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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Energy Drinks Market Outlook

The global energy drinks market size was valued at USD 69.89 billion in 2023. The market is further projected to grow at a CAGR of 7.10% between 2024 and 2032, reaching a value of USD 129.54 billion by 2032.

Global Energy Drinks Market Report Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2023
Forecast Period USD Billion 2024-2032
Market Size 2023 USD Billion 69.89
Market Size 2032 USD Billion 129.54
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 7.1%
CAGR 2024-2032 - Market by Region Asia Pacific 7.9%
CAGR 2024-2032 - Market by Country India 8.1%
CAGR 2024-2032 - Market by Country Brazil 8.0%
CAGR 2024-2032 - Market by Consumer Adults 7.8%
CAGR 2024-2032 - Market by Distribution Channel Off-Trade & Direct Selling Distribution 7.7%
Market Share by Country 2023 Italy 2.3%

Key Takeaways

Year Statistic Value
2022 Percentage of college students mixing alcohol with energy drinks 25%
2022 Percentage of men aged 18-24 who are the biggest energy drink consumers 34%
2022 Consumption of energy drinks among children in Czech Republic 40%
2022 Energy drinks' share of packaged beverage sales in convenience stores of US 31%
2022 Red Bull's share of energy drink sales in US 35%
2022 Number of countries where Red Bull is sold 167

Energy drinks are defined as beverages with a high concentration of added sugars, caffeine, and other additives. L-carnitine, taurine, and guarana are a few other stimulants that are legally permitted in energy drinks. They are frequently advertised for increasing energy levels, improving mental clarity, and enhancing physical performance. However, excessive intake of caffeine and added sugars can be harmful to one's health and should be avoided, particularly by young people, pregnant women, and other vulnerable populations.

Energy drinks have become a symbol of status, particularly for teenagers. It is expected that such consumer behaviour will lead to the higher demand for the product, thus, aiding the growth of the energy drinks market. The consumption of alcohol combined with these energy drinks is quite common in urban areas. In addition, some of the regular party goers prefer mild alcoholic beverages, resulting in high demand for alcoholic energy drinks containing an average of about 2% to 5% alcohol per volume, particularly in developed economies such as the United Kingdom, Australia, the United States, and Spain. Such favourable factors are propelling the energy drinks industry growth further.

Global Energy Drinks Market

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Key Trends and Developments

Increasing consumer demand for functional beverages, rising production of energy drinks with probiotics, and high dependence on caffeine beverages are propelling the demand for energy drinks

Date Company Event
January 2024 Lance Collins Launched a new organic sports drink called RECOVER 180, designed to help athletes improve performance and recovery before, during, and after training. It is the only sports drink on the market to be certified by USDA Organic.
November 2023 Red Bull Dominance in Formula 1 racing has led to an increase in energy drink sales. The company's success in Formula 1 has boosted its brand recognition and marketing impact.
July 2023 Monster Beverage Corporation Acquired Vital Pharmaceuticals, Inc., known as Bang Energy. The deal, valued at approximately USD 362 million, includes Bang Energy's assets and a state-of-the-art production facility in Arizona.
October 2021 Budweiser Launched its first-ever global energy drink called "Budweiser Beats" in India. The launch is aimed at capturing a share of the fast-growing energy drink market in India.
Trends Impact
Growing shift to plant-based energy drinks There is a growing trend among consumers to choose energy drinks with natural and organic ingredients because they perceive them to be healthier and more sustainable.
Development of cannabidiol (CBD)-infused energy drinks CBD-infused energy drinks are a new category of functional beverages that combine the stimulating effects of caffeine with the relaxing effects of CBD. These drinks are marketed as a natural alternative to synthetic energy drinks, as they claim to provide a balanced and sustained energy boost.
Increased demand for personalised energy drinks Personalised beverages are a new trend in energy drinks that allows consumers to create their own energy drinks by choosing the ingredients, flavors, and dosages that cater to their specific needs, preferences, and lifestyles.
Demand for energy drinks with probiotics due to rising gastric problems Energy drinks with probiotics is increasing the energy drinks market growth as these drinks offer improved digestion and absorption of nutrients, reduced bloating and gas, enhanced immunity and resistance to infections, and increased production of serotonin and dopamine, which are neurotransmitters that regulate mood.

