Reports

Global Eye Tracking Technology Market Size, Trends, Analysis: By Component: Hardware, Software, Others; By Type: Eye Attached Tracking, Optical Tracking, Electrooculography; By Location Type: Remote, Mobile; By Application: Assistive Communication, Others; By End Use; Regional Analysis; Competitive Landscape; 2024-2032

Global Eye Tracking Technology Market Outlook

The global eye tracking technology market is expected to grow at a CAGR of 26% in the forecast period of 2024-2032 to reach a value of approximately USD 2.22 billion by 2032.

Global Eye Tracking Technology Market

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Growing Investments in Consumer Behaviour Research and the Increasing Adoption of Assistive Communication Devices to Augment the Eye Tracking Technology Industry Growth

Based on applications, the increasing utilisation of eye tracking technology for consumer behaviour research and the growing adoption of eye tracking-based assistive communication devices are aiding the growth of the overall industry. The data obtained from eye tracking technology helps to analyse consumer behaviour by assessing the gaze pattern of viewers on e-commerce platforms, thus, providing valuable insights to the users. Further, assistive technology can help individuals with cognitive or physical disabilities by making the process much easier and faster.

Increasing Demand from Various End Use Sectors to Aid the Growth of the Eye Tracking Technology Industry

The growing demand for intelligent security systems in military and aerospace industries is resulting in increased adoption of eye tracking technology. The growing investments in defence sector and surveillance technology are aiding the growth of the segment. Meanwhile, there has been a rise in demand for AR/VR devices with eye-tacking technology. Thus, the growing utilisation of eye tracking technology as an input mechanism in consumer electronics and gaming devices is expected to significantly contribute to the market growth over the forecast period.

Region-wise, the Asia Pacific is expected to witness the robust growth over the forecast period owing to the growing acceptance of technology, increasing investments in R&D activities, and rising awareness regrading eye tracking technology across the region. The advancements in consumer electronics and automotive sectors, particularly in Japan and China, are expected to drive the regional industry growth.

Eye Tracking Technology: Market Segmentation

Eye tracking technology refers to a sensor technology that can capture the eye movement of an individual, thus, measuring the activity of eyes. It helps to determine the point of user’s gaze or the gazing location of a person. It can also provide the data regarding blink frequency of a person and the reaction of pupil to different stimulus.

Global Eye Tracking Technology Market By Application

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By component, the market is divided into:

Hardware
Software
Others

Based on type, the industry can be segmented into:

Eye Attached Tracking
Optical Tracking
Electrooculography

The market is bifurcated based on location type into:

Remote
Mobile

The various applications of eye tracking technology include:

Assistive Communication
Consumer Behaviour Research
Usability Testing
Academic Research
Others

On the basis of end use, the industry can be categorised into:

Healthcare
Retail
Automotive
Military and Aerospace
IT and Telecommunication
Entertainment
Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Global Eye Tracking Technology Market By Region

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Technological Advancements and the Increasing Demand for Real-Time Data to Bolster the Growth of the Eye Tracking Technology Industry

The rapid advancements in technology and the growing demand for real-time data to analyse consumer behaviour are the major factors driving the growth of the market. The proliferation of artificial intelligence (AI) and the increasing adoption of virtual reality (VR) and augmented reality (AR) in consumer electronics and other sectors, including automotive, are significantly contributing to the industry growth. The growing utilisation of smart sensors for process control and decision making and the increasing preference for contactless biometrics are expected to be the major industry trends over the forecast period. However, the high installation cost and the lack of technical standardization may restrict the growth of the market.

Key Industry Players in the Global Eye Tracking Technology Market

The report gives a detailed analysis of the following key players in the global eye tracking technology market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

Tobii AB
ERGONEERS GmbH
EyeTech Digital Systems, Inc.
Mirametrix inc.
iMotions A/S
Smart Eye AB
Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

