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Global E-Cigarette Market: By Product: Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette, By Flavour; By Battery Mode; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global E-Cigarette Market Outlook

The global e-cigarette market reached a value of USD 13.2 billion in 2020. The e-cigarette market is further expected to grow at a CAGR of about 13% in the forecast period of 2023-2028 to reach a value of about USD 27.5 billion by 2026.

 

The global e-cigarette market is led by the North America region. The increasing trend of do-it-yourself (DIY) e-liquid is also creating positive market prospects by combining different aromas according to consumer preference requirements, with the implementation of various flavoured variants and easy product availability through online retail portals. The demand is likely to continue growing due to multiple factors, including the growing number of female smokers, technological advancements, as well as comprehensive research and development (R&D).

 

E-Cigarette Market

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Since e-commerce trends are increasing, online distribution is gaining momentum as a strong distribution channel. Most ex-smokers need a high degree of nicotine concentration, so the pods would possibly typically come with the stronger nicotine oil (nicotine oil) electric liquids, enabling them to raise blood's nicotine's peak concentration and becoming a common alternative to the traditional electronic liquid.

 

Market Segmentation

E-cigarettes are battery-powered equipment containing a liquid, which can be inhaled by people as a vapour by heating the liquid. They are also referred to as e-cigs and vapes. The vapour inhaled can contain nicotine and aromatic and flavouring agents.

 

E-Cigarette Market by Product

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Based on product, the e-cigarette market can be divided into the following:

  • Modular Rechargeable 
  • Next-Generation 
  • Disposable 

On the basis of flavour, the industry can be divided into the following:

  • Tobacco
  • Botanical
  • Fruit
  • Sweet
  • Others

Based on battery mode, the e-cigarette market can be categorised as follows:

  • Automatic 
  • Manual 

On the basis of distribution channel, the industry can be divided as follows:

  • Specialist E-Cig Shops
  • Online
  • Supermarkets and Hypermarkets
  • Tobacconist
  • Others

The major regional e-cigarette markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

E-Cigarette Market by Region

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Market Analysis

The rising number of smokers worldwide is driving the global e-cigarette market. The smokers, however, are becoming more conscious of the negative effects of regular cigarettes, causing them to turn to e-cigarettes as a better option. Therefore, the increasing desire among the consumers to quit smoking tobacco products has helped to raise e-cigarettes sales. The industry for e-cigarettes has been further driven by product advancements, including the introduction of new generation e-cigs offering consumers versatility in terms of strength and refill. The conveniently available mod and pod vapes also have a positive impact on the growth of the global e-cigarette market. 

