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Europe Bird Food Market Size, Share, Growth, Trends, Forecast: By Product Type: Seed, Feed, Treats, Suet, Others; By Price Range: Economical, Mass, Premium; By Bird Type: Wild Birds, Caged Birds; By Distribution Channel: Supermarkets and Hypermarkets, Pet Speciality Stores, Others; Regional Analysis; Competitive Landscape; 2023-2028
Europe Bird Food Market Outlook
The Europe bird food market size reached approximately USD 564.2 million in 2022. The market is projected to grow at a CAGR of 6.20% between 2023 and 2028, reaching a value of around USD 809.4 million by 2028.
Key Trends in the Market
Pet food, also known as animal feed, refers to food products that are specially formulated for animals. These foods are manufactured according to the health requirements of each animal and contain all the necessary nutrients to provide a balanced diet and support the well-being of the animal. Bird food is usually comprised of seeds, rice, and cereals, among other things.
- The Europe bird food market growth is expected to experience a healthy growth in the coming years owing to the increasing awareness about the importance of a basic seed-based diet among bird owners. Consumers are willing to invest in higher-quality bird food that offers specific benefits such as improved nutrition, targeted species support, and even bird health enhancements.
- One of the major Europe bird food market trends is the proliferation of e-commerce platforms. Consumers now have access to a wider range of products and can easily compare prices and reviews before making a purchase. Online retail also allows for the delivery of bird food directly to consumers' doorsteps.
- Consumers are increasingly inclined towards products that are sustainably sourced and contribute positively to their surroundings. The Europe bird food market demand is expected to significantly shift towards high-quality bird food products that are made from organic and eco-friendly ingredients.
Market Analysis
Based on product type, the market can be segmented into seed, feed, treats, and suet, among others. The Europe bird food market segmentation, based on the price range, includes economical, mass, and premium. The market, based on bird type, includes wild birds and caged birds.
Based on distribution channels, the market is categorised into supermarkets and hypermarkets, pet speciality stores, drug and pharmacy stores, multi-brand stores, and online retailers, among others. The major regional markets for bird food are the United Kingdom, Germany, France, and Italy, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Europe bird food market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Mars, Incorporated
- Bulldog Products Limited
- Rolli-Pet Tiernahrung GmbH
- Mealberry GmbH
- CJ WildBird Foods Ltd.
- TRIXIE Heimtierbedarf GmbH & Co. KG
- Kessler Zoologiegroßhandel GmbH & Co. KG
- Versele-Laga NV
- Casapet Srl
- Others
Market Share by Price Range
Premium bird food is likely to account for a major portion of the Europe bird food market share. Premium bird food refers to high-quality bird food that is typically formulated to provide birds with a balanced and nutritionally rich diet. The demand for such products is expected to remain high in the upcoming years owing to the rising awareness regarding the importance of proper nutrition for birds among pet owners. These foods are formulated to provide essential nutrients that birds require for proper growth, development, and overall health. This can include a balanced mix of proteins, fats, vitamins, and minerals.
Market Share by Bird Type
According to the Europe bird food market analysis, caged birds are increasingly being adopted in various countries as compared to other pets as they are low maintenance. They do not require daily walks, and their cages contain spaces that are easier to clean, making them a good choice for working individuals. They are also suitable for people living in smaller spaces or apartments where larger pets like dogs may not be the most practical.
Competitive Landscape
Mars, Incorporated is a global food product manufacturing company based in Virginia, the United States. Mars, Incorporated was founded by Franklin Clarence Mars in 1911. Since its establishment, the company has developed its speciality in various fields like pet care, confectionery, and food, among others.
Bulldog Products Limited is a family-owned business based in the United Kingdom. The company provides high-quality feeds for small animals, cats, dogs, rabbits, birds, and fish, among others. It operates with a focus on offering solutions for cost-effective, high-quality pet and wild animal supplies that are nutritious and attractive to customers.
