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Report Overview
The Europe point of sale materials (PoSM) market size was valued at USD 11.18 Billion in 2025. The industry is expected to grow at a CAGR of 4.65% during the forecast period of 2026-2035 to reach a value of USD 17.61 Billion by 2035. The market is driven largely due to the adoption of intelligent digital displays and the deployment of electronic shelf label solutions, which is changing the face of the merchandising environment from static print to dynamic intelligent retail environments.
Retailers operating in the Europe point of sale materials (PoSM) market landscape are also now integrating digital signage, interactive kiosks, and ESLs to enhance the accuracy of pricing, operations, and engagement. For example, at NRF2025, SOLUM showcased its Newton Core+, Newton A, and Newton E-Paper 32˝ series of digital signage and ESLs, a new generation of digital signage and ESLs designed for IoT connectivity and real-time content management for European retail. In a move to complement this, in June 2025, Pricer AB received a contract from the Dutch-based supermarket chain, PLUS, for the deployment of advanced four-color ESLs in each of the 265 outlets, boosting in-store communication and consumer engagement and further supporting the Europe point of sale materials (PoSM) market expansion.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Compound Annual Growth Rate
4.65%
Value in USD Billion
2026-2035
*this image is indicative*
Key Trends and Recent Developments
Strategic Retailer-Vendor Contracts Drive Expansion of Digital ESL Reach
Retail chains and ESL solution vendors are making joint efforts to solidify digital pricing and PoSM solutions on the shelves of major retail chains and improve their efficiencies. For instance, Co-op retail chains in the United Kingdom rolled out electronic shelf label solutions on a massive scale among 1,500 retail stores in 2025, which facilitated real-time price updates and paperless operations among other benefits as part of their digitalization efforts.
ESL Enhanced Product Launches Propel Retail Automation
New PoSM products using innovative technology to improve display functionalities will soon facilitate greater digital integration. ESL solutions from SOLUM, showcased during the EuroCIS exhibition of 2025, included their smart platform solution to integrate ESL, digital sign, IoT, and AI, offering capabilities to facilitate operational automation, notification, and even personalized engagement in the smart PoSM retail ecosystem of the European continent.
Increased Cloud-Managed Shelf Solutions Improve Content Management
Cloud-based ESL technology is gaining significant traction in the Europe point of sale materials (PoSM) market as it enables shoppers to view pricing and promotions remotely and in real-time through PoSM. As a case study, for example, Jumbo Supermarkten is utilizing its digital pricing systems at its locations in both Netherlands and Belgium. The firm is using a combination of ESL technology from Hanshow and cloud technology to manage pricing centrally and enhance accuracy at its store level.
Improved e-Paper ESL technologies boost retail efficiency
E-paper electronic shelf labels that provide better readability and energy efficiency have started appealing to Europeans in their search for an eco-friendlier PoSM solution compared to paper. In February 2025, at the event of Integrated Systems Europe (ISE), Samsung Electronics showcased their color E-paper digital signage solutions that have ultra-low energy consumption and make use of full-color e-ink displays and are perfect for applications in stores and supermarkets with interactive content. Such developments in the Europe point of sale materials (PoSM) market contribute to the growing demand.
Sustainability-Focused Digital PoSM Initiatives Gain Traction
Retailers and suppliers are increasingly incorporating sustainable aspects in PoSM innovation by implementing energy-efficient and environmentally low-impact display solutions that sustainably substitute traditional printed media. E Ink, for instance, in February 2025, announced that it would display and promote their 75-inch E-Ink Kaleido 3 Outdoor Large Area Color Signage solution at the Integrated Systems Exhibition (ISE) in 2025, which is energy-efficient and large-scale color signage, even in outdoor settings, aimed at sustainable environmental conservation and optimization of energy use.
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Europe Point of Sale Materials (PoSM) Industry Segmentation
The EMR’s report titled “Europe Point Of Sale Materials (PoSM) Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Posters
- Danglers
- Standees
- Bunting
- LED Displays
- Stickers
- Others
Key Insights: The Europe point of sale materials (PoSM) market scope comprises posters, danglers, standees, bunting, LED displays, stickers, and others. The use of posters, danglers, stickers, and bunting is cost-efficient for seasonal marketing, while standees increase the storytelling aspect for products. The adoption of LED displays is observed to escalate significantly, with “LG Electronics introducing AI-powered Kinetic LED & Modular Signage solutions at the recent ISE 2025.” The combination of conventional and interactive PoSM enables dynamic marketing for diverse merchandising plans.
