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Report Overview
The Europe bottled water market attained a value of USD 72.08 Billion in 2025. The market is expected to grow at a CAGR of 6.20% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 131.54 Billion.
The expansion of private label bottled water offerings is influencing market outlook in Europe by making hydration more affordable and accessible to a wider range of consumers. Supermarkets and discount retailers are increasingly investing in their own branded water products for offering competitive pricing and even premium variants. In March 2024, Tesco UK introduced NEO WTR, bottled water packaged in 100% ocean-bound plastic bottles to offer a sustainable private-label option. This proliferation supports volume growth, particularly in price-sensitive and high-consumption markets like Germany, Poland, and Eastern Europe.
E-commerce and digital platforms are transforming the Europe bottled water market dynamics with the rise in online grocery delivery, direct-to-consumer (DTC) models, and subscription services. In April 2023, Liquid Death made its United Kingdom debut for offering a range of canned still and sparkling waters through Amazon. Digital marketing, social media influencers, and wellness blogs further boost visibility and brand loyalty. Niche or premium water brands benefit from e-commerce by reaching targeted audiences and offering customizable options.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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As per industry reports, sixty-four percent of consumers in Europe prefer to drink still bottled water, with thirty-eight percent of consumers indicating their preference for sparkling waters.
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The top five biggest consumers of bottled water in Europe are Italy, Germany, Portugal, Hungary and Spain.
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Plastic packaging is preferred over glass in almost every European country, with PET being the most dynamic and rapidly growing segment. For example, in Germany, brands like Volvic have completed the switch to 100% rPET for their full range of water bottles as of 2021.
Competitive Landscape
Key players in the Europe bottled water market are employing strategies that revolve around sustainability, innovation, and premiumization. Companies are increasingly adopting eco-friendly packaging solutions, such as recyclable PET bottles, biodegradable materials, and reusable containers, to meet environmental regulations and appeal to eco-conscious consumers. Leading brands are investing in advanced purification technologies and natural sourcing methods to ensure product quality and transparency, which strengthens consumer trust. Innovation in flavours, functional water and packaging design is also driving differentiation in a saturated market.
Premium product lines, such as mineral and spring water from exclusive sources, are being introduced to cater to health-conscious and affluent customers. Strategic partnerships, mergers, and acquisitions are common to expand geographic reach and strengthen distribution networks across the continent. Additionally, players are leveraging digital marketing, influencer collaborations, and e-commerce platforms to increase brand visibility and engage with younger audiences. Compliance with stringent EU food and safety regulations is essential, and companies are actively aligning with sustainability goals to gain a competitive edge.
Nestlé S.A.
Headquartered in Vevey, Switzerland and founded in 1866, Nestlé S.A. is known for global food and beverage leadership, pioneering sustainability in bottled water, including lightweight packaging and water stewardship programs. Nestlé’s Pure Life brand leads in affordability and accessibility, with innovations in filtration and community hydration initiatives.
The Coca-Cola Company
Established in 1892 and headquartered in Atlanta, the United States, the Coca-Cola Company is a key player in bottled water via its Dasani and smart water brands as it has innovated with plant-based bottles and advanced purification processes. The company focuses on water replenishment and sustainability, achieving significant milestones in global water neutrality.
Danone S.A.
Headquartered in Paris, France, Danone S.A. was founded in 1919. Danone leads in carbon neutrality and circular economy packaging, with Evian achieving carbon-neutral certification. The company champions responsible water sourcing and has introduced fully recyclable bottles across several product lines.
PepsiCo Inc.
Founded in 1898 and based in New York, the United States, PepsiCo Inc. owns leading bottled water brands. PepsiCo invests in eco-friendly packaging and digital water tracking technologies and aims for net water positive operations and has introduced refillable and reduced-plastic bottle solutions in various global markets.
Other players in the Europe bottled water market are Rubicon Water S.L.U, and Shepley Spring Ltd., among others.
Europe Bottled Water Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 72.08 Billion.
The market is projected to grow at a CAGR of 6.20% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach almost USD 131.54 Billion by 2035.
Key strategies driving the market include sustainable packaging innovations, premium product offerings, flavored and functional variants, and local sourcing. Major players invest in circular bottling systems, recyclable materials, and health-focused marketing. Distribution through supermarkets, online platforms, and on-trade channels also enhances accessibility and brand visibility across the region.
Key trends aiding market expansion include the rising health consciousness, stringent government regulations, development of new products, and strong presence of market players.
Regions considered in the market are Germany, United Kingdom, France, Italy, and Spain, among others.
The significant types of bottled water include still water, sparkling water, and functional water.
The different distribution channels considered in the market are supermarkets and hypermarkets, convenience stores, home and office delivery, and on trade channels, among others.
The key players in the market report include Nestlé SA, The Coca-Cola Company, Danone S.A., PepsiCo Inc., Rubicon Water S.L.U, and Shepley Spring Ltd., among others.
Germany holds the largest market share driven by strong cultural preference for mineral and sparkling water.
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