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Global Shampoo Market Size, Share, Analysis, Growth, Trends: By Product Type: Medicated, Non-medicated; By Price Category: Mass, Premium; By End User: Men, Women, Kids; By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Drug Stores and Pharmacies, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Shampoo Market Outlook
The global shampoo market size reached USD 36.70 billion in 2023. The market is expected to grow at a CAGR of 4.7% between 2024 and 2032, reaching almost USD 55.70 billion by 2032.
Key Takeaways:
- As per industry reports, around 70% of consumers prefer natural or organic shampoos over conventional options. An estimated 80% of global consumers believe that natural shampoos are better for hair health.
- Among female consumers, approximately 60% use natural shampoos to enhance hair health. In 2019, nearly a quarter of new hair care products launched were organic or natural shampoos. Major players in the cosmetics industry each spend approximately USD 8 billion annually, whereas specialised companies allocate less than USD 2 billion to their operations.
The global shampoo market is experiencing significant growth driven by diverse factors. The demand surge is fuelled by consumers' fast-paced lifestyles, creating a need for convenient hair care solutions. Additionally, the popularity of leave-in treatments and masks is boosting demand for shampoo, with increasing interest in scalp care products reflecting a shift towards healthier hair perceptions. Specialised products are sought after due to rising concerns about hair-related disorders like dandruff and hair fall. Furthermore, consumer awareness of the benefits of natural ingredients is driving demand for silicone-free, paraben-free, and sulphate-free shampoos with high natural content.
Urbanisation, rising disposable incomes, and evolving lifestyles are propelling shampoo market expansion. Innovations in formulation, celebrity endorsements, and effective marketing strategies are also influencing consumer preferences and boosting demand for specialised shampoos.
The market is witnessing a shift towards natural and organic products, driven by growing health and environmental concerns. Herbal shampoos, promoted aggressively through targeted marketing, have gained popularity, especially among younger consumers.
Moreover, the demand for natural and organic shampoo is increasing due to awareness of harmful chemicals in conventional products. This trend is supported by research highlighting the benefits of herbal ingredients in hair care.
The market benefits from e-commerce growth, which enhances product accessibility and drives market expansion. Packaging innovations like travel-size packs and eco-friendly solutions respond to consumer preferences for convenience and sustainability.
Changing customer preferences, coupled with a focus on personal grooming and increasing disposable incomes, contribute to the shampoo market growth. The industry continues to evolve to meet evolving consumer needs and demands across diverse demographics.
Market Segmentation
Global Shampoo Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Medicated
- Non-medicated
Market Breakup by Price Category
- Mass
- Premium
Market Breakup by End User
- Men
- Women
- Kids
Market Breakup by Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Drug Stores and Pharmacies
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
Key players in the shampoo market are offering sustainable and herbal products through new product launches in the market.
- L'Oréal SA
- Unilever Plc
- Johnson & Johnson Consumer Inc.
- Procter and Gamble Company
- Colgate-Palmolive Company
- Natura and Co.
- Henkel AG & Co. KGaA
- Kao Corporation
- Beiersdorf AG
- Oriflame Holding Ag
- Church & Dwight Co. Inc.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Price Category |
|
| Breakup by End User |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Shampoo Market Analysis
8.1 Key Industry Highlights
8.2 Global Shampoo Historical Market (2018-2023)
8.3 Global Shampoo Market Forecast (2024-2032)
8.4 Global Shampoo Market by Product Type
8.4.1 Medicated
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Non-medicated
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Shampoo Market by Price Category
8.5.1 Mass
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Premium
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Shampoo Market by End User
8.6.1 Men
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Women
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Kids
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.7 Global Shampoo Market by Distribution Channel
8.7.1 Supermarkets/Hypermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Convenience Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Drug Stores and Pharmacies
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Shampoo Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Shampoo Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Shampoo Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Shampoo Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Shampoo Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Shampoo Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code – 330510)
16.1 Major Exporting Countries
16.1.1 By Value
16.1.2 By Volume
16.2 Major Importing Countries
16.2.1 By Value
16.2.2 By Volume
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 L'Oréal SA
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Unilever Plc
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Johnson & Johnson Consumer Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Procter and Gamble Company
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Colgate-Palmolive Company
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Natura and Co.
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Henkel AG & Co. KGaA
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Kao Corporation
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Beiersdorf AG
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Oriflame Holding Ag
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Church & Dwight Co. Inc.
17.2.11.1 Company Overview
17.2.11.2 Product Portfolio
17.2.11.3 Demographic Reach and Achievements
17.2.11.4 Certifications
17.2.12 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Shampoo Market: Key Industry Highlights, 2018 and 2032
2. Global Shampoo Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Shampoo Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global Shampoo Historical Market: Breakup by Price Category (USD Billion), 2018-2023
5. Global Shampoo Market Forecast: Breakup by Price Category (USD Billion), 2024-2032
6. Global Shampoo Historical Market: Breakup by End User (USD Billion), 2018-2023
7. Global Shampoo Market Forecast: Breakup by End User (USD Billion), 2024-2032
8. Global Shampoo Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. Global Shampoo Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10. Global Shampoo Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Shampoo Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Shampoo Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Shampoo Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Shampoo Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Shampoo Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Shampoo Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Shampoo Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Shampoo Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Shampoo Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Shampoo Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Shampoo Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Major Exporting Countries by Value
23. Major Importing Countries by Value
24. Major Exporting Countries by Volume
25. Major Importing Countries by Volume
26. Global Shampoo Market Structure
Key Questions Answered in the Report
The market is estimated to be valued at USD 36.70 billion in 2023.
The market is projected to grow at a CAGR of 4.7% between 2024 and 2032.
The shampoo market is expected to witness significant growth to reach USD 55.70 billion in 2032.
The market is categorised according to its product type, which includes medicated, and non-medicated.
The key market players are L'Oréal SA, Unilever Plc, Johnson & Johnson Consumer Inc., Procter and Gamble Company, Colgate-Palmolive Company, Natura and Co., Henkel AG & Co. KGaA, Kao Corporation, Beiersdorf AG, Oriflame Holding Ag, Church & Dwight Co. Inc., and others.
The market is driven by factors that include urbanisation, rising disposable incomes, and evolving lifestyles, among others.
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