The global shampoo market size reached USD 36.70 Billion in 2024. The market is expected to grow at a CAGR of 4.70% between 2025 and 2034, reaching almost USD 58.09 Billion by 2034.
Base Year
Historical Period
Forecast Period
As per industry reports, around 70% of consumers prefer natural or organic shampoos over conventional options. An estimated 80% of global consumers believe that natural shampoos are better for hair health.
Among female consumers, approximately 60% use natural shampoos to enhance hair health. In 2019, nearly a quarter of new hair care products launched were organic or natural shampoos. Major players in the cosmetics industry each spend approximately USD 8 billion annually, whereas specialised companies allocate less than USD 2 billion to their operations.
Compound Annual Growth Rate
4.7%
Value in USD Billion
2025-2034
*this image is indicative*
| Global Shampoo Market Report Summary | Description | Value |
| Base Year | USD Billion | 2024 |
| Historical Period | USD Billion | 2018-2024 |
| Forecast Period | USD Billion | 2025-2034 |
| Market Size 2024 | USD Billion | 36.70 |
| Market Size 2034 | USD Billion | 58.09 |
| CAGR 2018-2024 | Percentage | XX% |
| CAGR 2025-2034 | Percentage | 4.70% |
| CAGR 2025-2034 - Market by Region | Latin America | 5.1% |
| CAGR 2025-2034 - Market by Country | India | 5.5% |
| CAGR 2025-2034 - Market by Country | Brazil | 5.4% |
| CAGR 2025-2034 - Market by Product Type | Medicated | 5.7% |
| CAGR 2025-2034 - Market by Price Category | Premium | 6.0% |
| Market Share by Country 2024 | Mexico | 2.2% |
The global shampoo market is experiencing significant growth driven by diverse factors. The demand surge is fuelled by consumers' fast-paced lifestyles, creating a need for convenient hair care solutions. Additionally, the popularity of leave-in treatments and masks is boosting demand for shampoo, with increasing interest in scalp care products reflecting a shift towards healthier hair perceptions. Specialised products are sought after due to rising concerns about hair-related disorders like dandruff and hair fall. Furthermore, consumer awareness of the benefits of natural ingredients is driving demand for silicone-free, paraben-free, and sulphate-free shampoos with high natural content.
Urbanisation, rising disposable incomes, and evolving lifestyles are propelling shampoo market expansion. Innovations in formulation, celebrity endorsements, and effective marketing strategies are also influencing consumer preferences and boosting demand for specialised shampoos.
The market is witnessing a shift towards natural and organic products, driven by growing health and environmental concerns. Herbal shampoos, promoted aggressively through targeted marketing, have gained popularity, especially among younger consumers.
Moreover, the demand for natural and organic shampoo is increasing due to awareness of harmful chemicals in conventional products. This trend is supported by research highlighting the benefits of herbal ingredients in hair care.
The market benefits from e-commerce growth, which enhances product accessibility and drives market expansion. Packaging innovations like travel-size packs and eco-friendly solutions respond to consumer preferences for convenience and sustainability.
Changing customer preferences, coupled with a focus on personal grooming and increasing disposable incomes, contribute to the shampoo market growth. The industry continues to evolve to meet evolving consumer needs and demands across diverse demographics.
"Global Shampoo Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Price Category
Market Breakup by End User
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2025-2034 - Market by | Country |
| India | 5.5% |
| Brazil | 5.4% |
| China | 5.2% |
| Mexico | 5.0% |
| UK | 4.6% |
| USA | 4.4% |
| Canada | XX% |
| France | XX% |
| Italy | XX% |
| Japan | XX% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Germany | 4.3% |
Key players in the shampoo market are offering sustainable and herbal products through new product launches in the market.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is estimated to be valued at USD 36.70 Billion in 2024.
The market is projected to grow at a CAGR of 4.70% between 2025 and 2034.
The shampoo market is expected to witness significant growth to reach USD 58.09 Billion in 2034.
The market is categorised according to its product type, which includes medicated, and non-medicated.
The key market players are L'Oréal SA, Unilever Plc, Johnson & Johnson Consumer Inc., Procter and Gamble Company, Colgate-Palmolive Company, Natura and Co., Henkel AG & Co. KGaA, Kao Corporation, Beiersdorf AG, Oriflame Holding Ag, Church & Dwight Co. Inc., and others.
The market is driven by factors that include urbanisation, rising disposable incomes, and evolving lifestyles, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Price Category |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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