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Europe Point of Sale Materials (PoSM) Market: By Type: Posters, Danglers, Standees, Bunting, LED Displays, Stickers, Others; By Industry: FMGC, Food and Beverage, Retail, Pharmaceutical, Others; Regional Analysis; Historical Market and Forecast (2016-2026); Competitive Landscape; Industry Events and Developments
Europe Point of sale materials (PoSM) Market Outlook
The Europe point of sale materials (PoSM) market attained USD 8.6 billion in 2020. It is expected to grow at a CAGR of 12% in the forecast period of 2021-2026 to reach USD 17.5 billion by 2026.
Extensive Applications to Aid the Market Growth of Point of Sale Materials (PoSM) in Europe
The market growth of point of sale materials (PoSM) in Europe is being driven by the rising demand for posters, LED displays, and stickers, and others, from various industries like FMGC, food and beverage, retail, pharmaceutical, among others. The pharmaceutical sector is predicted to witness robust growth due to COVID-19 pandemic which has led to heightened demand for medical services within the region as the cases of COVID-19 are rising. The prevalence of established suppliers within the region is also aiding the market growth. Further, these suppliers are taking steps to widen their service portfolio to offer an extensive range of services, thus, fueling the market growth over the forecast period.
Point of Sale Materials (PoSM): Industry Definition and Segmentation
Point of sale materials (PoSM), variously known as point of purchase materials or POPM, is the advertising materials used to convey product information to the consumers at the point of sale. Many types of point of sale materials are available in the market, which companies use for advertising various campaigns.
On the basis of type, the market is divided into:
- Posters
- Danglers
- Standees
- Bunting
- LED Displays
- Stickers
- Others
Based on industry, the industry can be segmented into:
- FMGC
- Food and Beverage
- Retail
- Pharmaceutical
- Others
The regional markets for the product include United Kingdom, Germany, France, and Italy.
Prevalent Trend of Online POP Management Software to Aid the Market Growth of Point of Sale Materials (PoSM) in Europe
The point-of-sale materials market in Europe is highly mature, which could be attributed to the established global suppliers within the region. The market is further driven by the prevalent trend of online POP management software in Europe. Gradually, this technology is being adopted by the suppliers for streamlining the many processes involved in the promotional activities for the sale products. Further, the market is expected to be driven by the emerging adoption of digital POP displays, which is further boosted by the COVID-19 outbreak. As a result of the pandemic outbreak, majority of the suppliers are expected to increasingly adopt electronic label displays, digital signage, etc. over the forecast period so as to inhibit the contact and spread of the virus.
Key Industry Players in the Europe Point of Sale Materials (PoSM) Market
The report gives a detailed analysis of the following key players in the Europe point of sale materials (PoSM) market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- HH Global
- RTC
- Adare International Limited
- Logrus LLC
- UK Point of Sale Group Limited
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Point of Sale Materials (PoSM) Market Overview
8.1 Key Industry Highlights
8.2 Global Point of Sale Materials (PoSM) Historical Market (2016-2020)
8.3 Global Point of Sale Materials (PoSM) Market Forecast (2021-2026)
8.4 Global Point of Sale Materials (PoSM) Market by Industry
8.5 Global Point of Sale Materials (PoSM) Market by Region
8.5.1 Market Share
8.5.1.1 North America
8.5.1.2 Europe
8.5.1.3 Asia Pacific
8.5.1.4 Latin America
8.5.1.5 Middle East and Africa
9 Europe Point of Sale Materials (PoSM) Market Analysis
9.1 Key Industry Highlights
9.2 Europe Point of Sale Materials (PoSM) Historical Market (2016-2020)
9.3 Europe Point of Sale Materials (PoSM) Market Forecast (2021-2026)
9.4 Europe Point of Sale Materials (PoSM) Market by Type
9.4.1 Posters
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2016-2020)
9.4.1.3 Forecast Trend (2021-2026)
9.4.2 Danglers
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2016-2020)
9.4.2.3 Forecast Trend (2021-2026)
9.4.3 Standees
9.4.3.1 Market Share
9.4.3.2 Historical Trend (2016-2020)
9.4.3.3 Forecast Trend (2021-2026)
9.4.4 Bunting
9.4.4.1 Market Share
9.4.4.2 Historical Trend (2016-2020)
9.4.4.3 Forecast Trend (2021-2026)
9.4.5 LED Displays
9.4.5.1 Market Share
9.4.5.2 Historical Trend (2016-2020)
9.4.5.3 Forecast Trend (2021-2026)
9.4.6 Stickers
9.4.6.1 Market Share
9.4.6.2 Historical Trend (2016-2020)
9.4.6.3 Forecast Trend (2021-2026)
9.4.7 Others
