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Global E-Cigarette Market: By Product: Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette, By Flavour; By Battery Mode; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global E-Cigarette Market Outlook

The global e-cigarette market reached a value of USD 13.2 billion in 2019. The e-cigarette market is further expected to grow at a CAGR of about 13% in the forecast period of 2020-2025 to reach a value of about USD 27.5 billion by 2025.

The global e-cigarette market is led by the North America region. The increasing trend of do-it-yourself (DIY) e-liquid is also creating positive market prospects by combining different aromas according to consumer preference requirements, with the implementation of various flavoured variants and easy product availability through online retail portals. The demand is likely to continue growing due to multiple factors, including the growing number of female smokers, technological advancements, as well as comprehensive research and development (R&D).

 

E-Cigarette Market

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Since e-commerce trends are increasing, online distribution is gaining momentum as a strong distribution channel. Most ex-smokers need a high degree of nicotine concentration, so the pods would possibly typically come with the stronger nicotine oil (nicotine oil) electric liquids, enabling them to raise blood's nicotine's peak concentration and becoming a common alternative to the traditional electronic liquid.

 

Properties and Applications

E-cigarettes are battery-powered equipment containing a liquid, which can be inhaled by people as a vapour by heating the liquid. They are also referred to as e-cigs and vapes. The vapour inhaled can contain nicotine and aromatic and flavouring agents.

 

E-Cigarette Market by Product

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Based on product, the e-cigarette market can be divided into the following:

  • Modular Rechargeable 
  • Next-Generation 
  • Disposable 

On the basis of flavour, the industry can be divided into the following:

  • Tobacco
  • Botanical
  • Fruit
  • Sweet
  • Others

Based on battery mode, the e-cigarette market can be categorised as follows:

  • Automatic 
  • Manual 

On the basis of distribution channel, the industry can be divided as follows:

  • Specialist E-Cig Shops
  • Online
  • Supermarkets and Hypermarkets
  • Tobacconist
  • Others

The major regional e-cigarette markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

E-Cigarette Market by Region

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Market Analysis

The rising number of smokers worldwide is driving the global e-cigarette market. The smokers, however, are becoming more conscious of the negative effects of regular cigarettes, causing them to turn to e-cigarettes as a better option. Therefore, the increasing desire among the consumers to quit smoking tobacco products has helped to raise e-cigarettes sales. The industry for e-cigarettes has been further driven by product advancements, including the introduction of new generation e-cigs offering consumers versatility in terms of strength and refill. The conveniently available mod and pod vapes also have a positive impact on the growth of the global e-cigarette market. 

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the global e-cigarette market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Philip Morris Products S.A.
  • British American Tobacco Plc
  • Japan Tobacco, Inc.
  • ITC Limited
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global E-Cigarette Market Analysis

    8.1    Key Industry Highlights
    8.2    Global E-Cigarette Historical Market (2015-2019) 
    8.3    Global E-Cigarette Market Forecast (2020-2025)
    8.4    Global E-Cigarette Market by Product 
        8.4.1    Modular E-Cigarette
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Rechargeable E-Cigarette
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
        8.4.3    Next-Generation E-Cigarette
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2015-2019)
            8.4.3.3    Forecast Trend (2020-2025)
        8.4.4    Disposable E-Cigarette
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2015-2019)
            8.4.4.3    Forecast Trend (2020-2025)
    8.5    Global E-Cigarette Market by Flavour
        8.5.1    Tobacco
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    Botanical
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
        8.5.3    Fruit
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2015-2019)
            8.5.3.3    Forecast Trend (2020-2025)
        8.5.4    Sweet
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2015-2019)
            8.5.4.3    Forecast Trend (2020-2025)
        8.5.5    Others
    8.6    Global E-Cigarette Market by Battery Mode
        8.6.1    Automatic E-Cigarette
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2015-2019)
            8.6.1.3    Forecast Trend (2020-2025)
        8.6.2    Manual E-Cigarette
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2015-2019)
            8.6.2.3    Forecast Trend (2020-2025)
    8.7    Global E-Cigarette Market by Distribution Channel
        8.7.1    Specialist E-Cig Shops
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2015-2019)
            8.7.1.3    Forecast Trend (2020-2025)
        8.7.2    Online
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2015-2019)
            8.7.2.3    Forecast Trend (2020-2025)
        8.7.3    Supermarkets and Hypermarkets
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2015-2019)
            8.7.3.3    Forecast Trend (2020-2025)
        8.7.4    Tobacconist
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2015-2019)
            8.7.4.3    Forecast Trend (2020-2025)
        8.7.5    Others
    8.8    Global E-Cigarette Market by Region
        8.8.1    Market Share
            8.8.1.1    North America
            8.8.1.2    Europe
            8.8.1.3    Asia Pacific
            8.8.1.4    Latin America
            8.8.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Key Players
    13.3    Company Profiles
        13.3.1    Philip Morris Products S.A.
            13.3.1.1    Company Overview
            13.3.1.2    Product Portfolio
            13.3.1.3    Demographic Reach and Achievements
            13.3.1.4    Certifications
        13.3.2    British American Tobacco Plc
            13.3.2.1    Company Overview
            13.3.2.2    Product Portfolio
            13.3.2.3    Demographic Reach and Achievements
            13.3.2.4    Certifications
        13.3.3    Japan Tobacco, Inc.
            13.3.3.1    Company Overview
            13.3.3.2    Product Portfolio
            13.3.3.3    Demographic Reach and Achievements
            13.3.3.4    Certifications
        13.3.4    ITC Limited
            13.3.4.1    Company Overview
            13.3.4.2    Product Portfolio
            13.3.4.3    Demographic Reach and Achievements
            13.3.4.4    Certifications
        13.3.5    Others
14    Industry Events and Developments