Market Breakup by Industry
- FMCG
- Food and Beverage
- Retail
- Pharmaceutical
- Others
Key Insights: The Europe point of sale materials (PoSM) market serves diverse sectors including FMCG, food & beverage, retail, pharmaceuticals, and others. The FMCG industry and Retail industry utilize PoSM such as posters, danglers, standees, and the rising usage of LEDs. The Food & Beverage industry employs LED menus and digital signage displays, while Pharmaceuticals adopt PoSM for educational purposes and compliance. For example, eyefactive collaborated with Leyard and Exact Solutions during the ISE 2025 event, providing large interactive videowalls that improve in-store messages.
Market Breakup by Region
- United Kingdom
- Germany
- France
- Italy
Key Insights: PoSM adoption trends are different in the UK, German, French, and Italian markets. While the United Kingdom adopts digital displays, German companies favor sustainable signage, French companies rely on experiential standees and LED content, and Italians combine classic posters with new formats of digital technology. In December 2025, PPDS officially launched Philips Stretch 3150 Digital Displays, which allows displays installed above shelving and kiosks to combine static and inter-active PoSM.
Europe Point Of Sale Materials (PoSM) Market Share
By type, danglers are in high demand
Danglers contribute substantially to the Europe point of sale materials (PoSM) market revenue, owing to their increasing demand as retail stakeholders look for impactful and three-dimensional attention-grabbing solutions which significantly improve product point of purchase positioning and retail media planning. The creative usage of dangler signs not only captivates customer attention but also supports and enhances retail and promotion media campaigns, particularly in the food, beverage, and grocery retail sectors. For instance, in November 2025, Iceland Foods introduced "supersized" 3D dangler signs of top-selling items in its stores as part of its retail media development plan.
The LED display market is also driven by product developments and applications that provide consumers with immersive and dynamic visual experience at retail touchpoints. At ISE 2025 in April 2025, LG Electronics unveiled its AI-driven ‘Kinetic LED’ and high brightness ‘Modular Signage Solutions’ specifically designed for retail applications to fascinate and engage consumers through customizable content.
By industry, FMCG contributes significantly to the rising demand
FMCG industry trends include an increasing influence of retail media partnerships that use PoSM, digital, and brand campaigns that aim to improve shopper engagement and offer data-driven insights offered by retail media at the PoSM level. Strategic partnerships also provide FMCG industry brands with efficient means of optimizing target and result metrics within the major European grocery chains. For instance, a partnership with Unlimitail was announced for July 2025 that aimed to offer increased retail media connectivity within the European market, including France-based retailer Carrefour.
The retail sector is propelling the demand in the Europe point of sale materials (PoSM) market, by giving investments to digital shelf technology to increase efficiency and optimize customer experience. The retailers have launched intelligent solutions that integrate shelf information, inventory, and communications within stores, placing PoSM at the heart of store transformation. For example, in October 2025, a strategic partnership was launched by VusionGroup and the German drugstore chain DM, featuring their EdgeSense digital shelf solution for optimized operations and increased worker efficiency.
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Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Europe Point of Sale Materials (PoSM) Market Regional Analysis
By region, United Kingdom leads the market growth
The United Kingdom is at the forefront of the evolution of PoSM, which is driven by major investment in digital retail media, as well as dynamic in store installations, that indicate an imminent shift from existing still communication media to dynamic screens that interact with customers during purchase points. In November 2025, Morrisons launched its first major use of digital retail media outside its stores with the installation of 300 Waferlite digital advertising screens in its stores across the United Kingdom, partnered with the Bauer Media Outdoor (BMO).
Germany continues to position itself firmly within the Europe point of sale materials (PoSM) market, upgrading infrastructure and leveraging digital display technology, specifically within retail and public environments where LED and interaction screen technology is used for branding and real-time information. The Digital Signage Summit Europe 2025, taking place in May 2025 at Munich, Germany, identified industry efforts to highlight leading LED technology innovations and environmentally friendly signage solutions, demonstrating German markets’ take-up of environmentally responsible impact display technology, stretching beyond PoSM.
Competitive Landscape
Major Europe point of sale materials (PoSM) market players are focusing on digital transformation by developing portfolios in LED displays, Electronic Shelf Labels, and Interactive Signage that will help them adapt to modern retailing. The players are working on smart cloud PoSM solutions that will improve the management of content in real time and pricing accuracy, strengthening long-term partnerships with retailers.
