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Global Electric Toothbrush Market Size, Share, Demand, Value, Report: By Product Type: Rechargeable, Battery Powered; By Bristle: Soft Bristles, Nanometre Bristles; By Head Movement: Rotation/Oscillations, Sonic/Side-by-Side; By End User; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Electric Toothbrush Market Outlook
The global electric toothbrush market size reached approximately USD 3.65 billion in 2023. The market is further projected to grow at a CAGR of 6.7% between 2024 and 2032, reaching a value of USD 6.56 billion by 2032.
Key Trends in the Market
An electric toothbrush is a device that makes automatic bristle motions, either rotation oscillations or back and forth oscillation, so as to clean teeth by removing plaque buildup from gums and teeth. The vibrations of the electric toothbrush allow for micro-movements every time the brush is moved across the teeth.
- Growing prevalence of dental diseases is aiding the electric toothbrush market growth. Electric brushes are more suitable for patients with orthodontic appliances including braces, as they make brushing easier.
- Electric toothbrushes do most of the work for the user and are therefore, suitable for individuals with limited mobility, including people with arthritis, carpal tunnel, and developmental disabilities, among others.
- Changing lifestyle and eating habits are increasing the demand for oral care products including electric toothbrushes. This is because consumption of alcohol and tobacco and sugar rich foods boosts the occurrence of cavities, among other dental issues.
- The growing popularity of rechargeable electric toothbrushes due to the convenience offered by them is another key trend aiding the market expansion. Various rechargeable toothbrushes use oscillating-rotation technology and provide advanced cleaning action.
Global Electric Toothbrush Market Analysis
On the basis of product type, the market is bifurcated into rechargeable and battery powered. Based on bristle, the market is divided into soft bristles and nanometre bristles. On the basis of head movement, the market is classified into rotation/ oscillations and sonic/ side-by-side.
Based on end user, the market is categorised into children and adult. On the basis of region, the electric toothbrush market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the electric toothbrush market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Koninklijke Philips N.V.
- Procter and Gamble Co.
- Colgate Palmolive Company
- Panasonic Holdings Corporation
- FOREO Sweden
- Church & Dwight Co. Inc.
- Lion Corporation
- Den-Mat Holdings, LLC
- JSB Healthcare
- Oclean
- Spotlight Oral Care Ltd
- Other
Global Electric Toothbrush Market Share by Head Movement
The toothbrushes with sonic/ side-by-side head movement are expected to account for a significant share of the market in the coming years. These toothbrushes have a frequency range from 200 to 400 Hz, equating to 24,000-48,000 movements per minute and rely on sweeping motion to clean teeth and remove plaque. These toothbrushes deploy side to side vibrations for cleaning and have a shape very similar to manual toothbrushes, making for a smoother transition for those currently using manual toothbrushes.
Market Share by Region
The Asia Pacific is expected to witness significant growth over the forecast period, owing to the growing awareness about oral hygiene and increasing dental issues in the region. Electric toothbrushes are known to clean gums and teeth much better than a manual toothbrush. Individuals using electric brushes witness less incidences of tooth decay and have healthier gums, as compared to individuals using manual toothbrushes. The electric toothbrush market demand is also being increased by the adoption of aggressive promotional strategies by manufacturers and rising disposable incomes in the Asia Pacific.
Competitive Landscape
Koninklijke Philips N.V., founded in 1891, is one of the largest conglomerate corporations in the world, focusing on the development of health technology. Their innovations aim to improve the health and wellbeing of their consumers.
Colgate Palmolive Company is focused on developing oral care, home care, pet nutrition, and personal care products for their customers. The company is the home to various major brands including Palmolive, Colgate, and Protex, among others.
Panasonic Holdings Corporation, headquartered in Osaka, Japan, is an appliance, electrical, and electronics manufacturing company. Panasonic is known to provide a wide range of integrated solutions across automotive, foodservice, and personal care sectors, among others.
Other market players include Procter and Gamble Co., FOREO Sweden, Church & Dwight Co. Inc., Lion Corporation, Den-Mat Holdings, LLC, JSB Healthcare, Oclean, and Spotlight Oral Care Ltd, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Bristle |
|
| Breakup by Head Movement |
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| Breakup by End User |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Electric Toothbrush Market Analysis
8.1 Key Industry Highlights
8.2 Global Electric Toothbrush Historical Market (2018-2023)
8.3 Global Electric Toothbrush Market Forecast (2024-2032)
8.4 Global Electric Toothbrush Market by Product Type
8.4.1 Rechargeable
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Battery Powered
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Electric Toothbrush Market by Bristle
8.5.1 Soft Bristles
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Nanometre Bristles
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Electric Toothbrush Market by Head Movement
8.6.1 Rotation/Oscillations
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Sonic/Side-by-Side
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Electric Toothbrush Market by End User
8.7.1 Children
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Adult
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Electric Toothbrush Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Electric Toothbrush Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Electric Toothbrush Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Electric Toothbrush Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Electric Toothbrush Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Electric Toothbrush Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Koninklijke Philips N.V.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Procter and Gamble Co.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Colgate Palmolive Company
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Panasonic Holdings Corporation
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 FOREO Sweden
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Church & Dwight Co. Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Lion Corporation
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Den-Mat Holdings, LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 JSB Healthcare
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Oclean
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Spotlight Oral Care Ltd
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Electric Toothbrush Market: Key Industry Highlights, 2018 and 2032
2. Global Electric Toothbrush Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Electric Toothbrush Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global Electric Toothbrush Historical Market: Breakup by Bristle (USD Billion), 2018-2023
5. Global Electric Toothbrush Market Forecast: Breakup by Bristle (USD Billion), 2024-2032
6. Global Electric Toothbrush Historical Market: Breakup by Head Movement (USD Billion), 2018-2023
7. Global Electric Toothbrush Market Forecast: Breakup by Head Movement (USD Billion), 2024-2032
8. Global Electric Toothbrush Historical Market: Breakup by End User (USD Billion), 2018-2023
9. Global Electric Toothbrush Market Forecast: Breakup by End User (USD Billion), 2024-2032
10. Global Electric Toothbrush Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Electric Toothbrush Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Electric Toothbrush Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Electric Toothbrush Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Electric Toothbrush Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Electric Toothbrush Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Electric Toothbrush Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Electric Toothbrush Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Electric Toothbrush Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Electric Toothbrush Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Electric Toothbrush Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Electric Toothbrush Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Electric Toothbrush Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 3.65 billion in 2023.
The market is projected to grow at a CAGR of 6.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 6.56 billion by 2032.
The major market drivers include growing prevalence of dental diseases and increasing awareness about the advanced cleaning function of electric toothbrushes.
The key trends fuelling the growth of the market include changing eating habits and rising demand due to enhanced mobility offered by the product.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of bristles available in the market include soft bristles and nanometre bristles.
The key players in the market are Koninklijke Philips N.V., Procter and Gamble Co., Colgate Palmolive Company, Panasonic Holdings Corporation, FOREO Sweden, Church & Dwight Co. Inc., Lion Corporation, Den-Mat Holdings, LLC, JSB Healthcare, Oclean, and Spotlight Oral Care Ltd, among others.
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