9.5 Europe Point of Sale Materials (PoSM) Market by Industry
9.5.1 FMGC
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2016-2020)
9.5.1.3 Forecast Trend (2021-2026)
9.5.2 Food and Beverage
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2016-2020)
9.5.2.3 Forecast Trend (2021-2026)
9.5.3 Retail
9.5.3.1 Market Share
9.5.3.2 Historical Trend (2016-2020)
9.5.3.3 Forecast Trend (2021-2026)
9.5.4 Pharmaceutical
9.5.4.1 Market Share
9.5.4.2 Historical Trend (2016-2020)
9.5.4.3 Forecast Trend (2021-2026)
9.5.5 Others
9.6 Europe Point of Sale Materials (PoSM) Market by Country
9.6.1 Market Share
9.6.1.1 United Kingdom
9.6.1.2 Germany
9.6.1.3 France
9.6.1.4 Italy
9.6.1.5 Others
10 Regional Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2016-2020)
10.1.2 Forecast Trend (2021-2026)
10.2 Germany
10.2.1 Historical Trend (2016-2020)
10.2.2 Forecast Trend (2021-2026)
10.3 France
10.3.1 Historical Trend (2016-2020)
10.3.2 Forecast Trend (2021-2026)
10.4 Italy
10.4.1 Historical Trend (2016-2020)
10.4.2 Forecast Trend (2021-2026)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 EMR’s Key Indicators for Demand
11.4 EMR’s Key Indicators for Price
12 Value Chain Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 HH Global
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 RTC
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Adare International Limited
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Logrus LLC
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 UK Point of Sale Group Limited
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Others
14 Industry Events and Development
List of Figures and Tables
1. Global Point of Sale Material (PoSM) Market: Key Industry Highlights, 2016 and 2026
2. Global Point of Sale Material (PoSM) Historical Market: Breakup by Industry (USD Million), 2016-2020
3. Global Point of Sale Material (PoSM) Market Forecast: Breakup by Industry (USD Million), 2021-2026
4. Europe Point of Sale Material (PoSM) Market: Key Industry Highlights, 2016 and 2026
5. Europe Point of Sale Material (PoSM) Historical Market: Breakup by (PoSM) Type (USD Million), 2016-2020
6. Europe Point of Sale Material (PoSM) Market Forecast: Breakup by (PoSM) Type (USD Million), 2021-2026
7. Europe Point of Sale Material (PoSM) Historical Market: Breakup by Industry (USD Million), 2016-2020
8. Europe Point of Sale Material (PoSM) Market Forecast: Breakup by Industry (USD Million), 2021-2026
9. Europe Point of Sale Material (PoSM) Historical Market: Breakup by Country (USD Million), 2016-2020
10. Europe Point of Sale Material (PoSM) Market Forecast: Breakup by Country (USD Million), 2021-2026
11. Europe Point of Sale Material (PoSM) Market Structure
Key Questions Answered in the Report
In 2020, the Europe point of sale materials (PoSM) market attained a value of nearly USD 8.6 billion.
The market is projected to grow at a CAGR of 12% between 2021 and 2026.
The market is estimated to witness a healthy growth in the forecast period of 2020-2025 to reach about USD 17.5 billion by 2026.
The major drivers of the industry such as rising disposable incomes, increasing population, rising pharmaceutical sector, and extensive applications of PoSM, are expected to aid the market growth.
The key market trend guiding the growth of the industry includes the emerging trend of adoption of online POP management software.
The major regions in the industry are the United Kingdom, Germany, France, and Italy.
The major types of point of sale materials are posters, danglers, standees, bunting, led displays, stickers, among others.
The significant industries of the product are FMGC, food and beverage, retail, pharmaceutical, among others.
The major players in the industry are HH Global, RTC, Adare International Limited, Logrus LLC, UK Point of Sale Group Limited, among others.
Analyst Review
The Europe point of sale materials (PoSM) market attained a value of USD 8.6 billion in 2020 driven by rising pharmaceutical sector. Aided by the emerging trend of adoption of online POP management software, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 12%. The Europe point of sale materials (PoSM) market is projected to reach USD 17.5 billion by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the PoSM industry can be segmented into posters, danglers, standees, bunting, led displays, stickers, among others. On the basis of industries, the market is categorised into FMGC, food and beverage, retail, pharmaceutical, among others. The major regional markets for Europe Point of Sale Materials (PoSM) are the United Kingdom, Germany, France, and Italy. The key players in the above market include HH Global, RTC, Adare International Limited, Logrus LLC, UK Point of Sale Group Limited, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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