Reports

Global Energy Drinks Market is Expected to Grow at a CAGR of 7% in the Forecast Period of 2022-2027.

Energy Drinks Market

Global Energy Drinks Market: By Product: Non-Alcoholic Energy Drinks, Alcoholic Energy Drinks; By Type: Non-Organic Energy Drinks, Organic Energy Drinks, Natural Energy Drinks; By Consumer; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2018-2028); Competitive Landscape; Industry Events and Developments

Global Energy Drinks Market Outlook

The global energy drinks market was estimated at almost USD 65.26 billion in 2022 and is expected to grow at a CAGR of 7.10% during the forecast period of 2023-2028 to reach around USD 98.46 billion by 2028. Due to the growing consumer health consciousness and hectic lifestyles, the industry is expected to witness a healthy growth in the coming years.

 

Global Energy Drinks Market

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Market Segmentation

Energy drink refers to a beverage containing high levels of a stimulant ingredient, usually caffeine, as well as sugar and often supplements, such as vitamins or carnitine. It is promoted as a product capable of enhancing mental alertness and physical performance.

 

Global Energy Drinks Market By Type

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The energy drinks market can be broadly categorised based on its products, types, consumers, distributional channels, and regions.

Based on the product, the energy drinks market is divided into:

  • Non-Alcoholic 
  • Alcoholic

Energy drinks can be divided into the following type:

  • Non-Organic 
  • Organic 
  • Natural

The energy drinks market attracts the following group of consumers:

  • Teenagers 
  • Adults
  • Geriatric population

The distributional channels can be divided into:

  • On-Trade Distribution
  • Off-Trade and Direct Selling Distribution

The EMR report looks into the regional energy drinks markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Global Energy Drinks Market By Region

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Market Analysis

Energy drink consumption has become a symbol of status, particularly for the youth. It is expected that such consumer behaviour will lead to the higher overall demand for the product, thus, aiding the growth of the energy drinks market. The consumption of alcohol combined with these energy drinks is quite common in urban areas. In addition, some of the regular party goers prefer mild alcoholic beverages, resulting in high demand for alcoholic energy drinks containing an average of about 2% to 5% alcohol per volume, particularly in developed economies such as the United Kingdom, Australia, the United States, and Spain. Such favourable factors are propelling the industry growth further.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global energy drinks market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Red Bull GmBH
  • Monster Beverage Corporation
  • The Coca-Cola Company 
  • Pepsico, Inc. 
  • Arizona Beverage Co.
  • National Beverage Corp. 
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product, Type, Consumer, Distribution Channel, Region
Breakup by Product Non-Alcoholic Energy Drinks, Alcoholic Energy Drinks
Breakup by Type Non-Organic Energy Drinks, Organic Energy Drinks, Natural Energy Drinks
Breakup by Consumer Teenagers , Adults, Geriatric population
Breakup by Distribution Channel On-Trade Distribution, Off-Trade & Direct Selling Distribution
Breakup by Region North America, Latin America, Europe, Middle East and Africa, Asia Pacific
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Price Analysis Historical and Forecast Price Trends-Regional
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Red Bull GmBH, Monster Beverage Corporation, National Beverage Corp., The Coca-Cola Company, Pepsico Inc., Arizona Beverage Co., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Energy Drinks Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Energy Drinks Historical Market (2018-2022) 
    8.3    Global Energy Drinks Market Forecast (2023-2028)
    8.4    Global Energy Drinks Market by Product 
        8.4.1    Non-Alcoholic Energy Drinks
            8.4.1.1    Historical Trend (2018-2022)
            8.4.1.2    Forecast Trend (2023-2028)
        8.4.2    Alcoholic Energy Drinks
            8.4.2.1    Historical Trend (2018-2022)
            8.4.2.2    Forecast Trend (2023-2028)
    8.5    Global Energy Drinks Market by Type
        8.5.1    Non-Organic Energy Drinks
            8.5.1.1    Historical Trend (2018-2022)
            8.5.1.2    Forecast Trend (2023-2028)
        8.5.2    Organic Energy Drinks
            8.5.2.1    Historical Trend (2018-2022)
            8.5.2.2    Forecast Trend (2023-2028)
        8.5.3    Natural Energy Drinks
            8.5.3.1    Historical Trend (2018-2022)
            8.5.3.2    Forecast Trend (2023-2028)
    8.6    Global Energy Drinks Market by Consumer
        8.6.1    Teenagers
            8.6.1.1    Historical Trend (2018-2022)
            8.6.1.2    Forecast Trend (2023-2028)
        8.6.2    Adults
            8.6.2.1    Historical Trend (2018-2022)
            8.6.2.2    Forecast Trend (2023-2028)
        8.6.3    Geriatric Population
            8.6.3.1    Historical Trend (2018-2022)
            8.6.3.2    Forecast Trend (2023-2028)
    8.7    Global Energy Drinks Market by Distribution Channel
        8.7.1    On-Trade Distribution
            8.7.1.1    Historical Trend (2018-2022)
            8.7.1.2    Forecast Trend (2023-2028)
        8.7.2    Off-Trade & Direct Selling Distribution
            8.7.2.1    Historical Trend (2018-2022)
            8.7.2.2    Forecast Trend (2023-2028)    
    8.8    Global Energy Drinks Market by Region
        8.8.1    North America
            8.8.1.1    Historical Trend (2018-2022) 
            8.8.1.2    Forecast Trend (2023-2028)
        8.8.2    Europe
            8.8.2.1    Historical Trend (2018-2022) 
            8.8.2.2    Forecast Trend (2023-2028)
        8.8.3    Asia Pacific
            8.8.3.1    Historical Trend (2018-2022) 
            8.8.3.2    Forecast Trend (2023-2028)
        8.8.4    Latin America
            8.8.4.1    Historical Trend (2018-2022) 
            8.8.4.2    Forecast Trend (2023-2028)
        8.8.5    Middle East and Africa
            8.8.5.1    Historical Trend (2018-2022) 
            8.8.5.2    Forecast Trend (2023-2028) 
9    North America Energy Drinks Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2022) 
        9.1.2    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Historical Trend (2018-2022) 
        9.2.2    Forecast Trend (2023-2028)
10    Europe Energy Drinks Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2022) 
        10.1.2    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Historical Trend (2018-2022) 
        10.2.2    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Historical Trend (2018-2022) 
        10.3.2    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Historical Trend (2018-2022) 
        10.4.2    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Energy Drinks Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2022) 
        11.1.2    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Historical Trend (2018-2022) 
        11.2.2    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Historical Trend (2018-2022) 
        11.3.2    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2022) 
        11.4.2    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.2    Historical Trend (2018-2022) 
        11.5.2    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Energy Drinks Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2022) 
        12.1.2    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2022) 
        12.2.2    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2022) 
        12.3.2    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Energy Drinks Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2022) 
        13.1.2    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2022) 
        13.2.2    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2022) 
        13.3.2    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2022) 
        13.4.2    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape
    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Red Bull GmBH
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Monster Beverage Corporation
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    National Beverage Corp.
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    The Coca-Cola Company
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Pepsico Inc.
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Arizona Beverage Co.
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Others
17    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Energy Drinks Market: Key Industry Highlights, 2018 and 2028
2.    Global Energy Drinks Historical Market: Breakup by Product (USD Billion), 2018-2022
3.    Global Energy Drinks Market Forecast: Breakup by Product (USD Billion), 2023-2028
4.    Global Energy Drinks Historical Market: Breakup by Type (USD Billion), 2018-2022
5.    Global Energy Drinks Market Forecast: Breakup by Type (USD Billion), 2023-2028
6.    Global Energy Drinks Historical Market: Breakup by Consumer (USD Billion), 2018-2022
7.    Global Energy Drinks Market Forecast: Breakup by Consumer (USD Billion), 2023-2028
8.    Global Energy Drinks Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
9.    Global Energy Drinks Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
10.    Global Energy Drinks Historical Market: Breakup by Region (USD Billion), 2018-2022
11.    Global Energy Drinks Market Forecast: Breakup by Region (USD Billion), 2023-2028
12.    North America Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
13.    North America Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
14.    Europe Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
15.    Europe Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
16.    Asia Pacific Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
17.    Asia Pacific Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
18.    Latin America Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
19.    Latin America Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
20.    Middle East and Africa Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
21.    Middle East and Africa Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
22.    Global Energy Drinks Market Structure