REPORT FEATURES	DETAILS
Base Year	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Scope of the Report	Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Type, Location Type, Application, End Use, Region
Breakup by Component	Hardware, Software, Others
Breakup by Type	Eye Attached Tracking, Optical Tracking, Electrooculography
Breakup by Location Type	Remote, Mobile
Breakup by Application	Assistive Communication, Consumer Behaviour Research, Usability Testing, Academic Research, Others
Breakup by End Use	Healthcare, Retail, Automotive, Military and Aerospace, IT and Telecommunication, Entertainment, Others
Breakup by Region	North America, Latin America, Europe, Middle East and Africa, Asia Pacific
Market Dynamics	SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape	Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered	Tobii AB, ERGONEERS GmbH, EyeTech Digital Systems, Inc., Mirametrix inc., iMotions A/S, Smart Eye AB, Others
Report Price and Purchase Option	Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format	Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1   Preface
2   Report Coverage – Key Segmentation and Scope
3   Report Description
   3.1   Market Definition and Outlook
   3.2   Properties and Applications
   3.3   Market Analysis
   3.4   Key Players
4   Key Assumptions
5   Executive Summary
   5.1   Overview
   5.2   Key Drivers
   5.3   Key Developments
   5.4   Competitive Structure
   5.5   Key Industrial Trends
6   Snapshot
   6.1   Global
   6.2   Regional
7   Industry Opportunities and Challenges
8   Global Eye Tracking Technology Market Analysis
   8.1   Key Industry Highlights
   8.2   Global Eye Tracking Technology Historical Market (2018-2023)
   8.3   Global Eye Tracking Technology Market Forecast (2024-2032)
   8.4   Global Eye Tracking Technology Market by Component
       8.4.1   Hardware
           8.4.1.1   Market Share
           8.4.1.2   Historical Trend (2018-2023)
           8.4.1.3   Forecast Trend (2024-2032)
       8.4.2   Software
           8.4.2.1   Market Share
           8.4.2.2   Historical Trend (2018-2023)
           8.4.2.3   Forecast Trend (2024-2032)
       8.4.3   Others
   8.5   Global Eye Tracking Technology Market by Type
       8.5.1   Eye Attached Tracking
           8.5.1.1   Market Share
           8.5.1.2   Historical Trend (2018-2023)
           8.5.1.3   Forecast Trend (2024-2032)
       8.5.2   Optical Tracking
           8.5.2.1   Market Share
           8.5.2.2   Historical Trend (2018-2023)
           8.5.2.3   Forecast Trend (2024-2032)
       8.5.3   Electrooculography
           8.5.3.1   Market Share
           8.5.3.2   Historical Trend (2018-2023)
           8.5.3.3   Forecast Trend (2024-2032)
   8.6   Global Eye Tracking Technology Market by Location Type
       8.6.1   Remote
           8.6.1.1   Market Share
           8.6.1.2   Historical Trend (2018-2023)
           8.6.1.3   Forecast Trend (2024-2032)
       8.6.2   Mobile
           8.6.2.1   Market Share
           8.6.2.2   Historical Trend (2018-2023)
           8.6.2.3   Forecast Trend (2024-2032)
   8.7   Global Eye Tracking Technology Market by Application
       8.7.1   Assistive Communication
           8.7.1.1   Market Share
           8.7.1.2   Historical Trend (2018-2023)
           8.7.1.3   Forecast Trend (2024-2032)
       8.7.2   Consumer Behaviour Research
           8.7.2.1   Market Share
           8.7.2.2   Historical Trend (2018-2023)
           8.7.2.3   Forecast Trend (2024-2032)
       8.7.3   Usability Testing
           8.7.3.1   Market Share
           8.7.3.2   Historical Trend (2018-2023)
           8.7.3.3   Forecast Trend (2024-2032)
       8.7.4   Academic Research
           8.7.4.1   Market Share
           8.7.4.2   Historical Trend (2018-2023)
           8.7.4.3   Forecast Trend (2024-2032)
       8.7.5   Others
   8.8   Global Eye Tracking Technology Market by End Use
       8.8.1   Healthcare
           8.8.1.1   Market Share
           8.8.1.2   Historical Trend (2018-2023)
           8.8.1.3   Forecast Trend (2024-2032)
       8.8.2   Retail
           8.8.2.1   Market Share
           8.8.2.2   Historical Trend (2018-2023)
