The Europe adventure motorcycle market size is projected to grow at a CAGR of 6.05% between 2026 and 2035.
Base Year
Historical Period
Forecast Period
As per the UK government , in 2022, average household expenditure on recreation and culture was GBP 56.1 per week.
As per the Office for National Statistics , in 2020, average annual gross income for all individuals in the top percentile was GBP 655,553.
In 2023, median income in Germany was EUR 26,192 up from EUR 24,925 in 2022, the Federal Statistical Office reported.
Compound Annual Growth Rate
6.05%
2026-2035
*this image is indicative*
Off-road bikes are driving the expansion of the Europe adventure motorcycle market due to their versatility, enabling riders to explore diverse terrains and environments, fostering growth in off-road recreational adventure pursuits.
Off-road bikes need smooth suspension systems, and more ground clearance and they need to be light altogether for them to operate in places with hard surfaces successfully like steep rocky hillsides or other dangerous topography laden with rocks.
As the economy bounces back, growth can be seen in the adventure motorcycle industry as rising opulence among consumers is indicative of higher expenditure on recreational and adventure activities. In anticipation of this oncoming growth companies in the domestic region are taking necessary steps to capture market share. In March 2024 KTM AG, a motorcycle and motorsport company acquired a 50.1% stake in MV Agusta Motor S.p.A., an Italian motorcycle manufacturer.
On-road motorcycles suit city commutation and long-distance touring necessities with an emphasis on comfort and manoeuvrability. These also move well within towns and highways surrounded by smooth traffic hence proving them to be a leader in the domestic industry. Advanced technology increases safety as it heightens control in this regard, dual-purpose tyres help in maintaining traction over a variety of surfaces, in general.
Europe Adventure Motorcycle Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Engine Capacity
Market Breakup by End Use
Market Breakup by Region
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and technological innovation.
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The market is projected to grow at a CAGR of 6.05% between 2026 and 2035.
The adventure motorcycle market is categorised according to motorcycles with engines that have different cubic capacities such as less than 500cc, 500cc-1000cc and above 1000cc.
The key players in the market are KTM AG, BMW AG, Ducati Motor Holding S.p.A., Yamaha Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Honda Motor Co., Ltd., Benelli Q.J. S.r.l., Suzuki Motor Corporation, and Harley-Davidson, Inc. among others.
Based on the end use, the market is bifurcated into off-road and on-road end uses.
The market is broken down into Germany, the United Kingdom, France, and Italy among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Engine Capacity |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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