH market growth. Digital OOH uses real-time displays and live data streams to serve the public interest. The key factors hampering this market include variance in digital OOH marketing regulations such as content and volume across various regions, high advertising costs, and the lack of real-time and accurate information on consumption. The ability to build awareness and produce impressive results is easier through digital OOH as the internet has now gained popularity, thus, propelling the growth of the industry further.
The report presents a detailed analysis of the following key players in the global digital OOH market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter's Five Forces model.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Format Type |
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Breakup by Application |
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Breakup by End Use |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Digital OOH Market Analysis
8.1 Key Industry Highlights
8.2 Global Digital OOH Historical Market (2018-2023)
8.3 Global Digital OOH Market Forecast (2024-2032)
8.4 Global Digital OOH Market by Format Type
8.4.1 Digital Billboards
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Video Advertising
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Ambient Advertising
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Digital OOH Market by Application
8.5.1 Indoor
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Outdoor
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Digital OOH Market by End Use
8.6.1 Automotive
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 BFSI
8.6.2.1 Market Share
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Entertainment
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Food and Beverages
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Personal Care and Households
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
8.6.6 Retail
8.6.6.1 Historical Trend (2018-2023)
8.6.6.2 Forecast Trend (2024-2032)
8.6.7 Telecom
8.6.7.1 Historical Trend (2018-2023)
8.6.7.2 Forecast Trend (2024-2032)
8.6.8 Others
8.7 Global Digital OOH Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Digital OOH Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Digital OOH Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Digital OOH Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Digital OOH Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Digital OOH Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 JCDecaux SA
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Clear Channel Outdoor Holdings Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Lama Advertising Company
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Outfront Media Inc
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Daktronics Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Prismview LLC NEC Display Solutions Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 oOhmedia! Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Ströer SE & Co. KGaA
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Digital OOH Market: Key Industry Highlights, 2018 and 2032
2. Global Digital OOH Historical Market: Breakup by Format Type (USD Million), 2018-2023
3. Global Digital OOH Market Forecast: Breakup by Format Type (USD Million), 2024-2032
4. Global Digital OOH Historical Market: Breakup by Application (USD Million), 2018-2023
5. Global Digital OOH Market Forecast: Breakup by Application (USD Million), 2024-2032
6. Global Digital OOH Historical Market: Breakup by End Use (USD Million), 2018-2023
7. Global Digital OOH Market Forecast: Breakup by End Use (USD Million), 2024-2032
8. Global Digital OOH Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Digital OOH Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Digital OOH Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Digital OOH Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Digital OOH Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Digital OOH Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Digital OOH Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Digital OOH Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Digital OOH Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Digital OOH Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Digital OOH Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Digital OOH Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Digital OOH Market Structure
The global digital OOH market is projected to grow at a CAGR of 12% between 2023 and 2032.
The major drivers expected to aid market growth are the growing investments by companies in advertising their products, increasing urbanisation and globalisation, growing utilisation of digital displays and video content for marketing, and growing technological advancements.
The key trends guiding the growth of the market include the increasing internet penetration in the emerging nations and the growing demand for real-time displays and live data streams.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Digital billboards, video advertising, and ambient advertising, among others, are the leading digital OOH format types in the market.
The leading applications of the product include indoor and outdoor segments.
Automotive, BFSI, entertainment, food and beverages, personal care and households, retail, and telecom, among others, are the major end use segments of the product.
The major players in the market are JCDecaux SA, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media Inc, Daktronics Inc., Prismview LLC NEC Display Solutions Ltd., oOhmedia! Ltd., and Ströer SE & Co. KGaA, among others.
The global digital OOH market is being driven by the growing expenditure by manufacturers towards advertising their products and rapid technological advancements. Aided by the increasing popularity of real-time displays and live data streams, the market is expected to witness a robust growth in the forecast period of 2024-2032, growing at a CAGR of 12%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on format type, the digital OOH industry can be segmented into digital billboards, video advertising, and ambient advertising, among others. On the basis of application, the industry is bifurcated into indoor and outdoor segments. On the basis of end use, the industry is divided into automotive, BFSI, entertainment, food and beverages, personal care and households, retail, and telecom, among others The major regional markets for digital OOH are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include JCDecaux SA, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media Inc, Daktronics Inc., Prismview LLC NEC Display Solutions Ltd., oOhmedia! Ltd., and Ströer SE & Co. KGaA, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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