Similarly, the focus of point of sale materials (PoSM) companies in Europe, is on sustainability and efficiencies such as developing recyclable material, energy-efficient displays, and modular formats that minimize waste and reduce lifecycle costs. By making strategic investments in automation, local manufacturing facilities, and retail media analytics, companies can address the changing demands of regulatory frameworks and brands to make PoSMs essential for omni-communication and in-store marketing in the European region.
HH Global
HH Global was founded in 1991, and it is a prominent global marketing services and print management company headquartered in Leatherhead, United Kingdom. It provides end-to-end solutions in areas like sourcing, creative fulfillment, and digital asset management, which assist in helping the brand customers optimise marketing operations, increase sustainability, and reduce environmental impact through advanced technologies in order to enhance effectiveness.
RTC
RTC has been a known force within the retail technology sector from its founding in 1989 till date and provides software and hardware solutions and consulting expertise in the area of POS and retail systems. As a firm with extensive expertise in POS and ERP solutions for retail clients, RTC provides solutions to enhance the efficiency of business activities at a retail store.
Drukkerij VAN AS B.V
Drukkerij VAN AS B.V. is a family-run business that provides printing and graphic solutions services in the Netherlands and is known for their expertise in producing quality-based Outdoor and Point of Purchase products. They started their operation in Amsterdam and provide a range of solutions in the form of posters, shelf stoppers, counter mats, and point of purchase solutions for their retail customers.
Logrus LLC
Logrus Global (commonly known as Logrus LLC) was founded in 1993. It is a multilingual translation, localization, and media production service provider with global reach. It is headquartered in the USA with presence all over the world. It helps in localizing brands and digital media, thus improving the effectiveness of cross-market merchandising and assisting in the rollout of PoSM.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include UK Point of Sale Group Limited, among others.
Key Highlights of the Europe Point of Sale Materials (PoSM) Market Report
- Historical performance and accurate forecasting through 2035, based on sound data modeling and accurate market assumptions on all major segments.
- Findings on innovations within specific product offerings, for example, digital signage solutions, LED displays solutions, electronic shelf labels solutions, and sustainable PoSM materials solutions.
- In-depth analysis of the competitive landscape of major domestic and global PoSM manufacturers, including their strategies, products, and latest updates.
- Thorough analysis on the regions that are witnessing new trends of adoption and growth, including major regions such as the United Kingdom, Germany, France, and Italy, in Europe.
- Market outlook focusing on investment, capital flows, technology adoption, partnerships, and other quantitative and qualitative aspects of markets.
Why Choose Expert Market Research?
- Authorized insights derived from comprehensive primary research and expert validation to guarantee integrity and accuracy.
- Actionable data to inform strategic decision-making, allowing stakeholders to identify opportunities, risks, and optimize the market entry approach.
- Extensive analysis for regions and products, which will provide insightful views into the dynamics studied for PoSMs, applications, and regions in Europe.
Call to Action
Explore the latest trends shaping the Europe Point of Sale Materials (PoSM) Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on Europe point of sale materials (PoSM) market trends 2026.
Europe Point of Sale Materials (PoSM) Market Report Snapshots
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 4.65% between 2026 and 2035.
Key strategies driving the market include adoption of digital signage and ESLs, retailer–vendor partnerships, investments in smart and cloud-based PoSM technologies, sustainability-focused product development, and integration of PoSM with retail media platforms.
The emerging trend of adoption of online POP management software and the surging utilisation of digital POP displays are the key trends fuelling the market growth.
The major countries of point of sale materials (PoSM) considered in the Europe market report are the United Kingdom, Germany, France, and Italy, among others.
The major types of the product are posters, danglers, standees, bunting, led displays, and stickers, among others.
The significant industries of the product are FMGC, food and beverage, retail, and pharmaceutical, among others.
The key players in the market include HH Global, RTC, Drukkerij VAN AS B.V., Logrus LLC, and UK Point of Sale Group Limited are among the prominent players.
In 2025, the Europe point of sale materials (PoSM) market reached an approximate value of USD 11.18 Billion.
Major challenges include high upfront costs of digital PoSM, system integration issues, regulatory sustainability requirements, maintenance of digital displays, and rising costs of raw materials for printed PoSM.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Industry |
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| Breakup by Region |
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