           8.8.2.3   Forecast Trend (2024-2032)
       8.8.3   Automotive
           8.8.3.1   Market Share
           8.8.3.2   Historical Trend (2018-2023)
           8.8.3.3   Forecast Trend (2024-2032)
       8.8.4   Military and Aerospace
           8.8.4.1   Market Share
           8.8.4.2   Historical Trend (2018-2023)
           8.8.4.3   Forecast Trend (2024-2032)
       8.8.5   IT and Telecommunication
           8.8.5.1   Market Share
           8.8.5.2   Historical Trend (2018-2023)
           8.8.5.3   Forecast Trend (2024-2032)
       8.8.6   Entertainment
           8.8.6.1   Market Share
           8.8.6.2   Historical Trend (2018-2023)
           8.8.6.3   Forecast Trend (2024-2032)
       8.8.7   Others
   8.9   Global Eye Tracking Technology Market by Region
       8.9.1   Market Share
           8.9.1.1   North America
           8.9.1.2   Europe
           8.9.1.3   Asia Pacific
           8.9.1.4   Latin America
           8.9.1.5   Middle East and Africa
9   Regional Analysis
   9.1   North America
       9.1.1   Historical Trend (2018-2023)
       9.1.2   Forecast Trend (2024-2032)
       9.1.3   Breakup by Country
           9.1.3.1   United States of America
           9.1.3.2   Canada
   9.2   Europe
       9.2.1   Historical Trend (2018-2023)
       9.2.2   Forecast Trend (2024-2032)
       9.2.3   Breakup by Country
           9.2.3.1   United Kingdom
           9.2.3.2   Germany
           9.2.3.3   France
           9.2.3.4   Italy
           9.2.3.5   Others
   9.3   Asia Pacific
       9.3.1   Historical Trend (2018-2023)
       9.3.2   Forecast Trend (2024-2032)
       9.3.3   Breakup by Country
           9.3.3.1   China
           9.3.3.2   Japan
           9.3.3.3   India
           9.3.3.4   ASEAN
           9.3.3.5   Australia
           9.3.3.6   Others
   9.4   Latin America
       9.4.1   Historical Trend (2018-2023)
       9.4.2   Forecast Trend (2024-2032)
       9.4.3   Breakup by Country
           9.4.3.1   Brazil
           9.4.3.2   Argentina
           9.4.3.3   Mexico
           9.4.3.4   Others
   9.5   Middle East and Africa
       9.5.1   Historical Trend (2018-2023)
       9.5.2   Forecast Trend (2024-2032)
       9.5.3   Breakup by Country
           9.5.3.1   Saudi Arabia
           9.5.3.2   United Arab Emirates
           9.5.3.3   Nigeria
           9.5.3.4   South Africa
           9.5.3.5   Others
10   Market Dynamics
   10.1   SWOT Analysis
       10.1.1   Strengths
       10.1.2   Weaknesses
       10.1.3   Opportunities
       10.1.4   Threats
   10.2   Porter’s Five Forces Analysis
       10.2.1   Supplier’s Power
       10.2.2   Buyer’s Power
       10.2.3   Threat of New Entrants
       10.2.4   Degree of Rivalry
       10.2.5   Threat of Substitutes
   10.3   Key Indicators for Demand
   10.4   Key Indicators for Price
11   Competitive Landscape
   11.1   Market Structure
   11.2   Company Profiles
       11.2.1   Tobii AB
           11.2.1.1   Company Overview
           11.2.1.2   Product Portfolio
           11.2.1.3   Demographic Reach and Achievements
           11.2.1.4   Certifications
       11.2.2   ERGONEERS GmbH
           11.2.2.1   Company Overview
           11.2.2.2   Product Portfolio
           11.2.2.3   Demographic Reach and Achievements
           11.2.2.4   Certifications
       11.2.3   EyeTech Digital Systems, Inc.
           11.2.3.1   Company Overview
           11.2.3.2   Product Portfolio
           11.2.3.3   Demographic Reach and Achievements
           11.2.3.4   Certifications
       11.2.4   Mirametrix inc.
           11.2.4.1   Company Overview
           11.2.4.2   Product Portfolio
           11.2.4.3   Demographic Reach and Achievements
           11.2.4.4   Certifications
       11.2.5   iMotions A/S
           11.2.5.1   Company Overview
           11.2.5.2   Product Portfolio
           11.2.5.3   Demographic Reach and Achievements
           11.2.5.4   Certifications
       11.2.6   Smart Eye AB
           11.2.6.1   Company Overview
           11.2.6.2   Product Portfolio
           11.2.6.3   Demographic Reach and Achievements
           11.2.6.4   Certifications
       11.2.7   Others
12   Industry Events and Developments

