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Report Overview

The global elderly care products market was valued at USD 53.74 Billion in 2025 and is expected to grow at a CAGR of 9.00%, reaching USD 127.22 Billion by 2035. The market growth is driven by increasing aging populations and growing awareness of geriatric health needs. Technological advancements in mobility aids, home care devices, and wearable health monitoring systems are enhancing product accessibility. Expanding e-commerce channels and rising government support for senior healthcare solutions are also expected to contribute to market growth in the forecast period.

Key Market Trends and Insights

  • By type of care, the home care segment held the largest revenue share of 42% during the historical period.
  • Based on product, incontinence products segment led the market during the historical period.
  • North America accounted for the largest revenue share of 40% during the historical period.

Market Size and Forecast

  • Market Size (2025): USD 53.74 Billion
  • Projected Market Size (2035): USD 127.22 Billion
  • CAGR (2026-2035): 9.00%
  • Largest Market in 2025: North America
2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • In March 2025, Antara Senior Care launched its first AGEasy Store in Gurugram, offering senior-focused wellness products and expert guidance. This initiative is expected to drive growth in the global elderly care products market by enhancing accessibility and personalized care.

  • One of the major market trends includes the adoption of AI-powered humanoid robots to assist elderly care. For instance, in May 2025, Chinese startup AgiBot deployed robots in care facilities to support daily activities and improve efficiency.

  • The market is experiencing robust growth, driven by rising aging populations, increasing healthcare awareness, and the strategic role of key players in product innovation, distribution expansion, and technological advancements.

Compound Annual Growth Rate

9%

Value in USD Billion

2026-2035


*this image is indicative*

Elderly Care Products Market Overview

Elderly care products encompass a wide range of tools, devices, and solutions designed to support the health, mobility, and daily living needs of aging individuals. These products enhance comfort, safety, and independence, addressing physical, cognitive, and medical requirements. The market is witnessing significant expansion due to rising aging populations, increased healthcare awareness, and technological advancements in assistive devices. The market is poised to grow at a CAGR of 9.00% during the forecast period of 2026-2035, driven by innovations in home care equipment, medical devices, and mobility aids, alongside growing demand for personalized elderly care solutions.

Elderly Care Products Market Growth Drivers

Rising Global Elderly Population to Drive the Growth in the Market

The increasing global elderly population is a key growth driver for the market. According to the World Health Organization (WHO), all countries face significant challenges in preparing their health and social systems to accommodate this demographic shift. By 2050, approximately 80% of older adults will reside in low- and middle-income countries, highlighting the urgent need for accessible elderly care solutions. In 2020, individuals aged 60 years and older surpassed the population of children under five, emphasizing the rapid pace of population aging. This demographic trend is expected to significantly fuel market growth over the coming decades.

Elderly Care Products Market Trends

Some of the trends in the market include increased emphasis on holistic elder-care solutions and AI-powered innovations.

Rising Focus on Comprehensive Elder-Care Solutions to Boost Market Growth

The market is witnessing a growing trend towards holistic care solutions that address both the physical and emotional well-being of seniors. Organizations and service providers are increasingly offering integrated support, including health monitoring, safety enhancements, and social engagement programs. For example, in August 2025, Google India launched a comprehensive Elder-Care Support Programme for employees’ families, providing virtual social groups, telemedicine, home visits, and emergency assistance. Such initiatives reflect the increasing demand for multifunctional elder-care products and services, likely driving sustained growth and innovation in the market.

AI-Driven Innovations Transforming the Global Elderly Care Products Market

The integration of artificial intelligence (AI) in elderly care products is emerging as a significant trend, reshaping the way seniors’ health and safety are managed. In July 2025, Hanshin Technology highlighted the growing adoption of AI-powered solutions such as fall detection systems, bed exit prediction devices, and remote monitoring tools for seniors living alone. These innovations address critical challenges in eldercare, from fall prevention to real-time health monitoring. As demand for smart, AI-enabled products rises globally, particularly in Europe and Southeast Asia, the trend is poised to drive substantial growth in the market.

Elderly Care Products Market Share

Assistive Devices to Lead the Market Based on the Product

Based on the product, the market includes a wide range of essential items, including incontinence products like bladder control pads, male guards, incontinence liners, as well as consumables, assistive devices, and nutritional supplements. Among these, assistive devices are expected to lead the market due to rising demand for mobility aids, safety equipment, and home care support that enable independent living. These products are increasingly preferred for their ability to improve the daily functioning and overall well-being of the elderly population.