Mealberry GmbH is a high-quality pet food manufacturer established in 2010. The company operates with a focus on delivering high-quality products to its customers. It has a diverse product portfolio that includes food, special diet products, treats and toys, and vitamins and mineral supplements for both caged and wild birds.
Other Europe bird food market players include Rolli-Pet Tiernahrung GmbH, CJ WildBird Foods Ltd., TRIXIE Heimtierbedarf GmbH & Co. KG, Kessler Zoologiegroßhandel GmbH & Co. KG, Versele-Laga NV, and Casapet Srl, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Price Range |
|
| Breakup by Bird Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Bird Food Market Overview
8.1 Key Industry Highlights
8.2 Europe Bird Food Historical Market (2018-2022)
8.3 Europe Bird Food Market Forecast (2023-2028)
9 Europe Bird Food Market by Product Type
9.1 Seed
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Feed
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3 Treats
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.4 Suet
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.5 Others
10 Europe Bird Food Market by Price Range
10.1 Economical
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Mass
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 Premium
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
11 Europe Bird Food Market by Bird Type
11.1 Wild Birds
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Caged Birds
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
12 Europe Bird Food Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Pet Speciality Stores
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Drug and Pharmacy Stores
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Multi-Brand Stores
12.4.1 Historical Trend (2018-2022)
12.4.2 Forecast Trend (2023-2028)
12.5 Online Retailers
12.5.1 Historical Trend (2018-2022)
12.5.2 Forecast Trend (2023-2028)
12.6 Others
13 Europe Bird Food Market by Country
13.1 United Kingdom
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 Germany
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 France
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 Italy
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Mars, Incorporated
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Bulldog Products Limited
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Rolli-Pet Tiernahrung GmbH
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Mealberry GmbH
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 CJ WildBird Foods Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 TRIXIE Heimtierbedarf GmbH & Co. KG
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Kessler Zoologiegroßhandel GmbH & Co. KG
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Versele-Laga NV
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Casapet Srl
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Bird Food Market: Key Industry Highlights, 2018 and 2028
2. Europe Bird Food Historical Market: Breakup by Product Type (USD Million), 2018-2022
3. Europe Bird Food Market Forecast: Breakup by Product Type (USD Million), 2023-2028
4. Europe Bird Food Historical Market: Breakup by Price Range (USD Million), 2018-2022
5. Europe Bird Food Market Forecast: Breakup by Price Range (USD Million), 2023-2028
6. Europe Bird Food Historical Market: Breakup by Bird Type (USD Million), 2018-2022
7. Europe Bird Food Market Forecast: Breakup by Bird Type (USD Million), 2023-2028
8. Europe Bird Food Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
9. Europe Bird Food Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
10. Europe Bird Food Historical Market: Breakup by Country (USD Million), 2018-2022
11. Europe Bird Food Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Europe Bird Food Market Structure
Key Questions Answered in the Report
In 2022, the market reached an approximate value of USD 564.2 million.
The market is projected to grow at a CAGR of 6.20% between 2023 and 2028.
The market is estimated to witness healthy growth in the forecast period of 2023-2028 to reach a value of around USD 809.4 million by 2028.
The market is driven by the increasing awareness regarding the optimal dietary requirements of birds and the growing availability of high-quality food for pets.
The rapid growth of e-commerce platforms across the region and increasing demand for sustainably sourced products are guiding the market.
The major regional markets are the United Kingdom, Germany, France, and Italy, among others.
The different distribution channels in the market include supermarkets and hypermarkets, pet speciality stores, drug and pharmacy stores, multi-brand stores, and online retailers, among others.
The key players in the market include Mars, Incorporated, Bulldog Products Limited, Rolli-Pet Tiernahrung GmbH, Mealberry GmbH, CJ WildBird Foods Ltd., TRIXIE Heimtierbedarf GmbH & Co. KG, Kessler Zoologiegroßhandel GmbH & Co. KG, Versele-Laga NV, and Casapet Srl, among others.
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