Global Energy Drinks Market Trends

The growing demand for plant-based energy drinks which are made with guarana, green tea, yerba mate, and coconut water, is predicted to have an impact on energy drinks market development in several ways. These drinks are gaining popularity among consumers who are concerned about their health, particularly millennials and Gen Z. This is because these drinks offer hydration, antioxidants, vitamins, and minerals without having the artificial additives and high sugar content of traditional energy drinks.

It is anticipated that the emergence of plant-based energy drinks will increase competition in the energy drink industry, pushing manufacturers to innovate new products in response to changing consumer demands. This could lead to increased investment in research and development of plant-based formulations and healthier energy drink options and can result in energy drinks market expansion.

Additionally, it is expected that the rise in personalised energy drink, such as Vibe, Mixfit, and Soylent will boost the market value since they are tailored to individual taste preferences, lifestyle, and health requirements. Due to this, a sizeable portion of consumers will be influenced by this trend when making purchases, which could influence the market share of energy drinks.

Global Energy Drinks Market By Type

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Market Segmentation

Global Energy Drinks Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup Categories
Product Non-Alcoholic Energy Drinks, Alcoholic Energy Drinks
Type Non-Organic Energy Drinks, Organic Energy Drinks, Natural Energy Drinks
Consumer Teenagers, Adults, Geriatric population
Distribution Channel On-Trade Distribution, Off-Trade and Direct Selling Distribution
Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa

Organic energy drinks are expected to hold significant market share as they have more nutrients

In types of energy drinks, organic segment is projected to lead the energy drinks market share in the forecast period. Natural and organic ingredients are usually used to make organic energy drinks, which offer a healthier energy source without chemicals or artificial sweeteners. These beverages frequently include antioxidants and nutrients that strengthen the immune system, like vitamins, amino acids, and fruit extracts. Furthermore, organic energy drinks typically have fewer calories and might include better sources of caffeine, like extracts from green tea and coffee, which can give users a natural energy boost without the jitters that come with synthetic caffeine.

However, the energy drinks market report anticipates that the market share for non-organic energy drinks will expand because they don't contain premium ingredients, and thus, these drinks are frequently less expensive than their organic counterparts. Non-organic energy drinks  can provide you a quick energy boost when a person is feeling tired due to their caffeine content. Certain non-organic energy drinks might have extra minerals and vitamins, like taurine and B vitamins, and can support cognitive function and energy metabolism.

The off-trade distribution channel contributes significantly to market growth as it is the primary channel for purchasing energy drinks

The off-trade segment generates the highest energy drinks market revenue as it is the primary channel for purchasing energy drinks. The rise in energy drink consumption is the main factor behind the increase in product sales from off-trade distribution centres. Consumers generally make their purchasing decisions after physically inspecting the products, brands, and quality, which, in turn, propels product sales through off-trade channels, such as supermarkets. The majority of the players offer their product lines to these channels because a large consumer base prefers to shop from physical stores. Several well-known physical retailers in the United States that carry energy drinks include Target Brands, Inc., Walmart, Walgreens, and CVS Pharmacy.

As per energy drinks market analysis, the on-trade channel is expected to grow at a steady rate in the forecast period. The growth can be attributed to the expanding number of bars, pubs, resorts, cafés, restaurants, and clubs that are providing a wide variety of these beverages. Moreover, the hospitality industry offers alcoholic energy drinks with new flavours to cater to consumer’s demand for alcoholic beverages, which is driving the segment’s growth.

Global Energy Drinks Market By Region

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Competitive Landscape

Market players are engaged in acquisitions for strategic growth and are introducing new energy drinks to cater to the ever-evolving beverage industry.