List of Figures and Tables

1.    Global E-Cigarette Market: Key Industry Highlights, 2015 and 2025
2.    Global E-Cigarette Historical Market: Breakup by Product (USD Billion), 2015-2019
3.    Global E-Cigarette Market Forecast: Breakup by Product (USD Billion), 2020-2025
4.    Global E-Cigarette Historical Market: Breakup by Flavour (USD Billion), 2015-2019
5.    Global E-Cigarette Market Forecast: Breakup by Flavour (USD Billion), 2020-2025
6.    Global E-Cigarette Historical Market: Breakup by Battery Mode (USD Billion), 2015-2019
7.    Global E-Cigarette Market Forecast: Breakup by Battery Mode (USD Billion), 2020-2025
8.    Global E-Cigarette Historical Market: Breakup by Distribution Channel (USD Billion), 2015-2019
9.    Global E-Cigarette Market Forecast: Breakup by Distribution Channel (USD Billion), 2020-2025
10.    Global E-Cigarette Historical Market: Breakup by Region (USD Billion), 2015-2019
11.    Global E-Cigarette Market Forecast: Breakup by Region (USD Billion), 2020-2025
12.    North America E-Cigarette Historical Market: Breakup by Country (USD Billion), 2015-2019
13.    North America E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2020-2025
14.    Europe E-Cigarette Historical Market: Breakup by Country (USD Billion), 2015-2019
15.    Europe E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2020-2025
16.    Asia Pacific E-Cigarette Historical Market: Breakup by Country (USD Billion), 2015-2019
17.    Asia Pacific E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2020-2025
18.    Latin America E-Cigarette Historical Market: Breakup by Country (USD Billion), 2015-2019
19.    Latin America E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2020-2025
20.    Middle East and Africa E-Cigarette Historical Market: Breakup by Country (USD Billion), 2015-2019
21.    Middle East and Africa E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2020-2025
22.    Global E-Cigarette Market Structure

Key Questions Answered in the Report

The global e-cigarette market reached a value of USD 13.2 billion in 2019. 

The market is projected to grow at a CAGR of nearly 13% in the forecast period of 2020-2025.

The market is estimated to reach a value of about USD 27.5 billion by 2025.

The major drivers of the industry include rising disposable incomes, increasing population, rising population of smokers, and the rising awareness among consumers about the ill-effects of traditional cigarettes 

The rising desire among the consumers to quit smoking tobacco products is expected to be a key trend guiding the growth of the industry.

North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the leading regions in the market, with North America accounting for the largest market share.

Next-generation e-cigarette is the dominant type of the product in the market. 

Tobacco is the leading flavour of the product in the industry. 

The automatic e-cigarettes segment accounts for the largest market share, among other battery modes in the industry.

Specialty e-cigarette shops are the leading distribution channel.

The leading players in the market are Philip Morris Products S.A., British American Tobacco Plc, Japan Tobacco, Inc., and ITC Limited, among others.

Analyst Review

The global e-cigarette market attained a value of USD 13.2 billion in 2019, driven by the rising population of smokers. Aided by the increasing technological advancement, the e-cigarette market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 13%. The market is projected to reach USD 27.5 billion by 2025. 

EMR's meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on its products, the global e-cigarette market can be segmented into modular, rechargeable, next-generation, and disposable e-cigarette, with next-generation e-cigarette accounting for the largest market share. By flavour, tobacco leads the industry. On the basis of battery modes, automatic e-cigarettes segment accounts for the largest share in the global industry. The distribution channel is led by specialty e-cigarette shops. The major regional markets for e-cigarette are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above industry include Philip Morris Products S.A., British American Tobacco Plc, Japan Tobacco, Inc., and ITC Limited, among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.  

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