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Global Eye Tracking Technology Market: By Component: Hardware, Software, Others; By Type: Eye Attached Tracking, Optical Tracking, Electrooculography; By Location Type; By Application; By End Use; Regional Analysis; Historical Market and Forecast (2016-2026); Competitive Landscape; Industry Events and Developments

Global Eye Tracking Technology Market Outlook

The global eye tracking technology market is expected to grow at a CAGR of 26% in the forecast period of 2021-2026 to reach a value of approximately USD 1.4 billion by 2026.

 

Growing Investments in Consumer Behaviour Research and the Increasing Adoption of Assistive Communication Devices to Augment the Eye Tracking Technology Industry Growth

Based on applications, the increasing utilisation of eye tracking technology for consumer behaviour research and the growing adoption of eye tracking-based assistive communication devices are aiding the growth of the overall industry. The data obtained from eye tracking technology helps to analyse consumer behaviour by assessing the gaze pattern of viewers on e-commerce platforms, thus, providing valuable insights to the users.  Further, assistive technology can help individuals with cognitive or physical disabilities by making the process much easier and faster.

 

Increasing Demand from Various End Use Sectors to Aid the Growth of the Eye Tracking Technology Industry

The growing demand for intelligent security systems in military and aerospace industries is resulting in increased adoption of eye tracking technology. The growing investments in defence sector and surveillance technology are aiding the growth of the segment. Meanwhile, there has been a rise in demand for AR/VR devices with eye-tacking technology. Thus, the growing utilisation of eye tracking technology as an input mechanism in consumer electronics and gaming devices is expected to significantly contribute to the market growth over the forecast period.

Region-wise, the Asia Pacific is expected to witness the robust growth over the forecast period owing to the growing acceptance of technology, increasing investments in R&D activities, and rising awareness regrading eye tracking technology across the region. The advancements in consumer electronics and automotive sectors, particularly in Japan and China, are expected to drive the regional industry growth.

 

Eye Tracking Technology: Industry Definition and Segmentation

Eye tracking technology refers to a sensor technology that can capture the eye movement of an individual, thus, measuring the activity of eyes. It helps to determine the point of user’s gaze or the gazing location of a person. It can also provide the data regarding blink frequency of a person and the reaction of pupil to different stimulus.

By component, the market is divided into:

  • Hardware
  • Software
  • Others

Based on type, the industry can be segmented into:

  • Eye Attached Tracking
  • Optical Tracking
  • Electrooculography

The market is bifurcated based on location type into:

  • Remote
  • Mobile

The various applications of eye tracking technology include:

  • Assistive Communication
  • Consumer Behaviour Research
  • Usability Testing
  • Academic Research
  • Others

On the basis of end use, the industry can be categorised into:

  • Healthcare
  • Retail
  • Automotive
  • Military and Aerospace
  • IT and Telecommunication
  • Entertainment
  • Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Technological Advancements and the Increasing Demand for Real-Time Data to Bolster the Growth of the Eye Tracking Technology Industry

The rapid advancements in technology and the growing demand for real-time data to analyse consumer behaviour are the major factors driving the growth of the market. The proliferation of artificial intelligence (AI) and the increasing adoption of virtual reality (VR) and augmented reality (AR) in consumer electronics and other sectors, including automotive, are significantly contributing to the industry growth. The growing utilisation of smart sensors for process control and decision making and the increasing preference for contactless biometrics are expected to be the major industry trends over the forecast period. However, the high installation cost and the lack of technical standardization may restrict the growth of the market.

 

Key Industry Players in the Global Eye Tracking Technology Market

The report gives a detailed analysis of the following key players in the global eye tracking technology market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Tobii AB   
  • ERGONEERS GmbH
  • EyeTech Digital Systems, Inc.  
  • Mirametrix inc.
  • iMotions A/S
  • Smart Eye AB
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Eye Tracking Technology Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Eye Tracking Technology Historical Market (2016-2020) 
    8.3    Global Eye Tracking Technology Market Forecast (2021-2026)
    8.4    Global Eye Tracking Technology Market by Component
        8.4.1    Hardware
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Software
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    Others
    8.5    Global Eye Tracking Technology Market by Type
        8.5.1    Eye Attached Tracking
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Optical Tracking
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Electrooculography
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
    8.6    Global Eye Tracking Technology Market by Location Type
        8.6.1    Remote
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Mobile
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
    8.7    Global Eye Tracking Technology Market by Application
        8.7.1    Assistive Communication
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2016-2020)
            8.7.1.3    Forecast Trend (2021-2026)
        8.7.2    Consumer Behaviour Research
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2016-2020)
            8.7.2.3    Forecast Trend (2021-2026)
        8.7.3    Usability Testing
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2016-2020)
            8.7.3.3    Forecast Trend (2021-2026)
        8.7.4    Academic Research
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2016-2020)
            8.7.4.3    Forecast Trend (2021-2026)
        8.7.5    Others
    8.8    Global Eye Tracking Technology Market by End Use
        8.8.1    Healthcare
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2016-2020)
            8.8.1.3    Forecast Trend (2021-2026)
        8.8.2    Retail
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2016-2020)
            8.8.2.3    Forecast Trend (2021-2026)
        8.8.3    Automotive
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2016-2020)
            8.8.3.3    Forecast Trend (2021-2026)
        8.8.4    Military and Aerospace
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2016-2020)
            8.8.4.3    Forecast Trend (2021-2026)
        8.8.5    IT and Telecommunication
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2016-2020)
            8.8.5.3    Forecast Trend (2021-2026)
        8.8.6    Entertainment
            8.8.6.1    Market Share
            8.8.6.2    Historical Trend (2016-2020)
            8.8.6.3    Forecast Trend (2021-2026)
        8.8.7    Others
    8.9    Global Eye Tracking Technology Market by Region
        8.9.1    Market Share
            8.9.1.1    North America
            8.9.1.2    Europe
            8.9.1.3    Asia Pacific
            8.9.1.4    Latin America
            8.9.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Tobii AB   
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    ERGONEERS GmbH
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    EyeTech Digital Systems, Inc.  
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    Mirametrix inc.
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    iMotions A/S
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Smart Eye AB
            11.2.6.1    Company Overview
            11.2.6.2    Product Portfolio
            11.2.6.3    Demographic Reach and Achievements
            11.2.6.4    Certifications
        11.2.7    Others
12    Industry Events and Developments