Elderly Care Products Market Analysis by Region

The market is divided into regions such as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Among these, North America is expected to lead, driven by an aging population, advanced healthcare infrastructure, and increasing adoption of innovative elderly care solutions. Notably, in June 2025, Wyost and Jubbonti were launched in the United States as the first interchangeable denosumab biosimilars, enhancing access to affordable treatments for osteoporosis and cancer-related skeletal events. This development underscores North America’s strong position in advancing elderly care therapeutics and product availability.

Leading Players in the Elderly Care Products Market

The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Invacare Corporation

Invacare Corporation is a leading provider of assistive solutions for the elderly and individuals with disabilities. The company offers a comprehensive range of personal care products, including shower chairs, bath and toilet lifters, grab bars, and shower stretchers, designed to enhance safety, mobility, and comfort during daily routines. Invacare actively contributes to the market by delivering high-quality, adaptable aids that promote independence and well-being for aging populations.

Abbott Laboratories

Abbott Laboratories is a global healthcare company focused on improving health across all ages. In the elderly care segment, it offers nutrition products such as Ensure® Life StrengthPro™ Vanilla, Ensure® Life StrengthPro™ Liquid Vanilla, and Ensure® Plus Advance, designed to support strength, immunity, and overall wellness in seniors. Through these products, Abbott actively contributes to the elderly care products market by addressing the nutritional needs of aging populations and promoting healthy aging.

The Golden Concepts

The Golden Concepts, established in 2011, is dedicated to enhancing mobility and independence for the elderly through high-quality home care and assistive products. The company offers a range of elderly care solutions, including mobility aids, bathroom safety equipment, and hospital or homecare beds. Actively engaged in the market, The Golden Concepts is recognized for reliable products and excellent customer service that support ageing well.

Kimberly-Clark Corporation

Kimberly-Clark Corporation is a global leader in personal care products, actively contributing to the elderly care products market through its adult care segment. The company offers brands such as Depend, Poise, and Plenitud, which provide highly absorbent, disposable incontinence products for adults. These products help manage bladder leakage, offering comfort, discretion, and confidence, and supporting the independence and well-being of elderly individuals worldwide.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the market include Cardinal Health, 3M Company, Stryker Corp, Unicharm, Sunrise Medical, Hollister Incorporated, and BW Generation Pte Ltd.

Elderly Care Products Market Segmentation

The market report offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

  • Incontinence Product
    • Adult Diapers
    • Disposable Pads and Liners
      • Bladder Control Pads
      • Male Guards
      • Incontinence Liners
    • Belted and Beltless Under Garments
    • Maceratable Wipes
  • Consumables
    • Masks
    • Gloves
    • Gown
    • Dressing Kits
    • Urinary Catheters
    • Urine Bags
  • Assistive Devices
    • Canes & Crutches
    • Wheelchair
    • Commode Chair
    • Accessories
    • Assistive Furniture
    • Ostomy Products
    • Pressure Relief Mattresses
  • Nutritional Supplements
    • Multiple Vitamins and Minerals
    • Dietary Fibers
    • Food Thickener and Mix
    • Milk Powder
    • Others

Market Breakup by Type of Care

  • Home Care
  • Chronic Illness Care

Market Breakup by End User

  • Hospital
  • Nursing Care Facilities
  • Home Health Care

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Key Questions Answered in the Elderly Care Products Market Report

  • What was the elderly care products market value in 2025?
  • What is the elderly care products market forecast outlook for 2026-2035?
  • What are the major factors aiding the elderly care products market demand?
  • How has the market performed so far, and how is it anticipated to perform in the coming years?
  • What are the market's major drivers, opportunities, and restraints?
  • What are the major elderly care products market trends?
  • Which product type is projected to lead the market segment?
  • Which type of care is anticipated to drive the market segment?
  • Which end user is likely to dominate the market segment?
  • Who are the key players involved in the elderly care products market?
  • What are the current unmet needs and challenges in the market?
  • How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Type of Care
  • End User
  • Region
Breakup by Product
  • Incontinence Product
  • Consumables
  • Assistive Devices
  • Nutritional Supplements
Breakup by Type of Care
  • Home Care
  • Chronic Illness Care
Breakup by End User
  • Hospital
  • Nursing Care Facilities
  • Home Health Care
Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • PESTEL Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Supplier Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Company News and Developments
    • Certifications
Companies Covered
  • Invacare Corporation
  • Cardinal Health
  • Abbott Laboratories
  • 3M Company
  • Stryker Corp
  • The Golden Concepts
  • Kimberly-Clark Corporation
  • Unicharm
  • Sunrise Medical
  • Hollister Incorporated
  • BW Generation Pte Ltd

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