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Global E-Cigarette Market: By Product: Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette, By Flavour; By Battery Mode; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics; Competitive Landscape; Industry Events and Developments
Global E-Cigarette Market Outlook
The global e-cigarette market reached a value of USD 13.2 billion in 2020. The e-cigarette market is further expected to grow at a CAGR of about 13% in the forecast period of 2022-2027 to reach a value of about USD 27.5 billion by 2026.
The global e-cigarette market is led by the North America region. The increasing trend of do-it-yourself (DIY) e-liquid is also creating positive market prospects by combining different aromas according to consumer preference requirements, with the implementation of various flavoured variants and easy product availability through online retail portals. The demand is likely to continue growing due to multiple factors, including the growing number of female smokers, technological advancements, as well as comprehensive research and development (R&D).
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Since e-commerce trends are increasing, online distribution is gaining momentum as a strong distribution channel. Most ex-smokers need a high degree of nicotine concentration, so the pods would possibly typically come with the stronger nicotine oil (nicotine oil) electric liquids, enabling them to raise blood's nicotine's peak concentration and becoming a common alternative to the traditional electronic liquid.
Market Segmentation
E-cigarettes are battery-powered equipment containing a liquid, which can be inhaled by people as a vapour by heating the liquid. They are also referred to as e-cigs and vapes. The vapour inhaled can contain nicotine and aromatic and flavouring agents.
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Based on product, the e-cigarette market can be divided into the following:
- Modular Rechargeable
- Next-Generation
- Disposable
On the basis of flavour, the industry can be divided into the following:
- Tobacco
- Botanical
- Fruit
- Sweet
- Others
Based on battery mode, the e-cigarette market can be categorised as follows:
- Automatic
- Manual
On the basis of distribution channel, the industry can be divided as follows:
- Specialist E-Cig Shops
- Online
- Supermarkets and Hypermarkets
- Tobacconist
- Others
The major regional e-cigarette markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Market Analysis
The rising number of smokers worldwide is driving the global e-cigarette market. The smokers, however, are becoming more conscious of the negative effects of regular cigarettes, causing them to turn to e-cigarettes as a better option. Therefore, the increasing desire among the consumers to quit smoking tobacco products has helped to raise e-cigarettes sales. The industry for e-cigarettes has been further driven by product advancements, including the introduction of new generation e-cigs offering consumers versatility in terms of strength and refill. The conveniently available mod and pod vapes also have a positive impact on the growth of the global e-cigarette market.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global e-cigarette market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Philip Morris Products S.A.
- British American Tobacco Plc
- Japan Tobacco, Inc.
- ITC Limited
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2020 |
| Historical Period | 2017-2021 |
| Forecast Period | 2022-2027 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product, Flavour, Battery Mode, Distribution Channel, Region |
| Breakup by Product | Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette |
| Breakup by Flavour | Tobacco, Botanical, Fruit, Sweet, Others |
| Breakup by Battery Mode | Automatic E-Cigarette, Manual E-Cigarette |
| Breakup by Distribution Channel | Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Price Analysis | Historical and Forecast Price Trends- Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Philip Morris Products S.A., British American Tobacco Plc, Japan Tobacco, Inc., ITC Limited, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global E-Cigarette Market Analysis
8.1 Key Industry Highlights
8.2 Global E-Cigarette Historical Market (2017-2021)
8.3 Global E-Cigarette Market Forecast (2022-2027)
8.4 Global E-Cigarette Market by Product
8.4.1 Modular E-Cigarette
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2017-2021)
8.4.1.3 Forecast Trend (2022-2027)
8.4.2 Rechargeable E-Cigarette
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2017-2021)
8.4.2.3 Forecast Trend (2022-2027)
8.4.3 Next-Generation E-Cigarette
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2017-2021)
8.4.3.3 Forecast Trend (2022-2027)
8.4.4 Disposable E-Cigarette
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2017-2021)
8.4.4.3 Forecast Trend (2022-2027)
8.5 Global E-Cigarette Market by Flavour
8.5.1 Tobacco
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2017-2021)
8.5.1.3 Forecast Trend (2022-2027)
8.5.2 Botanical
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2017-2021)
8.5.2.3 Forecast Trend (2022-2027)
8.5.3 Fruit
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2017-2021)
8.5.3.3 Forecast Trend (2022-2027)
8.5.4 Sweet
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2017-2021)
8.5.4.3 Forecast Trend (2022-2027)
8.5.5 Others
8.6 Global E-Cigarette Market by Battery Mode
8.6.1 Automatic E-Cigarette
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2017-2021)
8.6.1.3 Forecast Trend (2022-2027)
8.6.2 Manual E-Cigarette
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2017-2021)
8.6.2.3 Forecast Trend (2022-2027)
8.7 Global E-Cigarette Market by Distribution Channel
8.7.1 Specialist E-Cig Shops
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2017-2021)
8.7.1.3 Forecast Trend (2022-2027)
8.7.2 Online
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2017-2021)
8.7.2.3 Forecast Trend (2022-2027)
8.7.3 Supermarkets and Hypermarkets
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2017-2021)
8.7.3.3 Forecast Trend (2022-2027)
8.7.4 Tobacconist
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2017-2021)
8.7.4.3 Forecast Trend (2022-2027)
8.7.5 Others
8.8 Global E-Cigarette Market by Region
8.8.1 Market Share
8.8.1.1 North America
8.8.1.2 Europe
8.8.1.3 Asia Pacific
8.8.1.4 Latin America
8.8.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2017-2021)