Company Year Founded Headquarters Product Portfolio
Red Bull GmbH 1984 Austria, Europe Red Bull variants, such as original, flavoured, sugar-free, and zero calorie
Monster Beverage Corporation 1990 California, United States Energy drinks, juices, and teas
The Coca-Cola Company 1892 Georgia, United States Non-alcoholic beverages, such as soft drinks, juices, sports drinks, and energy drinks
PepsiCo, Inc. 1965 New York, United States Wide range of food and beverage brands, such as Pepsi, Gatorade, Rockstar Energy, and Muscle Milk

Other key players in the global energy drinks market report include Pepsico Inc., Celsius Holdings, Inc., Energy Beverages LLC, National Beverage Corp., Reign Beverage Company LLC, HELL ENERGY Magyarország Kft., and Arizona Beverage Co., among others.

Global Energy Drinks Market Analysis by Region

North America is one of the prominent regions due to its high dependency on caffeine beverages

The North American region holds a dominant position in the energy drinks market. With a strong presence of international players like Red Bull GmbH, The Coca-Cola Company, and Monster Beverage Corporation, the region accounts for more than half of the global energy drink market share. Because of the country's high demand for caffeine and rising energy drink consumption, the United States currently holds a dominant market share in North America. For instance, Red Bull was the top-selling energy drink in the United States in 2022, indicating a rise in market value and the rising popularity of energy drinks.

CAGR 2024-2032 - Market by Country
India 8.1%
Brazil 8.0%
China 7.8%
Mexico 7.5%
Canada 7.3%
USA XX%
UK 7.0%
France XX%
Italy XX%
Japan XX%
Australia XX%
Saudi Arabia XX%
Germany 6.5%

Meanwhile, the energy drinks market report states that the demand for energy drinks in the Asia Pacific region is growing due to the rising disposable income that allows consumers to spend more on such beverages. Energy drinks are popular among adolescents and adults because of the benefits they offer, such as alertness, endurance, and better performance. Energy drinks are a great way to meet the growing demand for quick and easily accessible energy sources due to the hectic lifestyles. The Asia Pacific energy drinks market growth has also been aided by the increase in demand for immunity-boosting products.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Type
  • Consumer
  • Distribution Channel
  • Region
Breakup by Product
  • Non-Alcoholic Energy Drinks
  • Alcoholic Energy Drinks
Breakup by Type
  • Non-Organic Energy Drinks
  • Organic Energy Drinks
  • Natural Energy Drinks
Breakup by Consumer
  • Teenagers
  • Adults
  • Geriatric population
Breakup by Distribution Channel
  • On-Trade Distribution
  • Off-Trade & Direct Selling Distribution
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Red Bull GmBH
  • Monster Beverage Corporation
  • National Beverage Corp.
  • The Coca-Cola Company
  • Pepsico Inc.
  • Celsius Holdings, Inc.
  • Energy Beverages LLC
  • Reign Beverage Company LLC
  • HELL ENERGY Magyarország Kft.
  • Arizona Beverage Co.
  • Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the energy drinks market reached an approximate value of USD 69.89 billion.

The market is expected to grow at a CAGR of 7.10% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 129.54 billion by 2032.

The major drivers of the market are rising disposable incomes, busier lifestyles, changing food preferences, improving living standards, and the rising demand for alcoholic energy drinks.

Key trends aiding market expansion include new product launches, emergence of plant-based energy drinks, and rising investments by manufacturers in research and development activities and product-marketing.

Major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Non-organic energy drinks, organic energy drinks, and natural energy drinks are the significant types of energy drinks available in the market.

Teenagers, adults, and geriatric population are studied in the market report.

The main distribution channels include on-trade distribution and off-trade and direct selling distribution.

Key players in the market are Red Bull GmBH, Monster Beverage Corporation, National Beverage Corp., The Coca-Cola Company, Pepsico Inc., Celsius Holdings, Inc., Energy Beverages LLC, Reign Beverage Company LLC, HELL ENERGY Magyarország Kft., and Arizona Beverage Co., among others.

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