The Finland point of sale materials (PoSM) market was valued at USD 82.48 Million in 2024. The industry is expected to grow at a CAGR of 4.90% during the forecast period of 2025-2034 to attain a valuation of USD 133.08 Million by 2034.
Base Year
Historical Period
Forecast Period
In 2022, the sales from private pharmacies in Finland were recorded at EUR 2.7 billion.
The purchasing power of the Finnish population is among the top 10 in the European Union (EU).
As of 2022, about 85.7% of the Finnish population resided in urban centres, enhancing their accessibility to retail stores.
Compound Annual Growth Rate
4.9%
Value in USD Million
2025-2034
*this image is indicative*
PoSm includes installations, materials, free-standing displays and promotional dump bins, among several other tools, which are used to display and promote products at offline retail stores, exhibitions, trade events, etc. The retail sector in Finland is stable, comparatively small, and highly urbanised with the presence of 5.55 million inhabitants. In December 2023, the retail sales in Finland grew 0.8 % YoY. The average household net-adjusted disposable income per capita in Finland stands at USD 33,471 annually. The significant incomes of the population are increasing the purchase of goods, further increasing the adoption of PoSM to gain customer interest.
Additionally, in 2022, an estimated USD 4 billion was spent on pharmaceutical products by the Fins, stating an increase of 3.8% from 2021. The growing need for pharmaceutical products amidst health scares among the population is supporting the market growth. Para pharmacy producers are adopting effective ways to differentiate themselves, enhance their reputation, showcase their products, and build consumer loyalty. With merchandise easily accessible to customers, PoSM is a key factor in driving up sales.
The increasing concerns about environmental safety and pollution is enabling greater adoption of sustainable materials. Eco-friendly PoSM materials manufactured from 100% recycled plastics, and other materials are being sought after to meet evolving demands and ensure compliance with regulations.
Finland Point of Sale Materials (PoSM) Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Market Breakup by End Use:
Based on end use, the market is divided into FMCG, food and beverages, retail, pharmaceuticals, and others. The FMCG sector is witnessing significant growth supported by prominent disposable incomes, rising consumerism, and new product launches. Meanwhile, the food and beverage sector is also expected to remain a significant market for PoSM. Reportedly, in Finland, food and beverage consumption per capita made up nearly 17.8% of total household expenditure as of 2021.
The market participants are increasingly providing materials that are eco-friendly to cater to a wide customer base, and increase their brand visibility.
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The market is estimated to grow at a CAGR of 4.90% between 2025 and 2034.
The market is being driven by the growth of the retail sector, new innovations, expanding pharmaceutical retail, and the rising adoption of sustainable PoS materials.
The types of PoSM include soft PoSM and hard PoSM.
The rising concerns regarding pollution are increasing the adoption of cardboard, paper, and recycled plastics in the PoSM sector.
The major classifications based on end-use include FMCG, food and beverages, retail, pharmaceutical, and others.
The materials include shelf talkers, posters, dump bins, wobblers, floor graphics, etc.
The major players in the market are Adara Packaging Oy¸Grano Ltd, Newprint Oy, and HansaPrint Oy, among others.
In 2024, the market attained a value of nearly USD 82.48 Million.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach about USD 133.08 Million by 2034.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by End Use |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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