9.1.2 Forecast Trend (2022-2027)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2017-2021)
9.2.2 Forecast Trend (2022-2027)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2017-2021)
9.3.2 Forecast Trend (2022-2027)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2017-2021)
9.4.2 Forecast Trend (2022-2027)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2017-2021)
9.5.2 Forecast Trend (2022-2027)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Company Profiles
13.3.1 Philip Morris Products S.A.
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.1.3 Demographic Reach and Achievements
13.3.1.4 Certifications
13.3.2 British American Tobacco Plc
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.2.3 Demographic Reach and Achievements
13.3.2.4 Certifications
13.3.3 Japan Tobacco, Inc.
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.3.3 Demographic Reach and Achievements
13.3.3.4 Certifications
13.3.4 ITC Limited
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.4.3 Demographic Reach and Achievements
13.3.4.4 Certifications
13.3.5 Others
14 Industry Events and Developments
List of Key Figures and Tables
1. Global E-Cigarette Market: Key Industry Highlights, 2016 and 2026
2. Global E-Cigarette Historical Market: Breakup by Product (USD Billion), 2017-2021
3. Global E-Cigarette Market Forecast: Breakup by Product (USD Billion), 2022-2027
4. Global E-Cigarette Historical Market: Breakup by Flavour (USD Billion), 2017-2021
5. Global E-Cigarette Market Forecast: Breakup by Flavour (USD Billion), 2022-2027
6. Global E-Cigarette Historical Market: Breakup by Battery Mode (USD Billion), 2017-2021
7. Global E-Cigarette Market Forecast: Breakup by Battery Mode (USD Billion), 2022-2027
8. Global E-Cigarette Historical Market: Breakup by Distribution Channel (USD Billion), 2017-2021
9. Global E-Cigarette Market Forecast: Breakup by Distribution Channel (USD Billion), 2022-2027
10. Global E-Cigarette Historical Market: Breakup by Region (USD Billion), 2017-2021
11. Global E-Cigarette Market Forecast: Breakup by Region (USD Billion), 2022-2027
12. North America E-Cigarette Historical Market: Breakup by Country (USD Billion), 2017-2021
13. North America E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2022-2027
14. Europe E-Cigarette Historical Market: Breakup by Country (USD Billion), 2017-2021
15. Europe E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2022-2027
16. Asia Pacific E-Cigarette Historical Market: Breakup by Country (USD Billion), 2017-2021
17. Asia Pacific E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2022-2027
18. Latin America E-Cigarette Historical Market: Breakup by Country (USD Billion), 2017-2021
19. Latin America E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2022-2027
20. Middle East and Africa E-Cigarette Historical Market: Breakup by Country (USD Billion), 2017-2021
21. Middle East and Africa E-Cigarette Market Forecast: Breakup by Country (USD Billion), 2022-2027
22. Global E-Cigarette Market Structure
Key Questions Answered in the Report
The global e-cigarette market reached a value of USD 13.2 billion in 2020.
The market is projected to grow at a CAGR of nearly 13% in the forecast period of 2022-2027.
The market is estimated to reach a value of about USD 27.5 billion by 2026.
The major drivers of the industry include rising disposable incomes, increasing population, rising population of smokers, and the rising awareness among consumers about the ill-effects of traditional cigarettes
The rising desire among the consumers to quit smoking tobacco products is expected to be a key trend guiding the growth of the industry.
North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the leading regions in the market, with North America accounting for the largest market share.
Next-generation e-cigarette is the dominant type of the product in the market.
Tobacco is the leading flavour of the product in the industry.
The automatic e-cigarettes segment accounts for the largest market share, among other battery modes in the industry.
Specialty e-cigarette shops are the leading distribution channel.
The leading players in the market are Philip Morris Products S.A., British American Tobacco Plc, Japan Tobacco, Inc., and ITC Limited, among others.
Analyst Review
The global e-cigarette market attained a value of USD 13.2 billion in 2020, driven by the rising population of smokers. Aided by the increasing technological advancement, the e-cigarette market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 13%. The market is projected to reach USD 27.5 billion by 2026.
EMR's meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on its products, the global e-cigarette market can be segmented into modular, rechargeable, next-generation, and disposable e-cigarette, with next-generation e-cigarette accounting for the largest market share. By flavour, tobacco leads the industry. On the basis of battery modes, automatic e-cigarettes segment accounts for the largest share in the global industry. The distribution channel is led by specialty e-cigarette shops. The major regional markets for e-cigarette are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above industry include Philip Morris Products S.A., British American Tobacco Plc, Japan Tobacco, Inc., and ITC Limited, among others.
EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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