Key Questions Answered in the Report

What was the global energy drinks market size in 2022?

In 2022, the global energy drinks market attained a value of nearly USD 65.26 billion.

What is the growth rate of the global energy drinks market?

The market is projected to grow at a CAGR of 7.10% between 2023 and 2028.

What is the forecast outlook of the global energy drinks market for 2023-2028?

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 98.46 billion by 2028.

What are the major market drivers?

The major drivers of the market are rising disposable incomes, increasing population, growing health concerns, busier lifestyles, changing food preferences, improving living standards, and the rising demand for alcoholic energy drinks.

What are the key trends of the market?

The key trends guiding the growth of the market include new product launches and rising investments by manufacturers in research and development activities and product-marketing.

What are the major regional markets for the product, according to the EMR report?

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

What are the major products of energy drinks in the market?

Non-alcoholic energy drinks and alcoholic energy drinks are the major products in the  global energy drinks market.

What are the significant types of energy drinks available in the market?

Non-organic energy drinks, organic energy drinks, and natural energy drinks are the significant types of energy drinks available in the market.

What are the major segments of energy drinks based on consumer group?

Teenagers, adults, and geriatric population are the major segments of energy drinks based on consumer group.

What are the major distribution channels of the product?

The major distribution channels include on-trade distribution and off-trade and direct selling distribution.

Who are the key market players, according to the report?

The major players in the market are Red Bull GmBH, Monster Beverage Corporation, National Beverage Corp., The Coca-Cola Company, Pepsico Inc., and Arizona Beverage Co., among others.

Analyst Review

The global energy drinks market attained a value of USD 65.26 billion in 2022, driven by the growing awareness regarding health among consumers and rising disposable incomes. Aided by the increased investment by manufacturers to develop enhanced products range, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 7.10%. The market is projected to reach USD 98.46 billion by 2028.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on products, the energy drinks industry can be bifurcated into non-alcoholic and alcoholic segments. On the basis of type, the industry is divided into non-organic, organic, and natural. By consumer, the industry is segregated into teenagers, adults, and geriatric population. On the basis of distribution channel, the industry is categorised into on-trade distribution, and off-trade and direct selling distribution. The major regional markets for energy drinks are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Red Bull GmBH, Monster Beverage Corporation, National Beverage Corp., The Coca-Cola Company, Pepsico Inc., and Arizona Beverage Co., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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