The Europe bottled water market attained a value of USD 72.08 Billion in 2025. The market is expected to grow at a CAGR of 6.20% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 131.54 Billion.
The expansion of private label bottled water offerings is influencing market outlook in Europe by making hydration more affordable and accessible to a wider range of consumers. Supermarkets and discount retailers are increasingly investing in their own branded water products for offering competitive pricing and even premium variants. In March 2024, Tesco UK introduced NEO WTR, bottled water packaged in 100% ocean-bound plastic bottles to offer a sustainable private-label option. This proliferation supports volume growth, particularly in price-sensitive and high-consumption markets like Germany, Poland, and Eastern Europe.
E-commerce and digital platforms are transforming the Europe bottled water market dynamics with the rise in online grocery delivery, direct-to-consumer (DTC) models, and subscription services. In April 2023, Liquid Death made its United Kingdom debut for offering a range of canned still and sparkling waters through Amazon. Digital marketing, social media influencers, and wellness blogs further boost visibility and brand loyalty. Niche or premium water brands benefit from e-commerce by reaching targeted audiences and offering customizable options.
Base Year
Historical Period
Forecast Period
As per industry reports, sixty-four percent of consumers in Europe prefer to drink still bottled water, with thirty-eight percent of consumers indicating their preference for sparkling waters.
The top five biggest consumers of bottled water in Europe are Italy, Germany, Portugal, Hungary and Spain.
Plastic packaging is preferred over glass in almost every European country, with PET being the most dynamic and rapidly growing segment. For example, in Germany, brands like Volvic have completed the switch to 100% rPET for their full range of water bottles as of 2021.
Compound Annual Growth Rate
6.2%
Value in USD Billion
2026-2035
*this image is indicative*
Premiumization is a major trend of the Europe bottled water market, as consumers increasingly seek high-quality and unique water sources. In June 2024, French supermarkets began offering premium, locally sourced ‘luxury water’ brands in elegant packaging for catering to upscale consumers seeking exclusivity and refined hydration experiences. This has opened a luxury segment where customers are willing to pay more for exclusivity, purity, and status. The rise of niche brands that differentiate themselves through origin, sustainability, or functionality is also helping shape the market toward higher margins and specialized offerings.
The rise in mobile lifestyles and the culture of convenience is fuelling on-the-go bottled water consumption across Europe. With urbanization, busy work schedules, travel, and fitness, consumers are demanding hydration solutions that are portable and hassle-free. As per industry reports, Europe's urbanisation is estimated to rise to about 83.7% in 2050. Single-serve bottled water products are particularly popular in retail, vending machines, and takeaway services. This trend is also reinforced by the expansion of convenience stores and grab-and-go formats at transport hubs and gyms.
Packaging innovation is fostering the Europe bottled water market development. Lightweight bottles, resealable caps, ergonomic shapes, and tamper-evident closures are enhancing user experience. Eco-friendly innovations, such as plant-based bottles, aluminium cans, and compostable packaging, are becoming more common. For instance, in October 2024, Water Almighty launched two innovative aluminum-bottled waters, Mighty Pure and Mighty Minerals, by combining eco-friendly packaging with functional hydration. Brands are also focusing on minimalism and premium aesthetics to convey purity and sophistication, aligning with lifestyle marketing strategies.
Functional bottled waters, enriched with ingredients, such as vitamins, antioxidants, electrolytes, and plant extracts, are gaining significant traction in Europe. Consumers are looking for added health benefits beyond hydration, such as immunity boosts, mental focus, or energy. Brands are launching innovation-driven products like CBD-infused water, alkaline water, and collagen water. In January 2025, the United Kingdom-based Rubicon Spring expanded its functional water offerings with its new vitamin-infused range. This trend aligns with the broader movement toward functional foods and beverages.
Mergers and acquisitions are reshaping the Europe bottled water market trends. Major beverage corporations are acquiring regional bottled water brands to expand their portfolios and geographic reach. In December 2024, premium Welsh bottled water brand Ty Nant acquired two UK-based water brands, Fonthill Water and Decantae Mineral Water, to expand its product portfolio and market presence. Startups offering sustainable or functional water products are also attractive targets for acquisition. Strategic alliances enable innovation, cost reduction, and brand diversification.
