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Global Energy Drinks Market: By Product: Non-Alcoholic Energy Drinks, Alcoholic Energy Drinks; By Type: Non-Organic Energy Drinks, Organic Energy Drinks, Natural Energy Drinks; By Consumer; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2017-2027); Competitive Landscape; Industry Events and Developments

Global Energy Drinks Market Outlook

The global energy drinks market was estimated at almost USD 57 billion in 2020 and is expected to grow at a CAGR of 7% during the forecast period of 2022-2027 to reach around USD 86 billion by 2026. Due to the growing consumer health consciousness and hectic lifestyles, the industry is expected to witness a healthy growth in the coming years.

 

Global Energy Drinks Market

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Properties and Applications

Energy drink refers to a beverage containing high levels of a stimulant ingredient, usually caffeine, as well as sugar and often supplements, such as vitamins or carnitine. It is promoted as a product capable of enhancing mental alertness and physical performance.

 

Global Energy Drinks Market By Type

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The energy drinks market can be broadly categorised based on its products, types, consumers, distributional channels, and regions.

Based on the product, the energy drinks market is divided into:

  • Non-Alcoholic 
  • Alcoholic

Energy drinks can be divided into the following type:

  • Non-Organic 
  • Organic 
  • Natural

The energy drinks market attracts the following group of consumers:

  • Teenagers 
  • Adults
  • Geriatric population

The distributional channels can be divided into:

  • On-Trade Distribution
  • Off-Trade and Direct Selling Distribution

The EMR report looks into the regional energy drinks markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Global Energy Drinks Market By Region

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Market Analysis

Energy drink consumption has become a symbol of status, particularly for the youth. It is expected that such consumer behaviour will lead to the higher overall demand for the product, thus, aiding the growth of the energy drinks market. The consumption of alcohol combined with these energy drinks is quite common in urban areas. In addition, some of the regular party goers prefer mild alcoholic beverages, resulting in high demand for alcoholic energy drinks containing an average of about 2% to 5% alcohol per volume, particularly in developed economies such as the United Kingdom, Australia, the United States, and Spain. Such favourable factors are propelling the industry growth further.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global energy drinks market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Red Bull GmbH
  • Monster Beverage Corporation
  • Rockstar Inc.
  • The Coca-Cola Company (NYSE: KO)
  • PepsiCo, Inc. 
  • AriZona Beverage Co.
  • National Beverage Corp. 
  • Living Essentials
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product, Type, Consumer, Distribution Channel, Region
Breakup by Product Non-Alcoholic Energy Drinks, Alcoholic Energy Drinks
Breakup by Type Non-Organic Energy Drinks, Organic Energy Drinks, Natural Energy Drinks
Breakup by Consumer Teenagers , Adults, Geriatric population
Breakup by Distribution Channel On-Trade Distribution, Off-Trade & Direct Selling Distribution
Breakup by Region North America, Latin America, Europe, Middle East and Africa, Asia Pacific
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Price Analysis Historical and Forecast Price Trends-Regional
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Red Bull GmbH, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company (NYSE: KO), PepsiCo, Inc., AriZona Beverage Co., National Beverage Corp., Living Essentials, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Energy Drinks Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Energy Drinks Historical Market (2017-2021) 
    8.3    Global Energy Drinks Market Forecast (2022-2027)
    8.4    Global Energy Drinks Market by Product 
        8.4.1    Non-Alcoholic Energy Drinks
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Alcoholic Energy Drinks
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
    8.5    Global Energy Drinks Market by Type
        8.5.1    Non-Organic Energy Drinks
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Organic Energy Drinks
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Natural Energy Drinks
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
    8.6    Global Energy Drinks Market by Consumer
        8.6.1    Teenagers
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Adults
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
        8.6.3    Geriatric Population
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2017-2021)
            8.6.3.3    Forecast Trend (2022-2027)
    8.7    Global Energy Drinks Market by Distribution Channel
        8.7.1    On-Trade Distribution
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2017-2021)
            8.7.1.3    Forecast Trend (2022-2027)
        8.7.2    Off-Trade & Direct Selling Distribution
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2017-2021)
            8.7.2.3    Forecast Trend (2022-2027)
    8.8    Global Energy Drinks Market by Region
        8.8.1    Market Share
            8.8.1.1    North America
            8.8.1.2    Europe
            8.8.1.3    Asia Pacific
            8.8.1.4    Latin America
            8.8.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Red Bull GmBH
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Monster Beverage Corporation
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3     National Beverage Corp.
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    The Coca-Cola Company
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Pepsico Inc.
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Arizona Beverage Co.
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Others
13    Industry Events and Developments