List of Key Figures and Tables

1.   Global Eye Tracking Technology Market: Key Industry Highlights, 2018 and 2032
2.   Global Eye Tracking Technology Historical Market: Breakup by Component (USD Million), 2018-2023
3.   Global Eye Tracking Technology Market Forecast: Breakup by Component (USD Million), 2024-2032
4.   Global Eye Tracking Technology Historical Market: Breakup by Type (USD Million), 2018-2023
5.   Global Eye Tracking Technology Market Forecast: Breakup by Type (USD Million), 2024-2032
6.   Global Eye Tracking Technology Historical Market: Breakup by Location Type (USD Million), 2018-2023
7.   Global Eye Tracking Technology Market Forecast: Breakup by Location Type (USD Million), 2024-2032
8.   Global Eye Tracking Technology Historical Market: Breakup by Application (USD Million), 2018-2023
9.   Global Eye Tracking Technology Market Forecast: Breakup by Application (USD Million), 2024-2032
10.   Global Eye Tracking Technology Historical Market: Breakup by End Use (USD Million), 2018-2023
11.   Global Eye Tracking Technology Market Forecast: Breakup by End Use (USD Million), 2024-2032
12.   Global Eye Tracking Technology Historical Market: Breakup by Region (USD Million), 2018-2023
13.   Global Eye Tracking Technology Market Forecast: Breakup by Region (USD Million), 2024-2032
14.   North America Eye Tracking Technology Historical Market: Breakup by Country (USD Million), 2018-2023
15.   North America Eye Tracking Technology Market Forecast: Breakup by Country (USD Million), 2024-2032
16.   Europe Eye Tracking Technology Historical Market: Breakup by Country (USD Million), 2018-2023
17.   Europe Eye Tracking Technology Market Forecast: Breakup by Country (USD Million), 2024-2032
18.   Asia Pacific Eye Tracking Technology Historical Market: Breakup by Country (USD Million), 2018-2023
19.   Asia Pacific Eye Tracking Technology Market Forecast: Breakup by Country (USD Million), 2024-2032
20.   Latin America Eye Tracking Technology Historical Market: Breakup by Country (USD Million), 2018-2023
21.   Latin America Eye Tracking Technology Market Forecast: Breakup by Country (USD Million), 2024-2032
22.   Middle East and Africa Eye Tracking Technology Historical Market: Breakup by Country (USD Million), 2018-2023
23.   Middle East and Africa Eye Tracking Technology Market Forecast: Breakup by Country (USD Million), 2024-2032
24.   Global Eye Tracking Technology Market Structure

Key Questions Answered in the Report

What is the growth rate of the market?

The market is projected to grow at a CAGR of 26% between 2024 and 2032.

What is the forecast outlook of the market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 2.22 billion by 2032.

What are the major market drivers?

The major market drivers include growing technological advancements, the rising demand for vision-capturing technology in commercial spaces, growing R&D activities by key players, and increasing investments in the defence and military sectors.

What are the key trends of the market?

The key trends guiding the market development are the growing adoption of smart sensors, the rising demand for contactless biometrics, the increasing use of real-time data to analyse consumer behaviour, and the surging utilisation of smart sensors.

What are the major regional markets of eye tracking technology, according to the EMR report?

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

What are the major components of eye tracking technology in the market?

The major components of eye tracking technology include hardware and software, among others.

What are the significant types of eye tracking technology?

The significant eye tracking technology types available in the market are eye attached tracking, optical tracking, and electrooculography.

What are the major location types of the product in the market?

Remote and mobile are the major location types of the product in the market.

What are the significant applications of eye tracking technology?

Assistive communication, consumer behaviour research, usability testing, and academic research, among others, are the significant applications of eye tracking technology.

What are the major end uses of the product?

The major end uses of the product include healthcare, retail, automotive, military and aerospace, IT and telecommunication, and entertainment, among others.

Who are the key players in the eye tracking technology market, according to the report?

The major players in the market are Tobii AB, ERGONEERS GmbH, EyeTech Digital Systems, Inc., Mirametrix inc., iMotions A/S, and Smart Eye AB, among others.

Analyst Review

The global eye tracking technology market is being driven by the rapid advancements in technology and the increasing adoption of vision capturing technology in commercial spaces. Aided by the shift towards contactless biometrics and the rising demand for smart sensors, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 26%. The eye tracking technology market is projected to reach USD 2.22 billion by 2032.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its components, the eye tracking technology industry can be segmented into hardware and software, among others. On the basis of type, the industry can be divided into eye attached tracking, optical tracking, and electrooculography. By location type, the industry has been bifurcated into remote and mobile. Based on application, the industry can be grouped into assistive communication, consumer behaviour research, usability testing, and academic research, among others. On the basis of end use, the industry is divided into healthcare, retail, automotive, military and aerospace, IT and telecommunication, and entertainment, among others. The major regional markets for eye tracking technology are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Tobii AB, ERGONEERS GmbH, EyeTech Digital Systems, Inc., Mirametrix inc., iMotions A/S, and Smart Eye AB, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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