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The EMR’s report titled “Europe Bottled Water Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: Still water is the most dominant segment of the Europe bottled water market backed by widespread consumption driven by health-conscious consumers seeking a natural, calorie-free alternative to sugary drinks. Widely available in both mineral and spring varieties, still water enjoys strong demand in Germany, Italy, and France. The convenience of single-use bottles and bulk packaging, coupled with growing tap water safety concerns in some regions, has further fuelled the segment popularity. Supporting with an instance, in January 2024, Oonly partnered with Petainer to introduce a reusable 1.5 L refillable PET mineral water bottle.
Market Breakup by Distribution Channels
Key Insight: Supermarkets and hypermarkets are leading distribution channels in the Europe bottled water market. These retail giants offer a wide variety of bottled water options ranging from local spring brands to premium imported mineral waters at competitive prices. Major chains stock both private labels and global brands. Shoppers also benefit from multipack offers and loyalty programs. In March 2024, Highland Spring unveiled a flavoured still-water line in major Tesco stores, following a £10 million facility investment. This channel also accounts for the highest volume sales in Europe due to convenience and variety.
Market Breakup by Region
Key Insight: Germany holds the largest share in the Europe bottled water market, driven by strong cultural preference for mineral and sparkling water. As per the Association of German Mineral Springs, about 160 mineral springs across Germany sold 10.1 billion litres of mineral and medicinal water in 2022. The country’s widespread deposit-return system supports recycling and encourages sustainable consumption. Retailers, such as Edeka and REWE offer extensive bottled water options, including private-label and organic selections. Carbonated water remains especially popular, often served with meals. Germany's emphasis on health, environmental responsibility, and quality has made it the most dominant market in Europe.
Sparkling Water & Functional Water to Witness Popularity in Europe
Sparkling water is a prominent segment in the Europe bottled water market, growing steadily with consumer preference for carbonated alternatives without added sugars. Germany, Switzerland, and France have deeply rooted traditions of sparkling water consumption. Innovations, such as flavoured and lightly carbonated options have attracted younger, health-aware consumers. In March 2024, Danone introduced sugar-free sparkling variants in Strawberry, Mango Passion, and Lemon & Lime to blend British spring water with natural fruit essences. Restaurants and cafes are also offering sparkling water as a sophisticated alternative to soft drinks, adding to the segment growth.
Functional water is the fastest-growing segment in the Europe bottled water market and includes water infused with vitamins, minerals, electrolytes, or botanical extracts for delivering specific health benefits. Vitamin-enhanced water, detox blends, and electrolyte drinks cater to fitness enthusiasts and health-focused consumers. Although relatively niche, functional water is gaining traction, especially in urban markets and among younger demographics. Brands such as Vittel Boost and Smartwater+ are expanding the segment through innovation and marketing. The segment potential is further significant as demand for personalized, health-driven hydration continues to rise in Europe.
Convenience Stores & Home and Office Delivery to Drive Bottled Water Sales in Europe
Convenience stores represent a significant segment in the Europe bottled water industry forecast. Positioned in high-footfall areas like city centres, transport hubs, and fuel stations, these stores cater to on-the-go consumers with single-serve bottled water formats. Seasonal spikes, especially during summer, significantly boost sales. Convenience stores also serve flavoured and functional waters, appealing to younger and health-conscious demographics. The accessibility and quick service offered by chains including SPAR and 7-Eleven also makes this segment a vital sales channel for bottled water.
Home and office delivery is steadily growing in the Europe bottled water market. Services like Nestlé Pure Life Direct and Eden Springs provide bulk water deliveries for home use and workplaces, typically in large returnable dispensers or multipack formats. Office hydration systems have become essential in many corporate environments, particularly in northern and western Europe. In January 2025, Bevi introduced its intelligent dispensers in commercial spaces across the United Kingdom and Ireland, offering customizable still, sparkling, and flavoured water with vitamin or electrolyte boosts. Consumers also appreciate the convenience of doorstep delivery and eco-friendly practices, further boosting segment growth.
Surging Bottled Water Consumption in the United Kingdom & France
The United Kingdom bottled water market is driven by growing demand for still, sparkling, and flavoured water. Health awareness, sugar reduction efforts, and hydration trends have driven consumption. Leading brands like Highland Spring, Buxton, and Evian dominate shelf space in supermarkets, such as Tesco, Sainsbury’s, and ASDA. The rise in flavoured and functional water options, including vitamin-enriched variants, reflects consumer interest in wellness. Sustainability is a priority, with brands investing in 100% recycled PET and carbon-neutral production. The regional market also benefits from on-the-go consumption through convenience stores and foodservice channels.
