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The global eye tracking technology market is expected to grow at a CAGR of 26% in the forecast period of 2024-2032 to reach a value of approximately USD 5.60 billion by 2032.
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Based on applications, the increasing utilisation of eye tracking technology for consumer behaviour research and the growing adoption of eye tracking-based assistive communication devices are aiding the growth of the overall industry. The data obtained from eye tracking technology helps to analyse consumer behaviour by assessing the gaze pattern of viewers on e-commerce platforms, thus, providing valuable insights to the users. Further, assistive technology can help individuals with cognitive or physical disabilities by making the process much easier and faster.
The growing demand for intelligent security systems in military and aerospace industries is resulting in increased adoption of eye tracking technology. The growing investments in defence sector and surveillance technology are aiding the growth of the segment. Meanwhile, there has been a rise in demand for AR/VR devices with eye-tacking technology. Thus, the growing utilisation of eye tracking technology as an input mechanism in consumer electronics and gaming devices is expected to significantly contribute to the market growth over the forecast period.
Region-wise, the Asia Pacific is expected to witness the robust growth over the forecast period owing to the growing acceptance of technology, increasing investments in R&D activities, and rising awareness regrading eye tracking technology across the region. The advancements in consumer electronics and automotive sectors, particularly in Japan and China, are expected to drive the regional industry growth.
Eye tracking technology refers to a sensor technology that can capture the eye movement of an individual, thus, measuring the activity of eyes. It helps to determine the point of user’s gaze or the gazing location of a person. It can also provide the data regarding blink frequency of a person and the reaction of pupil to different stimulus.
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By component, the market is divided into:
Based on type, the industry can be segmented into:
The market is bifurcated based on location type into:
The various applications of eye tracking technology include:
On the basis of end use, the industry can be categorised into:
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The rapid advancements in technology and the growing demand for real-time data to analyse consumer behaviour are the major factors driving the growth of the market. The proliferation of artificial intelligence (AI) and the increasing adoption of virtual reality (VR) and augmented reality (AR) in consumer electronics and other sectors, including automotive, are significantly contributing to the industry growth. The growing utilisation of smart sensors for process control and decision making and the increasing preference for contactless biometrics are expected to be the major industry trends over the forecast period. However, the high installation cost and the lack of technical standardization may restrict the growth of the market.
The report gives a detailed analysis of the following key players in the global eye tracking technology market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Type |
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| Breakup by Location Type |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is projected to grow at a CAGR of 26% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 5.60 billion by 2032.
The major market drivers include growing technological advancements, the rising demand for vision-capturing technology in commercial spaces, growing R&D activities by key players, and increasing investments in the defence and military sectors.
The key trends guiding the market development are the growing adoption of smart sensors, the rising demand for contactless biometrics, the increasing use of real-time data to analyse consumer behaviour, and the surging utilisation of smart sensors.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major components of eye tracking technology include hardware and software, among others.
The significant eye tracking technology types available in the market are eye attached tracking, optical tracking, and electrooculography.
Remote and mobile are the major location types of the product in the market.
Assistive communication, consumer behaviour research, usability testing, and academic research, among others, are the significant applications of eye tracking technology.
The major end uses of the product include healthcare, retail, automotive, military and aerospace, IT and telecommunication, and entertainment, among others.
The major players in the market are Tobii AB, ERGONEERS GmbH, EyeTech Digital Systems, Inc., Mirametrix inc., iMotions A/S, and Smart Eye AB, among others.
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