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the global e-cigarette market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Philip Morris Products S.A.
  • British American Tobacco Plc
  • Japan Tobacco, Inc.
  • ITC Limited
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product, Flavour, Battery Mode, Distribution Channel, Region
Breakup by Product Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette
Breakup by Flavour Tobacco, Botanical, Fruit, Sweet, Others
Breakup by Battery Mode Automatic E-Cigarette, Manual E-Cigarette
Breakup by Distribution Channel Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Price Analysis Historical and Forecast Price Trends- Regional
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Philip Morris Products S.A., British American Tobacco Plc, Japan Tobacco, Inc., ITC Limited, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global E-Cigarette Market Analysis
    8.1    Key Industry Highlights
    8.2    Global E-Cigarette Historical Market (2018-2022) 
    8.3    Global E-Cigarette Market Forecast (2023-2028)
    8.4    Global E-Cigarette Market by Product 
        8.4.1    Modular E-Cigarette
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Rechargeable E-Cigarette
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
        8.4.3    Next-Generation E-Cigarette
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2022)
            8.4.3.3    Forecast Trend (2023-2028)
        8.4.4    Disposable E-Cigarette
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2018-2022)
            8.4.4.3    Forecast Trend (2023-2028)
    8.5    Global E-Cigarette Market by Flavour
        8.5.1    Tobacco
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Botanical
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
        8.5.3    Fruit
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2018-2022)
            8.5.3.3    Forecast Trend (2023-2028)
        8.5.4    Sweet
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2018-2022)
            8.5.4.3    Forecast Trend (2023-2028)
        8.5.5    Others
    8.6    Global E-Cigarette Market by Battery Mode
        8.6.1    Automatic E-Cigarette
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Manual E-Cigarette
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
    8.7    Global E-Cigarette Market by Distribution Channel
        8.7.1    Specialist E-Cig Shops
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2022)
            8.7.1.3    Forecast Trend (2023-2028)
        8.7.2    Online
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2022)
            8.7.2.3    Forecast Trend (2023-2028)
        8.7.3    Supermarkets and Hypermarkets
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2018-2022)
            8.7.3.3    Forecast Trend (2023-2028)
        8.7.4    Tobacconist
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2018-2022)
            8.7.4.3    Forecast Trend (2023-2028)
        8.7.5    Others
    8.8    Global E-Cigarette Market by Region
        8.8.1    North America
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2018-2022) 
            8.8.1.3    Forecast Trend (2023-2028)
        8.8.2    Europe
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2018-2022) 
            8.8.2.3    Forecast Trend (2023-2028)
        8.8.3    Asia Pacific
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2018-2022) 
            8.8.3.3    Forecast Trend (2023-2028)
        8.8.4    Latin America
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2018-2022) 
            8.8.4.3    Forecast Trend (2023-2028)
        8.8.5    Middle East and Africa
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2018-2022) 
            8.8.5.3    Forecast Trend (2023-2028)
9    North America E-Cigarette Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe E-Cigarette Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific E- Cigarette Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America E-Cigarette Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa E-Cigarette Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Price Analysis
17    Competitive Landscape
    17.1    Market Structure
    17.2    Company Profiles
        17.3.1    Philip Morris Products S.A.
            17.3.1.1    Company Overview
            17.3.1.2    Product Portfolio
            17.3.1.3    Demographic Reach and Achievements
            17.3.1.4    Certifications
        17.3.2    British American Tobacco Plc
            17.3.2.1    Company Overview
            17.3.2.2    Product Portfolio
            17.3.2.3    Demographic Reach and Achievements
            17.3.2.4    Certifications
        17.3.3    Japan Tobacco, Inc.
            17.3.3.1    Company Overview
            17.3.3.2    Product Portfolio
            17.3.3.3    Demographic Reach and Achievements
            17.3.3.4    Certifications
        17.3.4    ITC Limited
            17.3.4.1    Company Overview
            17.3.4.2    Product Portfolio
            17.3.4.3    Demographic Reach and Achievements
            17.3.4.4    Certifications
        17.3.5    Others
18    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global E-Cigarette Market: Key Industry Highlights, 2018 and 2028
2.    Global E-Cigarette Historical Market: Breakup by Product (USD Billion), 2018-2022
3.    Global E-Cigarette Market Forecast: Breakup by Product (USD Billion), 2023-2028
4.    Global E-Cigarette Historical Market: Breakup by Flavour (USD Billion), 2018-2022
5.    Global E-Cigarette Market Forecast: Breakup by Flavour (USD Billion), 2023-2028
6.    Global E-Cigarette Historical Market: Breakup by Battery Mode (USD Billion), 2018-2022
7.    Global E-Cigarette Market Forecast: Breakup by Battery Mode (USD Billion), 2023-2028
8.    Global E-Cigarette Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
9.    Global E-Cigarette Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
10.    Global E-Cigarette Historical Market: Breakup by Region (USD Billion), 2018-2022
11.    Global E-Cigarette Market Forecast: Breakup by Region (USD Billion), 2023-2028
12.    North America E-Cigarette Historical Market: Breakup by Country (USD Billion), 2018-2022
13.    North America E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2023-2028
14.    Europe E-Cigarette Historical Market: Breakup by Country (USD Billion), 2018-2022
15.    Europe E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2023-2028
16.    Asia Pacific E-Cigarette Historical Market: Breakup by Country (USD Billion), 2018-2022
17.    Asia Pacific E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2023-2028
18.    Latin America E-Cigarette Historical Market: Breakup by Country (USD Billion), 2018-2022
19.    Latin America E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2023-2028
20.    Middle East and Africa E-Cigarette Historical Market: Breakup by Country (USD Billion), 2018-2022
21.    Middle East and Africa E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2023-2028
22.    Global E-Cigarette Market Structure

Key Questions Answered in the Report

What was the global e-cigarette market size in 2020?

The global e-cigarette market reached a value of USD 13.2 billion in 2020. 

What is the growth rate of the market?

The market is projected to grow at a CAGR of nearly 13% in the forecast period of 2023-2028.

What is the forecast outlook of the market for 2023-2028?

The market is estimated to reach a value of about USD 27.5 billion by 2026.

What are the major industry drivers?

The major drivers of the industry include rising disposable incomes, increasing population, rising population of smokers, and the rising awareness among consumers about the ill-effects of traditional cigarettes 

What are the key industry trends of the market?

The rising desire among the consumers to quit smoking tobacco products is expected to be a key trend guiding the growth of the industry.

What are the major regional markets, according to the EMR report?

North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the leading regions in the market, with North America accounting for the largest market share.

What is the dominant product of e-cigarette in the industry?

Next-generation e-cigarette is the dominant type of the product in the market. 

What is the leading flavour in the industry?

Tobacco is the leading flavour of the product in the industry. 

Which battery mode segment accounts for the largest market share?

The automatic e-cigarettes segment accounts for the largest market share, among other battery modes in the industry.

Which distribution channel segment is leading the industry?

Specialty e-cigarette shops are the leading distribution channel.

Who are the key industry players according to the report?

The leading players in the market are Philip Morris Products S.A., British American Tobacco Plc, Japan Tobacco, Inc., and ITC Limited, among others.

Analyst Review

The global e-cigarette market attained a value of USD 13.2 billion in 2020, driven by the rising population of smokers. Aided by the increasing technological advancement, the e-cigarette market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 13%. The market is projected to reach USD 27.5 billion by 2026. 

EMR's meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on its products, the global e-cigarette market can be segmented into modular, rechargeable, next-generation, and disposable e-cigarette, with next-generation e-cigarette accounting for the largest market share. By flavour, tobacco leads the industry. On the basis of battery modes, automatic e-cigarettes segment accounts for the largest share in the global industry. The distribution channel is led by specialty e-cigarette shops. The major regional markets for e-cigarette are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above industry include Philip Morris Products S.A., British American Tobacco Plc, Japan Tobacco, Inc., and ITC Limited, among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.  

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