France contributes to the Europe bottled water industry, fuelled by a longstanding tradition of consuming mineral and spring water. French consumers appreciate the taste and purity of regional waters, often choosing bottled water over tap. Both still and sparkling varieties are popular, with premium glass-bottled formats common in restaurants and hotels. In March 2025, BE WTR partnered with Richard Vins & Spiritueux to distribute its locally bottled premium water to Paris’s hotels and cafés. Large retailers such as Carrefour and Auchan play key roles in distribution. France also promotes sustainability through glass packaging and recycling initiatives, driving robust market expansion.
Key players in the Europe bottled water market are employing strategies that revolve around sustainability, innovation, and premiumization. Companies are increasingly adopting eco-friendly packaging solutions, such as recyclable PET bottles, biodegradable materials, and reusable containers, to meet environmental regulations and appeal to eco-conscious consumers. Leading brands are investing in advanced purification technologies and natural sourcing methods to ensure product quality and transparency, which strengthens consumer trust. Innovation in flavours, functional water and packaging design is also driving differentiation in a saturated market.
Premium product lines, such as mineral and spring water from exclusive sources, are being introduced to cater to health-conscious and affluent customers. Strategic partnerships, mergers, and acquisitions are common to expand geographic reach and strengthen distribution networks across the continent. Additionally, players are leveraging digital marketing, influencer collaborations, and e-commerce platforms to increase brand visibility and engage with younger audiences. Compliance with stringent EU food and safety regulations is essential, and companies are actively aligning with sustainability goals to gain a competitive edge.
Headquartered in Vevey, Switzerland and founded in 1866, Nestlé S.A. is known for global food and beverage leadership, pioneering sustainability in bottled water, including lightweight packaging and water stewardship programs. Nestlé’s Pure Life brand leads in affordability and accessibility, with innovations in filtration and community hydration initiatives.
Established in 1892 and headquartered in Atlanta, the United States, the Coca-Cola Company is a key player in bottled water via its Dasani and smart water brands as it has innovated with plant-based bottles and advanced purification processes. The company focuses on water replenishment and sustainability, achieving significant milestones in global water neutrality.
Headquartered in Paris, France, Danone S.A. was founded in 1919. Danone leads in carbon neutrality and circular economy packaging, with Evian achieving carbon-neutral certification. The company champions responsible water sourcing and has introduced fully recyclable bottles across several product lines.
Founded in 1898 and based in New York, the United States, PepsiCo Inc. owns leading bottled water brands. PepsiCo invests in eco-friendly packaging and digital water tracking technologies and aims for net water positive operations and has introduced refillable and reduced-plastic bottle solutions in various global markets.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the Europe bottled water market are Rubicon Water S.L.U, and Shepley Spring Ltd., among others.
Download a free sample of our Europe bottled water market report today to explore key insights, emerging trends for 2026, and growth projections. Stay ahead of the competition with expert analysis, sustainability innovations, and evolving consumer demands. Understand what’s driving the market—request your sample now and make informed business decisions.
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In 2025, the market reached an approximate value of USD 72.08 Billion.
The market is projected to grow at a CAGR of 6.20% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach almost USD 131.54 Billion by 2035.
Key strategies driving the market include sustainable packaging innovations, premium product offerings, flavored and functional variants, and local sourcing. Major players invest in circular bottling systems, recyclable materials, and health-focused marketing. Distribution through supermarkets, online platforms, and on-trade channels also enhances accessibility and brand visibility across the region.
Key trends aiding market expansion include the rising health consciousness, stringent government regulations, development of new products, and strong presence of market players.
Regions considered in the market are Germany, United Kingdom, France, Italy, and Spain, among others.
The significant types of bottled water include still water, sparkling water, and functional water.
The different distribution channels considered in the market are supermarkets and hypermarkets, convenience stores, home and office delivery, and on trade channels, among others.
The key players in the market report include Nestlé SA, The Coca-Cola Company, Danone S.A., PepsiCo Inc., Rubicon Water S.L.U, and Shepley Spring Ltd., among others.
Germany holds the largest market share driven by strong cultural preference for mineral and sparkling water.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channels |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
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