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Report Overview
The Europe point of sale materials (PoSM) market size was valued at USD 11.18 Billion in 2025. The industry is expected to grow at a CAGR of 4.65% during the forecast period of 2026-2035 to reach a value of USD 17.61 Billion by 2035. The market is driven largely due to the adoption of intelligent digital displays and the deployment of electronic shelf label solutions, which is changing the face of the merchandising environment from static print to dynamic intelligent retail environments.
Retailers operating in the Europe point of sale materials (PoSM) market landscape are also now integrating digital signage, interactive kiosks, and ESLs to enhance the accuracy of pricing, operations, and engagement. For example, at NRF2025, SOLUM showcased its Newton Core+, Newton A, and Newton E-Paper 32˝ series of digital signage and ESLs, a new generation of digital signage and ESLs designed for IoT connectivity and real-time content management for European retail. In a move to complement this, in June 2025, Pricer AB received a contract from the Dutch-based supermarket chain, PLUS, for the deployment of advanced four-color ESLs in each of the 265 outlets, boosting in-store communication and consumer engagement and further supporting the Europe point of sale materials (PoSM) market expansion.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Competitive Landscape
Major Europe point of sale materials (PoSM) market players are focusing on digital transformation by developing portfolios in LED displays, Electronic Shelf Labels, and Interactive Signage that will help them adapt to modern retailing. The players are working on smart cloud PoSM solutions that will improve the management of content in real time and pricing accuracy, strengthening long-term partnerships with retailers.
Similarly, the focus of point of sale materials (PoSM) companies in Europe, is on sustainability and efficiencies such as developing recyclable material, energy-efficient displays, and modular formats that minimize waste and reduce lifecycle costs. By making strategic investments in automation, local manufacturing facilities, and retail media analytics, companies can address the changing demands of regulatory frameworks and brands to make PoSMs essential for omni-communication and in-store marketing in the European region.
Key Players
HH Global
HH Global was founded in 1991, and it is a prominent global marketing services and print management company headquartered in Leatherhead, United Kingdom. It provides end-to-end solutions in areas like sourcing, creative fulfillment, and digital asset management, which assist in helping the brand customers optimise marketing operations, increase sustainability, and reduce environmental impact through advanced technologies in order to enhance effectiveness.
RTC
RTC has been a known force within the retail technology sector from its founding in 1989 till date and provides software and hardware solutions and consulting expertise in the area of POS and retail systems. As a firm with extensive expertise in POS and ERP solutions for retail clients, RTC provides solutions to enhance the efficiency of business activities at a retail store.
Drukkerij VAN AS B.V
Drukkerij VAN AS B.V. is a family-run business that provides printing and graphic solutions services in the Netherlands and is known for their expertise in producing quality-based Outdoor and Point of Purchase products. They started their operation in Amsterdam and provide a range of solutions in the form of posters, shelf stoppers, counter mats, and point of purchase solutions for their retail customers.
Logrus LLC
Logrus Global (commonly known as Logrus LLC) was founded in 1993. It is a multilingual translation, localization, and media production service provider with global reach. It is headquartered in the USA with presence all over the world. It helps in localizing brands and digital media, thus improving the effectiveness of cross-market merchandising and assisting in the rollout of PoSM.
Other players in the market include UK Point of Sale Group Limited, among others.
Europe Point of Sale Materials (PoSM) Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 4.65% between 2026 and 2035.
Key strategies driving the market include adoption of digital signage and ESLs, retailer–vendor partnerships, investments in smart and cloud-based PoSM technologies, sustainability-focused product development, and integration of PoSM with retail media platforms.
The emerging trend of adoption of online POP management software and the surging utilisation of digital POP displays are the key trends fuelling the market growth.
The major countries of point of sale materials (PoSM) considered in the Europe market report are the United Kingdom, Germany, France, and Italy, among others.
The major types of the product are posters, danglers, standees, bunting, led displays, and stickers, among others.
The significant industries of the product are FMGC, food and beverage, retail, and pharmaceutical, among others.
The key players in the market include HH Global, RTC, Drukkerij VAN AS B.V., Logrus LLC, and UK Point of Sale Group Limited are among the prominent players.
In 2025, the Europe point of sale materials (PoSM) market reached an approximate value of USD 11.18 Billion.
Major challenges include high upfront costs of digital PoSM, system integration issues, regulatory sustainability requirements, maintenance of digital displays, and rising costs of raw materials for printed PoSM.
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