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Europe Shampoo Market Size, Share, Growth, Analysis, Trends: By Product Type: Medicated, Non-medicated; By Price Category: Mass, Premium; By End User: Men, Women, Kids; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Drug Stores and Pharmacies, Others; Regional Analysis; Competitive Landscape; 2024-2032
Europe Shampoo Market Outlook
The Europe shampoo market size was valued at USD 7.23 billion in 2023. The market is further projected to grow at a CAGR of 4.6% between 2024 and 2032, reaching a value of USD 10.86 billion by 2032.
Key Takeaways
- Market players are focusing on creating products that address diverse hair concerns, offering tailored shampoo formulations, and leveraging digital and social media platforms for consumer engagement and brand loyalty.
- As per industry reports, market is dominated by major players such as L'Oréal SA, The Procter & Gamble Company, Kao Corporation, Unilever PLC, and The Estee Lauder Companies Inc.
- The Europe shampoo market growth can be ascribed to the rising popularity of natural and organic shampoos, as consumers become more conscious of ingredients and packaging.
- The market is also influenced by the integration of technology, such as smart packaging and augmented reality, and the shift towards eco-consciousness, driving the development of sustainable packaging materials and refillable options.
Consumers are becoming more conscious of the ingredients in their beauty products and are demanding shampoos that are free from harsh chemicals, sulphates, and parabens. This trend is driving the growth of herbal shampoos and other natural shampoo products in the region. For instance, L'Oréal, a leading beauty company, has launched its "Source Essentielle" shampoo range, which is made with 99% natural-origin ingredients.
Companies are investing in research and development to create new and improved shampoo products. For instance, in 2021, Procter & Gamble launched its "Pantene Miracles" shampoo range, which is designed to address various hair concerns, such as hair fall, damage, and frizz.
Moreover, dry shampoos are becoming increasingly popular due to their convenience and time-saving benefits. For example, Batiste, a leading dry shampoo brand, has expanded its product range to include various fragrances and formulations, catering to different hair types and needs.
Medicated shampoos dominate the Europe shampoo market share as they are formulated to provide relief from scalp conditions and promote scalp health, making them a popular choice for individuals with specific dermatological needs. Nizoral Anti-Dandruff shampoo contains ketoconazole, an antifungal agent that helps control dandruff, seborrheic dermatitis, and psoriasis. Neutrogena T/Gel Therapeutic shampoo is formulated with coal tar, which helps to control scalp itching, flaking, and scaling associated with dandruff, psoriasis, and seborrheic dermatitis.
As per Europe shampoo market analysis, non-medicated shampoos in Europe encompass a wide range of products designed for general hair cleansing and maintenance. These shampoos focus on providing effective cleaning, conditioning, and nourishment. Schwarzkopf Gliss Hair Repair shampoo is designed to repair and protect hair from damage caused by heat styling, colouring, and environmental factors. It is a popular choice in Europe for its ability to restore hair health and shine.
Market Segmentation
Europe Shampoo Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Medicated
- Non-medicated
Market Breakup by Price Category
- Mass
- Premium
Market Breakup by End User
- Men
- Women
- Kids
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Drug Stores and Pharmacies
- Online
- Others
Market Breakup by Country
- Germany
- United Kingdom
- France
- Italy
- Others
Competitive Landscape
Market players operating in this market are emphasising sustainability, eco-consciousness, innovation, and meeting consumer demands for specialised formulations.
- L'Oréal SA
- Unilever Plc
- Johnson & Johnson Limited
- Procter and Gamble Company
- Colgate-Palmolive Company
- Kao Corporation
- Beiersdorf AG
- Henkel AG & Co. KGaA
- Wella Operations US LLC
- Oriflame Holding Ag
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Price Category |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Shampoo Market Overview
8.1 Key Industry Highlights
8.2 Global Shampoo Historical Market (2018-2023)
8.3 Global Shampoo Market Forecast (2024-2032)
8.4 Global Shampoo Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Europe Shampoo Market Overview
9.1 Key Industry Highlights
9.2 Europe Shampoo Historical Market (2018-2023)
9.3 Europe Shampoo Market Forecast (2024-2032)
10 Europe Shampoo Market by Product Type
10.1 Medicated
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Non-medicated
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Europe Shampoo Market by Price Category
11.1 Mass
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Premium
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Europe Shampoo Market by End User
12.1 Men
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Women
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Kids
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 Europe Shampoo Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Drug Stores and Pharmacies
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Europe Shampoo Market by Country
14.1 Germany
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 United Kingdom
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 France
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Italy
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators of Demand
15.4 Key Indicators of Price
16 Value Chain Analysis
17 Trade Data Analysis (HS Code – 330510)
17.1 Major Exporting Countries
17.1.1 By Value
17.1.2 By Volume
17.2 Major Importing Countries
17.2.1 By Value
17.2.2 By Volume
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 L'Oréal SA
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Unilever Plc
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Johnson & Johnson Limited
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Procter and Gamble Company
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Colgate-Palmolive Company
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Kao Corporation
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Beiersdorf AG
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Henkel AG & Co. KGaA
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Wella Operations US LLC
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Oriflame Holding Ag
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Shampoo Market: Key Industry Highlights, 2018 and 2032
2. Europe Shampoo Market: Key Industry Highlights, 2018 and 2032
3. Europe Shampoo Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. Europe Shampoo Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. Europe Shampoo Historical Market: Breakup by Price Category (USD Billion), 2018-2023
6. Europe Shampoo Market Forecast: Breakup by Price Category (USD Billion), 2024-2032
7. Europe Shampoo Historical Market: Breakup by End User (USD Billion), 2018-2023
8. Europe Shampoo Market Forecast: Breakup by End User (USD Billion), 2024-2032
9. Europe Shampoo Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. Europe Shampoo Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. Europe Shampoo Historical Market: Breakup by Country (USD Billion), 2018-2023
12. Europe Shampoo Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. Major Exporting Countries by Value
14. Major Importing Countries by Value
15. Major Exporting Countries by Volume
16. Major Importing Countries by Volume
17. Europe Shampoo Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 7.23 billion.
The market is expected to grow at a CAGR of 4.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 10.86 billion by 2032.
The market is being driven due to rising number of women facing hair fall and thinning issues, growing consumer awareness about hair health, the trend towards natural and organic products, and the need for clean and eco-friendly options.
Key trends aiding the market expansion include a shift towards waterless and low-water shampoos, as well as the popularity of dry shampoos, shampoo bars, and powder-based shampoos.
Countries considered in the market are Germany, United Kingdom, France, and Italy, among others.
Different price categories in the market are mass and premium.
Based on distribution channel, the market segmentations include supermarkets and hypermarkets, convenience stores, drug stores and pharmacies, and online, among others.
Key players in the market are L'Oréal SA, Unilever Plc, Johnson & Johnson Limited, Procter and Gamble Company, Colgate-Palmolive Company, Kao Corporation, Beiersdorf AG, Henkel AG & Co. KGaA, Wella Operations US LLC, and Oriflame Holding Ag, among others.
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