 

List of Figures and Tables

1.    Global Eye Tracking Technology Market: Key Industry Highlights, 2016 and 2026
2.    Global Eye Tracking Technology Historical Market: Breakup by Component (USD Million), 2016-2020
3.    Global Eye Tracking Technology Market Forecast: Breakup by Component (USD Million), 2021-2026
4.    Global Eye Tracking Technology Historical Market: Breakup by Type (USD Million), 2016-2020
5.    Global Eye Tracking Technology Market Forecast: Breakup by Type (USD Million), 2021-2026
6.    Global Eye Tracking Technology Historical Market: Breakup by Location Type (USD Million), 2016-2020
7.    Global Eye Tracking Technology Market Forecast: Breakup by Location Type (USD Million), 2021-2026
8.    Global Eye Tracking Technology Historical Market: Breakup by Application (USD Million), 2016-2020
9.    Global Eye Tracking Technology Market Forecast: Breakup by Application (USD Million), 2021-2026
10.    Global Eye Tracking Technology Historical Market: Breakup by End Use (USD Million), 2016-2020
11.    Global Eye Tracking Technology Market Forecast: Breakup by End Use (USD Million), 2021-2026
12.    Global Eye Tracking Technology Historical Market: Breakup by Region (USD Million), 2016-2020
13.    Global Eye Tracking Technology Market Forecast: Breakup by Region (USD Million), 2021-2026
14.    North America Eye Tracking Technology Historical Market: Breakup by Country (USD Million), 2016-2020
15.    North America Eye Tracking Technology Market Forecast: Breakup by Country (USD Million), 2021-2026
16.    Europe Eye Tracking Technology Historical Market: Breakup by Country (USD Million), 2016-2020
17.    Europe Eye Tracking Technology Market Forecast: Breakup by Country (USD Million), 2021-2026
18.    Asia Pacific Eye Tracking Technology Historical Market: Breakup by Country (USD Million), 2016-2020
19.    Asia Pacific Eye Tracking Technology Market Forecast: Breakup by Country (USD Million), 2021-2026
20.    Latin America Eye Tracking Technology Historical Market: Breakup by Country (USD Million), 2016-2020
21.    Latin America Eye Tracking Technology Market Forecast: Breakup by Country (USD Million), 2021-2026
22.    Middle East and Africa Eye Tracking Technology Historical Market: Breakup by Country (USD Million), 2016-2020
23.    Middle East and Africa Eye Tracking Technology Market Forecast: Breakup by Country (USD Million), 2021-2026
24.    Global Eye Tracking Technology Market Structure

Key Questions Answered in the Report

The market is projected to grow at a CAGR of 26% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach about USD 1.4 billion by 2026.

The major drivers of the industry, such as the growing technological advancements, rising demand for vision capturing technology in commercial spaces, growing R&D activities, and increasing investments in defence and military sector, are expected to aid the market growth.

The key market trends guiding the growth of the industry include the growing adoption of smart sensors and the rising demand for contactless biometrics.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Hardware and software, among others are the major eye tracking technology components in the industry.

The significant eye tracking technology types available in the market are eye attached tracking, optical tracking, and electrooculography.

Remote and mobile are the major location types of the product in the industry.

Assistive communication, consumer behaviour research, usability testing, and academic research, among others are the major eye tracking technology applications in the industry.

The product finds end use in industries like healthcare, retail, automotive, military and aerospace, IT and telecommunication, and entertainment, among others.

The major players in the industry are Tobii AB, ERGONEERS GmbH, EyeTech Digital Systems, Inc., Mirametrix inc., iMotions A/S, Smart Eye AB, and others.

Analyst Review

The global eye tracking technology market is being driven by the rapid advancements in technology and the increasing adoption of vision capturing technology in commercial spaces. Aided by the shift towards contactless biometrics and the rising demand for smart sensors, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 26%. The eye tracking technology market is projected to reach USD 1.4 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its components, the eye tracking technology industry can be segmented into hardware and software, among others. On the basis of type, the industry can be divided into eye attached tracking, optical tracking, and electrooculography. By location type, the industry has been bifurcated into remote and mobile. Based on application, the industry can be grouped into assistive communication, consumer behaviour research, usability testing, and academic research, among others. On the basis of end use, the industry is divided into healthcare, retail, automotive, military and aerospace, IT and telecommunication, and entertainment, among others. The major regional markets for eye tracking technology are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Tobii AB, ERGONEERS GmbH, EyeTech Digital Systems, Inc., Mirametrix inc., iMotions A/S, and Smart Eye AB, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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