List of Figures and Tables

1.    Global Energy Drinks Market: Key Industry Highlights, 2016 and 2026
2.    Global Energy Drinks Historical Market: Breakup by Product (USD Million), 2017-2021
3.    Global Energy Drinks Market Forecast: Breakup by Product (USD Million), 2022-2027
4.    Global Energy Drinks Historical Market: Breakup by Type (USD Million), 2017-2021
5.    Global Energy Drinks Market Forecast: Breakup by Type (USD Million), 2022-2027
6.    Global Energy Drinks Historical Market: Breakup by Consumer (USD Million), 2017-2021
7.    Global Energy Drinks Market Forecast: Breakup by Consumer (USD Million), 2022-2027
8.    Global Energy Drinks Historical Market: Breakup by Distribution Channel (USD Million), 2017-2021
9.    Global Energy Drinks Market Forecast: Breakup by Distribution Channel (USD Million), 2022-2027
10.    Global Energy Drinks Historical Market: Breakup by Region (USD Million), 2017-2021
11.    Global Energy Drinks Market Forecast: Breakup by Region (USD Million), 2022-2027
12.    North America Energy Drinks Historical Market: Breakup by Country (USD Million), 2017-2021
13.    North America Energy Drinks Market Forecast: Breakup by Country (USD Million), 2022-2027
14.    Europe Energy Drinks Historical Market: Breakup by Country (USD Million), 2017-2021
15.    Europe Energy Drinks Market Forecast: Breakup by Country (USD Million), 2022-2027
16.    Asia Pacific Energy Drinks Historical Market: Breakup by Country (USD Million), 2017-2021
17.    Asia Pacific Energy Drinks Market Forecast: Breakup by Country (USD Million), 2022-2027
18.    Latin America Energy Drinks Historical Market: Breakup by Country (USD Million), 2017-2021
19.    Latin America Energy Drinks Market Forecast: Breakup by Country (USD Million), 2022-2027
20.    Middle East and Africa Energy Drinks Historical Market: Breakup by Country (USD Million), 2017-2021
21.    Middle East and Africa Energy Drinks Market Forecast: Breakup by Country (USD Million), 2022-2027
22.    Global Energy Drinks Market Structure

Key Questions Answered in the Report

In 2020, the global energy drinks market attained a value of nearly USD 57 billion.

The market is projected to grow at a CAGR of 7% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2022-2027 to reach about USD 86 billion by 2026.

The major drivers of the industry, such as the rising disposable incomes, increasing population, increasing health concern and busier lifestyles, changing food preferences, growing living standards, and the rising demand for alcoholic energy drinks, are expected to aid the market growth.

The key market trends guiding the growth of the industry include new product launches and growing investment by the manufacturers in R&D activities and product-marketing.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Non-alcoholic and alcoholic energy drinks are the major energy drinks products in the industry.

Non-organic, organic, and natural energy drinks are the significant types of energy drinks available in the industry.

Teenagers, adults, and geriatric population are the major segments of energy drinks based on consumer group.

The major distribution channels include on-trade distribution and off-trade and direct selling distribution.

The major players in the industry are Red Bull GmbH, Monster Beverage Corporation, The Coca-Cola Company, PepsiCo, Inc., Arizona Beverage Co., and National Beverage Corp., among others.

Analyst Review

The global energy drinks market attained a value of USD 57 billion in 2020, driven by the growing awareness regarding health among consumers and rising disposable incomes. Aided by the increased investment by manufacturers to develop enhanced products range, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 7%. The market is projected to reach USD 86 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on products, the energy drinks industry can be bifurcated into non-alcoholic and alcoholic segments. On the basis of type, the industry is divided into non-organic, organic, and natural. By consumer, the industry is segregated into teenagers, adults, and geriatric population. On the basis of distribution channel, the industry is categorised into on-trade distribution, and off-trade and direct selling distribution. The major regional markets for energy drinks are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Red Bull GmbH, Monster Beverage Corporation, The Coca-Cola Company, PepsiCo, Inc., Arizona Beverage Co., and National Beverage Corp., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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